The importance of sharing on social networks- Everything you need to know about increasing website traffic - you learned in kindergarten.

1. The Importance
of Sharing
Everything You Learn –
You Learned In Kindergarten

2. Who Am I?
• Artist, College Professor, Social Social Media Educator
• In the Beginning
– I knew I needed to market myself as an artist, but I didn’t want
to be bothered with it.
– All I wanted to do was CREATE ART!
– Social Media Marketing worked with my schedule
– I did the research on social media marketing / condense it down
to work into my artist schedule
– Now – I share what I’ve researched and applied to my business.
School of Creative Business.com

3. Why Do
You “Like”
a Link on Facebook?

4. ‘cause content that triggers
an emotional response
is more likely to be shared.

5. Most shared articles are
those that evoke a “emotion
of self-transcendence”- a
feeling of admiration and
elevation.

6. In other words…
People share stuff that ignites a little
spark in them!

7. So what does this
Kindergarten concept
like sharing mean for
you & your
creative business?

8. ‘cause a clear way to
generate and nurture leads is
to create content.

9. post a blog article
create videos
share a link
record a podcast
write an guide

10. Sites that facilitate sharing
generate 7X more
mentions online
than those that don’t

11. So, how do you get folks to
share your stuff online?

12. Tonight,
I’m gonna’ share 4
social media
sharing tips
to get you started.

13. 1
Ask Yourself:
“would I share this?”

14. Judge everything you
produce Facebook wall post
Use the criterion of whether
you yourself would like , or
share it.

15. The goal actually is not
only to reach just your
network, but your
network’s network.

16. People don’t spread
mediocrity- they spread
great stuff.
They share stuff that inspires
them to care.

17. If you sell something that’s
not inherently interesting
like shoe laces- you might
feel at a disadvantage.
But you shouldn’t…

18. 2
Take a Stand!

19. Despite what your mom
might have said-
Having an opinion and
expressing it- inspires others
at an emotional level.

20. So take a stand about
something- become a
linchpin for discussion
around the topic.

21. Part of the reason people
share content that offers
validation those
who share it.

22. 68% of respondents who
share do so to give others a
better sense of who the
sharer is and what she or he
cares about.

23. Let your readers know where
you are coming from, or how
you feel about a topic.

24. 3
Make Sharing As
Effortless as Possible

25. It seems like a no-brainer to
add social sharing icons to
your sites.

26. But of it’s so stupid- easy,
why don’t most sites do it?
Only 53% of people actually
place social media widgets
on their sites.

27. Pasting those buttons
prominently onto your online
content encourages sharing
by making it easy, and it adds
an element of social proof.
Add this and Share This

28. Don’t forget to embed
sharing options on
everything you produce.

29. 4
Create Wings

30. At least some winged
content that can soar across
the social web.

31. Create things they’ll want to
pass around or embed on
their own social media site.

32. Offer a free download from
your site and encourage
readers to pass it around to
friends.

33. When you upload any video,
audio, or photograph – be
sure your setting allow the
sharing of that content.

34. QUESTIONS & ANSWERS
School of Creative
Business.com

35. Recap
1. Ask Yourself – If you would Share it
2. Take a Stand!
3. Make Share Effortless
4. Create Wings

36. FREE COPY
of
101 Free Resources to
Grow Your
Creative Business
No Sign up
required.
Here’s the Link
http://goo.gl/NVafI
School of Creative Business.com