This document discusses myths and facts about social media marketing. It notes that ideas do not necessarily spread because they are good, but rather through memetics. While engaging in conversation is important, publishing interesting content is more effective. The document advises identifying as an authority on social media and focusing on your own content rather than talking about yourself. It also suggests publishing at contra-competitive times and using combined relevance, social calls-to-action, and thanking followers.

1. The Science of
Social Media
Dan Zarrella
Social Media Scientist

2. #SMSCI

3. Brian Bloom Photography

6. Myth: Ideas spread because they’re good.

10. Memetics

14. Myth: “Engaging in the Conversation” is
the most important thing on social media.

20. Takeaway: “Engaging in the Conversation”
doesn’t work. Publishing interesting content
does.

22. Myth: Don’t call yourself a guru.

24. Takeaway: Identify yourself authoritatively.

27. Takeaway: Stop talking about yourself.

33. Selective
Attention

35. Takeaway: Don’t crowd out your own
content.

36. Myth: Friday, Saturday and Sunday are bad
days to publish.

40. Takeaway: Use contra- competitive timing.

42. Performance

43. Reputation

44. Social
Exchange

45. Scarcity

46. Information
Voids

53. Zombies Marketing
Me

54. Takeaway: Utilize combined relevance.

55. Myth: “Please ReTweet” doesn’t work.

58. Takeaway: Don’t forget social calls-to-
action.

60. 5 People…

61. Thank you!