The document profiles 4 potential audience members for a marketing campaign: Rachel (16), Millie (17), George (18), and Rhydian (20). All 4 enjoy popular music, fashion, and reading magazines related to music, style and trends. They shop at mainstream clothing stores like H&M, Zara, Topman and Primark. The document suggests these 4 would provide insight into the target audience for the marketing campaign because they keep up with the latest trends in music, fashion and pop culture.

1. AUDIENCE PROFILES
Helen Rich

2.  Name: Rachel Mellar
 Gender: female
 Age:16
 Hobbies/ interests: sports, art, traveling and festivals
 Favourite artists: coldplay, one republic, Ed Sheeran
 Favourite clothes shop: primark, Topshop, H and m and Zara
 Favourite magazine: vogue and Cosmopolitan
Rachel is a great example of someone who fits in with my target audience. She is into
popular mainstream music and reads trending magazines. She shops at popular shops
which suggests she has a good sense of style and would therefore give me a good idea of
what my target group might like.

3.  Name: Millie Wragg
 Gender: female
 Age:17
 Hobbies/ interests: makeup, beauty, nails and hair
 Favourite artists: Zara Larsson and Drake
 Favourite clothes shop: H and M, Zara and New Look
 Favourite magazine: i-D magazine
Millie is another good example of the sort of person who fits in with my target audience.
She likes style and fashion and is always keeping up with the most recent trends. She also
enjoys reading pop music magazines.

4.  Name: George Doughty
 Gender: Male
 Age:18
 Hobbies/ interests: technology, music and piano
 Favourite artists: Sia, 21 pilots
 Favourite clothes shop: Topman and Primark
 Favourite magazine: Dazed and Billboard
George is also within my target audience, he listens to popular and trending music which
could be why he likes reading music magazines. He has a good sense of style which can
give me a clear idea of what my target group might be interested in.

5.  Name: Rhydian Preson
 Gender: Male
 Age: 20
 Hobbies: design, computing and concerts
 Favourite artists: Rhianna and Drake
 Favourite clothes shop: ASOS, Burton and Jack Jones
 Favourite magazine: Dazed and Clash
Rhydian likes to keep up with fashion and music trends and his favourite type of music is
pop, he enjoys reading music magazines to find out information about his favourite music
artists.