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OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
UK Media Publishing
Name: Tom Evenden
Candidate Number: 2048
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Contents
Slide 4 … Different Name Ideas
Slide 5 … VIBE Front Cover
Slide 6 … VIBE Front Cover (Continued)
Slide 7 … VIBE DPS
Slide 8 … VIBE DPS (Continued)
Slide 9 … VIBE DPS (Continued further)
Slide 10 … How does this help for inspiration
Slide 11 … Mood Board
Slide 12 … Ideas
Slide 13 … Proposal for VOLUME
Slide 14 … Font Style
Slide 15 … House Style
Slide 16 … Target Audience
Slide 17 … Katz’ Uses & Gratifications
Slide 18 … Maslow’s Hierarchy of Needs
Slide 19 … Demographics
Slide 20 … Hand Drawn Draft
Slide 21 … Hand Drawn DPS
Slide 22 … Content Overview
Slide 23 … Draft Article
Slide 24 … Digital Front Cover
Slide 25 … Digital DPS
Slide 26 … Key Legal Issues
Slide 27 … Intellectual Property
Slide 28 … Watermark Images
Slide 29 … Trademark of VOLUME
Slide 30 … Register a Trademark
Slide 31 … What you can and can’t register
Slide 32 … Apply
Slide 33 … After you Apply
Slide 34 … Unregistered Trademarks
Slide 35 … Copyright
Slide 36 … The Editor’s 16 Codes
Slide 37 … How does this apply to VOLUME
Slide 38 … Making a complaint
Slide 39 … Equipment Costs Breakdown
Slide 40 … Printing Cost
Slide 41 … Budget Plan for VOLUME
Slide 42 … How will I make VOLUME
Slide 43 … Photoshop’s Tools
Slide 44 … Post Production
Slide 45 … What do other people have to say
Slide 46 … Interview Analysis
Different Names for the
Magazine
Sound beat
Sound beat could be used as
a title because it is relevant
tot the type of magazine I am
creating. It would appeal to
the target audience because
it is relevant to the genre of
the magazine to make it
easier to notice what the
magazine is about just by the
front cover masthead
Rhythm
I thought of this title for the
magazine because this magazine
features R&B music, along with
pop. This would appeal to the
target audience because the
name is relative to the genre of
the magazine so the audience
know what the magazine is
about, not basing it on the front
pictures all the time.
Volume
I chose Volume as my title of
my magazine because it is
relevant to the genre, it is
easy to remember for the
target audience, it can stand
out and it can be easy to use a
slogan (for example Pump up
the VOLUME!)
V
I thought of this magazine name
related to the magazine ‘Q’, I chose
‘V’ because ‘V’ could stand for
volume. This would illustrate to the
target audience this magazine is
mainly for teenagers but still for
young adults
Pump it up
I thought of this
magazine name because
of the saying ‘Pump up
the Volume’. I thought
this would emphasize to
the viewers that this
magazine is more to
teenagers
Prime of Sound
I thought of this
title for the
magazine because it
makes the magazine
sound important
and powerful. This
would make the
viewer think this
magazine is the true
nature of the music
they are passionate
about
Sound Wave
I thought of Sound Wave because
it clearly connotes in its title what
it is about. This would appeal to
the target audience because it is a
simple title of which can easily be
remembered and probably stand
out as a magazine masthead
Super-Sound
I thought of Super-Sound
because it connotes to the
target audience what this
magazine is based on. This
would appeal to the target
audience because its
simple and to the point
Final Idea
Alternative Idea
Masthead
The masthead is big, bold
and colourful to make it
stand out to make it catch
the readers eyes, this
means the magazine
manages to appeal to
teenagers and young
adults because these
certain colours would not
appeal to children. The
denotation of the title
‘Vibe’ connotes that this is
a music magazine and that
it’s filled with the
information that everyone
will like.
Main Headline
Supports the main
image and masthead
Main image
To denote which celebrity is
going to be about in certain
magazines. This appeals to
teenagers and young adult
because then they have
their favourite artists within
the magazine
Barcode
The barcode helps to be
able to be purchased
Cover Lines
Helps to ‘inform’
(Katz) the reader
what is featured in
the magazine
Strapline
A caption that’s shortly
tells the viewer that there
is more information of
other artists, not just the
one on the front cover
Masthead
The Masthead is in yellow because it
could illustrate a freshness to the
magazine as well as joy
The denotation of the masthead is
'Vibe'. The verbal code 'Vibe'
connotes a person's emotional state
or the atmosphere of a place as
communicated to and felt by others
or enjoy oneself by listening to or
dancing to popular music.
Main Headline
The connotations of having the
first word of the main headline
of the artist ‘Janet’ helps the
reader to know who the artist
is. Also the denotation of
having the name in a different
colour emphasizes she is
important in this copy of the
magazine.
Main image
The denotations of having the
main image of Janet Jackson
connotes to the viewer that she is
the main subject which catches
the eyes of viewer who are
interested in her music. The
connotations of this is that she is
in front of the magazine
masthead, which connotes how
she is very important.
Background
Having the background as a
wall matches with the main
headline ‘Off the wall’. The
connotations helps the
metaphor to the main headline
‘Off the wall’.
Convergence
Tells the spectator that this
magazine has a website.
The denotations of having the
website URL on the magazine
connotes how spectators can
go onto the website. The
connotations behind this is that
it is the same colour as the
masthead.
Cover Lines
Having the cover lines in black and
white denote how this part of the
magazine is not the main subject of
the interview for the main artist.
The connotations of having in black
and white emphasizes this, as
otherwise it would be in yellow to
match the masthead and main
headline.
Main title
Normally a question or statement of
which the artist/band have said in the
interview, it tells the viewer, before
they read it, the situation that the
band/artist is in for them to read on as
it is an excusive interview. VIBE would
have each of their magazines with
important news about different times
of artists realised every month for
their viewers, and for breaking news, it
would be found on their websites
VIBE.com or VIBEVixen.com
Main image
Helps the viewer to know the band of
which the magazine is talking about and to
catch their eye out if they know the band
for them to read about the situation. This
also manages to appeal to teenagers
because they use colours in the style of the
font
Quote from Artist
Helps to connote what
the artist(s) have
properly said to the
magazine to back up
the evidence of the
main question.
