2nd magazine idea pitch

1. By Harrison Cole
Candidate number-2030

3. Above the line promotion
 A company that I was able to find called the national
radio advertising were able to advertise my magazine
for around £12,000. this would be for radio
advertisement.

4. Marketing Below the line
advertisement
 This would include the social media such as Facebook because
they are free to advertise on. People can look on the face book
page and see what kind of content it includes. This is a good way
to market my magazine as ist free and easy to use. The target
audience are aimed at younger people. The majority of
Facebooks users are on Facebook which means the magazine
time line will be visited quite frequently.

5. Font style
 I have chosen this as my font style because this style is
bold. Heavy metal music is about being loud and bold.
This is where I got the idea from. Linking the style to
the genre of the font style is very important.

6. Maslow's Hierarchy
 Curious people need to and feel that they need to
know what’s up to date. What’s new and fresh which is
why my magazine has story's and exclusive news on
what the artists are doing and what festivals are
currently going.

7. Psychographics
 18+
 The magazine is aimed at people who are young adults
and have some sense of freedom with a job and other
responsibility's. This magazine is aimed at females
and males who like the genre of heavy metal.

8. Demographics
 This magazine would come under the D,E as most of
the young adults are unskilled workers and have they
don’t have a lot of money to spend which is why the
magazine is so cheap for them.

9. Genre
 The genre of this magazine is based on the heavy metal rock. I have kept the
same genre for my first magazine idea. This 2nd magazine idea has the same
genre with a different categories. The first idea was Indie rock and now the
second is heavy metal which are 2 different types of rock.

11. Face book page

12. The Title
I have chosen this title because its bold like heavy metal. Also the name
Hot Metal relates to the genre. Heavy metal, this way people can get a
good understanding of what the magazine is about. The Hot connotes
that this magazine has all the new and best heavy metal music. The
colours are meant to make the text look like the title is standing out.
The back ground colours on the title are going to be a light colour

13. Proposals
The front cover colour will be black to connotes the tone of the music
being quite dark and grown up. The text colour will be red which will then
also show danger and grown up style. Inside the magazine the colours will
be fairly similar in terms with the dark colours to show the dark and
dangerous style. However the sub headings will be white to show the text
being bold in front of the black back ground. This style will be used for
the interviews and exclusive news that will be shown within the
magazine. The bands on the front cover will be faded in within the front
colours. This will be done by using the tools on the programme photo
shop. The tools will merge the black and red colours together. This will
make the style look more appealing to the audience of the magazine. The
red text will be able to catch the attention of the audience as adults.

14. Proposal 2
This is the template that I used for
my second music magazine idea.
Instead of the first idea being
about indie rock. I have decided to
make this one about heavy metal
rock. Here I have explained what
content I am going to include
about the heavy metal rock.

15. Mood board

16. Flat Plan

17. Hand Drafts 2 (Hot Metal)
The mast head has been
made a lighter colour
compared to the back
ground colour. This then
makes the mast head
stand out.
I have used the red
background to connote
the fire of the magazine
being hot with the new
albums.
I have made the
main image the
band that gest
featured to show the
importance of the
new issue.
Here I have included a free
CD with the magazine to
make the magazine stand out
when the magazine gets
distributed to the shops.

18. Double Page Spread 2 (Hot Metal)This double page spread is very similar to the one I have done previously. This
double page spread that I have done reveals a more open plan for the band
image. I have chosen this double page spread because of the layout of the text.
As you can see I have highlighted implacable red how the text forms into an L-
shape. This is a good layout because it gives their bands image in more Open
View for how they wanted viewers to see them as a band. The only difference I
have chosen on the double page spread in terms of colours. As for my
magazines is going to feature indie rock, the colours of the magazine is going to
have to be a lot more brighter than is going to be in a normal heavy rock
magazine. Having the black and red background with the text will be shall
reveal the band image in the top and corner more eye-catching than the
previous double page spread.

