The target audience for the media product is a young black male aged 15-24 living in central London who enjoys rap music, films like "Boyz In The Hood", and displaying flashy accessories. He has ambitions of becoming a rapper or music producer. The creator aimed to attract this audience by featuring a popular charting artist on the cover and using language, slang, and topics that would resonate with the target demographic, such as stories about inner London artists. Feedback indicated the target readers felt represented while non-target readers thought the magazine appealed to its intended audience.

1. Who would be the audience for your media product?

2. Who would be the audience for your media product? My Target Audience Member is; A young black male Aged 15-24 Living in centre of London Wears bright colourful hoodies According to psychographics is an underachiever and proud of it Always wanted to be a rapper or a producer Is a materialist, as he likes to have and to show people what he has, the fancy watches, chains and earrings Downloads rap music and films like “Boyz In The Hood” off the internet illegally Would be classed as “D” on the jicnars scale as he is a semi/un-skilled manual worker

3. How did you attract/address your audience? I was able to attract my audience by; Using an artist on the front cover who has been in the charts recently and that the reader would be interested in The mode of address was important as I believe by using language that the reader would be able to relate to e.g. slang and swearing that reader would see the magazine as more “real” I was able to represent the audience by including stories on the front cover about artists from similar surroundings as the target reader e.g. inner London From the feedback I received when I did audience research the strengths of my magazine were that the target readers felt that they could relate to the magazine and the messages intended, and the non target audience readers that I asked thought that the magazine would appeal to the target audience as it wasn’t quite for them but if they liked the type of music that magazine was based on and the lifestyle that my magazine represented that they would like it.