Unit 30

Level 3 Cambridge Introductory
Diploma in Media
Unit 30:
UK Media Publishing
Name: Sophie Lyne
Candidate Number: 2084
Center Name: St. Andrew’s Catholic School
Center Number: 64135

1. Section One: Magazines Slide 4
2. Publisher of Q Magazine Slide 5
3. Media Product and Sub Genre Slide 6
4. Contents of the Magazine Slide 7 and 8
5. Front Cover Analysis Slide 9
6. Double Page Spread Analysis Slide 10
7. Form and Style Slide 11
8. Technological Convergence Slide 12
9. Target Audience Slide 13
10. Production Process Slide 14 and 15
11. Operating Model Slide 16
12. Distribution Slide 17
13. Associated Products Slide 18
14. Marketing and Advertisement Slide 19 and 20
15. Section Two: Newspapers Slide 21
16. Newspaper Comparisons Slide 22, 23 and 24
17. Chosen Newspaper Slide 25-26
18. Publisher Slide 27
19. Production Process Slide 28
22. Website Analysis Slide 31, 32 and 33
23. News Values Slide 34, 35 and 36
24. Advertisements Slide 37 and 38
25. Demographics Slide 39 and 40
26. Marketing Slide 41 and 42
27. Synergy Slide 43
28. Conclusion Slide 44

Bauer Media group are the publishers of Q magazine and they have more than 570
newspapers, over 300 digital products and 50 TV and radio stations. The business
was started by the Bauer family 138 years ago and Bauer Media Group’s CEOs and
its ‘sister’ company are David Goodchild and Paul Keenan. They have offices
located all across Europe and in Australia. Additionally, they now have the slogan
‘We Think Popular’. The connotations of this is that Bauer Media create magazines
which everyone will be interested in and therefore they will be ‘popular’. Also by
saying ‘We Think’ connotes that they put a lot of thought into each brand and want
the best information for every single consumer. In 2011 business area such as sales
decreased but then by 2012 they increased again and sales were 2175 million euros.
Furthermore, Bauer Media have owned Q magazine since January 2008 after EMPA
sold its consumer titles to Bauer Media Group.
http://magazines.bauermediaadvertising.com/magazines/detail/Q

Q magazine has a monthly circulation of 48,353 copies and the sub-genre is usually rock and roll. Also it is
non-fiction because it features interviews and can be factual with information on charts and tours.
Additionally, Q magazine use social media to help promote their magazine and the company. Also Bauer
media use social media as well which will mention Q magazine. More over, Q magazine is sold across the UK
but you can access the magazine on their webpage so it could also be seen as worldwide and so they will
have a larger readership. As well as that, Q magazine’s mission statement is all about giving their readers as
much information about any features and everything important that’s happening in rock and roll at the time
and this is the purpose of Q magazine. Also Q magazine’s strapline is ‘The UK’s biggest music magazine’ this
detonates that there no other music magazine which is bigger than theirs so it can connote to theirs being
the best. Q’s ideology is that readers are going to want to know what is happening now in the music
industry, not about what happened in the past and so this is an important view for them.
http://www.qthemusic.com/ http://magazines.bauermediaadvertising.com/magazines/detail/Q

The contents of the magazine include any stories or interviews that they’ve covered and they
have reviews on, for example, any new albums and concerts. In the magazine they will talk
about any other bands or artists as well as their main feature. At the back of the magazine
they do ‘Q Mail’ and several pages of advertisements. Some advertisements include music
lessons, anything you want to sell and they advertise any upcoming concerts. Even though they
are advertising other brands and artists, it is important they give as much information to the
reader as possible to keep them interested and wanting to buy the magazine again next
month. Even on the contents page Q have the same style and layout as the front cover, for
example the images in front of the title which can connote to showing the importance of the
artists. As well as that, the layout is simple so it is easier for the customer to look at what is
included in the magazine and can find it straight away. On the page after there is a editor’s
letter and this is when the editor mentions a little about the issue and hopes that the reader
enjoys the magazine. Also it mentions who was involved and their contacts. The colour scheme
and layout is the same compared to the rest of magazine and this will keep Q’s brand identity
constant and recognisable. Moreover, they have the page number, issue date and logo at the
bottom of the page still and the connotations could be that its to keep advertising Q while
you’re reading the magazine itself.

Some reviews are about new albums such as Arctic Monkeys and The Manics and so this would inform the
reader on whether they should buy the album. Also the cover story is the biggest on the contents page
because it’s the main focus in the magazine and so they are going to want the reader to be drawn there to
then find out what page(s) it is on.

Main Image: as you can see, the band is actually positioned in front of the masthead. The denotations
of this is that they must be important and show authority. Also because the image takes up most of the
cover it means that consumers can see the band and know straight away who is the feature instead of
having to look at a smaller image and then recognising the band and there is ‘star appeal’ (Richard
Dyer) because Green Day are well know in rock and roll so they would have a big fan base who would
be interested to know what the band is up to and so would buy this magazine.
Strapline: By the magazine being the
‘biggest’ it means that it could be the most
reliable and most interesting magazine
because that could mean it’ll have better
client than other magazines with the same
genre.
Cover Lines: The bands and
artists are bigger and
bolder than the quotes and
statements because the
consumer would rather
know who is in the
magazine and then what
they have said.
Main Headline: This follows convention because the headline is positioned at the bottom of the
page. By having a quote from the band saying they’re ‘chaos’ it then links to the short phrase
‘let’s rock’. This connotes that the band can get straight back to business by starting off with this
feature and so it should persuade the customer to purchase the magazine.
Convergence, Barcode, Price and Month of
Issue: The convergence is Q magazine’s web
address and they may add this so people
will go onto their website and become for
interested in Q as a company and not just a
magazine.
Masthead: Only has one letter
so that it stands out on
newsstands. Also it has a red
background. The denotation
could mean anger because
sometimes rock and roll can
have anger or aggressive tones
in that genre of music. The
capital letter may mean that it
has authority.
Anchorage text: To link to the main
headline, what the feature could be about.
Also ‘They’re back. Let’s rock.’ and the fact
that its white connotes that they are a
blank canvas and are ready to start touring
and making new music
The connotations of the background being
green could be because of the band being
Green Day so it’s building their identity. As
well as Green Day’s identity, red and green
are complimentary colours so the
masthead will be more noticeable so Q will
stand out more which means more people
will want to look at it and remember it.

Issue month and
year/ Page
number/ logo: It
is consistent
throughout the
magazine and is
important so that
Q can become
even more
recognisable.
No distinctive separations of who is
speaking: a band member is usually
introduced at the beginning of a
sentence: Set out more like a story
rather than an interview.
Quote from one of the band members:
From this the reader can get an insight
about what is included in the interview
and what they will talk about. For
example, they could use this quote
because the cover story is about their
comeback and it explains part of their
story.
Drop Capital: They use the drop
capital to then go into a different
section of the interview, such as
talking about a different topic.
Also they may use the colour red
to keep it the same as the
masthead and to stand out against
the white background.
Caption to
support images:
They would have
captions to
support images
so the reader
has more of an
insight on why
the magazine
have included
them and what
relevance it may
have to the
cover story.
Main image and
smaller images: Q
magazine may have
chose images of the
band performing
and being together
because the story is
all about their
comeback and so
the images can
convey this story.

Throughout the magazine, Q magazine keep to a simple form and style. For example, they will
have white font on a black background or vice versa. Also they will use red colour font for
conventions such as drop capitals to keep with the theme so it matches the masthead and
stands out against the basic colours of black and white.
Furthermore, the front covers are usually set out in the same way and inside the magazine
they always have the page number and web address so they are advertising more and keeps
everything the same and this could be because it will be instantly recognisable and distinctive
so people may start to buy Q magazine more.
In every Q magazine, the font stays the same and its simple which is why it would appeal to
the reader because then its carrying on with its distinctive features and also due to it being
simple, the consumer will not find it difficult to read.

Bauer Media are in synergy with broadcast and social media websites; such as
Facebook, Twitter and YouTube etc. They use Facebook and Twitter to
advertise their different magazines and other brands. Q magazine do have a
website and you can subscribe online instead of having to buy a magazine and
it can work out cheaper sometimes.

Hartley’s theory
Age: Stereotypically 15-30 would be the age range because this is more of a rebellious age and the music in the magazine
reflects this because you wouldn’t have the older generation listening to rock.
Gender: More males would read this than female because some men are more interested in rock than women.
Class: People in ABC1 in the socio-economic needs because it would be working class who buy the magazine. This group of
consumers is shown as 70%. The other 30% could be students because their target market age range between 15-24 so
not many students will be categories A and B. these students will have a lower spending power than the working class
because they may not earn as much money as them.
Katz’ theory
Inform and educate: The reader can find out what Green Day will be doing next on the return and learn facts about what is
in the cover lines, for example unseen pictures of Nirvana.
Personal Identification: It is about what Green Day will be doing now that they will be coming back to rock.
Maslow’s Hierarchy of Needs
Explorers: Readers of Q would be explorers because the magazine includes upcoming bands and stories about what is
happening at one point in time to do with specific bands or artists and the reader would want to know this because then
they can become more interest in new bands and possibly enjoy rock more. Also then the consumer can find out if there
are tours happening, for example.
http://magazines.bauermediaadvertising.com/magazines/detail/Q

The writers and editors of Q magazine are: Chris Catchpole, Matt Mason, Niall Doherty, Paul Strokes,
Phil Alexander, Simon McEwen and Ted Kessler.
The standard steps to producing a magazine are:
1.Set a date for publication.
2.Manage a schedule to prevent any mishaps: also it is to keep on track and can publish the
magazine on time.
3.Editorial and budgetary decisions: at this stage editors can decide on how the money will be
spent during the production and features in the magazine.
4.The content of the magazine to be planned: without any content there would be no magazine so
during this step the company decide what will be featured and then journalists will start
interviews and researching.
5.Sub- editing: is important because this is when the company need to make sure all the facts are
right and then needing to sort out house style and colours.
6.Page Layout: this is important because it needs to look interesting and make the consumer want
to buy it.
7.Proofreading: so there are no mistakes in the magazine.
8.Printing the magazine.
9.Distribution: When the magazine is sent out to stores and newsstands to be sold.
http://hosbeg.com/the-magazine-production-process/

Instead of just having
an overall and vague
production process, I
contacted Q
magazine to see if I
could have their
actual process.
Unfortunately they
did not reply but
here is the evidence
of me emailing them.

http://www.bauer-media.com.au/discover/about-bauer/management-team1

Q magazine is mainly in the UK but you can either subscribe to have a print copy or a
digital copy and this can be available around the world, up to 230 countries. If you
subscribe for a print magazine you can get it delivered straight to your house and it is
also before it goes into shops. As well as that you can sometimes get discounts and
free gifts that you wouldn’t get at the shops. Most of Q magazine is published in
English and not other languages. Moreover, Q magazine is distributed to most
supermarkets (for example ASDA), high street retailers (for example WHSmiths) and
corner shops.

