unit 30

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30: LO2
UK Media Publishing
Candidate Name: Thomas Hibbert
Candidate Number: 2063
Centre Number: 64135

2. Contents
1. Mind Map Magazine Idea One – Slide 4
2. Mood Board Magazine Idea One – Slide 5
3. Mind Map Magazine Idea Two – Slide 6
4. Mood Board Magazine Idea Two – Slide 7
5. Front Cover Deconstruction – Slide 8
6. DPS Deconstruction – Slide 9
7. Genre – Slide 10
8. Layout – Slide 11
9. House Style – Slide 12
10. Fonts – Slide 13 and 14
11. Final Masthead – Slide 15
12. Flat Plan – Slide 16
13. Content Overview – Slide 17
14. Target Audience – Slide 18
15. Stereotypes – Slide 19
16. Colour Scheme – Slide 20
17. Graphic Layouts – Slide 21 and 22
18. DPS Inspiration – Slide 23
19. Draft Article – Slide 24
20. Interview Analysis – Slide 25
21. Photography Plan – Slide 26
22. Setting up equipment – Slide 27
23. Production Plan – Slide 28
24. Budget Plan – Slide 29
25. Legal Issues – Slide 30
26. How to make a complaint – Slide 31
27. Complaint Case Study – Slide 32
28. How do accuracy and discrimination apply to Klashed – Slide 33
29. How does the editor’s code of practice apply to Klashed – Slide 34
30. Copyright Laws within Print Media – Slide 35
31. Primary Research – Slide 36
32. Watermarking – Slide 37 and 38
33. Survey Results – Slide 39 to 47
34. Klashed Proposal – Slide 48 to 50

4. Mind Map
Masthead
Possible Masthead Names
• Crash
• Loud
• Klashed
These mastheads all have similar connotations to
sound within a rock band with the idea that they
sound like what they are. The mastheads have loud
and destructive connotations which take the idea of
the sub genre rock further with emphasis on the
stereotypical loud and craziness to rock music.
“Klashed” connotes two things together which is
what reflects my magazine’s content of two type of
rock music together in one magazine.
Colour Scheme
Magazine
Idea One
This colour scheme would be suitable for
my magazine as well because the colours
contrast with each other, (I will repeat
this in my magazine Steve Neale) and
suggest controversy that some rock
music also suggests.
Images to be Taken
• Facial Expressions- Angry, Sad,
Emotional
• Clothes –Dark and Bright contrasting
colours, Rough clothing.
• Props- Guitar,
Insomnia Font
Broken Stick Font
Broken Glass Font
Font

5. Mood Board for Final Idea

6. Mind Map – Alternative Idea
Magazine
Idea Two
Bangtime Font
Strike Font
Boom Box Font
Font
Masthead
Possible Masthead Names
• Bang
• Boom
• Strike
These mastheads would be suitable as they all have
quite gloomy and dark connotations. The
mastheads also have a flashing connotation when
picturing a ‘Bang’, ‘Boom’ or a ‘Strike’. The
masthead would make the reader symbolise my
magazine with fire, bright colours and destruction.
This would suit this magazine idea because this
would match the colour scheme.
Colour Scheme
This colour scheme would be
suitable for the magazine
because they are quite dark
colours which most rock
magazines have.
Images to be Taken
• Makeup- Gothic
• Clothing-Dark, ripped, gothic
• Hair-Spikey/Coloured
• Facial Expressions-Anger