Stand First
A stand first is always at the beginning, just
before the interview itself that gives out
the basics of what is happening
Language
The language is always said in
different magazines, some do
questions and answers and others
give out a long basic interview with
quotes from the artist (which is also
how sometimes the interview can
become misleading). VIBE for this
interview chose a Q&A, more likely
because the interview was
conducted with other magazine
Main title
Having the title ‘Will he, won’t he?’ suggests
to the viewer that this the main question for
this band and/or could raise awareness of
whether this band will be quitting soon. Also
having the first part ‘Will he’ in bronze, same
colour as what Will.I.Am suggests he is what is
changing about the band, especially as the
‘Won’t he?’ is in a grey colour as to what the
rest of the black-eyed peas are wearing
Main image
Having the artist ‘Will.I.Am’ not faded in the
whole band could illustrate that he will be the
main part of the question which could also
mean he is the reason why this band may no
longer be working together
Quote from Artist
This has a black background, this could illustrate that this is the
turning point on the band. Also having in the middle could suggest
that the rest of the interview could have a twist to the ending of it
Language
The language used for this interview is different to the other interviews
that VIBE normally do. For this interview it is a plain question and
answering of the band of which VIBE is interviewing, whereas normally
VIBE gives out the basic of what the interview was about and the main
story included in the interview. This could be because this interview was
with many other magazines, so VIBE could only ask a few questions,
whereas normally VIBE could do a full on private interview.
Stand First
Within this stand first, it will give out the basics
of what the interview is about and why they
suddenly chose the specific band (in this case the
Black-eyed peas), and explain what is so
important that has suddenly happened in this
band which has caused a ‘Will he, won’t he?’
title
Drop Capital
Drop Capital is used mostly at the
beginning of any review, it is used for
effect or to help make the review look
more professional
Stand First
An introductory paragraph in an article, printed in
larger or bolder type or in capitals, which summarizes
the article. The denotations of using a stand first it to
make the magazine look more professional which can
also organise the interview better
All of these conventions within VIBE magazine helps me to consider whether to
‘repeat’ (Steve Neale – 1980) the features because of the points that make this
magazine so popular.
For my magazine I will be ‘repeating’ factors such as the location of the logo and the
positioning of the artist.
Another idea that I will need to consider is the idea of marketing. This is because VIBE
created a website, Facebook, twitter, and YouTube channel to get the public more
involved with the magazine and get even more information to the readers that could
not be included within certain issues, or if there was breaking news, the site could
comment over these social sites and their website.
Font style
Colours
Before making my magazine, it was best
to plan a proposal of what I will be doing.
This screenshot (right) is of the proposal
that I had for VOLUME. This helped me
out because it helped to make it more
official to the ideas that I had for the two
different ideas that I had.
For this, I created a table (1 per
magazine) to pan out some more ideas
to have within my magazine.
For example one of the points I made
within the tables, was ‘Genre’ which
explain the different genre(s) I had within
the two different ideas for the magazine.
For my font style, I used the website
DaFont.com, from this I managed to get a
whole range of different styles best for my
magazine. In the end I narrowed it down to
these four examples (left). In the end I went
with my final font (circled), I chose it because
I feel that it meets all the required standards
needed for my magazine. For example
Related to music, Eye-catching and different
to other music magazine fonts.
Throughout my magazine, ‘VOLUME’ will maintain the same
colours of , and black. I will also include the logo on
every page possible in the magazine. This maintains a ‘house
style’ throughout the magazine and continuously reminds the
reader that they are reading a ‘VOLUME’ magazine because of
the same colours within each magazine.
This will also enhance the quality of my magazine because it will
‘inject’ (Hypodermic needle theory – Katz & Lazarfeld – 1955)
the readers to recognise each issue of VOLUME quicker in order
to purchase it.
The target audience for my VOLUME will be 13+. This is
because my magazine content will be for teenagers and
young adults. This is also helpful because my magazine
can also have their own website which will be targeted
for the generation.
Katz theory is about relevant events and conditions in immediate surroundings,
society and the world and/or seeking advice on practical matters or opinion and
decision choices.
This links to VOLUME because it includes all types of information about music around
the world on what is new in the music industry. This will inform and educate the
audience to keep them updated about what is going on around the world within
music. However, VOLUME diverts from any sort of information not relevant to music,
this is important because it manages to keep up the fact how this magazine is for
music purposes only.
http://www.slideshare.net/zlorhenley/uses-and-gratifications-theory-6933502
Successful marketing persuades a prospective client to purchase the product or
service you are selling.
This links to VOLUME magazine because VOLUME persuades the target audience that
it is better than the other magazines. For example VOLUME has there own online page
through social media, for example they have a Facebook page. This is an example of
below the line marketing. They use this idea for marketing my magazine because it is
not only cheaper, but the newer and more efficient way for marketing as it keeps to
what their target audience will use.
http://www.simplypsychology.org/maslow.html
Demographic segmentation consists of dividing
the market into groups based on variables such
as age, gender family size, religion, race and
nationality.
This relates to VOLUME magazine because their
target audience has a age (13+), gender (male
and female) along with suitable religion, race
and nationality (any).
http://www.abc1demographic.co.uk
Coverline
Coverline
Artist
Number of objects and
activity for the
spectator (for example,
8 ways to dress like a
pop-star)
Other artists that have been
interviewed for this issue of the
magazine
Website URL
Slogan
Name of Magazine
New issue
Name of
the main
artist
Main Headline
Coverline
Issue number
Price
Logos of the
social sites this
magazine is
connected to
Barcode
SpinMedia
Date when the
magazine was
released
Magazine Promotion
Title for the main article in the magazine
Quote to
help describe
the situation
Information Bar
Website URL
Page Number
Page Number
Main Article
Picture of the artist
Here is my magazine flat plan. Within it, it
connotes what will be included in the
magazine. Throughout the magazine I have
tried to make sure the magazine can keep to
the subject of music. It involves articles, Top
of the Charts, Upcoming Gigs and much
more. What I find important within the flat
plan is on page 1, it will have the picture of
next months magazine, this will illustrate to
the reader what to look for in the shops for
the next issue of ‘ ’.