Bauer Media are linked to broadcasting on the radio and TV as well as mobile and
online. A few examples of their radio stations are Kerrang!, Magic, Absolute and Kiss.
Examples of their TV stations are Heat, Kerrang!, Kiss and Magic. Their mobile and
online consists of their magazines and radio companies.
If Q magazine have a 48, 535 circulation and are sold at £3.99, that means there is a
£192, 928.47 profit over 6 months.

A lot of the advertisements in Q
magazine are full pages. These are
mainly related to music, particularly
the same genre. Also the adverts are
mostly about new albums that will be
released or collections such as The
Beatles who were extremely popular
that anyone that is an older reader
may especially want to buy this.
Additionally, right at the start of the
magazine they had a subscribe
advertisement and the reason why
they done this was because it will get
mores readers buying the magazine.
Lastly, at the end of the magazine
they have a double page filled with
advertisements about anything for
sale or any up coming tours that the
readers may like to go to or want.

https://www.youtube.com/watch?v=gpLrLaGaJTQ
Q magazine don’t usually have
lots of adverts; however they
have advertised their brands
through an album that the
company will release. As you
can see, the advert is 30
seconds long which is the
average length of most adverts
and they may have chosen not
to have a longer time period
incase people didn’t want to
watch it anymore. Additionally,
when they present each artist,
they show a clip of their music
which means they make it very
visual for the viewer.

Tabloids
Generally tabloid newspapers have a red top
masthead and include other colour and lots of
images throughout. Additionally, they have more
of an informal language due to the fact that they
include a lot of puns and jokes especially in their
headings. Along side the informal language they
don’t tend to have very long articles and most of
them are written about celebrities or anything
that is popular and in the news a lot. Therefore
the newspaper is targeted at groups C2, D and E
(socio-economic needs). The sizing of the
newspaper is 11.0”X 16.9” which is smaller than
other newspapers, such as broadsheets. The
name ‘tabloid’ has the connotations of being
small stories that have been downsized so that a
simplified newspaper would be created (1900).
http://www.papersizes.org/newspaper-sizes.htm
http://www.slideshare.net/Barney1995/tabloid-vs-broadsheet-15605398?next_slideshow=1
http://en.metapedia.org/wiki/Tabloid
https://www.nyu.edu/classes/stephens/Collier's%20page.htm

Broadsheet
Compared to tabloids, broadsheets are almost double in size at 23.5”X 29.5”
and have a completely different target audience. The main people who read
these are A, B and C1 because it includes a lot of longer articles about topics
such as politics and also include other information on education. Furthermore,
broadsheet newspapers have a very formal language and rarely include a lot of
colour and images to go along with the articles. The first ever broadsheet to be
published was in 1618 and so it has been around longer than tabloids.
http://www.papersizes.org/newspaper-sizes.htm
http://www.slideshare.net/Barney1995/tabloid-vs-broadsheet-15605398?next_slideshow=1
http://www.historygraphicdesign.com/a-graphic-renaissance/the-german-illustrated-book/19-broadsheet

Free Sheet
These type of newspapers are as the name
describes, they are free. Additionally, many
people of public transport will pick them up so
that their journey isn’t so bad. Due to the fact
that companies will know that most of the public
will read it, they add a lot of advertisement. One
of the main issues with free sheets is that they
cause a lot of environmental issues because over
9000 trees will be cut down to produce the
newspapers on a worldwide basis and they also
contribute to a lot of litter. Free sheet
newspapers have been around since the 1980s
and throughout the years they saw the quantities
and circulation increase.
http://www.theguardian.com/money/2009/jan/26/freesheet-paper-waste
https://books.google.co.uk/books?id=gQSFAgAAQBAJ&pg=PA157&lpg=PA157&dq=history+of
+free+sheetnewspapers&source=bl&ots=d_FsDVBccn&sig=ini9Yn2FqE7nKzy0TJp55HmjikI&hl
=en&sa=X&ved=0CFoQ6AEwDWoVChMI--
ro9ebpxwIVQjwUCh2NSw6Z#v=onepage&q=history%20of%20free%20sheet%20newspapers&f=f
alse

I have chosen the Daily Mirror as my chosen newspaper. The reason behind this is that it is
a very well known tabloid newspaper and has been around for many years, since 1903 when
it was founded. Moreover, it is owned by their parent company Trinity Mirror. As a large
multimedia company, back in 1903 they wanted Daily Mirror to be aimed at “gentlewomen”
and in 1904, the new editor (Hamilton Fyfe) wanted to make more of an emphasis on photo
journalism. Years later in 1910, the Daily Mirror had their first Royal story. The brands at
Trinity Mirror have collectively sold 550 million national and regional newspapers last year
(circulation), have a weekly readership of 12.6 million and their target audience for their
national website is ABC1 (socio-economic needs). From this you can confer that the Daily
Mirror will have a high readership value and definitely sell millions in just a year because
these statistics are about all of the newspaper brands which Trinity Mirror own and they
own several brands themselves. Therefore, even if you split these statistics, they will still
be quite high and the Daily Mirror could possibly be more popular compared to the other
newspapers within the Trinity Mirror company.
https://media.info/newspapers/titles/daily-mirror
http://www.trinitymirror.com/our-company/history
http://www.trinitymirror.com/brands/media?letterFilter=D#atoz

As for content, throughout the Daily Mirror you have stories on politics, celebrity
gossip, sport, anything serious global situations and puzzles. The reason for these
topics is that even though you would like to know what is happening on an
educational level, the readership want to know about topics which convey more
personality, such as a celebrities’ personal life or what team is the at the top in the
premier league. Furthermore, the Daily Mirror also includes puzzles which some
people may like especially if they have a long journey on a personal or business
reason.

Trinity Mirror is the publisher which owns the Daily Mirror. Today they are one of the
largest multimedia UK publishers and have been around since 1832 when John
Hernaman and his friend, Robert Perring, launched a journal in Newcastle. Throughout
the years, they have kept with the latest trends but also with tradition. They still have
the traditional newspapers but now they have a 24 hour news site along with mobile
and tablet apps. After many years of publication, Trinity plc and Mirror Group merged
together in 1999 which led them to become the biggest newspaper publisher in the
UK.
http://www.trinitymirror.com/our-company/history

As well as knowing a
music magazine’s
production process I
tried to research one
for a newspaper.
Unfortunately,
Trinity Mirror have
not replied to my
email and so I do not
know their process
nor the Daily
Mirror’s process.

Masthead: This masthead is
very recognisable because
many tabloid have a red top
masthead. By using the white
colour for the font it denotes
that it will stand out against
the other colour fonts and with
the background the
connotations could be that they
are determined and desire to
be the best newspaper.
Lead Story: As you can see
from the front page, the lead
story has the biggest font and
takes up most of the page.
The denotations of this could
be that it is the most
important news story so they
are going to want everyone to
read this article. The reason
for choosing this as the lead
story could be because the
NHS have been in the news
quite a bit due to funding and
other topics.
The Copy: Below the headline it
also informs the reader that the
NHS have been buying people
other activities and belongings
which most people would have to
pay themselves.
Secondary Lead: On this
front page there is essentially
two secondary leads because
they are both interesting to
the audience and will grab
their attention when they see
it compared to everyone's
knowledge about the NHS.
Therefore the denotations of
this is that even though they
have their lead story, they
will add secondary leads as
more of a gossip topic so that
consumers will want to buy
it.
Image:
On this tabloid newspaper, it is
very unusual because the image to
go with the lead story is incredible
small compared to the secondary
leads. This could be because the
other articles would be more
about what the reader wants to
know and is more a personality
basis. Therefore, the larger images
‘signify’ (De Saussure) that this is
what they really want to read and
maybe not about more of the
educational and formal news.
Issue: Tuesday, September 1,
2015

