San Francisco Synagogues as Connected Congregations
Detroit family engagement
1. DETROIT JEWISH EARLY CHILDHOOD EDUCATION
SOCIAL MEDIA ACADEMY
FAMILY ENGAGEMENT
Lisa Colton
Chief Learning Officer, See3 Communications & President, Darim Online
lisa@darimonline.org @darimonline @lisacolton
The Social Media Academy is generously
funded through a grant from
Produced by
4. How To Design Tor Engagement?
http://www.flickr.com/photos/89165847@N00/5876255457/
5. Ladder of Engagement
Attention
Like the Page
and/or joins the
Group
Sees posts in
newsfeed
regularly…
And reads them!
Fan
Like posts
Comments now
and then when
moved
Takes interest in
content shared by
the page
INFORMATIONAL
Contributor
Regularly
comments
Identifies as a
participant on the
page or group
Is no longer “shy”
and speaks up
Weaver
Uses FB as a
platform for
connecting people
and providing
value
Proactively thinks
to engage and
contribute.
SOCIAL/COMMUNAL
6. 1. Make it easy & inviting
2. Be Social & Personal,
yourself included!
3. Give them something
to talk about (that’s
valuable!)
4. Design into curriculum
5. Combine online/in
person
7. #1 Easy and Inviting
Ask questions, caption contests, action!
8. Culture of Engagement
Make it a norm, then deepen the discussion.
What might be deeper
discussions you can invite?
16. #5: Integrate
online and in
person.
Use your listening
as an excuse to
create a toolbox of
assets
17. Four components of tie strength
Trust:
intimacy, mutual
confiding
Time:
Amount of time spent
together
Reciprocity:
amount of
reciprocal services
Intensity:
Emotional intensity,
sense of closeness
20. REMEMBER:
•Write in big, bold letters
•Make it as social as possible!
Tag people, pose with
friends, etc.
•Add #JewishECE to your
post
•Write a caption or text of
the post to illuminate
further, especially if hard to
read.
•If parents post, SHARE their
post on your page.
Editor's Notes
Not only memorizing something, but in repetition, recognizing the social aspect, identity, shared practice in community and family. PLUS the transparency into other families engages parents and community members.
The notion of tie strength was first introduced in 1973 by Prof. Mark Granovetter in his seminal work: The Strength of Weak Ties. He identified four different components of tie strength.
Trust and reciprocity are the two components that companies can leverage effectively for building a stronger customer relationship.
Further reading: http://lithosphere.lithium.com/t5/Building-Community-the-Platform/My-Chapter-on-Relationships-The-R-in-Social-CRM/ba-p/19024
