1. alfie
Working Title:
advergame
Target Platform:
YouTube
Genre:
What sort of a media product is it?
Language / Territories
Worldwide because it is a worldwide product and not targeted at a specific region.
Synopsis / Treatment / Story / How the game plays:
The message that this product sends to the audience in the advergame is that coke is a drink for
young people and teenagers. It is a good drink to drink with friends and sets a good vibe.
One Line SalesPitch:
This product sets a positive vibe.
Style (similar products and graphical style):
It is inspired by Mario because Mario is a very well-known game worldwide and it would grab
viewers’ attention and make them want to buy the product
Audience:
My audience would be teenagers, both genders as they are more attracted to video games and
social groups.
Legal & Ethical Considerations:
I have not used any offensive material
I will not restrict younger audiences from engaging
It will not and was not set out to offend any social groups/religions/ethnicities
I will not use any offensive material to ensure I do not offend anyone
My product is using both existing and non-existing characters
I will not promote unhealthy benefits.
