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Using twitter for marketing and outreach -ALA Techsource 2014

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Using twitter for marketing and outreach -ALA Techsource 2014

  1. 1. Andy Burkhardt @vonburkhardt
  2. 2. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” -Seth Godin
  3. 3. So I’ve got a Twitter account... now what
  4. 4. What this workshop will cover Measuring and sharing success 2 3 4 1 Why tweet? Social media dashboards! What and how to tweet
  5. 5. Detritus Hashtag - #utfmao Slideshare.net/vonburkhardt @vonburkhardt
  6. 6. 1 2 3 4
  7. 7. Helpful Questions Who is my community? What social media tools do they use? What are our goals?
  8. 8. Reflect: #utfmao
  9. 9. Communication
  10. 10. Respond to Positive and Negative Feedback
  11. 11. Marketing
  12. 12. Learn about users
  13. 13. Reflect: #utfmao
  14. 14. 1 2 3 4
  15. 15. Twitter = firehose
  16. 16. Dashboards Manage multiple social networks Allow scheduling of updates Build awareness of conversations Track streams that are important to you
  17. 17. Hootsuite
  18. 18. Multiple Social Networks
  19. 19. Create columns
  20. 20. Multiple streams of info
  21. 21. Location based searches!
  22. 22. Location based searches! http://thoughtfaucet.com/search-twitter-by-location/
  23. 23. POSting
  24. 24. Post from multiple accounts
  25. 25. Schedule poSts!
  26. 26. $ - Analytics & collaboration
  27. 27. Share: #utfmao
  28. 28. 1 2 3 4
  29. 29. how
  30. 30. ` Add value
  31. 31. Be social
  32. 32. “Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you." — Guy Kawasaki
  33. 33. BE… Unique, Fun, Playful
  34. 34. Tweet regularly
  35. 35. Be timely
  36. 36. tweriod
  37. 37. Share: #utfmao
  38. 38. what
  39. 39. News & Events
  40. 40. Updates & closings
  41. 41. ASK questions
  42. 42. Answer questions
  43. 43. Promote your Library and build awareness
  44. 44. images
  45. 45. Retweet, Share others’ content
  46. 46. Share: #utfmao
  47. 47. 1 2 3 4
  48. 48. Goals determine success • Regularly engage users • Increase awareness of library resources and services • Support users by paying attention to and fixing issues • Learn and improve twitter content over time Some samples
  49. 49. Twitter analytics! http://analytics.twitter.com
  50. 50. Tell stories
  51. 51. Tagboard - #champview
  52. 52. Marketing is no longer about the stuff you make, but the stories you tell. -Seth Godin
  53. 53. REflect: #utfmao
  54. 54. What this workshop covered Measuring and sharing success 2 3 4 1 Why tweet? Social media dashboards! What and how to tweet
  55. 55. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? -Seth Godin
  56. 56. • Best time to post to social media • Search Twitter by location • Maximizing your tweets infographic • champlib/favorites • Champlain College ACRL Excellence in Academic Libraries Award Application References & Resources
  57. 57. CREDITS • Flickr/busy mind/sarah G • Flickr/*twitter*/anokarina • Flickr/thumbs up/anthony kelly • Flickr/Buy Now/edkohler • Flickr/Superbokehtheorie/eriwst • Flickr/DSCF0678/KellyK • Flickr/db9_dash/Matthew Hine • Flickr/Contando Dinheiro/Jeff Belmonte • Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell • Flickr/Calendar*/Dafne Cholet • Flickr/time/János Balázs • Flickr/ // /romana klee • Flickr/Winston retrieves the news/carterse • Flickr/CLOSED/Ben Husmann • Flickr/HA1-000602/Highways Agency • Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain • Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee • Flickr/Slapsticks/FaceMePLS • Flickr/Picture Frames at Photo LA/Ricardo Diaz • Flickr/Fortune cookie says: To succeed, you must share/opensource.com • Flickr/Abacus/Sami • Flickr/Ruler/Scott Akerman • Flickr/Bag Piper…/Thomas Leuthard

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