Creating an automatic marketing culture Are you one of those people who rarely forwards emails? Yet on that rare occasion, something strikes you as special--and you are inspired to 'pass-it-on.' Something about it clicked with you. Perhaps you can't even explain it; a certain ... je ne sais quoi. That 'something' is often described by marketers as "stickiness." Stickiness is typically associated with "Viral Marketing." But who wants to spread a virus? When we connect with a message, a video, a website--we automatically engage with it, and want to share it. We don't even have to be asked, because it's automatic. Attend this Lunch & Learn to discover 5 things your organization can do to grow an automatic marketing culture--and have your messages exponentially spread by your constituents.

1. Creating an Automatic Marketing Culture 5 Good Ideas - Lunch & Learn Maytree Foundation Donnie Claudino, Presenter 22nd November 2009

2. 5 facts – about me Early years in Carolinas, decade in Boston, … new home in Toronto! Dreamof visiting (and living in) Brazil Enjoy challenges … now learning to mountain bike “When I grow up I want to be a” … professor Prefer manual over automatic transmission

3. Viral Marketing: Marketing techniques use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. From Wikipedia.org

4. 19,155 views

5. 39,413 views

6. 86,660 views

7. 296,298 views

8. 535,337 views

10. Scales easily from small to very large

11. Exploits common motivations and behaviors

12. Utilizes existing communication networks

13. Takes advantage of others' resources

14. Provides for effortless transfer to othersIn part from http://www.wilsonweb.com/wmt5/viral-principles.htm

15. “Effortless”

16. “Effortless” “Self- replicating”

17. “Effortless” “Sticky” “Self- replicating”

18. Automatic Marketing Come again?

19. Automatic Marketing:Marketing that comesacross as being so sincere and natural; from the heart—that people are automaticallydrawn to: donate, participate,volunteer,pass on a viral video,etc.

20. AutomaticMarketingbegins withyou.

21. Create a culture, createCommunity

22. I’m home!

23. Good Idea #1 Encourage honesty & creativity

28. Good Idea #2 Know your community very well

31. Good Idea #3 Discover & communicate your “stickiness”

34. Place iteverywhere

35. Ask your community

37. Good Idea #4 Be very good to your Ambassadors

39. Donating every year?

41. Good Idea #5 Set goals, reward successes

43. “Staff of the week”

44. Extra time off

46. Good Idea #6 Get fired up!

47. Passion for Mission is contagious!

48. Contact me:donnieclaudino@gmail.com@donnieclaudino (Twitter) Join us! Toronto Cause to MarketMeetup