This is similar to VIBE, of which is where I
found my inspiration, because it has some
similar information within the magazine. For
example, my magazine will have some
advertisements. Like VIBE, it will take up the
entire page to promote products. This not
only ‘repeats’ (Steve Neale – 1980) VIBE’s
magazines, but also illustrates to the reader
that my magazine is popular because
companies are trying to get noticed within
my magazine, which can also help the reader
find good deals within VOLUME.
– all of which, have sold out. However, despite the
success, Rhia has been given an option that can
change her life forever. She has received a contract
saying that she will be able to make millions in Los
Angeles, but to make this dream come true, Rhia
must become a solo artist. This means that Mike,
David and Emma won’t be able to carry on with their
music or at least keep high in the charts without
their lead singer.
‘At times like these, I wish my mum could help’
Rhia has till the 27th December 2014 to make her
final decision. If Rhia goes along with the contract,
Rhia will live in the luxury of Los Angeles, making
money every day and shopping till she drops. If Rhia
does not go along with the contract, Rhia and her
band may not last with their fame and glory and they
won’t be able to make as much as Rhia could.
‘Will you help me?’
On our website, we have set up a voting screen for
you to fill out - ‘Stay’ or ‘Away’. What do you think?
Should Rhia stay with her band? Or should she leave
to make millions? Hurry! The vote screen gets cut off
25th December 2014!
Rhia De Carlo, beloved singer to all, has just found
out she must make the most life-changing decision of
her life.
Rhia and her band (Mike, David and Emma) started
off on the well-known television program ‘Britain’s
got Talent’ where she, and her band, won 1st place
along with the hearts of millions. It was the bands
rendition of ‘Pump it’, by the Black-eyed peas, that
managed to get them recognised for their singing
and bravery.
After they won, they disappeared for 6 months, until
their faces where recognised with their hit song
‘Move On’ making over £3400 in the UK and $5000
in the US. For the last year Rhia and her band have
become more and more famous around the world,
doing tours around the UK and North US
‘I never thought fame would be so
difficult!’
Coverline
Coverline
Artist
Number of objects and
activity for the
spectator (for example
8 ways to dress like a
pop-star)
Other artists that have been
interviewed for this issue of the
magazine
Website URL
Slogan Name of Magazine
New issue
Name of
the main
artist
Main Headline
Coverline
Issue number
Price
Logos of the
social sites this
magazine is
connected to
Barcode
SpinMedia
Date when the
magazine was
released
Magazine Promotion
Title for the main article in the magazine
Quote to
help describe
the situation
Information Bar
Website URL
Page Number
Page Number
Main Article
Picture of the artist
Drop Capital
According to ‘Copyright Agency’, the first owner of copyright in works created
by employees, as part of their job, is the employer. There is a special provision
in the Copyright Act, for employees of newspapers, magazines and other
periodical publications. These include staff writers, photographers and
cartoonists. There are different provisions depending on when the work was
created, because of changes in the law. This applies to VOLUME because it
allows the magazine to keep within the law and also manages to make this an
independent magazine.
Intellectual property (IP) is a legal definition of ideas such as inventions, artistic
works (such as Facebook, twitter and Instagram), and other commercially viable
products created out of a person's own mental processes. This is what real estate
titles and bills of auction create possession of noticeable items. This relates to
VOLUME because this overview covers everything from establishing basic policies
and procedures for intellectual property protection.
This section outlines the basic steps for obtaining permission. Subsequent
chapters provide more detailed information about this process for each type of
permission you may be seeking, whether for text, photographs or music.
In general, the permissions process involves a simple five-step process:
1) Determine if permission is needed.
2) Identify the owner.
3) Identify the rights needed.
4) Contact the owner and negotiate whether payment is required.
http://fairuse.stanford.edu/overview/introduction/getting-
permission/#sthash.tUdjrtiG.dpuf
Watermark images are used in particular images. They use clear writing of the
companies logo over the page or in the corner of the image. This makes the
image belong to the company and therefore illegal to copy the image without
permission.
This can be a very useful way to protect the images within the trademark that
I make for VOLUME. This way no other magazine will be able to use my
images which helps my magazine stay separate and single.
http://whatis.techtarget.com/definition/forensic-watermark-digital-watermark
A trademark allows symbols and words to legally be enlisted or recognized by use as
representing a company or product.
To allow yourself to be legally enlisted or recognized, you can register your trade mark
to protect your brand (for example the name of your product or service). When you
register your trade mark, you’ll have the power to take legal action against anyone
who uses your brand without your permission, including counterfeiters.
By putting the ‘®’ symbol next to your brand, it conveys that the brand is yours and
warn others against using it, unless you consider to sell and license your brand to
someone else
https://www.gov.uk/register-a-trademark
You can register your trademark to protect your brand. For example the name of the
newspaper.
When you record your trademark, you’ll be able to take legally sue against anyone
who uses your brand without your complete permission. For example forgers.
Registering will also allow you to put the ‘®’ symbol next to your brand to connote to
others that the brand is yours, and yours alone.
https://www.gov.uk/how-to-register-a-trade-mark
Your trade mark must be original so it cannot include:
• Words
• Sounds
• Logos
• Colours
• A combination of any of these above
Your trade mark can’t:
• Be offensive (for example swear words or pornographic images)
• Describe the product by relating to other companies
• Be misleading
• Be a 3-dimensional shape connected with your trademark (for example use the
shape of a football if your product has nothing to do with football or sports)
• Be too common and non-distinctive (For example ‘we lead the way’)
https://www.gov.uk/how-to-register-a-trade-mark/what-you-can-and-cant-register
You can register your trademark to protect your brand so then the name of your
product is protected and can not be copied.
When you register your trademark, you’ll be able to:
• Take legal action against anyone who uses your brand without your permission,
including counterfeiters
• Put the ‘®’ symbol next to your brand to emphasize this product is yours and warn
other companies against using your product
• Only you can have the power to sell your product if necessary
https://www.gov.uk/how-to-register-a-trade-mark/apply
After you apply, you will get some feedback on your product, otherwise known as a
‘examination report’ within the next 20 days. If there any problems, you have 2
months to resolve these problems. If the ‘examination report’ has no problem with
the product, it will be published in the trademarks journal for only 2 months, in which
time anyone can compete against it. After that, the trademark will be registered for
your product once any objections are resolved - you’ll get a certificate to confirm this.
