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Social Media Marketing - Basics and How To for NGOs. A presentation made to NGOs at a workshop conducted by the NASSCOM Foundation. Slides made in collaboration with Sreeraman Thiagarajan.
Introduction to Social Media Policies CreationJason Cruz
Lecture notes and presentation slides on social media policies creation. This presentation covers items from objective-setting to samples of well-made social media policies.
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
Social media marketing for non-profit organizations. Presented by Guest Speaker Lindsay McClelland at the University of Houston.
Social media is a key factor in the marketing strategy of non-profit organizations. By building a community through social media, brands reach their intended audience and gather donations in a less expensive way than other forms of advertising. The marketer can organize this through knowing your organization, planning ahead, keeping budget in mind, and maintaining relevant partnerships.
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- how important social media is in today's global market place,
- some good and not so good examples of real life social marketing fails and;
- understand why controlling social media use is essential, though easier said than done.
You are welcome to adapt these slides to suit yourself, but be cool and acknowledge me as the original author. I would also be interested to know (out of curiosity) if you are using my slides, so please send me an email to the address given in the slides to let me know.
Looking for a JOB? Applying for School or Housing? Own a Business? Are you an ARTIST? How does Social Media affect ALL these Endeavors? Here's what we teach about Social Media: ASSUMPTIONS, GUIDELINES, YOUR GOALS, BUSINESS APPLICATIONS. PLUS give you THE TOOLS to understand how people view you and establish the Profile that will get you Noticed! We will talk about the pitfalls and the benefits of what you put on the Internet and how it affects one's image. How important is your Face Book Profile? What does your profile say about you, does it reflect the image you the want the world to know? We will take the FEAR of the overwhelming feeling Social Media can have.
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On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
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DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
An introduction to Social Media Marketing 2014Sarah Sloan
A general introduction to social media use by businesses in 2014. Contains links to useful youtube clips, real life case studies, original content and questions to ask students. At the end of the presentation, you will have an increased knowledge of:
- how important social media is in today's global market place,
- some good and not so good examples of real life social marketing fails and;
- understand why controlling social media use is essential, though easier said than done.
You are welcome to adapt these slides to suit yourself, but be cool and acknowledge me as the original author. I would also be interested to know (out of curiosity) if you are using my slides, so please send me an email to the address given in the slides to let me know.
Looking for a JOB? Applying for School or Housing? Own a Business? Are you an ARTIST? How does Social Media affect ALL these Endeavors? Here's what we teach about Social Media: ASSUMPTIONS, GUIDELINES, YOUR GOALS, BUSINESS APPLICATIONS. PLUS give you THE TOOLS to understand how people view you and establish the Profile that will get you Noticed! We will talk about the pitfalls and the benefits of what you put on the Internet and how it affects one's image. How important is your Face Book Profile? What does your profile say about you, does it reflect the image you the want the world to know? We will take the FEAR of the overwhelming feeling Social Media can have.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
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What is your opinion of social media? Does it empower or exploit?
I think that social media does both empower and exploit. Social media is a great way to get connected to friends and with current trends. It allows you to follow certain interest and can empower you to accomplish goals. When you are on social media you must realize that all the information you put out becomes public. Where people become exploited is when companies collect and analyze that information. The can build assumptions on you based on the data you provide. Some of this information people would want to keep private.
Is social media really worth the kind of money that investors are paying?
I think that social media is worth what people are willing to pay for it. Companies can reach mass amounts of potential customers through social media. Also, social media is a great way to get your business name out to the public. We see all the time how one retweet by a celebrity is enough to make a company go “viral.”
Explain what “Likeing” someone’s post on Facebook means to you.
I feel that “liking” a post means that you enjoy what the person is sharing. People “like” post for a wide assort of meanings. Getting a large amount of likes on your posts makes me feel like I am making a difference. Whenever someone likes your post you can scroll through and see who enjoys what you are putting out.
Does knowing others “Like” what you “Like” influence you? Explain.