Main Image: As the
main image there is
a collective vary of
individual images.
The connotations of
this could be that
by adding lots of
images it will get
the point across of
how much the NHS
have spent extra
money when there
are cutbacks still
happening.
Associated Image: As you can see
there is an associated image of a
man, the denotations of this is
that the reader can see who said
the quote and know how he is
related to the article.
Opening Invitation: By having the
open invitation in bold it could
possibly catch the readers
attention so they read the article.
Also it gives and overview of the
story to follow.
The Copy: In this
instance, the copy
goes straight to the
point about what
this article is about.
Additionally, it tells
the reader what has
happened and the
reactions. The
connotations of
‘fury’ conveys that
it isn’t just anger
but the public have
even stronger
feelings about what
the NHS have done.
This will ‘signify’
(De Saussure) to the
reader that this
article is not a
laughing matter and
that it should be
taken very
seriously.
Headline: In this
headline, there is
a play on words
because it isn’t
just one ‘treat’,
it’s plural and
many people of
the public have
been offered
these luxuries.
Page Number:
The pages for this
article is 4 and 5
out of a whole 55
pages. The reason
for having it so
early on in the
newspaper is that
because it is an
important article,
the reader might
want to read it
straight away and
so the editors
decided to put is
as one of the first
articles.
Advertisement: On the far left of the
page, there is a phone advertisement by
virgin and the reason for them possibly
putting it on this page is that the article is
about how the NHS has bought people
certain luxuries and so Virgin might think
that people will want to get a new phone.
Technological Convergence: At the very top of the page, the Daily Mirror
have added their website address a few times which is subconscious
advertising and can eventually persuade consumers to go to the website.
Issue: Tuesday, September 1,
2015

http://www.mirror.co.uk
Straight away on the home page
you have all different articles
which may be extended versions
compared to if they were in the
newspaper. Additionally, they
include advertisement which in this
case raises awareness and it’s
helping out charities which are
more important than advertising a
new game, for example. On the
header bar, they have made the
drop downs in bold to make it
easier to see and stand out
compared to the articles and have
split the categories into the main
stories that people are going to be
interested in. For example some
people maybe more interested in
politics where others may want to
know about sports.

http://www.mirror.co.uk/contact-us/
On the ‘Contact Us’ webpage,
there is a variety of numbers
and email addresses depending
on what your inquiry is.
Moreover, there are separate
numbers and emails for their
other brands the Sunday Mirror
and for their online edition.
Also by having the different
sections, it makes it easier for
the customer to know what
contact detail to use and then
it wouldn’t waste their time
and you can also contact the
Daily Mirror if you have a story
and would like them to sell it.

Synergy with Social Media: As you can see,
the Daily Mirror include their social media
links right at the top so that it will
encourage more readers to go onto the
sites and it will be better recognition
compared to if it was at the bottom of the
page.
Advertisement: Right next to the
masthead, the Daily Mirror are advertising
their own iOS app and this could be to
convey that maybe if the reader doesn’t
get enough time to go on the website, they
can just look at their app instead.
Lead Story: On the home page they
have all the different articles that
the reader could look at; however,
the lead story is the biggest in size
and the denotations of this could be
because it is the most important
and a lot of people may want to
read it.
The Daily Mirror website is similar to the print based newspaper but
possibly a bit more informal for the younger generation. Examples of this
is having more personality based drop downs, such as sport, celebs and
weird news. Also the masthead only says ‘Mirror’ and the space around it
could be there to make the masthead stand out more against all the
articles and the connotations of the red and white is usually linked to
more personality articles and it’s the stereotypical red top tabloid banner.

For the news values (Galtung & Ruge) there are
quite a few examples. The first one overall would
be mass appeal because each story on the front
page can relate to a lot of people in the country.
This then leads to personality; two out the three
articles are about sport and a TV show so
therefore it is about well known people that will
interest the reader and by adding images of the
people involved it will make the reader want to
have a look at the article even more. Another
news value (Galtung & Ruge) would be a scandal
due to the fact that the lead story is about an
NHS scandal and this would make the reader
shocked because they may not have expected it
to be in the newspaper, especially because they
have used the word ‘exposed’ and so it could
seem that they have collected enough evidence
and situations where they can finally tell the
public what has happened.

The main news value
(Galtung & Ruge) is scandal
because the NHS have been
paying for people’s luxuries
which could be an outrage
to most of the public.
Another news value
(Galtung & Ruge) would be
unpredictability due to the
fact that no one would have
expected a story like this to
be in the press.
Additionally, this story
could count as negativity
because apart from the
people who got these
luxuries, the public would
be unhappy and it is not a
story where you can feel
joyous.

Name Definition Example in a newspaper
Recency Things which might have happened that day. The time between
the story happening and going to print – the shorter the time, the
more likely it is to be selected.
There are a variety of examples and happens all the time in newspaper, such as
a famous person passing away or royalty getting married
Threshold/
Magnitude
How big an event is – things happening on a large scale. Stories
which shock because of the enormity of events.
An example of this could be the war and current situations in Syria because it is
on a large scale and causes shock to the reader due to their situation.
Proximity/
Nearness
Involving people and places that readers know – things close to
home or relevant to our culture. Also, how easily understood the
event is.
There was strikes in London which would involve people near there and
everyone knows London.
Consequences News which affects the readers. Anything that is to do with the economy and the newspaper are informing the
readers that it will affect them.
Negativity News which is bad. Unfortunately, there can always be sad news but especially if soldiers or if a
well known person passes away.
Personality Stories which involve famous or prominent people who are
important to many of the readers.
The public’s interest in celebrities or sport, such as transfers in football.
Predictability Events which are expected. When it’s around the time of the election, everyone would know that it would
be in the press.
Unpredictability Events which are unexpected. Newspapers usually include unexpected stories so that the readers will be
interested, for example if prices for fuel were to increase.
Human Interest Stories which involve the reader emotionally. If there was a story where unfortunate events happened and made the reader
feel upset or disturbed, such as the Baby P story.
Currency/
Continuity/
Running Story
Stories that are about to start or are still running. Covering a
story for a few days, keeping it going by adding new details or
looking at it from new angles.
A good example of this would be if there is a police case and the press find out
new information each day. For example, Madeline McCann.
Conflict Stories involving confrontation, often between two sides and
where readers can take sides.
Again you could say politics, when people will choose a side and have their
opinion.
Oddity/ Rarity Unusual or rare story, often of a weird or novelty nature. As well as scandal, there was the article about how Britain’s Got Talent had a
stunt double of a dog who was a winning contestant.
Visual Imperatives Stories which have good pictures. When the weather conditions change that no one expected, they have pictures
to show the outcome, for example if there was really bad snow.
Scandal Stories which are scandalous. People are shocked and didn’t expect it. For example, the NHS scandal.
Mass Appeal Things which touch mass/popular pursuits. An article which talks about politics for example, affects whole regions/

With regards to the Daily Mirror’s advertising rates, they are quite
expensive, especially because it is a national newspaper. This could be
because even though during the week they sell their newspaper for
55p, you have to take into account the printing and distribution costs.
From the table below you can see how the rates vary depending on
how much advertising space the company wants and whether they
would like it in colour. For example, a whole page in colour is £8970
more than a whole page in black and white.
http://www.newsworks.org.uk/Daily-Mirror

Throughout the Daily Mirror newspaper, there are a variety of
adverts, for example Virgin Media, Surf and PayPal. When the
companies advertise, they usually pick a convenient space
where it will get more recognition. With the Virgin Media
advert, they are advertising their new packages underneath
where there is an article about the new line up for Strictly
Come Dancing. So therefore, readers may want to buy this new
package in time for the series. With PayPal, they have a whole
page so that the visual representation can sell itself and it was
next to the Virgin Media advert so if there is the option when
buying Virgin Media’s package, people may decide to create a
PayPal account and pay that way. As for Surf, there is an
article above it about a tight rope walker but the image is of a
clear blue day and because Surf is advertising their ‘bright and
clean’ detergent, the image from the article could be
persuasive to the reader. Each of these adverts appeal to the
Daily Mirror readers because they are adults, they would use
PayPal for online shopping and stereotypically, if mums or
wives were reading they newspaper, they especially may be
interested in the washing powder. Also the Virgin Media advert
will appeal to a mass of the readers because a lot of adults
have families and with the new bundles, it could be beneficial
for everyone. Lastly, these all appeal to the readership and
newspaper because they are all aimed at adults and the Daily
Mirror has an older target audience compared to magazines.

As you can see from the statistics, more adults
and ABC1 will read a printed newspaper
compared to C2DE who will go online instead.
If you included print and online together, you
still have more adults compared to C2DE,
therefore you could say that the Daily Mirror’s
target audience is aimed at an older
generation (45-65+) instead of a younger
generation because C2DE are usually linked to
people in their teens and young adults. The
reason that the newspaper will appeal to an
older audience is because they included news
on an educational level, whereas it will also
appeal to a younger audience because they
include celebrity gossip and sports which is
what most younger people are interested in.
Additionally, you can see that the age range is
a little bit younger when comparing online
viewers which could be because not a lot of
older people use technology and so they would
rather stick to buying the magazine instead of
reading the news online.

Hartley’s Theory
Stereotypically, for a newspaper you will have an age range of about 35-65+. This is because the
younger generation will use social media and are more interested in gossip compared to older
people who would like to know more with what is happening in the world and any important
news, for example politics. As for gender, you will usually see a male reading the newspaper and
women have magazines that is targeted to them, however you still get quite a few female
readers. With regards to class, it is more ABC1 (socioeconomic needs) because they have a
higher spending power and they are usually in working class and so they would like to read the
news aspect of the paper and may possibly complete the puzzles during their commute to work.
Katz’ Theory
For the Daily Mirror newspaper, part of it would be to inform and educate the reader about what
is currently happening on specific affairs and so they will also learn something from the articles.
Also it could be surveillance because someone may be reading the newspaper to keep up to date
on a specific story which has personal interest.
Maslow’s hierarchy of Needs
For the readers of the Daily Mirror, they would be ‘caregivers’ because they might be able to understand what
the story is about, depending on if it is relatable. The readers could also be explorers because they will want
to know what is happening in the news and then wanting to keep up to date with the articles if they are
ongoing stories, for example a scandal.

https://www.youtube.com/watch?v=YAR4IVNxtfk
https://www.youtube.com/watch?v=ELktYXlLvX4
The Daily Mirror doesn’t tend to have a lot of TV
adverts nowadays but they used to have a lot more
many years ago. For example, Kylie Minogue in
1989. Each of their adverts have a story line to it
and the made you think advert is now a column in
the newspaper with #Madeuthink as the headline.
TV advertising can get good recognition because if
the advert is something to remember then the
next time you go shopping, you may decide to buy
the Daily Mirror, possibly to see new article
content such as the #Madeuthink or if there was a
specific story you wanted to read. Furthermore,
the Daily Mirror have kept their advert lengths the
same throughout the years and this is about the
same time as any other newspaper which could be
because if they had a shorter one, people may not
remember it and if they make it too long then no
one may listen to what the advert is about.