If your product is opposed, the Intellectual Property Office will tell you.
You can either:
• Withdraw your product completely
• Talk to the company trying to make the opposition
• Defend your product
You can’t register your trade mark until the matter is resolved - you may have to pay
legal costs if you want to challenge the opposing company
https://www.gov.uk/how-to-register-a-trade-mark/after-you-apply
You may be able to stop a company using a similar trademark, otherwise known as a
‘passing off’, to your product on their goods and services even when you haven’t
registered it. However, your product will usually need to get good legal advice from a
trade mark lawyer – be careful as it is hard to prove ‘passing off’ on your product than
it is to defend a registered trademark.
To be successful in this case, your product needs to convey that:
• The product is in fact yours
• You have a good defense with the product’s information
• You and your product has been harmed in some way by the other company’s use
of the mark
https://www.gov.uk/how-to-register-a-trade-mark/unregistered-trade-marks
According to Protecting Creativity.com, Copyright is one of the main types of
intellectual property. Intellectual property allows a person to own things they create
in the same way as something physical can be owned. It is the right to prevent others
copying or reproducing someone's work. Copyright arises automatically when a work
that qualifies for protection is created. The work must be original. This means it needs
to originate with the author who will have used some judgment or skill to create the
work. Simply copying a work does not make it original. There is no need in the UK to
register copyright. When an idea is committed to paper or another fixed form, it can
be protected by copyright. It is the expression of the idea that is protected and not
the idea itself. People cannot be stopped from borrowing an idea or producing
something similar but can be stopped from copying. As a general rule, the owner of
the copyright is the person who created it. The author could be the writer, the
composer, the artist, the producer or the publisher or another creator depending on
the type of work. One important exception to this is when an employee creates a work
in the course of their employment in which case the copyright owner will be the
employer.
http://www.cla.co.uk/copyright_information/copyright_information/
1) The Press must take care not to publish inaccurate, misleading or distorted information, including pictures
2) A fair opportunity for reply to inaccuracies must be given when sensibly called for
3) Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital
communications
4) Journalists must not engage in intimidation, harassment or persistent pursuit
5) Editor’s can give out no intrusion into grief or shock
6) Children under 16 must not be interviewed
7) Children under 16 must not be identified in cases involving sex
8) Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of
hospitals or similar institutions to pursue enquiries
9) Relatives or friends of persons convicted or accused of crime should not generally be identified without their consent, unless they
are genuinely relevant to the story
10) The press must not seek to obtain or publish material acquired by using hidden cameras or clandestine listening devices; or by
intercepting private or mobile telephone calls, messages or emails; or by the unauthorised removal of documents or photographs;
or by accessing digitally-held private information without consent
11) The press must not identify victims of sexual assault or publish material likely to contribute to such identification unless there is
adequate justification and they are legally free to do so
12) The press must avoid prejudicial or pejorative reference to an individual's race, colour, religion, gender, sexual orientation or to any
physical or mental illness or disability
13) Even where the law does not prohibit it, journalists must not use for their own profit financial information they receive in advance of
its general publication, nor should they pass such information to others
14) Journalists have a moral obligation to protect confidential sources of information
15) No payment or offer of payment to a witness - or any person who may reasonably be expected to be called as a witness - should be
made in any case once proceedings are active as defined by the Contempt of Court Act 1981
16) Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to glorify or glamorise
crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates - who may
include family, friends and colleagues
https://www.ipso.co.uk/IPSO/index.html
These codes are all important to my magazine because it is a important way to know what can and
cannot be said within my interviews otherwise some interviews may put my magazine into trouble.
This is also important to keep to the 16 codes because it manages to keep my magazine honest to the
public about what is going on with artists. This would also be good for viewers to know this because
they can know how VOLUME has not changed what has been said and know the truth about their
favourite artists they will be interviewing. If my magazine was unable to keep to these 16 codes then
members who have been interviewed for my magazine, may be able to sue my magazine out of
business through false information and images that have not been allowed. For example, if I do not
keep to the rule of code 4 (‘Journalists must not engage in intimidation, harassment or persistent
pursuit’), then the artist I am interviewing can sue VOLUME because the interviewer could be
intimidating the artist to get strong and/or too personal information. Another example could be that my
magazine may give out ‘misleading information’ (code 1) which will not only have the magazine in even
more legal trouble, but having the readers not follow 100% what is trying to be said.
The hazards are important because health and safety hazards is one of the top priorities for the
magazine – even in the location of where I will be taking my images. For example I will be taking my
pictures for the front cover and DPS, so I must take a list of hazard(s) the location may give – in this case
I my idea was to make sure the floor wasn’t wet. This is important because either the model or I could
slip and hurt ourselves or the equipment.
If someone were to make a
complaint, the most official and
more easier way to do this is through
the IPSO Website. They involve a
page specifically for the public to
make official complaints:
I also emailed the IPSO asking what
they do with complaints. Within 2
days I received a reply:
Based on this research, I feel that I
could write out a complaint form and
know that I could get a quick
response.