7. Mood Board for Alternative Idea

8. Front Cover Deconstruction Masthead
The denotation of the masthead is
white, large and thick text for the
name of the magazine ‘Kerrang!’.
The connotation for ‘Kerrang’ is the
sound of an electric guitar does in
fact reflect the sound ‘Kerrang’, this
displays their hardcore connection
and dedication to rock music.
The white colour of the mast head
makes it stand out. The white
contrasts with the black, dark theme
of the magazine which connotes that
the magazine is unique and
physically stands out as well as its
content.
The text also has a ‘slashing’ effect
which suggests that the magazine
could be quite a sharp, edgy music
magazine as a pose to other titles.
Cover Lines
‘HEALTH SCARE’. This is a bold and
noticeable text that draws in the reader
to show general concern for Zakk Wylde
which allows them to continue reading.
The cover line shows sympathy and
makes the reader of the magazine
empathetic.
Date and Price
$6.95 and £2.20. Shows that magazine is
global. November 28
What will I repeat
The conventions of this front cover have informed me of what to ‘repeat’ (Steve Neale - 1980) on the front cover of
my magazine page for my own magazine. The conventions I will repeat are the bold masthead because of the broken
font they use and the boldness of the text, this will help draw readers into my magazine which is needed as it is a new
product on the market. I will also repeat the gripping cover lines to make the readers feel more involved with the
article they are reading. By repeating these conventions I will be able to appeal to Kerrang!’s audience as well as my
own, this will keep up with the competition that Kerrang! is.

9. Drop Capital
A drop capital draws
attention to the
interview and article
instead of having
readers just ‘flick
through’ the DPS
they will be drawn to
read it because of
the drop capital’s
size.
Consistent colour scheme throughout
This double page spread of Kerrang magazine has a consistent
colour scheme of black, red and white. The colour red connotes
anger and fire which fits the stereotype that rock stars are angry
and perform angry music as artists.
Credit to interviewer
The significance of giving credit to the
writer and photographer is that it tells the
reader who put the page together which
adds a more personal touch to the whole
DPS.
Differential
questions
By having
different
colours for
the different
person
speaking in
the
interview it
allows the
reader to be
able to see
who is the
interviewee
and
interviewer.

10. Genre
Genre
The genre of the magazine I plan to create will
be a rock music genre. This will include artists
associated with this genre, for example Green
day, Tonight Alive and My Chemical romance.
These bands are from the same genre which
will make it suitable to include them in the
magazine.
My magazine of inspiration ‘Kerrang’, uses
three consistent font styles, one for the
masthead, the headlines and a more elegant
style of font type for the double page spread.
I am going to use a similar house style for
Klashed but use the colour scheme yellow,
black and purple. This will help to establish a
brand identity across all issues as it is
consisting of bold colours.

11. Layout
Colour Scheme
The general layout of Kerrang! Magazine is
sketchy and uses consistent colour schemes.
Across the three different issues on the right
hand side the colours white, black and red have
made an appearance in each one. The
connotations of red is fire, and anger, the black
colour sup[ports this as it represents power
and death. The use of white is very clever as it
contradicts the other two colours by suggesting
innocence, this sums up rock music as
controversial just like the color scheme.
Artists
The artists on the front cover of Kerrang! Are
always centered in the middle, this draws the
readership straight to the artist which connotes
how the music audience are meant to treat
rock music.
Enhancing the quality of my UK media
product
I am going to repeat (Steve Neale) the
black colour for my magazine. This will
help to keep the magazine true to the
genre of rock music which is associated
with black

12. House Style
In Kerrang! magazine, each and
every issue has the barcode in the
bottom corner of the right hand
side with the price shown
below/above. This connotes
consistency in the magazine which
appeals to readers of a professional
demographic. I will replicate this
when creating my front cover by
using Kerrang’s barcode as my
convention’s inspiration.
Kerrang! has a very interesting
colour scheme because they have
three specific colours they use
throughout the magazine but have
a different three colours each issue.
This shows originality which creates
appeal in the reader and target
audience.
Enhancing the quality of my UK media
product
I will repeat (Steve Neale 1980) the
house style of Kerrang in my magazine
to fight with the competitors such as
Kerrang itself.

