avatars

1. Target audienceavatars
Name:Kodie Fisher
Age: 18
Gender: Female
Hobbies: Listening to music, hanging out/ being
with friends, going to the gym/ taking part
Class: B/C1 (middle class/lower middle class)
Filmtaste: Rom com
Music taste: Pop rock
Personality: Bubbly and very sociable likes to
hang out wither friends and go to lots of parties.
Style/clothing/fashion: vintage 80s 90s styleclothing
Brands they buy: Nike, Adidas, Topshop, vans
Social media they use: snapchat, Instagram, twitter, Facebook
Job they do: Saturday job waitressing in a cafe
Education they have: currently in 6 form college
- This is a teenage girl age 18 who enjoys spending her free time hanging out
with her friends and most of all going to parties or having girly sleepovers. She
enjoys listening to music when she is walking to school, studying, working at
the café and whilst she is working out at the gym. She enjoys listening to pop
rock music because it is upbeat and it keeps her motivated and in a good
mood for whatever work or activity that she is doing. She enjoys watching rom
com films with her friends and listening to bands and artists such as
Rudimental, 5sos, marshmallow and others like this. From this new band she
would enjoy their fashion style and upbeat music with motivational lyrics
because it really fits with her personality and the style of music she currently
enjoys listening to. She would relate to the female member of the band
because they enjoy wearing similar clothes and she can relate to her because
they are of similar age. Her and her parents would be classed as B/C1 on the
social scale meaning that she has a fair amount of money to spend on
clothing, trips out and music concerts with her friends. She would be
described as the ‘reformer’ on the 4Cs scale because she likes to be unique
and speak her own mind and not to follow current trends.

2. Target audienceavatars
Name:Jamie Webb
Age: 18
Gender: Male
Hobbies:
Class: B/C1 (middle class/lower middle class)
Filmtaste: Action and adventure
Music taste: Pop rock
Personality: Friendly, approachable, really sporty.
Style/clothing/ fashion: has his own style, likes
to combine modern street style fashion trends with vintage fashion trends.
Brands they buy: Nike, Adidas, champion, supreme, north face, super dry.
Social media they use: Instagram, snapchat, Facebook,twitter
Job they do: Saturday job working in a bar serving drinks.
Education they have: currently in 6 form college
-This is a teenage boy age 18 who enjoys pending his free time hanging out with his
mates, going to parties or being at the skate park or working out at the gym. He
enjoys to listen to music whilst walking to school, studying, at parties and whilst
working out at the gym. He enjoys listening to pop rock music because it is upbeat
and it keeps him motivated and in a good mood for what he is doing especially it
helps him to concentrate whilst studying at school. He enjoys watching action films
with his friends and family and he enjoys listening to bands and artists such as
Rudimental, Marshmallow, 21 pilots, and bastille and others like this. From this new
band he would enjoy their fashion sense because it is really similar to his and they
buy the same brands so he can get inspiration from them, he would also really enjoy
the bands upbeat songs and relatable and motivational lyrics because it really fits
with his personality and style of music that he enjoys. He would also enjoy the male
members of the band because they have similar hobbies and fashion and they are of
the same age so he can relate to them. He and his parents would be classed as B/C1
on the social scale meaning that he has a fair amount of money to spend on clothing,
trips out and music concerts with his friends. He would be described as ‘the explorer’
on the 4Cs scale because he likes to reach his goals and try new things.