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WPNG: Using Social Media in Your Company


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Slideset from the presentation I did for the Women's Professional Networking Group, a networking association for English speaking professional women in Lyon, France, on 18 October, 2011.

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WPNG: Using Social Media in Your Company

  1. 1. USING SOCIAL MEDIA IN YOURCOMPANYKelly Rigotti for the WPNG - 18 October, 2011
  2. 2. ABOUT ME
  3. 3. Convincing the ManagementWHY YOU SHOULD USE SOCIALMEDIA
  4. 4. Why Social Media? Social media has become anecessity, especially for international companies
  5. 5. Why Social Media? Efficient, affordable means of strengthening marketing,communication & sales strategy
  6. 6. Why Social Media? Customers expect it
  7. 7. 10 social media myths exposed 1. Social media is cheap.
  8. 8. 10 social media myths exposed 2. You have to be on Facebook!
  9. 9. 10 social media myths exposed3. You have to be on ‘X’ (where X is a social media platform).
  10. 10. 10 social media myths exposed 4. More connections = more success.
  11. 11. 10 social media myths exposed 5. You have to be ‘cool’.
  12. 12. 10 social media myths exposed6. You can automate everything.
  13. 13. 10 social media myths exposed 7. You have to have a blog.
  14. 14. 10 social media myths exposed8. Social media campaigns replace advertising.
  15. 15. 10 social media myths exposed 9. If you have budget, you don’t need to do it yourself.
  16. 16. 10 social media myths exposed 10. It’s not all about “the conversation”.
  17. 17. Meeting Your NeedsCHOOSING THE RIGHTPLATFORM(S)
  18. 18. Which is right for you? Blogs QuoraFacebook Pinterest Flickr TwitterFoursquare Wikipedia Google+ YouTube LinkedIn …
  19. 19. Measuring the Impact of Your CampaignsWHAT TOOLS DO YOU USE?
  20. 20. Measure Your Success
  22. 22. Give, Give, Get:Be on the lookout for ways you can help. Sometimes leads fall in your lap.
  23. 23. Give, Give, Get:Offer help, even—and especially— if it’s advice or connections, not direct business.
  24. 24. Give, Give, Get:Give credit where credit is due,especially to people you know.
  26. 26. Consider who will take over before even beginning.
  27. 27. Thank you for your time!QUESTIONS?