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The science of_social_media_2011
1.
The Science of Social
Media Dan Zarrella Social Media Scientist
2.
#SMSCI
3.
Brian Bloom Photography
4.
5.
6.
Myth: Ideas spread
because they’re good.
7.
8.
9.
10.
Memetics
11.
12.
13.
14.
Myth: “Engaging in
the Conversation” is the most important thing on social media.
15.
16.
17.
18.
19.
20.
Takeaway: “Engaging in
the Conversation” doesn’t work. Publishing interesting content does.
21.
22.
Myth: Don’t call
yourself a guru.
23.
24.
Takeaway: Identify yourself
authoritatively.
25.
26.
27.
Takeaway: Stop talking
about yourself.
28.
29.
30.
31.
32.
33.
Selective Attention
34.
35.
Takeaway: Don’t crowd
out your own content.
36.
Myth: Friday, Saturday
and Sunday are bad days to publish.
37.
38.
39.
40.
Takeaway: Use contra-
competitive timing.
41.
42.
Performance
43.
Reputation
44.
Social Exchange
45.
Scarcity
46.
Information Voids
47.
48.
49.
50.
51.
52.
53.
Zombies
Marketing Me
54.
Takeaway: Utilize combined
relevance.
55.
Myth: “Please ReTweet”
doesn’t work.
56.
57.
58.
Takeaway: Don’t forget
social calls-to- action.
59.
60.
5 People…
61.
Thank you!
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