Knowing what other people like does influence me. When I was younger, it had a bigger influence on me then it does now. When I was younger, I was constantly looking at what people followed me and liked my posts. Now I am not as concerned as to what other people think. After watching the video, I could relate to how the teenagers were feeling. I understand the pressure social media can’t put on teenagers and how they value “likes” and “retweets”.
How do companies use social media to advertise?
Companies use social media to advertise by gathering data and targeting concentrated groups of potential customers. They collect information based on what potential customers post. They can also see where the most traffic is online. The use all of this information to target the correct group of potential customers. Through social media, companies can make more personalized advertisements.
Is social media empowering or exploiting teens?
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Tips to create a rave with social media marketing world wide
1.
2. Tips to Create A
Rave with Social
Media Marketing
World Wide
3. Have you noticed the ‘people talking
about’ section on the left panel of a
Facebook page? Yes, this is what
social media rave is, and it is very
important. You can have a million
fans liking your Facebook page, but
how many are talking about it today?
This number can reach to thousand
or even millions through social media
marketing efforts.
4. Who would not like to create a
worldwide rave? Whether it is big
brands, small and medium
businesses, celebrities and media
houses, everyone is trying to tap the
potential of the inexpensive social
media marketing to create a rave.
Many people dream of it, some get it
accidentally while others try to create
it.
5. Gone are the days when you had to
spend lots of money or call a press
conference or make a raunchy
remark in public to get the limelight.
A single tweet can travel the world in
few seconds. So is the power of the
Internet, or specifically of social
media.
6. What makes social media so
powerful is the participation of the
users. The top websites over the
Internet today like Facebook,
Youtube, and Wikipedia etc are those
in which the content is provided by
the users themselves. They generate
the content and share it amongst
themselves.
7. Hence, if I find something interesting,
I will share it with my friends and if
something is interesting or important
enough, it travels around the world
in no time.
8. It spreads like virus infection from
one person to other and this process
is called ‘going viral’. The good news
is that Viral Marketing and Social
Media Marketing are processes and
can very well be controlled.
9. Here are some quick tips for you to
get an idea of how to do this.
- Don’t go overboard bragging about
your product. Rather generate
something that is interesting or
entertaining. If you want to connect at
all to your product, talk about their
problems and solutions to their
problems.
10. Very much like in real life, people like it
when you talk about them. They are
least interested in someone who keeps
talking about himself or herself all the
time.
11. - Don’t use old fashioned techniques to
promote your product. There was a
time, when you needed to push
products to the customers. Today, you
need to pull the customers to the
product and the old marketing tactics
only irritate the potential customers.
12. - Help and share. Content which is for
fans only can never go viral. Make it
public and let everyone use it. Forget
that it was ever yours. You created it to
share and to help.
13. - Be connected. Go where your people
are and do what they do. Relate to
them and connect to them in their
style. This is what makes them like and
share what you say.
14. - Use all your sales skills that urge the
people to share your content. Do not
write about your product but whatever
you write make it compelling,
interesting and fun.
15. - Social media is all about listening and
creating friendships. Listening skill is
important even in relatively passive
mediums like the internet. See what
they are interested in. Ask questions
and take feedback. This will keep the
current friends or fans glued and they
will be prone to share your content.
16. - Behind every successful endeavor
today, there is a huge network. To have
a huge network of real fans and
followers, you need to build the right
relationships. There is no point in
having one thousand spammer Twitter
accounts following each other.
17. It looks good in numbers but is not of
any value. It’s time we look beyond
numbers and learn to calculate and
analyze the health and strength of a
social network differently. There are
some good social media monitoring
tools which can help you in this.
18. - Use social media tools, but do not
rely on them. Be human and add that
human touch to your social media
presence. People love you when they
know you are like them.
19. -And most importantly, do not spam.
Don’t schedule more than three
updates at the same time. It annoys
your fans.
20. All in all, just behave like a nice human
being and you can be popular like one.
It does not take a genius to create a
social media rave. It just takes a smart
considerate human, who wants to
share something to share it with the
entire world.
21. All in all, just behave like a nice human
being and you can be popular like one.
It does not take a genius to create a
social media rave. It just takes a smart
considerate human, who wants to
share something to share it with the
entire world.