Their two main sources of marketing on social media is
Twitter and Facebook. This is because they also post
articles on their timeline and these articles could have
also been featured in the newspaper. Additionally, they
include their contact details and have links to their
other pages which is also an extension onto the brand.

As you can see from the image, the Daily Mirror is in synergy with social media because their
consumers can find them on Facebook, Twitter, Google+ and they can also email them. The
reason for doing this is so that their readership can find out more information, be updated when
they may not be able to buy a newspaper and this way the Daily Mirror can get more
recognition. Additionally, if they have a younger readership then they are creating ways to still
connect with their audience and make their brand more modern.
As well as being modern by using social media and having their own website, they now have an
app which would be widely popular. The reason behind this is that many people have iPhones
and therefore many consumers will download the app.
Also there are some statistics on how many followers, likes and how many people use the Daily
Mirror on the mobile and tablets.
http://www.mirror.co.uk

To conclude, I have looked at newspapers and magazines which are a UK print
based media. For example, Q magazine and the Daily Mirror. While looking at the
products, I have understood the connotations and denotations of the front covers
and double page spread. As well as analysing their websites and if they are in
synergy with social media and have technological convergence. Moreover, I have
looked at what type of products are advertised and how much the rates are and
how they vary. Alongside this I have researched what the readership is and how
the companies decided on what they will include to persuade their target
audience to buy the magazine or newspaper.

1. Mind Map- Final Idea Slide 47
2. Mood Board- Final Idea Slide 48
3. Mind Map- Alternative Idea Slide 49
4. Mood Board- Alternative Idea Slide 50
7. Genre Slide 53
8. Layout Slide 54 and 55
9. Style Slide 56
10. Proposal Slide 57
11. Magazine Flat Plan Slide 58
12. Spending Power Slide 59
13. Magazine Masthead Slide 60
14. Fonts and Colours Slide 61
15. Format and Style Slide 62, 63 and 64
16. Draft Article Slide 65 and 66
17. Photography Plan Slide 67
18. Format and Style Slide 68
19. Production Plan Slide 69
20. Budget Summary Slide 70
21. Legal and Ethical Issues Slide 71, 72 and 73
22. Complaints Slide 74
23. Complaints Procedure Slide 75
24. Complaint Example Slide 76
25. Primary Research Slide 77-82
26. Interview Analysis Slide 83

EP
Magazine
Types of
Images
Frequency
Brand
Identity
Target
Audience
Masthead
Colour
Scheme
Simple, bold
colours- it’s
simple but
effective.
Masthead next to the page
number- the reader can become
more aware of the brand.
There would be more
information because
albums/ singles aren’t
released all the time and
bands/ artists are not
touring all the time either.
Monthly Circulation.
Mid shots- close up so artists/ bands
are quicker to recognise.
Upcoming/ well known artists and
bands, or festivals (live concert shots).
It will keep it simple and so the
magazine will not look too complex
with lots of different colours.
Monochrome.
Hints of
Red.
With only certain
conventions of the
magazine red, it’ll be
bold and draw
attention.
EP- Extended Play.
Because it means extended
play, the reader can extend
their knowledge on rock and
roll and be up to date with
what’s happening.
Mainly
ABC1
target
audience,
the rest
could be
C2 and E.
It would appeal to these
demographics due to the
simplicity and maturity of
the magazine as well as the
interest in rock and roll.

Record
Magazine
Masthead
Colour
Scheme
Types of
Images
Frequency
Brand
Identity
Target
Audience
Record.
By using this name, it can
connote to the readers keeping
a record of what is happening
in the music industry.
It wouldn’t be too complex because
otherwise, it could be harder to gain the
recognition and readers may not remember it
as much.
Only a few colours
to have the
simplistic edge.
Mainly black and white,
possibly with some red.
It will make certain
conventions unique if it is
in a different colour
compared to the rest of
the magazine.
It would be a
monthly circulation.
A variety of artist and
bands within context
to the article.
I would use different camera shots so
it isn’t the same each time. For
example, close up and long shots.
Having it monthly would
allow me to gather
enough and correct
information that the
readers will want to know.
The majority of socio-economic
needs would be ABC1 because they
have a higher spending power.
However, some would be C2DE
because music influences a lot of
students and young adults.

Main Image: As you can see, the band is actually positioned in front of the masthead. The denotations of this is that
they must be important and show authority. This had inspired me to do the same on my front cover because the
masthead is distinctive, you still know what magazine it is even if it is covered up. Also because the image takes up
most of the cover it means that consumers can see the band and know straight away who is the feature instead of
having to look at a smaller image and then recognising the band and there is ‘star appeal’ (Richard Dyer) because
Green Day are well know in rock and roll so they would have a big fan base who would be interested to know what
the band is up to and so would buy this magazine.
Strapline: By the magazine being the
‘biggest’ it means that it could be the most
reliable and most interesting magazine
because that could mean it’ll have better
content than other magazines with the
same genre.
Cover Lines: The bands and
artists are bigger and
bolder than the quotes and
statements because the
consumer would rather
know who is in the
magazine and then what
they have said.
Main Headline: This follows convention because the headline is positioned at the bottom of the page.
By having a quote from the band saying they’re ‘chaos’ it then links to the short phrase ‘let’s rock’. This
connotes that the band can get straight back to business by starting off with this feature and so it should
persuade the customer to purchase the magazine. I will also ‘repeat’ (Steve Neale) how it is at the
bottom because it doesn’t take the attention away from the main image and the visual aspect.
Convergence, Barcode, Price and Month of
Issue: The convergence is Q magazine’s web
address and they may add this so people
will go onto their website and become more
interested in Q as a company and not just a
magazine.
Masthead: It only has one
letter so that it stands out on
news stands. Also it has a red
background. The denotation
could mean anger because
sometimes rock and roll can
have anger or aggressive tones
in that genre of music. The
capital letter may mean that it
has authority.
Anchorage text: This links to the main
headline saying what the feature could be
about. Also ‘They’re back. Let’s rock.’ and
the fact that its white connotes that they
are a blank canvas and are ready to start
touring and making new music.
Background: The connotations of the
background being green could be because
of the band being Green Day so it’s
building their identity. As well as Green
Day’s identity, red and green are
complimentary colours so the masthead
will be more noticeable so Q will stand out
more which means more people will want
to look at it and remember it.

Issue month and
year/ Page
number/ logo: It is
consistent
throughout the
magazine and is
important so that Q
can become even
more recognisable.
This has inspired
me to do the same
because it will be
subconscious
advertising.
No distinctive separations of who is
speaking: A band member is usually
introduced at the beginning of a
sentence: Set out more like a story
rather than an interview.
Quote from one of the band members:
From this the reader can get an insight
about what is included in the interview
and what they will talk about. For
example, they could use this quote
because the cover story is about their
comeback and it explains part of their
story.
Drop Capital: They use the drop capital
to then go into a different section of the
interview, such as talking about a
different topic. Also they may use the
colour red to keep it the same as the
masthead and to stand out against the
white background. A red drop capital is
what I will be using because it stands out
from the page and the reader will know
where the article starts straight away.
Caption to
support images:
They would have
captions to
support images
so the reader
has more of an
insight on why
the magazine
have included
them and what
relevance it may
have to the
cover story.
Main image and
smaller images: Q
magazine may have
chose images of the
band performing
and being together
because the story is
all about their
comeback and so
the images can
convey this story.

Q magazine’s genre varies
between indie rock, rock and
alternative. For example, Arctic
Monkeys, Florence and the
Machine and Ed Sheeran. This is
what I will be basing my own
magazine genre on and ‘repeat’
(Steve Neale- 1980) the similar
artists within of content my
magazine. The reason for picking
this genre is that it is widely
popular and has a lot of influence
on the younger generation and so I
would have quite a large
readership.

As for the front cover layout, Q magazine keep
theirs the same almost every time. For
example, the masthead is always in the top left
and the barcode at the bottom and also they
have similar shots for their, main image and the
text around the edges. I wish to ‘repeat’ (Steve
Neale) these conventions because by keeping
the masthead in the same position it will
become familiar with the consumer and by also
having the artists name the biggest, it will
attract anyone who are fans of the specific
artist or band. Other conventions that I may
wish to use is puff promotion because if the
reader can win some thing there might be more
of a chance of them buying the magazine and
another convention is anchorage text so the
reader would have an insight on what the
article would be about.

With regards to the double page spread,
they have quite big images to do with the
article so it’s visual which will interest the
reader. Additionally, they keep the text in
columns and are the same which I like
because then it keeps the pages looking
organised and professional. Moreover, I
would use the same conventions so a drop
capital, quote and website address because
you will be getting more recognition and by
having the conventions in the same colour
scheme and matching the front cover, the
reader will always link the colours to the
brand and so it will be remembered as well.
Another aspect I like in Q magazine is how
they have the logo on the pages as well
because you are subconsciously advertising
the brand to the consumer.

I have decided that my colour scheme I will use is black, white and red. The
red colour will mainly be used for specific conventions to make the pages
more unique and have some colour to also make it look interesting. To be able
to maintain my house style, I need to make sure that all the colours I use are
the same. For this to be possible every time I need to change the colour of a
shape or text, I will use the eye dropper tool. The eye dropper tool enables
me to select the same colour that I will be using and then I can save it to my
swatches to prevent different shades being selected.