13. Fonts
Insomnia Font
Broken Stick Font
Font
These are all quite ‘edgy’ font styles which are similar to Kerrang!. I have narrowed my font style
down to similar ones to Kerrang! because they will battle the competition with Kerrang well.
The connotations of Klashed resemble musical sounds as does Kerrang!’s masthead, I chose
Klashed because this way it will keep up with Kerrang!’s competitive audience that will be
battling Klashed.
Broken Glass Font

14. Fonts (Continued)
I used the font “insomnia”
from www.dafont.com this
was copyright free. The font
style was free to download
and once downloaded I
could use this font in
Photoshop as I would with a
default font, this meant that
choosing and using the font
style of my choice would be
easy and not waste time
with methods around the
problem of not being able
to use it for my masthead.

15. Final Masthead
Why I chose this final masthead
I chose this as my final masthead because the connotations of it are broken, rough and
edgy. This is how Kerrang! Magazine appear and they are my magazine of inspiration so
it is important to try and keep my magazine and Kerrang similar. By keeping the
mastheads similar the target audience will associate my magazine with Kerrang which
may mean that Kerrang’s audience read Klashed as they would read Kerrang.
I also chose this as my final masthead because it has my two main colours of the colour
scheme, black and yellow.

17. Content Overview
Flat Plan
My magazine flat plan was based on
my magazine of inspiration Kerrang!’s
flat plan. The flat plan of Kerrang has
adverts and multiple double page
spreads, I used this as inspiration and
used this on my flat plan and have
planned to include more than one DPS
in the first issue of Klashed.
Content
The content in the Kerrang! flat plan
contains double page spreads, in my
flat plan I have put more than one
double page spread in my flat plan
because this will keep the reader
interested to read on about the artists
featured.

18. Target Audience
Based on the content that will be included in the magazine and what
the magazine is based on, the magazine’s target audience will be mostly
male and 16-25 years old.
In terms of Maslow’s theory, the target audience will be people with self
actualisation who have an exact idea of what they want to read and see
in the magazine.
Katz’ theory would depict when applied to my magazine idea that the
audience would be trying to escape from their everyday life and
therefore read a magazine which is unique and is different to everyday
life.
Hartley’s theory would suggest that the audience is based on gender,
age, ethnicity and education. Based on this I think that my audience
would have a good range of educational qualifications and be in the 16-
21 age. The audience is also stereotypically a white male in this age
range.
In terms of psychographics the audience for my magazine would be
choosing what media they read or interact with purely on their attitudes
to society and how they see things. Kerrang and my magazine both have
informal outlooks on the topic of rock music which wold not cooperate
with someone of a professional job or title.
Socio-economic needs would suggest that the audience are in the
category D/E. They are in this category because the magazine is not
priced high and has an urban look to the whole magazine’s appearance,
this may appeal to those who have a similar urban appearance.
Target Audience

19. Stereotypes
A stereotype is a widely held but
fixed and oversimplified image or
idea of a particular type of
person or thing. In Kerrang
magazine they refer to ‘rock
stars’ as sex, drug and bad mouth
fuelled punks that appear ‘cool’
and as idols.
Other stereotypes that Kerrang!
magazine use are the angry
mood of the rock stars. On
every front cover that Kerrang!
has all the artists featured on it
possess angry faces which
suggest that all rock stars are
angry and reckless, this creates
a bad influence for those who
read Kerrang as they read with
a negative image of the artists,
making their interviews
(populating them) pointless.
Ethical Issues
Applying to Klashed
Klashed will have to ensure that they do not over
exaggerate stereotypes and create stereotypes of a
racial or sexist nature. If Klashed make a stereotype
and it offends a reader then Klashed magazine could
be in trouble with IPSO or legally.

20. Colours
Colour Scheme
I have chosen to use this colour scheme
because it reflects different types of rock
music.
The dark purple is associated with Rock Pop.
The purple symbolises brightness and pop and
the dark element in the purple always refers to
rock which is known for being dark.
I have chosen black because it represents pure
rock and the yellow colour to show
modernised rock.