https://www.ipso.co.uk/IPSO/makingacomplaint.html
Computer x10 Dell Desktop PC Computer Set - 17" Flat LCD Monitor - Optiplex Series Desktop - 1GB - 80GB - Wireless
Internet Ready WIFI - Keyboard - Mouse - Power cord - Windows XP Pro SP3 Pre-installed
£55.49 x 10 = £554.90
Camera x5 Nikon Coolpix L330 Compact Digital Camera - Black (20.2MP, 26x Optical Zoom) 3.0 inch LCD
£92.89 x 5 = £464.45
Printer x3 Epson Expression Home XP-322 All-in-One Printer with WiFi/Epson Connect (Print/Scan/Copy)
£49.00 x 3 = £147.00
Tripod x3 Hama Star 61 Tripod
£14.00 x 3 = £42.00
Photoshop x10 for 3 months £38.73
Desk x10 Home office Desk with 4 drawers 1 Shelf - Color: Beech Effect
£64.99 x 10 = £649.90
Desk Seats x10 Outdoortips Adjustable Fabric Mesh Seat Backrest Executive Office Computer Desk Chair
£35.99 x 10 = £359.90
Paper 5 Star Premier A4 Copier Paper Smooth Ream-Wrapped 80gsm High White - 5 x 500 Sheets
£14.49
Printer Ink 20 inks, Compatible Printer Inks Cartridges
£8.99
Pens Staedtler Stick 430 F-9CP5 Ballpoint Pen Fine Ballpoint Pen Fine - Black (Pack of 50)
£9.33
Property office space for 3
months
CO-WORK CANNON STREET
£749
Water machine BRITA XXL Optimax Cool Water Filter, 8.5 L – White
£26.18
I used a website to help
calculate how much it
would cost for my
magazine to be printed. It
came out as £8710, so if I
charge the customers
£1.99 for the magazine, I
can make the money back
and also make a profit
Printing Cost: £8710 for 60 pages
Overall cost of Office supplies: £3064.87
8710 + 3064.87 = 11,774.87
Selling Magazine for: £1.99
I will make 10,000 copies of the magazine
10,000 x 1.99 = 19,900
Photography Studio Rent Cost
Cost: £115
19,900 – 115 = £19,785
19,785 – 11,774.87 = 8010.13
If I manage to make approximately £8010.13
I will use Photoshop to make my magazine front cover and DPS. I
feel that Photoshop can help me create the magazine front cover
and DPS because of the tools that Photoshop has within it.
Quick selection tool (W) – I used this tool to select the areas needed, then inversed the
selection to crop out the background in order to put on my magazine and look professional
and put the main focus on the artist
Eye-Dropper Tool – The eye-dropper tool is used to pick up a colour value from the canvas
Ruler Tool – This tool was helpful because it allowed me to line up all the layers correctly on
both the Front Cover and DPS – this helped to make the magazine look more professional
Layers – This allowed me to organise my magazine on which layer should be in front of
another Layer (for example I had Rhia as an artist in front of the Masthead which connotes
how Rhia is the main story/very important to the music genre)
Mask – I used the mask tool to keep the individual hairs that the quick selection tool could
not keep to keep the picture more realistic and professional to the spectator
Pen Tool – I used the pen tool (P) along with the ruler tool to create the layer boxes that the
text was written in and create my large letter at the beginning of my article (drop capital)
this wrapped text around the drop capital
Text Tool – I used the text tool to write down quotes, advertisements and the article (Also
from this I used different fonts and colours to create a more eye-catching Front Cover and
DPS)
Zoom tool – I used the zoom tool to go into detail of making changes to pictures, writing
and colours
Here is a detailed plan over the last
two weeks of November to plan out
my magazine. It connotes what will be
done each day for the magazine and
the final day for when the magazine
will be released.
After asking other people what they thought, through
questions on , about my music
magazine, I have found out that most people, between
the age of 12 – 18, prefer a cheap magazine filled with
bright colours and eye-catching pictures and this age
range know a lot about music celebrities
I interviewed Harrison for his opinion for
my magazine. I did this to make sure that
he, as an example for readers, felt that my
magazine could stand up to the standards
that he was looking for to see if he would
actually read my magazine, if available in
shops. For this I asked him a range of
different questions, for example:
• Do you think my price of the magazine
is appropriate?
• Do you like the logo for VOLUME? Why?
• Would you prefer a copy through social
media and websites?
• Would you suggest any articles you
would personally add?

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Unit 30 - Lo2

  • 1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 30: UK Media Publishing Name: Tom Evenden Candidate Number: 2048 Center Name: St. Andrew’s Catholic School Center Number: 64135
  • 2.
  • 3. Contents Slide 4 … Different Name Ideas Slide 5 … VIBE Front Cover Slide 6 … VIBE Front Cover (Continued) Slide 7 … VIBE DPS Slide 8 … VIBE DPS (Continued) Slide 9 … VIBE DPS (Continued further) Slide 10 … How does this help for inspiration Slide 11 … Mood Board Slide 12 … Ideas Slide 13 … Proposal for VOLUME Slide 14 … Font Style Slide 15 … House Style Slide 16 … Target Audience Slide 17 … Katz’ Uses & Gratifications Slide 18 … Maslow’s Hierarchy of Needs Slide 19 … Demographics Slide 20 … Hand Drawn Draft Slide 21 … Hand Drawn DPS Slide 22 … Content Overview Slide 23 … Draft Article Slide 24 … Digital Front Cover Slide 25 … Digital DPS Slide 26 … Key Legal Issues Slide 27 … Intellectual Property Slide 28 … Watermark Images Slide 29 … Trademark of VOLUME Slide 30 … Register a Trademark Slide 31 … What you can and can’t register Slide 32 … Apply Slide 33 … After you Apply Slide 34 … Unregistered Trademarks Slide 35 … Copyright Slide 36 … The Editor’s 16 Codes Slide 37 … How does this apply to VOLUME Slide 38 … Making a complaint Slide 39 … Equipment Costs Breakdown Slide 40 … Printing Cost Slide 41 … Budget Plan for VOLUME Slide 42 … How will I make VOLUME Slide 43 … Photoshop’s Tools Slide 44 … Post Production Slide 45 … What do other people have to say Slide 46 … Interview Analysis
  • 4. Different Names for the Magazine Sound beat Sound beat could be used as a title because it is relevant tot the type of magazine I am creating. It would appeal to the target audience because it is relevant to the genre of the magazine to make it easier to notice what the magazine is about just by the front cover masthead Rhythm I thought of this title for the magazine because this magazine features R&B music, along with pop. This would appeal to the target audience because the name is relative to the genre of the magazine so the audience know what the magazine is about, not basing it on the front pictures all the time. Volume I chose Volume as my title of my magazine because it is relevant to the genre, it is easy to remember for the target audience, it can stand out and it can be easy to use a slogan (for example Pump up the VOLUME!) V I thought of this magazine name related to the magazine ‘Q’, I chose ‘V’ because ‘V’ could stand for volume. This would illustrate to the target audience this magazine is mainly for teenagers but still for young adults Pump it up I thought of this magazine name because of the saying ‘Pump up the Volume’. I thought this would emphasize to the viewers that this magazine is more to teenagers Prime of Sound I thought of this title for the magazine because it makes the magazine sound important and powerful. This would make the viewer think this magazine is the true nature of the music they are passionate about Sound Wave I thought of Sound Wave because it clearly connotes in its title what it is about. This would appeal to the target audience because it is a simple title of which can easily be remembered and probably stand out as a magazine masthead Super-Sound I thought of Super-Sound because it connotes to the target audience what this magazine is based on. This would appeal to the target audience because its simple and to the point Final Idea Alternative Idea