My magazine flat plan is useful because that way I can see how the magazine would look on a layout basis. Also I can see
whereabouts my double page spread will go and see if everything is suitable for a rock and alternative music magazine.
Additionally, in the first year I will have a 40 page magazine but in the other years it will increase to 72 so that the readers can get
more information and get their money worth. Therefore, there would be more content and also there could be more
advertisement related to the music industry, for example artists/ bands on tour or releasing a new album.

As for my target audience, there will be an age range of 15-30 as it is predominantly
young adults who are into rock and roll and for gender it would be addressed to both
male and female but stereotypically it would be for men. My target audience will
have psychographics of having a big interest in music and could possibly have a big
effect on your life and be quite up to date in the modern world. Apart from students
who could possibly be unemployed, the socio-economic needs for my magazine would
be A-C1 because other magazines such as Q have a 70% of ABC1 demographics. By
consuming the magazine, the reader will learn anything that is happening in specific
band/ artists lives and what they will be doing next on the professional front so if
they will be touring or releasing a new album (Katz’ theory). The readers of my
magazine are more likely to be ‘explorers’ (Maslow’s theory) because they will be
wanting to know what is happening in rock and roll right now and what artists and
bands are getting up to. As well as that, because my magazine will be similar price to
other music magazines, it will match the socio-economic needs because ABC1 will
have a higher spending power so therefore will have no problem buying the magazine
whereas students may have to prioritize with what they buy first.

Bebas Neue Franchise Fight NightAcens
I like these fonts for my masthead because they are simple and clear to
read so it would be visible for the consumer to see and recognise which
magazine it is straight away. Also I prefer how they are bold so it makes
it stand out even more and I think it adds a little edge instead of the
font being really thin. Furthermore, these examples of fonts aren’t that
similar to other magazines so people would know it’s a new brand and
consumers will want to know what it includes and possibly start to
become a frequent buyer.

Within my magazine, I will be using
the same fonts throughout as well as
the same colours. The fonts I am
going to use are Myriad Pro for the
text and for my masthead and
headings, I will be using Bebas Neue.
This is because these fonts are very
clear and bold so it wouldn’t give
the reader any problems with trying
to see what the text says.
Additionally, with the colours, the
main colour used is black because it
makes everything look professional
and simplistic but also having the
red makes the pages unique and
more interesting as well as having
images.

For my front cover, I would have the
masthead at the top for clear visibility
and my photo in the middle of the page
so everyone knows who it is being
featured, the same reason for why my
headline will be roughly in the middle.
Also I’d have a quote so the customers
can see a quote relevant to the article.
Additionally, I’d use puff promotion and
social media so that it could possibly
lead to more consumers. For my cover
stories they will be down the side of my
page so people wouldn’t think it is part
of the main article if it was near the
middle for example.

My double page spread will have the masthead so people will become more aware
with the logo and that is why it's included at the bottom as well. Also I would
have a stand verse and headline so people know which article they are about to
read and an overview as well. I think having pictures on one side of the page
would be appealing and make the pages more interesting rather than having a
double page of text.

Here are my graphic layouts and this is just another version of my hand drawn drafts. By having this, it clearly
shows how everything will look on my pages and it ensues that I use all the conventions and make it like a
professional existing magazine.

My inspired interview is in Q magazine with the band U2 about releasing their new album. I would replicate
this interview in various ways, for example the differentiated question and answers because then certain
conventions will stand out and it will have more of an effect as soon as the reader sees the page.
Additionally, the layout is clear and simple which then helps the reader focus on some conventions (images
or text) and it doesn’t look complex and too over the top. I will be interviewing Christina Lewis who is of the
likes such as Nicole Scherzinger and this will be the main headline on my front cover.
Hello Christina, How are you?
Hello Sophie, I’m great. How are you?
I’m good thanks. So, next month you’ll be starting your world tour, let’s talk about that.
Yes! I’m very excited and cannot wait to get started.
What are you looking forward to the most?
Seeing my fans from across the world is always something to look forward to when I go on tour and it just
makes the experience that more special because they are so supportive. Although, there are a lot of back
stage antics as well so it’ll be fun.
And what are you like on tour? Anything you need to have with you?
I wouldn’t say I’m that bad…. As long as I get some sleep (Christina laughed). Erm… well it’s always nice to
have something from home so like a blanket if I’m on the plane so there is some comfort when travelling.
In your opinion what are the top 5 necessities when touring?
Ooh I would definitely say a blanket, make-up, hairbrush, snacks and some really comfortable clothing. One
thing that I love after finishing a show is to get into some comfy clothing and have a bit of time to relax.

What do you miss the most when on tour?
One of the hardest things to do is to not be around family and friends for so long, that’s what I miss the
most.
Also like many other singers, will you be bringing any other celebrities with you as guest appearances?
I wouldn’t want to give any spoilers but there or may not be someone joining me.
When touring what is your favourite country where you like to visit?
As much as I love my home country, I do love to visit places like New York. All my fans there are amazing;
well all my fans are but there’s something about New Yorkers… I suppose it’s because they’re in the city that
never sleeps.
How hectic is it when touring? Do you have any spare time?
It can be pretty hectic, especially when travelling from one country to the next so it can be hard to have
some spare time and if I do it’s not always for long. If it’s been a while then I would try and find the chance
to call home and my friends because when you’ve been touring for so long and get quite tired it helps when
especially my friends motive me. I don’t think I’d be able to do it on my own!
This will be your second tour, what will you change from your first?
I definitely want to enjoy my time touring a lot more, simply because last year it was all work hard but
everyone needs a break every now and then. We’re only human!
Do you have any fears when going on tour?
Last year I worried a lot more simply because it would be the first time I’d be away from home the longest
but this year I’m not as worried. I guess the one thing I would hate doing is falling over on stage. Oh I’ve
probably just jinxed myself now, I might as well say “Join me on tour to see me fall” (Christina laughed).
Have you got any plans for when you finish?
Go on holiday! (Christina jokes) Just to have some time to relax before I start working again. I think it would
be a good time in my career to start making a new album so when touring finishes, make sure you start
listening out for a new single!

http://www.paulreynolds.com/articles/photogra
phy_and_law/Photography%20And%20The%20Law
.pdf

As you can see in the tables, this is what I would need to set up my magazine. So as well as
programmes such as Photoshop, I need an office, computers and staff. The salaries I have put is
usually the starting salary so it would be more likely to change if they’ve been working there for
a long period of time. Also it depends on what your job title is. For example if you're on the
editorial team and you're a editor-in- chief, you’ll have a higher salary than £19,000.

Ethical
If there’s a problem or situation which requires a person or group to choose whether the alternatives
are right (ethical) or wrong (unethical). When producing magazines, companies have to follow rules so
once published and sold, it will not cause harm or offence to any consumers. One of them is that
“Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual
orientation, disability or age. Compliance will be judged on the context, medium, audience, product
and prevailing standards.”. If there was any ethical issues, it could be that younger artists are featured
more often compared to older artists.
Royalties
Magazine companies can have royalties also. The NLA are a newspaper licensing company which sell
copying licenses to newspapers and now magazine contents. Also royalties is when a magazine has
included content which is copyrighted and if someone else includes this information then they have to
pay the original magazine. This would be important to have in my own magazine because it would
include original content which needs to be protected.
IP/ Watermark
Content that usually has copyright can be referred to as Intellectual Property (IP) and this is protected
by the law. IP can be divided into two categories; Industrial Property and Copyright. So with IP, any
literary work and photographs will be protected. Additionally, IP allows owners and trademarks to be
benefitted from their own work and investment. This is important to have for my magazine because all
of the work that goes into my magazine will be original and needs to be protected. As well as IP on
printed work, I would get a digital watermark which protects any copyrighted content from my
magazine online and in any digital format.
http://nlaroyalties.co.uk/faq/
http://www.nlamediaaccess.com/uploads/public/What%20we%20cover/NLA%20MA%20Magazine%20List.pdf
http://www.webopedia.com/TERM/D/digital_watermark.html

Data Protection Act
As well as protecting my companies content, the Data Protection Act protects any personal
information and how personal information is used within business. A few examples of the
‘Data Protection Principles’ are that it is used accurately, fairly, kept safe, beliefs,
opinions, health and any criminal records. This is important to keep safe because someone's
personal life could affect the company and each worker should have privacy within the
industry. For my magazine I need to make sure that those legal issues are carried out but
also that health and safety is made aware to all staff. For example, in printing the
employees will need to know on how to handle machinery, chemicals and how to prevent
any health issues due to the noise.
IPSO
For my magazine, the regulation I need to keep in check is that the editors code is not
breached, make sure everything is factual and if any material can be commercially sensitive
then it needs to be brought to the regulator’s attention so the content can be handled with
respectively. Additionally, my magazine will need to be able to deal with any possible
complaints. Companies such as IPSO have a website in which you can see what complaints
they deal with and how to go about the procedure.
https://www.gov.uk/data-protection/the-data-protection-act
http://www.hse.gov.uk/printing/index.htm
https://www.ipso.co.uk/IPSO/
http://www.bauerlegal.co.uk/website-terms.html#intellectualProperty

When it comes to legal issues. There is a code of practise which editors have to follow.
Additionally here are some examples and most of which my magazine would have to
follow.
Clause 1-Acuracy
- The press are not allowed to publish any inaccurate or misleading pictures and
information.
- If it is then they must correct it as quickly as possible and also publish an apology.
- Publishes must state the difference between comment, conjecture and fact.
- The publication must have a fair and accurate report for the action of defamation
unless an agree settlement is published or agreed otherwise.
Clause 12- Discrimination
- The press must not publish anything that is prejudicial to an individual’s race, colour,
religion, gender, sexual orientation or any mental and/or physical ability.
- It must always be avoided unless it is relevant to the story.
Clause 14-Confidential sources
- All journalists have a moral accountability to protect any confidential sources of
information.
https://www.ipso.co.uk/IPSO/cop.html

When there is a female artist on the cover, like the ones below, there
is a usually a seductive value and it wouldn’t put across a good
message to anyone who is of a young age and I doubt many parents
would want to see their children looking a front covers like this. Even
though the one in the middle of Cheryl Cole isn’t as revealing, there is
still a female, flirtatious look about the image.