21. Planned form and style – Front Cover

22. Planned form and style - DPS

23. Draft Article Inspiration
Inspiration for my DPS
questions
The style of questions in
my DPS are inspired by
those of Kerrang!’s DPS.
In Kerrang!’s DPS
irregular language is
used and appears to be
casual. This is because
rock stars have an “I
don’t care” appearance
and this rough language
conveys that.

24. Draft Interview
Interview
Popular artist ‘Fingoflame’ also known as David Armitage has recently released his album ‘Don’t let the flame go out’. ‘Don’t let the flame go out’
burnt 10 million copies into its fans’ hearts. The 17 year old rock artist has made a name for himself ever since he started recording music and
releasing it to his neighbourhood. It wasn’t long until he was discovered through popular media site ‘Youtube’ which he still claims today was his
“Guardian angel”. Fingoflame can be found in the Klashed charts with his second album ever made. As a new magazine, Fingoflame has given us
the luxury of hosting his first ever interview to be featured in a magazine. The young artist has brought something new to the rock genre and has
the full support of some of the biggest rock artists to exist. He is an inspirational character and is here exclusively for you.
The editor of Klashed magazine Tom Hibbert had the pleasure of meeting the modern rock artist.
TH: Thank you for taking the time to be interviewed today, I can honestly say that we are as nervous as you are so hopefully this first interview
for both of us will be one to remember.
FF: No problem, I always make time for fans and giving back to the audience as they’re the ones who made me who I am today.
TH: So you really appreciate your fans then?
FF: Oh yeah, of course! Not enough people in this industry give credit to those who got them to where they are today and I for one am not one
of those people.
TH: “Not one of those people”. One of the people who discredit their fans, or not someone who got you to where you are now?
FF: Both to be honest, my past was always daunting and still hangs over me to this day like one of those cartoon clouds.
[Both chuckle]
TH: Well I can see that you are just as nice as the rumour has it. Anyway, back to the album. The single you released and is featured on the album
called ‘love like a matchstick’. Is it just me or is the album very fire based [chuckles]
FF: [Smirks] It is because that’s how I depict love like fire, deadly, heated and has to end.
TH: Is this based on past experience?
FF: [Doesn’t answer but looks at the floor]
TH: Never the less it is a great song and you really must have spent a long and difficult time on the song.
FF: [Lifting his head] The difficult part is putting yourself in the song and picturing the lyrics as your life and then singing them as you would feel
in that position.
TH: That’s a really emotional and powerful method. Well that’s all we time for but thanks for being here with us
[Handshake]
Pull Quote
I am going to include a pull quote on the DPS
because it will give a preview of the emotional
thing that Fingoflame has said. This should
persuade the reader to read the DPS inteview to
find a reason behind this.

25. Interview Analysis
These pictures are evidence that I had
the interview for the double page
spread.
I had my notes and questions on a
sheet of paper so that the interview
ran smoothly.
I used a H1 200m Handy Recorder to record the
interview so that I did not have to stop and take
notes, I felt that recording the interview would be
more time efficient.
Once the interview was over I typed up the
recorded interview.

26. Photography Plan

27. Setting up equipment
Camera
Camera Model: Nikon D3100
Tripod Model: Nikon

28. Production Plan
Release date is
7th March. I chose
this release date
because it is not
far into the new
year which
means that most
people will be
looking for a new
magazine to buy
or subscribe to
for the year.

29. Budget Plan
What did I have to change?
The total amount of money made in year one has been calculated and after many checks and
thorough counting the profit was estimated at £7,613. This is successful for a start up business
in their first year, with this profit the business has broke even. I did not have to change
anything on the budgeting slide as it was realistic and achievable.
Achievable?
The financials are realistic as the budget slides show, most money will be made from
subscriptions and advertising.