19. Graphic layouts FC
Mast head
Main
image
Advertisement
FreeCD
Strap line
Barcode

20. Graphic layouts DPS
Text
Mainimage

21. Test Photography
Here is the photography that I had
taken of John who is featuring on the
front cover and DPS of my magazine. I
have used this image because John
conveys a rock and roll style with long
hair and dark clothing.

22. Photoshop 2nd Idea Front Cover

23. Photoshop 2nd Idea DPS

24. House Style
 Black back ground
 Bright colours such as red to show DANGER
 Bold text

25. Colour scheme
 The colours that I am going to be using are black
background with bright colours as the text. The colour
if the main text is going to be red as this to indicate the
hot metal theme.

26. Target Audience for both ideas
 The same target audience is aimed at the middle class
rock fans. As the genre for both of the magazines are
both rock. They similar in the type of rock but they fall
under the same genre.
 The 1st magazine is targeted at young teenagers who
like the calm rock vibe.
 The 2nd magazine idea is aimed at slightly older teens
who are into wild rock.

27. Competitors
 The magazine that I have produced is based on Heavy Metal, I have done some research
and found out who my competitors will be. The name of the competitor magazine is
called Decibel. The magazine shares the same genre of music so therefore a similar target
audience. However the colour scheme and the house styles have some differences, this
could make my magazine Hot Metal more appealing to the target audience. They both
share a dark and rebellious font style.

28. Calendar events
This summer the Hot Metal music
magazine will be released this summer.
Along with this the magazine will feature
the Glastonbury festival for rock music.
I have factored this in because this is
what the fans would be interested in
going to. Seeing all the artists in the
book play on stage.

29. Stereotypes
• Reader profile - The stereo typical reader of the magazine will look young with a wild sense of
fashion. This include non-verbal features such as piercings, rebellious hair styles, tattoos and dark
clothing. This magazine is based on the genre of rock so has a stereo type of looking this wild as I just
described. From the images below you can see that the females and males both enjoy the rock vibe at
concerts. This means that the stereotypical readers would look something like this.
• As you can see from the stereo types that are on the bottom, they share the same sense of style such as
exhibiting tattoos and wild hair styles. There are a couple of expectations and stereotypes to be challenged
such as the make up and the hair colour, with some of the dark colours connoting their rebellious
attitude.

30. Production Plan

31. Budget plan

32. Budget plan

33. Equipment and staff

34. Outgoings
Costs per year
One off Annualised
10,000 copies 15000 copies
Year 1 Year 2
Salaries 255,000.00 262,650.00
Printing 8,538.00 12,807.00 £8,538 for 10,000 copies
Marketing and
Distribution
12,000.00 18,000.00
Office Costs 19,200.00 19,200.00 £1,600 per month
IT Equipment 15,429.00 5,210.00 5,210.00 Annualised license costs at £17.50
per month + £5k per year hosting
Total Costs per
year
15,429.00 299,948.00 317,867.00
Monthly Cost 24,995.67 26,488.92

35. Income
Income per year
Magazine Sales 358,800.00 538,200.00
Year 1, 10,000 X £2.99 - Year 2,
15,000 * £2.99
Advertising 45,375.00 81,675.00
—1 page of Advertisement= £756.25
—4 pages X £756.25= £3,025
Total annual
Income 404,175.00 619,875.00
Monthly income 33,681.25 51,656.25
Total costs are £24,995 per month (£2.50 per copy)
Total income is £33,681 per month (£3.37 per copy)
Margin £3.37 - £2.50 – 87p per copy (£8,700 per 10,000 copies - £104,400 in year 1)
Income – Outgoings = £104,400 profit in year 1

36. Printing Quotes /costs
• The first issue will be produced with 60 pages
• Glossy inside and outside pages
• 10,000 copies
• 10 245.64 pounds to make
• £1.02 per magazine copy
• £1.50 profit
• £15,000 will be made if I sold the 10,000 copies

37. Thank you for listening