If you subscribe to Q magazine via Great Magazines and you are not happy,
then you can follow a complaint procedures. On the webpage there are 3
steps you can follow. The first step is looking at previous FAQ’s to see
whether there is any help on there. After that if you are not satisfied with
what they include on the FAQ’s then you can contact a team leader or write
to a subscriber services. Finally, the last step is when you are still not
satisfied with steps 1 and 2 so you can write to head of customer retention at
Bauer Media and this is where they receive your complaint and a senior
member of staff will reply as soon as possible.
http://www.greatmagazines.co.uk/complaints-procedure

An example of a complaint was when Elaine
Benton had complained to Look Magazine that they
had falsely advertised on their front cover. With
regards to Jennifer Aniston, they had a quote with
‘I’m having a baby!’. Although in the article itself,
it said that her and her partner were only thinking
about children. The magazine did state that they
only used single instead of double quotations
marks and only had the quote as a paraphrase.
However, they also stated that they valued their
readers so they reimbursed her for the cover price
to make up for the complaint and Elaine Benton
had accepted it.
http://www.pcc.org.uk/case/resolved.html?article=NTI1OA

My Survey https://www.surveymonkey.com/analyze/uWGSogEiRAQQ43HeWFLz91xbvG_2FvsQIkj5XT8PD81mA_3D

After getting results from my survey,
apart from one person, it tells me
that 7 of the 8 are 16 so students
may buy magazines, possibly in
music.
Furthermore, the majority of the
people are female which could
mean that females could buy more
magazines than men.

Looking at the results it shows that 28.57% only buy magazines on a monthly
basis and 71.43% do not buy one often. This could be because they may not like
the specific content in the issue or the magazine they do buy has a monthly
circulation.
With the main genre being linked to rock, collectively 50% buy a rock magazine
and the remaining percentage buy a pop magazine. From this you could say that
the people from the survey prefer rock music compared to pop or rap.

After seeing why people buy
magazines, it is because of the
general interest which is in that
issue. Additionally, only 14.29% buy
an issue because of the information
so from this you could say that
conventions such as images are more
important.
Anyone who answered other from
question 5 had gave these reason which
are on the right and as well as other
conventions, such as images,
advertisements are important as well.

When it comes to buying a magazine the price is important because no one really
wants to spend a lot and after asking this question it proves this due to that fact
that 71.43% said they would only spend £1-2 and it could be because even though
the magazine may have good content, they may not want to spend all their money
on one magazine.
In some magazines there’s usually a chance to get a free gift and when asked, no
one said no which means that buyers of specific magazines wouldn’t mind getting a
free gift as well as a magazine they enjoy reading.

After getting a reason why they would
be persuaded to buy a magazine with a
free gift is mainly because it is free and
the fact that no one wouldn’t want
one. Also others think they would
maybe buy the magazine but it depends
on what it is so any magazine deciding
on what free gift to add, it would more
likely have to be reverent in people’s
daily lives.
For the last question it would be
important to know why people would buy
a magazine and the main answers were
that there had to be a lot of pictures so
then it would be more appealing to the
consumer and that the information has
to be relevant and include updates which
means if it doesn’t people wouldn’t be
interested in buying the magazine.

As well as creating my survey, I also
conducted and interviewed people
who would be my target audience
for my music magazine.
The interview held would be in an
informal style and would make sure
I have enough data that the results
would not be biased. I will only be
asking a few questions and
collectively put the data together
and see the overall results.
1. What articles would you like to
see in a music magazine?
2. Do you read magazines which
are monthly or weekly
distributed?
3. Would you rather have a printed
or digital copy of the magazine?

To conclude, after looking at front covers, double page spreads and mood
boards, I know what style and fonts I would like as well as what my layout
would be like. Additionally, I have found out what my target audience would
be, my budget summary and know what type of photos and where the photos
will be taken. In order to know my readership, I had surveys completed and
carried out informal interviews. Other research that I have done is knowing
all the legal and ethical issues so that I know what should and shouldn’t be
included in my music magazine.

2. Planned Format and Style Slide 88
3. Location Images Slide 89
4. Production Costs Slide 90 and 91
5. Publicising Job Roles Slide 92
6. Social Media Slide 93
7. Front Cover Slide 94
8. Double Page Spread Slide 95
9. Draft Article Slide 96 and 97
10. Magazine Flat Plan Slide 98
11. Magazine Masthead Slide 99
12. Fonts and Colours Slide 100
13. Front Cover Plans Slide 101
14. Feedback on Front Cover Slide 102
15. Final Front Cover Slide 103
16. Feedback on Double Page Spread Slide 104
17. Final Double Page Spread Slide 105
18. Step-by-Step Slide 106-110
19. Safe Working Practices Slide 111 and 112

My magazine will be
published at the
beginning of May 2015
(May 4th) because that is
when it is coming up to
summer with a variety of
festivals so other issues
would have that content
to cover. Regarding my
magazine being printed,
for the first year it will
have 40 page magazines
printed with a cost of
£1.57 and then after that
72 page magazine at
£1.35. Also to make sure
they can be distributed,
they need to be printed
at around the 30th April
to be able to get to
stores on time. When it
comes to distribution, I
haven’t yet got a set fee.

http://www.paulreynolds.com/articles/photography_and_law/Photo
graphy%20And%20The%20Law.pdf

When it came to my photo-shoot, I had
to make sure I had the right location.
The reason for choosing this room was
because I wanted it to be casual and I
didn’t know if I would be using props
such as a mirror for definite. I will try
out various lighting to enable me to get
the best quality and highlight the best
features. While looking for a location, I
assessed the risks involved and if there
was any potential hazards.

As you can see in the tables, this is what I would need to set up my magazine. So as well as programmes such as
Photoshop, I need an office, computers and staff. When it came to doing the photoshoot, I used a Nikon D3200
DSLR camera (£229) and a VELBON DF-41 tripod (£16.97) so that the quality would be better than using an
ordinary camera. As well as the quality, this camera has autofocus, flash and a LCD screen so you can look at
the photos on a clear screen and won’t have to spend time trying to focus on the model and worry about
lighting as much. http://www.currys.co.uk/gbuk/cameras/digital-cameras/dslr-cameras/nikon-d3200-dslr-camera-body-only-16617165-pdt.html#cat-06g-zoom-lens-55-200-mm-f-4-5-5-6g-telephoto-zoom-len
10029673-pdt.html
http://www.currys.co.uk/gbuk/cameras/accessories/tripods/velbon-df-41-tripod-21019343-pdt.html
http://www.staples.co.uk/stanford-desk-beech-effect/cbs/418927.html?promoCode=300300666&Effort_Code=WW&Find_Number=418927&cm_sp=W15_02_107_07UK-_-u_ad_01_link_url
http://www.staples.co.uk/street-fabric-operator-chair/cbs/385136.html?promoCode=300300666&Effort_Code=WW&Find_Number=385136
http://www.currys.co.uk/gbuk/computing-accessories/printers-ink/printers-scanners/all-in-one-printers/brother-dcpj4120dw-all-in-one-wireless-a3-inkjet-printer-10028091-pdt.html#cat-0
http://www.staples.co.uk/cristal-medium-ballpoint-pens-black/cbs/105841.html?promoCode=300300666&Effort_Code=WW&Find_Number=105841
http://www.staples.co.uk/a4-copy-paper-75gsm-5-reams/cbs/403657.html?promoCode=300300666&Effort_Code=WW&Find_Number=403657

The salaries I have put is usually the starting salary so it would
be more likely to change if they’ve been working there for a
long period of time. Also it depends on what your job title is.
For example if you're on the editorial team and you're a editor-
in-chief, you’ll have a higher salary than £19,000.
As for marketing costs: Twitter- $2000-$4000 (£1,334.27-
£2,668.53) per month, Facebook- $2500-$5000 (£1,667.83-
£3,335.67) per month and TV- $100,000 (£66,713.37) for
national advertising (30 sec)
Then Printing/ publishing costs are: 40 pages- £6293.59. only
£1.57 per copy and 72 pages- £9709.64. only £1.35 per copy.
Each magazine is £2.99 so either a £1.42 or £1.64 profit.
http://www.contentfac.com/how-much-does-social-media-marketing-cost/
http://smallbusiness.chron.com/much-television-advertising-really-cost-58718.html
http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&sqi=2&ved=0CCsQ
FjAC&url=http%3A%2F%2Fwww.ppa.co.uk%2Fjobs-careers-and-training%2Fthe-periodicals-
training-council-
ptc%2F~%2Fmedia%2FDocuments%2FTraining%2FMagscene%2FMagScene.ashx&ei=6O20VNulJ
8y9aaG2gdgD&usg=AFQjCNEKzQVKxmP_Qb41eMd5hKp7-W3M6Q&bvm=bv.83339334,d.d2s

My magazine will be part of
the Bauer Media Group and
so I have created a mock up
page where people will be
able to go to find jobs and to
know more about the brand.
Additionally, I have included
technological convergence
by adding social media and
the actual magazine website
address. In the text I have
made sure to mention why
people would want to buy
this magazine and mention
the genre as well.

Being in synergy with social
media is key because you
would want your
readership to be involved
with the brand as much as
possible. This is why I have
created my own Facebook
page. On here would
included all the latest
information on when the
next issue is released and
what is featured. Also I
could always include any
competitions which would
interest the reader.

