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IABC Student Conference: Business applications of social media


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Presented at the IABC World Student Conference. Exploring several ways student communicators can use social media to get ahead in their careers.

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IABC Student Conference: Business applications of social media

  1. 1. Get hired and succeed: business applications of social media Kelly Rusk @krusk Manager, Marketing and Communities,
  2. 2. … [etc.]
  3. 4. “ Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik, Chief Analytics Evangelist, Google
  4. 5. Social Media Myths Using Facebook qualifies you as a Social Media Expert Social media is FREE and EASY to do! Social media cannot be measured
  5. 6. “ Your brand isn’t what YOU say it is, it’s what GOOGLE says it is…” -Chris Anderson, editor, WIRED Magazine Social media to get hired...
  6. 7. Social media to get hired
  7. 8. To blog or not to blog...
  8. 9. Get out and network <ul><li>IABC/CPRS </li></ul><ul><li>Third Tuesday </li></ul><ul><li>Social media breakfast (Ottawa & MTL) </li></ul>
  9. 10. <ul><li>Social media roles (transitional) </li></ul><ul><ul><li>Community manager/director </li></ul></ul><ul><ul><li>Social media strategist </li></ul></ul><ul><ul><li>Social media manager/director/coordinator </li></ul></ul><ul><li>...But, knowing about social media is important for any PR/Marketing and Communications role! </li></ul>Social media in your career...
  10. 11. A community manager manages all of this cross departmentally and uses these parts to build a cohesive community for the company
  11. 12. Think strategically “ Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'” -Seth Godin
  12. 13. Social media for media relations
  13. 14. <ul><li>Social media for promotion </li></ul><ul><ul><li>Community building </li></ul></ul>
  14. 15. <ul><li>Social media for event management </li></ul>
  15. 16. Twitterwall Uploaded on February 25, 2010 by pdinnen
  16. 17. <ul><li>Social media for content creation/storage </li></ul>Videos, webinars, articles
  17. 18. <ul><li>Social media monitoring </li></ul>Free tools Paid tools
  18. 19. <ul><li>Social media for formative research </li></ul><ul><ul><li>Crowdsourcing, polls, surveys </li></ul></ul>
  19. 20. Learn to deliver results Communilytics presentation by @seanpower & @acroll
  20. 21. Become a Linchpin <ul><li>Develop a great reputation </li></ul>
  21. 22. 10 tips you can start today
  22. 23. <ul><li>10. Take your own risks first </li></ul>
  23. 24. <ul><li>9. Look for hidden gems </li></ul>
  24. 25. <ul><li>8. Ask questions </li></ul>
  25. 26. <ul><li>7. Promote others more than yourself </li></ul>
  26. 27. <ul><li>6. Read... everything! </li></ul>
  27. 28. <ul><li>5. No more excuses, get out and network!!! </li></ul>
  28. 29. <ul><li>4. Learn complementary skills </li></ul>
  29. 30. <ul><li>3. Be professional </li></ul>
  30. 31. <ul><li>2. Become a resource </li></ul>
  31. 32. <ul><li>1. Always add value </li></ul>
  32. 33. Thanks! Kelly Rusk @krusk / @mediamiser [email_address]