30. Legal issues
One of the legal requirements, for the lead editor of a magazine
is that they have to follow the ‘Editor’s code of practise’ as set
out by the PCC (Press complaints Commission). This code sets
out a number of requirements that editors have to follow when
publishing their magazine. For example:
Accuracy
The code of practise states that the press must not publish
inaccurate or misleading information, including pictures. If there
is an issue where great inaccuracy is the case, a published
apology is required where appropriate.
Discrimination
The press have to avoid references of an inappropriate nature
involving an individual's race, gender, religion, sexual orientation
or disability.
Confidential Sources
If confidential information is given then the source must remain
confidential as journalists have a moral obligation to do so.
http://www.pcc.org.uk/cop/practice.html

31. How to make a complaint
complaints@ipso.co.uk

32. Complaint Case Study
This case study is about
complaints that IPSO are
receiving with regards to
the front cover image
that the Independent
used. The young child
tragedy is a big news
story and many
newspapers covered this
story but the
Independent came under
fire with complaints from
the image they used
which stood out from
everybody else's
pictures. The photo
shows the young boy
face down in the sand
which is a distressing
image for readers
because of the nature
and theme of the image.

33. How does Accuracy apply to Klashed?
If a magazine is not accurate then they face penalties. Breaking the code of practice
can be anything from publishing inaccurate information when the code states the
information must be accurate and true to the knowledge of those publishing it.
If Klashed is not accurate in its information then the artist that this information
implicates or any other party could sue Klashed magazine which would result in
possible termination of the magazine. Not only could the magazine be shut down but
the magazine would have a bad image in the eyes of the public. This could further
effect sales and decrease the chances of Klashed staying in business past the first year.
How does Discrimination apply to Klashed?
If a magazine discriminates against someone’s race, gender or sexual orientation then
they can face the same penalties as they would for breaking any other code.
If Klashed was to break this rule and to discriminate against anyone then they would
face the chance of being shut down as any other magazine would and may even been
more vulnerable as we at Klashed would be a new magazine on the market.
Editor’s Code of Practice

34. Applying to Klashed
The editors code of practise applies to my magazine because when articles and interviews are
being made and edited I have to be careful not to ‘discriminate’ in an inappropriate nature
towards specific racial or other groups. If Klashed magazine does discriminate in any of its issues
and a complaint is made then the magazine can face serious legal trouble and consequences.
All credit will have to be publicised in interviews and when sourcing information.
When publishing information the magazine can not disclose the truth or fabricate events or
information for the entertainment of my target audience, this is against the regulations.

35. Copyright Laws within Print Media
How do the laws apply to Klashed
magazine?
The copyright laws apply to every print
based media to protect intellectual
information from other companies that
may want to replicate this information as
their own. It applies to Klashed magazine
because Klashed will need to be careful and
ensure that they are not subject to
copyright issues.
How to protect the IP of Klashed
We will use watermarks on all images that
are created and manufactured by Klashed. A
watermark protects the intellectual property
that your business owns.
IP of Facebook and Twitter
When Klashed use the IP of Facebook and
Twitter they will need to source the
information and pictures to avoid copyright.

36. Watermarking
Watermarking is an image over another image
which shows that the image belongs to a company
or person. The watermark can be anything from the
persons name, a company logo, company name or
even the copyright symbol.
How is this relevant to music magazines
This is relevant to music magazines because it is
important to protect the intellectual property of the
magazine otherwise it will lose uniqueness and
brand identity.
http://www.steves-digicams.com/knowledge-
center/watermarking-and-copyrighting-your-
photographs.html#b

37. Registering Watermark and Klashed
How to register Klashed
To register Klashed I need to firstly verify the name or title of my
magazine to see if it is already in use and available for me to
use.
Secondly I must get a registration number for the magazine so
that I can begin to register the magazine itself.
A copy of the magazine must then be sent to RNI every time it is
printed.
Any changes made must be reported and declared to avoid
breaking the registration regulations.
To finalise the registration you must present documentation
such as the first copy of the magazine and a title verification
letter.
My Watermark
I created a watermark for Klashed which would be put over the
images I have taken for my magazine to ensure that the readers
know they are originals and to make sure no one copies them
without knowing to credit Klashed.
Below is an example Watermark
My Watermark

38. Primary research
I have conducted the primary research that
follows this slide because I needed to find out
what people thought was the most important
thing in a magazine and how they felt about
magazines in general. To do this I made a survey
on survey monkey, I used survey monkey
because it is an easy and efficient way to make a
survey free of cost, I could also copy and paste
the link of the survey I made into an email and
send it to my peers.