With my magazine front cover, the masthead will
be in the top left corner so that it is visible when
on the shop stands and I will also have my puff
promotion at the top to try and persuade the
reader to have a look and possibly get them to buy
the magazine through advertisement. As for my
strapline, keeping that near the masthead will get
readers to remember which magazine company
the strapline goes with. For the main image, I
will have it in the centre of the page most of the
page is very visual and not very text heavy. Also I
will include a quote and a headline so everyone
will know what the image relates to and hopefully
any fans will want to buy it if it has their favourite
musician(s) on the front. The cover stories will be
placed at the side so everyone can still see them
but they wouldn’t be too big so not all the focus
will be taken away form the main image. Finally,
the barcode will be at the bottom because you
only really need it for when you are going to pay
and so it doesn’t need to be near the top.

For my double page spread, I have decided that I
will have my masthead on the page so that it gets
more recognition and then have the headline next
to it so as the reader turns the page they know
what article it is. I will have my photos on one side
of the page because I don’t want text to be
everywhere otherwise the reader may think the
page doesn’t look very interesting and visual. Then
I will have my stand verse just before the interview
text starts so that the readers can have an
introduction on what it is about. Also I will have my
text in columns so that it is neat and looks
professional. The quote would be in the middle of
the interview to break up the text a little and it
will be a quote relevant to where it is placed with
regards to what is said in the interview. Finally, I
will have my page number, logo and issue date at
the bottom. The reason for having the logo again is
for subconscious advertising of the brand.

My inspired interview is in Q magazine with the band U2 about releasing their new album. I would replicate this
interview in various ways, for example the differentiated question and answers because then certain conventions
will stand out and it will have more of an effect as soon as the reader sees the page. Additionally, the layout is clear
and simple which then helps the reader focus on some conventions (images or text) and it doesn’t look complex
and too over the top. I will be interviewing Christina Lewis who is of the likes such as Nicole Scherzinger and this will
be the main headline on my front cover. These questions and answers were used in my double page spread and it is
all about my featured artist going on tour, who is the main focus on my front cover. Also in the interview it inspired
me to use simple colours with a bit of red and then the photos match what the article is about.
Hello Christina, How are you?
Hello Sophie, I’m great. How are you?
I’m good thanks. So, next month you’ll be starting your world tour, let’s talk about that.
Yes! I’m very excited and cannot wait to get started.
What are you looking forward to the most?
Seeing my fans from across the world is always something to look forward to when I go on tour and it just makes
the experience that more special because they are so supportive. Although, there are a lot of back stage antics as
well so it’ll be fun.
And what are you like on tour? Anything you need to have with you?
I wouldn’t say I’m that bad…. As long as I get some sleep (Christina laughed). Erm… well it’s always nice to have
something from home so like a blanket if I’m on the plane so there is some comfort when travelling.
In your opinion what are the top 5 necessities when touring?
Ooh I would definitely say a blanket, make-up, hairbrush, snacks and some really comfortable clothing. One thing
that I love after finishing a show is to get into some comfy clothing and have a bit of time to relax.

When touring what is your favourite country where you like to visit?
As much as I love my home country, I do love to visit places like New York. All my fans there are amazing; well
all my fans are but there’s something about New Yorkers… I suppose it’s because they’re in the city that never
sleeps.
How hectic is it when touring? Do you have any spare time?
It can be pretty hectic, especially when travelling from one country to the next so it can be hard to have some
spare time and if I do it’s not always for long. If it’s been a while then I would try and find the chance to call
home and my friends because when you’ve been touring for so long and get quite tired it helps when especially
my friends motive me. I don’t think I’d be able to do it on my own!
This will be your second tour, what will you change from your first?
I definitely want to enjoy my time touring a lot more, simply because last year it was all work hard but
everyone needs a break every now and then. We’re only human!
Do you have any fears when going on tour?
Last year I worried a lot more simply because it would be the first time I’d be away from home the longest but
this year I’m not as worried. I guess the one thing I would hate doing is falling over on stage. Oh I’ve probably
just jinxed myself now, I might as well say “Join me on tour to see me fall” (Christina laughed).
Have you got any plans for when you finish?
Go on holiday! (Christina jokes) Just to have some time to relax before I start working again. I think it would be
a good time in my career to start making a new album so when touring finishes, make sure you start listening
out for a new single!

My magazine flat plan is useful because that way I can see how the magazine would look on a layout basis. Also I can see
whereabouts my double page spread will go and see if everything is suitable for a rock and alternative music magazine.
Additionally, in the first year I will have a 40 page magazine but in the other years it will increase to 72 so that the readers can get
for information and get their money worth. Therefore, there would be more content and also there could be more advertisement
related to the music industry, for example artists/ bands on tour or releasing a new album.

Within my magazine, I will be using
the same fonts throughout as well as
the same colours. The fonts I am
going to use are Myriad Pro for the
text and for my masthead and
headings, I will be using Bebas Neue.
This is because these fonts are very
clear and bold so it wouldn’t give
the reader any problems with trying
to see what the text says.
Additionally, with the colours, the
main colour used it black because it
makes everything look professional
and simplistic but also having the
red makes the pages unique and
more interesting as well as having
images.

My main headline will be linked to my images because it will all be about one artist named
Christina Lewis. The headline will be the biggest font on the page so that everyone will
know who she is straight away and the image will be a mid shot and made sure that all
images taken will be a high quality so that I will be able to compete with the likes of Q
magazine.
Strapline
As Q is my magazine of inspiration, I wanted to have a strapline which could be similar.
Their one is ‘Discover Great Music’, which implies that their magazine includes all the best
music that readers are going to want to know about. For mine, I liked the idea of having ‘A
World Class Music Magazine’. The reason for this is because you can mainly buy it in the UK
but you can also subscribe so readers around the world can have it and ‘world class’
connotes to the magazine being at a high standard.

Front Cover
As you can see, the changes I
made from when I originally
started creating my front
cover is quite dramatic. To
start off with, the first one is
very basic and does not look
professional at all. Whereas, I
think that the second one
looks a lot more like a
magazine, especially because
dead space has been filled
and the text itself looks more
appealing. Also I have
included the publisher logo
and add the + sign makes the
cover stories look more
effective.

Masthead: As you can see the
masthead is in the top left for
maximum visibility and the white text
really stands out against the red
background.
Strapline: The strapline will be next
to the masthead so that when
people see it, they’ll know that it is
from EP magazine.
Puff Promotion: I would
include puff promotion on my
magazine because it could
mean that more people may
buy my magazine for a chance
to win the competition.
Quote: Having a quote means
that people can see a little
bit of what that artist has
said which could lead them to
reading the article.
Cover Stories: By having them
at the side it means it won’t
take the attention away from
the main image but they are still
visible so they know what other
content is in the magazine.
Main Image: The main image is in
the centre so it is the main focus
on the cover.
Headline/ Anchorage Text: Having the
headline and anchorage right by the
image means that everyone knows that
they are directly linked. Barcode and Technological
Convergence

Double Page
As you can see, the one on the left is
more basic and doesn’t look that
interesting. Not as much has been
changed, however; it still looks a lot
better. By adding more of a background
and picking more of a suitable image
and edited a little, alongside some
more text, it has more of a magazine
aesthetic.

Masthead: I will include
it on the double page so
that people will
recognise the logo more.
Quote: It gives more of an idea of
what the article is about and breaks
the text up a bit.
Drop Capital: Using a
drop capital makes the
page look more
professional and adds
colour to the text.
Text: I will have the question and answers
clearly distinguished. So that it is easier to
see who is saying what and it doesn’t make
the text look like one block, it separates it.
Headline: It is best to have it at the
top of the page so everyone knows
what article they would be reading.
Main Image: I decided to have it on one
page so the whole double page does not look
too text heavy. Also it makes the spread very
visual and not too over bearing.
Caption: The
reason why I have
a caption is either
to do with the
photo so
identifying who it
is and possibly
add a quote.

For a front cover
1. Once you have your blank canvas set to the size that you need (A4), it is best to add ruler lines on your canvas so that
everything will be in line with each other and this means it will look more professional. To add them click ‘Ctrl + R’ to add
the ruler then press on the ruler and drag to wherever you want the ruler to be. If you want to hide the lines click ‘Ctrl + H’
and then do the same to make the lines appear again.
2. Before adding any conventions, it may be easier to add a background colour first. An effect way to have a background is to
have a gradient. On the side bar, look for a box with the colour going from dark to light (12th one down). Then change the
colour by the using the colour boxes at the bottom of the tool bar and then have the colour as you wish.
3. Then you are going to want to put the most important conventions in first. For example, masthead and barcode with the
issue date, website address, small masthead logo and publisher’s logo.
4. When adding your barcode, you can insert an image of one by going to ‘File’ and then ‘Place’. If you then click ‘Ctrl + T’,
you can change the shape and size of the image, then move it to the desirable position.
5. Above or to the side of the barcode you can insert text to add your additional information by clicking the ‘T’ on the side
bar in Photoshop.
6. Now that you’ve done that, you are going to want to place your masthead and strapline. What you want to do is add the
shapes of the masthead and strapline by clicking on the solid square on the tool bar (18th down) and draw to the size you
want. Then you should add the magazine name over the text and strapline.
7. If you ever want to move this around all together and keep everything in the same place, highlight the layers on the far
right, right click and click ‘Link Layers’.
8. Depending on your logo, you can add text effects by right clicking on the text layer and go to ‘Blending Options’.