  • 5. Masthead The masthead is big, bold and colourful to make it stand out to make it catch the readers eyes, this means the magazine manages to appeal to teenagers and young adults because these certain colours would not appeal to children. The denotation of the title ‘Vibe’ connotes that this is a music magazine and that it’s filled with the information that everyone will like. Main Headline Supports the main image and masthead Main image To denote which celebrity is going to be about in certain magazines. This appeals to teenagers and young adult because then they have their favourite artists within the magazine Barcode The barcode helps to be able to be purchased Cover Lines Helps to ‘inform’ (Katz) the reader what is featured in the magazine Strapline A caption that’s shortly tells the viewer that there is more information of other artists, not just the one on the front cover
  • 6. Masthead The Masthead is in yellow because it could illustrate a freshness to the magazine as well as joy The denotation of the masthead is 'Vibe'. The verbal code 'Vibe' connotes a person's emotional state or the atmosphere of a place as communicated to and felt by others or enjoy oneself by listening to or dancing to popular music. Main Headline The connotations of having the first word of the main headline of the artist ‘Janet’ helps the reader to know who the artist is. Also the denotation of having the name in a different colour emphasizes she is important in this copy of the magazine. Main image The denotations of having the main image of Janet Jackson connotes to the viewer that she is the main subject which catches the eyes of viewer who are interested in her music. The connotations of this is that she is in front of the magazine masthead, which connotes how she is very important. Background Having the background as a wall matches with the main headline ‘Off the wall’. The connotations helps the metaphor to the main headline ‘Off the wall’. Convergence Tells the spectator that this magazine has a website. The denotations of having the website URL on the magazine connotes how spectators can go onto the website. The connotations behind this is that it is the same colour as the masthead. Cover Lines Having the cover lines in black and white denote how this part of the magazine is not the main subject of the interview for the main artist. The connotations of having in black and white emphasizes this, as otherwise it would be in yellow to match the masthead and main headline.
  • 7. Main title Normally a question or statement of which the artist/band have said in the interview, it tells the viewer, before they read it, the situation that the band/artist is in for them to read on as it is an excusive interview. VIBE would have each of their magazines with important news about different times of artists realised every month for their viewers, and for breaking news, it would be found on their websites VIBE.com or VIBEVixen.com Main image Helps the viewer to know the band of which the magazine is talking about and to catch their eye out if they know the band for them to read about the situation. This also manages to appeal to teenagers because they use colours in the style of the font Quote from Artist Helps to connote what the artist(s) have properly said to the magazine to back up the evidence of the main question. Stand First A stand first is always at the beginning, just before the interview itself that gives out the basics of what is happening Language The language is always said in different magazines, some do questions and answers and others give out a long basic interview with quotes from the artist (which is also how sometimes the interview can become misleading). VIBE for this interview chose a Q&A, more likely because the interview was conducted with other magazine
  • 8. Main title Having the title ‘Will he, won’t he?’ suggests to the viewer that this the main question for this band and/or could raise awareness of whether this band will be quitting soon. Also having the first part ‘Will he’ in bronze, same colour as what Will.I.Am suggests he is what is changing about the band, especially as the ‘Won’t he?’ is in a grey colour as to what the rest of the black-eyed peas are wearing Main image Having the artist ‘Will.I.Am’ not faded in the whole band could illustrate that he will be the main part of the question which could also mean he is the reason why this band may no longer be working together Quote from Artist This has a black background, this could illustrate that this is the turning point on the band. Also having in the middle could suggest that the rest of the interview could have a twist to the ending of it Language The language used for this interview is different to the other interviews that VIBE normally do. For this interview it is a plain question and answering of the band of which VIBE is interviewing, whereas normally VIBE gives out the basic of what the interview was about and the main story included in the interview. This could be because this interview was with many other magazines, so VIBE could only ask a few questions, whereas normally VIBE could do a full on private interview. Stand First Within this stand first, it will give out the basics of what the interview is about and why they suddenly chose the specific band (in this case the Black-eyed peas), and explain what is so important that has suddenly happened in this band which has caused a ‘Will he, won’t he?’ title
  • 9. Drop Capital Drop Capital is used mostly at the beginning of any review, it is used for effect or to help make the review look more professional Stand First An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarizes the article. The denotations of using a stand first it to make the magazine look more professional which can also organise the interview better
  • 10. All of these conventions within VIBE magazine helps me to consider whether to ‘repeat’ (Steve Neale – 1980) the features because of the points that make this magazine so popular. For my magazine I will be ‘repeating’ factors such as the location of the logo and the positioning of the artist. Another idea that I will need to consider is the idea of marketing. This is because VIBE created a website, Facebook, twitter, and YouTube channel to get the public more involved with the magazine and get even more information to the readers that could not be included within certain issues, or if there was breaking news, the site could comment over these social sites and their website.
  • 11.
  • 13. Before making my magazine, it was best to plan a proposal of what I will be doing. This screenshot (right) is of the proposal that I had for VOLUME. This helped me out because it helped to make it more official to the ideas that I had for the two different ideas that I had. For this, I created a table (1 per magazine) to pan out some more ideas to have within my magazine. For example one of the points I made within the tables, was ‘Genre’ which explain the different genre(s) I had within the two different ideas for the magazine.
