Crafting a successful social media strategy!

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The document provides an overview of a webinar on crafting a successful social media strategy for book marketing. It introduces two authors, Tom and Jessica, who hired the company to help with their social media efforts. The webinar agenda covers defining social media, how successful authors use key platforms like Facebook, Twitter, LinkedIn, YouTube and blogs, and tips for making the most of each channel. It emphasizes creating experiences for readers through social media rather than just focusing on websites. The webinar concludes with a Q&A section.

Technology Business

Crafting a Successful Social
Media Strategy!
A Book Marketing Webinar
Presented by Outskirts Press

Why are you here?

“How can you squander
even one more day not
taking advantage of the
greatest shifts of our
generation? How dare you
settle for less when the
world has made it so easy
for you to be remarkable?”
(Seth Godin, blogger and
author)

Meet Tom

Wrote a non-fiction book
with the goal of helping
salespeople sell more
stuff.
Needs help with social
media.
Hired us to help.

Meet Jessica

Wrote a poetry book.
Needs help with social
media.
She hired us to help.

Agenda

What is social media?
How do successful authors use social media?
How can you make the most of each social media
channel?
Q&A

What is Social Media?

Simply put - a place to
connect.

“Golden Rule” of Social Media

“Networking is not about
hunting. It is about farming.
It’s about cultivating
relationships. Don’t engage
in ‘premature solicitation’.
You’ll be a better networker
if you remember that.” (Dr.
Ivan Misner, bestselling
author)

What is Facebook?

http://www.facebook.com
Most popular social media platform
Varied uses

How can an author make the most of
Facebook?

Post regularly – but not
too much (1-2x/day)
Reward your fans
(“likes”)

What is Twitter?

http://www.twitter.com
Microblogging site

How can an author make the most of
Twitter?

Post often
Make new connections

What is LinkedIn?

http://www.linkedin.com
Professional social media site

How can an author make the most of
LinkedIn?

Join relevant groups.
Recommend others.
Ask for recommendations
(warm).

What is YouTube?

http://www.youtube.com
Video distribution site (“Broadcast Yourself”)

How can an author make the most of
YouTube?

Tell a story (entertain)
Face-to-face with them

What is a blog?

Short for weblog
“Long form” social media
Not real time

How can an author make the most of
blogging?

Write in character’s voice
(fiction)
Offer free advice related
to your book (non-fiction)

Bottom line…create experiences

“Social networks aren’t
about Web sites. They’re
about experiences.”
(Mike DiLorenzo, social
media director for NHL)

Have It Done for You…

Author Platform Set-up Through
Social Media
http://outskirtspress.com/p/social

Time for Q&A!

Get in touch with us:
http://facebook.com/outskirtspress
http://twitter.com/outskirtspress
http://youtube.com/outskirtspress
http://blog.outskirtspress.com

Haven’t published your book yet? We do that, too! www.outskirtspress.com.

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In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject. We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup. Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved. The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring. The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise. By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.

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Crafting a successful social media strategy!

1. Crafting a Successful Social Media Strategy! A Book Marketing Webinar Presented by Outskirts Press

2. Why are you here? “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” (Seth Godin, blogger and author)

3. Meet Tom Wrote a non-fiction book with the goal of helping salespeople sell more stuff. Needs help with social media. Hired us to help.

4. Meet Jessica Wrote a poetry book. Needs help with social media. She hired us to help.

5. Agenda What is social media? How do successful authors use social media? How can you make the most of each social media channel? Q&A

6. What is Social Media? Simply put - a place to connect.

7. “Golden Rule” of Social Media “Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” (Dr. Ivan Misner, bestselling author)

8. What is Facebook? http://www.facebook.com Most popular social media platform Varied uses

9. How can an author make the most of Facebook? Post regularly – but not too much (1-2x/day) Reward your fans (“likes”)

10. What is Twitter? http://www.twitter.com Microblogging site

11. How can an author make the most of Twitter? Post often Make new connections

12. What is LinkedIn? http://www.linkedin.com Professional social media site

13. How can an author make the most of LinkedIn? Join relevant groups. Recommend others. Ask for recommendations (warm).

14. What is YouTube? http://www.youtube.com Video distribution site (“Broadcast Yourself”)

15. How can an author make the most of YouTube? Tell a story (entertain) Face-to-face with them

16. What is a blog? Short for weblog “Long form” social media Not real time

17. How can an author make the most of blogging? Write in character’s voice (fiction) Offer free advice related to your book (non-fiction)

18. Bottom line…create experiences “Social networks aren’t about Web sites. They’re about experiences.” (Mike DiLorenzo, social media director for NHL)

19. Have It Done for You… Author Platform Set-up Through Social Media http://outskirtspress.com/p/social

20. Time for Q&A! Get in touch with us: http://facebook.com/outskirtspress http://twitter.com/outskirtspress http://youtube.com/outskirtspress http://blog.outskirtspress.com Haven’t published your book yet? We do that, too! www.outskirtspress.com.

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