9. The next convention that I would add next is the photo you want for your front cover. If you go to
‘File’ and then ‘Place’ again you can add that image. To remove the background of that image, have it
selected (‘Ctrl + T’) and find the quick selection tool on the tool bar (4th down), then select the
background you want to get rid of and make sure you don’t delete parts of the picture you need.
10. To neaten the edges, click on the eraser (13th down) and select the airbrush tool and to do this look in
the top left of the screen at the eraser and find it on the dropdown. Now you can soften the edges.
11. Move the image around on the page and change the shape and size to how you want it. If you want to
add an effect you can either go on the layer and to ‘Blending Options’ again or at the top go to filters
and edit to how you want the picture to look.
12. To make it look like a magazine, you need to add your headline, anchorage text, puff promotion,
quote (optional) and cover stories.
13. Use the text icon in the tool bar to add your text and then you can change to colour of your text using
the colour swatches at the bottom of the tool bar and if you want to change the width and height of the
text, highlight over it and click ‘Windows’ at the top of the screen and go to ‘Character’. Adapt it to
how you’d like it to look and then carry on adding your text.
14. For puff promotion, repeat the steps of adding a shape then text on top. For puff promotions, you
do not want it to look too text heavy, so make sure you keep it concise.

For a double page
1. You will need to repeat the process like you would do for a front cover by creating the canvas to the
size you would like and adding your ruler lines. You can move them if you do not like where they are
placed. Also change the background to how you’d like it.
2. Like you would have done for the front cover, you should add your masthead but not the strapline.
On your front cover, you can copy your masthead layer (select the layer and click ‘Duplicate Layer’)
and drag it to your double page.
3. If you want to add a border then use the shape tool and make the shape to the size you would like
and place it.
4. At the bottom, you need to add your page number, date issue and preferably your logo. To do this,
use the text tool and add in the necessary information.
5. On your double page, you need to add your headline and to make it stand out, it would be best to
adapt the text. So going to windows and then character again is an example.

6. Now that the basics are in place, the next thing to add would be your image(s). Repeat the same
again like you would for your front cover by going to ‘File’ and then ‘Place’. You can edit your
picture as you wish and move it to where you had planned it to go.
7. Once everything is in place, you can now add your text for your article. The first bit of the article
that could be added is a quote. The reason is because if you need to have text going around it, you
know where and when to use the pen tool.
8. By adding your quote, the stand verse is the next text to add. When adding your stand verse, you
need to create a drop capital. So all you need to do is to create a text box and type the first letter
of the first word you are going to use. Then you get the pen tool form the side bar (15th down) and
click around some of the sides of your letter and then carry on making a text box where you want
your stand verse to go. After that type all your text for that paragraph.
9. The rest of your article can be added and if you need to, use the pen tool in case you need to
type around a quote or an image, or both.
10. Lastly, what you can do is add a caption to your photo(s) and then your double page is complete.

While producing my magazine pages I edited my photos. The example in my step by step
below is for my for my front cover spread but you can apply these steps to any photo.
1. Firstly, once I had my images imported, I cropped out the background with the ‘quick
selection tool’ and inversing the selection to remove unwanted areas.
2. Once you’ve done this, you need to convert the image into a smart object and make a
copy of the layer.
3. Then you will need to change the effect from ‘Normal’ to ‘Overlay’.
4. Again, go to ‘Filter’ and then ‘Blur’ and then ‘Gaussian Blur’. With this you will need to
make it so that you cannot really see the eyes, nose and mouth.
5. Once you’ve clicked ok, you need to hide that layer and click on the original layer.
6. After that you need to go to ‘Select’ and ‘Colour Range’. You need to make sure that
most of the skin is covered.
7. After clicking ok, you need to change it to ‘Quick mask’ and use the brush tool and cover
everything which isn’t the skin so the eyes and eyebrows for example.
8. Once you’ve finished doing that, select the copy and click the ‘Layer Mask’ button.
9. You can always change other features to look different so possibly eye colours but it
depends on what you want.

I used the software Photoshop CS5.1 to create my front cover and double page. I think it is always best to
remove the background of any photos you have used because otherwise the image background will not match
the page background and it’ll just look unprofessional and will look like you’ve just copied and pasted any image
onto your page which fits the criteria, to do this I used the quick selection tool and eraser to get rid of the
backgrounds . Additionally, the gradient tool was used for the background on both of my pages. Also by using the
pen tool it’s important because if you want your pages to look like existing magazines then you are going to
want a similar look. Therefore by having text going around an image or quote, it could fill any dead space and
makes the pages more appealing and it adds more dimensions to the text on the page. Another important stage
to do would be linking layers together so that the gaps between each convention is the same, for example your
logo because you wouldn’t want that to change throughout your work and you would also want to name your
layers so that you if you need to adapt them you know what you are changing.

As for the ruler tool, this is important because for your magazine pages, you need
everything inline otherwise it will not look aesthetically pleasing and not many people
would want to read a magazine where it looks quite messy. Another example of an
important tool is the eye dropper tool. This is because I need to make sure all my house
style colours are the same and you can save your colours into your swatches from using this
tool. Moreover, another useful tool which is important is the airbrush tool. Without it, the
photos on the pages wouldn’t have smooth edges and so they would blend well within the
magazine.

Overall, I have focused on what I need to be able to create my magazine. By doing this
I made a production plan to ensure everything is completed on time and know what
order everything will be done in as well. Also I looked at where my photos will be
taken along with what will be used to make sure they look high quality to put on my
pages by looking at the software I will be using and all the other equipment I would
need, which also includes staff. Additionally, once I looked at what equipment I
needed, I then looked at the costs of this and then also for marketing and production.
After creating my hand drawn drafts, I made a step-by-step on how each page will be
made in an order so that it will not be complicated.

1. Environment of Presentation Slide 116
2. Sources for My Presentation Slide 117
3. Material Used Slide 118 and 119
4. My Pitch Slide 120-123

I have got pictures of the computer I used, an interactive board where everyone will see my presentation, a slide
changer so I don’t have to stand by the computer and an apple mac where I set up my presentation for the class.

• http://www.findalondonoffice.co.uk/toolbox/office-space-calculator/
• http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&sqi=2&ved=0CCsQFjAC&url=http
%3A%2F%2Fwww.ppa.co.uk%2Fjobs-careers-and-training%2Fthe-periodicals-training-council-
ptc%2F~%2Fmedia%2FDocuments%2FTraining%2FMagscene%2FMagScene.ashx&ei=6O20VNulJ8y9aaG2gdgD&
usg=AFQjCNEKzQVKxmP_Qb41eMd5hKp7-W3M6Q&bvm=bv.83339334,d.d2s
• http://www.currys.co.uk/gbuk/computing/laptops/apple-laptops/apple-macbook-pro-13-with-retina-
display-21962973-pdt.html#cat-0
• http://education.pugh.co.uk/index.php?nID=productDetail&manu=95&prodID=3891
• http://www.contentfac.com/how-much-does-social-media-marketing-cost/
• http://www.bauermedia.co.uk/uploads/Kerrang!-MediaPack-2011.pdf
• http://print24.com/uk/product/magazines/
• http://smallbusiness.chron.com/much-television-advertising-really-cost-58718.html
• http://www.stateofthemedia.org/2013/news-magazines-embracing-their-digital-future/news-magazines-
by-the-numbers/

Here is an example of the materials I used. So I used PowerPoint before
I had made my Prezi. As well as PowerPoint, I used the internet to get
my information on how much office rent would be for example.

Here are a few screenshots of my script that I had used for
my pitch. Within my script I included all the necessary
information needed and this prevented me from just reading
off the slides and with the script because I learnt some of it,
I was able to have eye contact with the audience.

Here are some screen shots that I have taken from the video of my pitch. So as you can see, my
Prezi was organised and simple, I had my script so I didn’t have to read off the board and I did
make eye contact.
https://prezi.com/hwwlorp1-9dw/ep-magazine-pitch/
https://www.youtube.com/watch?v=g76t_x8Vt48

Here are images of my witness statement which gave me feedback on my pitch and the
information about it.

Here is
evidence of
my second
pitch which is
for my other
magazine
idea, Record.
Again I used
Prezi to
present my
pitch and had
a script as
well.

Finally, I have pitched my main magazine idea and have sourced where I found all my
information. Also I have included what materials I have used to make sure my
presentation is effective and will persuade the publisher, this I why Prezi was used
because it is better than using a plain PowerPoint. Additionally, it was important for
me to see the environment of where my presentation will be held because I will need
to maximize how to go about making my pitch look professional.

1. Feedback Slide 127
2. Strengths Slide 128
3. Improvements Slide 129
4. Evidence of Feedback Slide 130
5. Survey Monkey Slide 131, 132 and 133
6. Calendar Events Slide 134

As well as asking for feedback via survey monkey, I obtained more feedback from the desired
Publisher (teacher). I had covered near enough everything on the checklist and then I had
feedback on what I did well and any corrections that I needed to make.
All the corrections have been made on my Prezi and if anything needed to be changed on the
front cover or double page spread, for example spelling, the date in my magazine pages and
moving headings around on my double page spread to make it look better.

There were quite a few strengths such as in my pitch I covered everything in a lot
of detail and included the content that the publisher would want to see. For
example, how I came up with all my ideas, my budget, how I would advertise and
collect income and what the future would be for EP magazine. Also my magazine
pages were quite strong due to the effects and the way I laid out all my
conventions because of the way I used the colours, it made the pages
aesthetically pleasing and very visual, by having my photos quite big and not
having the pages too text heavy. Also by editing my photos a little, this made the
cover look a bit more professional due to the tasks being carried out on software
such as Photoshop, which is what businesses use.

My improvements were mainly about correcting the small details to make it
better. For example, making sure all the dates were correct on my magazine
pages as well as proof reading my work to correct any spelling. Additionally
on my double page spread, even by changing the word ‘exclusive’ on my
headline can make the page look stronger and professional. With regards to
my pitch, it was only certain phrases which I could have not used such as ‘in a
bit’ as it doesn’t sound as professional. Another improvement I could make
when pitching my magazine was to talk a bit more louder and not seem as
nervous because when you are trying to sell your ideas, you are going to want
to look confident.

Unit 30

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Unit 30