39. Question 1
This set of results
determine the age group
for Kerrang magazine as
they show that these set
of readers are between
16 and 21. These are
fairly young ages which
connotes that Kerrang
appeals to a younger
audience than other
magazines. It is
important to be aware of
the readership age range
in order to make sure
the articles included
meet their needs.

40. Question 2
These results show that the content is in
fact the most important feature in a
magazine to its readers which means
that the success and popularity of the
magazine exists mainly on the content.
The content of Kerrang magazine is
mainly focused on the artists of the rock
music genre which is clearly what
readers want to see and read about.

41. Question 3
These results show that against other
magazines MOJO and Q, Kerrang has a more
favoured colour scheme. However, when it
comes to the images used in the magazine the
surveyors felt that Q used better pictures in
their magazine.
Kerrang has always had its unique and
controversial font and these results show that
the font has 30% more votes then the MOJO
and Q font, this outlines the uniqueness of the
font.
On the other hand the results show how the
headlines for Kerrang are not an appealing
feature which the magazine needs to gain all
support on top of the huge amount that they
have already.

42. Question 4
These results confirm my
theory about how the
Psychographics for the
audience of Kerrang
magazine are those seeking
security in the mainstreamer
group. This suggests a
difference in what I initially
thought would be the
predominant group ie
strugglers. On the other hand
the audience could be
aspiring to be mainstreamers
as they strive for security
whereas actually reading a
magazine of any genre is
really about escapism.

43. Question 5
This survey question’s results show
that music magazines are not the most
popular type of magazine. This reflects
on the expectations of target
audiences and the public. Film
magazines tend to have very detailed
information on their films and actors,
since Kerrang is quite an ‘informal’
magazine the audience may feel that
there is not enough detail in the
information they include in their
issues. It could reflect the needs of the
average music fans which is to find out
about their favourite artists and new
and upcoming artists whereas film
fans might be more concerned with
the technology of the film industry.

44. Question 6
The results show that music
magazine’s publishers do in fact make
the outcome of the magazine better
and successful. If a publisher has
already produced a popular and
successful magazine it could suggest
that the readership will be more open
to reading a magazine produced by
the same publisher. Magazines
produced by the same publishing
house will also take advantage of
synergy and market their produces on
the pages of their own magazines.

45. Question 7
This piece of market research
tells me that Kerrang
magazine is not the most
popular magazine among
teenagers. If I wish to access
the same target audience
then it will be worth
considering the ways in
which the magazine uses
form and style to present
their articles.

46. Question 8
This question’s results show
that ‘word of mouth’ is still
an effective way of
advertising. Young readers
are more likely to sit and
chat about an article they
have read in a magazine
with friends and encourage
them to do the same so
that they have something
to converse about.
Including captions such as
‘tell a friend’ or
‘recommend to a friend’
could be an effective may
to increase market share.

47. Question 9
This question shows a
direct relationship
between the style, font
and form of a magazine
and its proposed
readership. It is clear that
people are drawn to
certain colours and
images when deciding
whether to buy a
magazine or read an
article. It also suggests
that front covers and
mastheads are key selling
points for magazines. It is
vital to have a USP that is
clear to a potential
reader.

48. Klashed Proposal

49. Klashed Proposal

50. Klashed Proposal

51. Conclusion
In LO2 the learning objective was to plan an
original UK based media product. As planning
was required I created mind maps, mood
boards, proposals, hand drawn drafts and other
pre production material. By doing this it enabled
me to have a better idea on what I would create
for a magazine.