1. Technology will continue to both disrupt privacy and publicity, though neither are dead yet. 2. Social media is more about sociology and psychology than technology. 3. To succeed in the digital space, one must engage transparently, monitor trends, and always improve their skills.

1. Neither privacy nor publicity is dead, but
technology
will continue to make
a mess of both.
Dana Boyd, Harvard University

2. Social media
is about
sociology
and
psychology
more than
technology.
Brian Solis, Principal at Altimeter Group

4. Monitor
engage, ,
be trans and
These h
av
e
paren t.
to succe always been t
ss in the he
digital s keys
Dallas L
awrence
pace.
, Ma naging D
irector o
Proof In Burson- f
tegrated Marstell
Commun er!s
ications

5. Don!t worry;
skills are cheap,
passion is
priceless.
Gary Vaynerchuck, Author of "Crush It#

6. Social media is not a media.
The key is to
David Alston

7. If you!re looking for the next big thing,
and you!re looking where everyone else is,
you!re looking in the wrong place.

10. Imagine a world in which
every single person on the planet
is given free access to the sum
of all human knowledge.
Jimmy Wales, founder of Wikipedia

12. Marketing is no longer about the
stuff that you make, but about the
stories you tell.
Seth Godin, sethgodin.typepad.com

13. The hardest thing for marketers is to
turn over the brand experience to
the community and let them define it.
Eric Erwin, Executive Vice President of Marketing and Product Development at Wilton

14. As a general principle,
the more users share about themselves,
the more others in the community will
learn about them and identify with them.
Matt Rhodes, Social Media Today

15. If you make customers unhappy in the physical world,
they might each tell six friends.
If you make customers unhappy on the internet,
they can each tell
6,000
friends.
Jeff Bezos, CEO at amazon.com

16. Twitter is a great place to tell the world what you!re thinking
before you!ve had a
chance to think about it.
Chris Pirillo, blogger

17. You can!t tiptoe into social media.
You have to jump into the pool.
People have a natural fear of it. But the scary part
is not being there. Your customer is already there.
Dave Saunders, madisonmain.com

18. Quit counting fans,
like
followers, and
blog subscribers bottle
caps.!
what you!re trying to achieve
Think, instead, about
and the community that
cares about what you!re doing.
Amber Naslund, Social Media Today

20. All one needs is a computer,
a network connection,
and a bright spark of
initiative and creativity
to join the economy.
Don Tapscott, dontapscott.com

22. Human beings are far more likely to communicate
ideas and information with others
when they are emotionally engaged.
Maki,
doshdosh.com

23. Humans like to know about
the good, the bad, and the ugly side
of people, places, and situations,
as well as to share this information with others,
often asquickly as possible.

24. We want to be connected, to make
a difference, to matter, to be missed.
We want to belong, and yes, we want to be led.
Seth Godin, sethgodin.tpepad.com

25. How can you squander
even one more day not
taking advantage of the
greatest shifts of our
generation? How dare
you settle for less when
the world has made it
so easy for you to be
remarkable?
Seth Godin, sethgodin.typepad.com