  • 14. For my font style, I used the website DaFont.com, from this I managed to get a whole range of different styles best for my magazine. In the end I narrowed it down to these four examples (left). In the end I went with my final font (circled), I chose it because I feel that it meets all the required standards needed for my magazine. For example Related to music, Eye-catching and different to other music magazine fonts.
  • 15. Throughout my magazine, ‘VOLUME’ will maintain the same colours of , and black. I will also include the logo on every page possible in the magazine. This maintains a ‘house style’ throughout the magazine and continuously reminds the reader that they are reading a ‘VOLUME’ magazine because of the same colours within each magazine. This will also enhance the quality of my magazine because it will ‘inject’ (Hypodermic needle theory – Katz & Lazarfeld – 1955) the readers to recognise each issue of VOLUME quicker in order to purchase it.
  • 16. The target audience for my VOLUME will be 13+. This is because my magazine content will be for teenagers and young adults. This is also helpful because my magazine can also have their own website which will be targeted for the generation.
  • 17. Katz theory is about relevant events and conditions in immediate surroundings, society and the world and/or seeking advice on practical matters or opinion and decision choices. This links to VOLUME because it includes all types of information about music around the world on what is new in the music industry. This will inform and educate the audience to keep them updated about what is going on around the world within music. However, VOLUME diverts from any sort of information not relevant to music, this is important because it manages to keep up the fact how this magazine is for music purposes only. http://www.slideshare.net/zlorhenley/uses-and-gratifications-theory-6933502
  • 18. Successful marketing persuades a prospective client to purchase the product or service you are selling. This links to VOLUME magazine because VOLUME persuades the target audience that it is better than the other magazines. For example VOLUME has there own online page through social media, for example they have a Facebook page. This is an example of below the line marketing. They use this idea for marketing my magazine because it is not only cheaper, but the newer and more efficient way for marketing as it keeps to what their target audience will use. http://www.simplypsychology.org/maslow.html
  • 19. Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, religion, race and nationality. This relates to VOLUME magazine because their target audience has a age (13+), gender (male and female) along with suitable religion, race and nationality (any). http://www.abc1demographic.co.uk
  • 20. Coverline Coverline Artist Number of objects and activity for the spectator (for example, 8 ways to dress like a pop-star) Other artists that have been interviewed for this issue of the magazine Website URL Slogan Name of Magazine New issue Name of the main artist Main Headline Coverline Issue number Price Logos of the social sites this magazine is connected to Barcode SpinMedia Date when the magazine was released Magazine Promotion
  • 21. Title for the main article in the magazine Quote to help describe the situation Information Bar Website URL Page Number Page Number Main Article Picture of the artist
  • 22. Here is my magazine flat plan. Within it, it connotes what will be included in the magazine. Throughout the magazine I have tried to make sure the magazine can keep to the subject of music. It involves articles, Top of the Charts, Upcoming Gigs and much more. What I find important within the flat plan is on page 1, it will have the picture of next months magazine, this will illustrate to the reader what to look for in the shops for the next issue of ‘ ’. This is similar to VIBE, of which is where I found my inspiration, because it has some similar information within the magazine. For example, my magazine will have some advertisements. Like VIBE, it will take up the entire page to promote products. This not only ‘repeats’ (Steve Neale – 1980) VIBE’s magazines, but also illustrates to the reader that my magazine is popular because companies are trying to get noticed within my magazine, which can also help the reader find good deals within VOLUME.
  • 23. – all of which, have sold out. However, despite the success, Rhia has been given an option that can change her life forever. She has received a contract saying that she will be able to make millions in Los Angeles, but to make this dream come true, Rhia must become a solo artist. This means that Mike, David and Emma won’t be able to carry on with their music or at least keep high in the charts without their lead singer. ‘At times like these, I wish my mum could help’ Rhia has till the 27th December 2014 to make her final decision. If Rhia goes along with the contract, Rhia will live in the luxury of Los Angeles, making money every day and shopping till she drops. If Rhia does not go along with the contract, Rhia and her band may not last with their fame and glory and they won’t be able to make as much as Rhia could. ‘Will you help me?’ On our website, we have set up a voting screen for you to fill out - ‘Stay’ or ‘Away’. What do you think? Should Rhia stay with her band? Or should she leave to make millions? Hurry! The vote screen gets cut off 25th December 2014! Rhia De Carlo, beloved singer to all, has just found out she must make the most life-changing decision of her life. Rhia and her band (Mike, David and Emma) started off on the well-known television program ‘Britain’s got Talent’ where she, and her band, won 1st place along with the hearts of millions. It was the bands rendition of ‘Pump it’, by the Black-eyed peas, that managed to get them recognised for their singing and bravery. After they won, they disappeared for 6 months, until their faces where recognised with their hit song ‘Move On’ making over £3400 in the UK and $5000 in the US. For the last year Rhia and her band have become more and more famous around the world, doing tours around the UK and North US ‘I never thought fame would be so difficult!’
  • 24. Coverline Coverline Artist Number of objects and activity for the spectator (for example 8 ways to dress like a pop-star) Other artists that have been interviewed for this issue of the magazine Website URL Slogan Name of Magazine New issue Name of the main artist Main Headline Coverline Issue number Price Logos of the social sites this magazine is connected to Barcode SpinMedia Date when the magazine was released Magazine Promotion
  • 25. Title for the main article in the magazine Quote to help describe the situation Information Bar Website URL Page Number Page Number Main Article Picture of the artist Drop Capital
  • 26. According to ‘Copyright Agency’, the first owner of copyright in works created by employees, as part of their job, is the employer. There is a special provision in the Copyright Act, for employees of newspapers, magazines and other periodical publications. These include staff writers, photographers and cartoonists. There are different provisions depending on when the work was created, because of changes in the law. This applies to VOLUME because it allows the magazine to keep within the law and also manages to make this an independent magazine.
