This is my slideshare on hosue and style and mode of address for my magazine.

1. By Rebecca Taplin

2.  House style is a set design that a
magazine has carried out throughout the
whole of the magazine. This makes the
magazine noticeable so if the front cover
and contents page was separated then
you would be able to tell that they go
together as they have the same house
style.

3.  I have been looking at the magazine ‘VIBE’
because this represents my genre and I like
the house style of this magazine as it
relates to my genre.

4.  The masthead on every magazine is
always across the top of the magazine and
they always use the same font.
 The main image usually covers the
masthead and this gives off the effect that
the image is coming out of the page.

5.  All contain a faded ‘V’ in the background
which is a clear house style.
 The contents title is separated into three
different sections.
 The text usually is wrapped around the
image.
 They always use a medium long shot or a
close up of the main artist that is being
featured.

6.  Always has a main image which takes up
one of the pages.
 The article about the image used is always
on the other page.

7.  I would like to use the layout of VIBE magazine in my
magazine as I think that the layout of the magazine is
very bold and easy to read which connotes my genre
because they are aged from 16-24 years old, so they
wouldn’t want a lot of text to read which is stereotypical
because they would rather go out than read a magazine
with lots of text as they are seen as lazy, so my layout
will be very simple and will have structure to it.
 By making the layout similar to VIBE magazine this then
allows me to plan my magazine using this layout. Also
this layout will be different to all the magazines on the
market because I will be using some of my designs as
well as this magazine. VIBE magazine gives me an
insight of how to structure my magazine as their
magazine is representing the same genre as I am going
to do.

8.  The colours that I will be using in my magazine red, grey,
white and black as these colours are using a simple colour
scheme but they will all contrast each other so this will make
the magazine very noticeable. Throughout my magazine I will
be using the same colours which will enable the buyers to
recognise that it is all apart of the same magazine.
 The colour red has lots of connotations but in my magazine I
would want it to connote passion and love for music, also I
might use red for titles of my articles as this is a bold colour
which will catch the attention of the readers and then they will
make a decision what to read as red is very vibrant.
 In my magazine the colour black will represent elegance and
power of the music artist on my front cover. Black can be seen
as an evil colour but in my magazine I am going to portray the
colour in a positive way and also this colour will contrast will
every colour.

9.  On my front cover, contents page and double page
spread I will using the same person all the way
through but just using different pictures of that
person. Also the colour scheme will be very similar
as then this allows the magazine to be
remembered and noticed. My logo will also be
repeated so then the readers will see the logo a lot
and then it will easier for them to remember this
magazine.
 My magazine will represent the social group of
teenagers from the demographic C1-E because
that is my target audience for this genre, the
image that will be used will be a famous artist
looking very casual and relaxed as this is how
most teenagers are which can been seen as
stereotypical. Also my artist will be very well
known and aspirational for young people.

10.  My magazine will be informal as my target audience is
aged 16-24 as many of these people will still be in
education they will be informal.
 I might include colloquial language, so some words on
my magazine may be abbreviated or slang words, as
many teenagers text their friends and they would text
informally and they would use this type of language so
this represents my target audience. This is also called
idiolect language as it is how a set social group talk
together.
 My magazine will also be low end because it’s a
school magazine targeting students. My magazine will
be cost at £1.50 because they will be still in education
or just coming into a new job so they will see this as
good value for money.

11. Q magazine double page
spread I have highlighted
the part on the magazine
that I would like to use in
my magazine because it
looks very effective
because they have used
seven black and white
images and then they have
used one colour image
which makes the double
page spread look very
unique.Mojo magazine
double page spread,
the use of different
images which are
related to the text is
very effective
because it makes the
magazine less bland
and boring because
the images separate
the text this would
attract my target
audience and I think
this idea is very
suitable.
Billboard magazine front cover, this
uses different colours within the
masthead I like the use of these
colours because it stands out very well
and also connotes my genre because
they like using very vibrant colours
because that is the trend at the
moment and also if the front cover is
bold and easy to read this then
appeals to the target audience
because it will catch their attention.
Vibe magazine contents page, I like the
use of the faded ‘V’ and the layout of
the contents page because it is very
different. This would make my
magazine stand out because it will
remind everyone of what magazine they
are reading because of the faded letter
in the background.
Q magazine contents page, they have used
images and put numbers in the corner and this
is a very quick and easy way of navigating to a
page because if you like the look of that image
then you can flick straight to that page and
also it reminds me a bit of a notice board
which many people in my target audience will
use because some may still be in education.
This would be something I may use in my
magazine.
NME magazine front cover, the use of the bold
writing of the name of the person on the front
cover really stands out to me because I think
this is very effective to use as it shows that he
is the main purpose and has the main article
on this magazine and also it shows that he is
very important because that is the biggest
piece of writing on the front cover so this
would be something I would think about