  • 27. Intellectual property (IP) is a legal definition of ideas such as inventions, artistic works (such as Facebook, twitter and Instagram), and other commercially viable products created out of a person's own mental processes. This is what real estate titles and bills of auction create possession of noticeable items. This relates to VOLUME because this overview covers everything from establishing basic policies and procedures for intellectual property protection. This section outlines the basic steps for obtaining permission. Subsequent chapters provide more detailed information about this process for each type of permission you may be seeking, whether for text, photographs or music. In general, the permissions process involves a simple five-step process: 1) Determine if permission is needed. 2) Identify the owner. 3) Identify the rights needed. 4) Contact the owner and negotiate whether payment is required. http://fairuse.stanford.edu/overview/introduction/getting- permission/#sthash.tUdjrtiG.dpuf
  • 28. Watermark images are used in particular images. They use clear writing of the companies logo over the page or in the corner of the image. This makes the image belong to the company and therefore illegal to copy the image without permission. This can be a very useful way to protect the images within the trademark that I make for VOLUME. This way no other magazine will be able to use my images which helps my magazine stay separate and single. http://whatis.techtarget.com/definition/forensic-watermark-digital-watermark
  • 29. A trademark allows symbols and words to legally be enlisted or recognized by use as representing a company or product. To allow yourself to be legally enlisted or recognized, you can register your trade mark to protect your brand (for example the name of your product or service). When you register your trade mark, you’ll have the power to take legal action against anyone who uses your brand without your permission, including counterfeiters. By putting the ‘®’ symbol next to your brand, it conveys that the brand is yours and warn others against using it, unless you consider to sell and license your brand to someone else https://www.gov.uk/register-a-trademark
  • 30. You can register your trademark to protect your brand. For example the name of the newspaper. When you record your trademark, you’ll be able to take legally sue against anyone who uses your brand without your complete permission. For example forgers. Registering will also allow you to put the ‘®’ symbol next to your brand to connote to others that the brand is yours, and yours alone. https://www.gov.uk/how-to-register-a-trade-mark
  • 31. Your trade mark must be original so it cannot include: • Words • Sounds • Logos • Colours • A combination of any of these above Your trade mark can’t: • Be offensive (for example swear words or pornographic images) • Describe the product by relating to other companies • Be misleading • Be a 3-dimensional shape connected with your trademark (for example use the shape of a football if your product has nothing to do with football or sports) • Be too common and non-distinctive (For example ‘we lead the way’) https://www.gov.uk/how-to-register-a-trade-mark/what-you-can-and-cant-register
  • 32. You can register your trademark to protect your brand so then the name of your product is protected and can not be copied. When you register your trademark, you’ll be able to: • Take legal action against anyone who uses your brand without your permission, including counterfeiters • Put the ‘®’ symbol next to your brand to emphasize this product is yours and warn other companies against using your product • Only you can have the power to sell your product if necessary https://www.gov.uk/how-to-register-a-trade-mark/apply
  • 33. After you apply, you will get some feedback on your product, otherwise known as a ‘examination report’ within the next 20 days. If there any problems, you have 2 months to resolve these problems. If the ‘examination report’ has no problem with the product, it will be published in the trademarks journal for only 2 months, in which time anyone can compete against it. After that, the trademark will be registered for your product once any objections are resolved - you’ll get a certificate to confirm this. If your product is opposed, the Intellectual Property Office will tell you. You can either: • Withdraw your product completely • Talk to the company trying to make the opposition • Defend your product You can’t register your trade mark until the matter is resolved - you may have to pay legal costs if you want to challenge the opposing company https://www.gov.uk/how-to-register-a-trade-mark/after-you-apply
  • 34. You may be able to stop a company using a similar trademark, otherwise known as a ‘passing off’, to your product on their goods and services even when you haven’t registered it. However, your product will usually need to get good legal advice from a trade mark lawyer – be careful as it is hard to prove ‘passing off’ on your product than it is to defend a registered trademark. To be successful in this case, your product needs to convey that: • The product is in fact yours • You have a good defense with the product’s information • You and your product has been harmed in some way by the other company’s use of the mark https://www.gov.uk/how-to-register-a-trade-mark/unregistered-trade-marks
  • 35. According to Protecting Creativity.com, Copyright is one of the main types of intellectual property. Intellectual property allows a person to own things they create in the same way as something physical can be owned. It is the right to prevent others copying or reproducing someone's work. Copyright arises automatically when a work that qualifies for protection is created. The work must be original. This means it needs to originate with the author who will have used some judgment or skill to create the work. Simply copying a work does not make it original. There is no need in the UK to register copyright. When an idea is committed to paper or another fixed form, it can be protected by copyright. It is the expression of the idea that is protected and not the idea itself. People cannot be stopped from borrowing an idea or producing something similar but can be stopped from copying. As a general rule, the owner of the copyright is the person who created it. The author could be the writer, the composer, the artist, the producer or the publisher or another creator depending on the type of work. One important exception to this is when an employee creates a work in the course of their employment in which case the copyright owner will be the employer. http://www.cla.co.uk/copyright_information/copyright_information/
  • 36. 1) The Press must take care not to publish inaccurate, misleading or distorted information, including pictures 2) A fair opportunity for reply to inaccuracies must be given when sensibly called for 3) Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications 4) Journalists must not engage in intimidation, harassment or persistent pursuit 5) Editor’s can give out no intrusion into grief or shock 6) Children under 16 must not be interviewed 7) Children under 16 must not be identified in cases involving sex 8) Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of hospitals or similar institutions to pursue enquiries 9) Relatives or friends of persons convicted or accused of crime should not generally be identified without their consent, unless they are genuinely relevant to the story 10) The press must not seek to obtain or publish material acquired by using hidden cameras or clandestine listening devices; or by intercepting private or mobile telephone calls, messages or emails; or by the unauthorised removal of documents or photographs; or by accessing digitally-held private information without consent 11) The press must not identify victims of sexual assault or publish material likely to contribute to such identification unless there is adequate justification and they are legally free to do so 12) The press must avoid prejudicial or pejorative reference to an individual's race, colour, religion, gender, sexual orientation or to any physical or mental illness or disability 13) Even where the law does not prohibit it, journalists must not use for their own profit financial information they receive in advance of its general publication, nor should they pass such information to others 14) Journalists have a moral obligation to protect confidential sources of information 15) No payment or offer of payment to a witness - or any person who may reasonably be expected to be called as a witness - should be made in any case once proceedings are active as defined by the Contempt of Court Act 1981 16) Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to glorify or glamorise crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates - who may include family, friends and colleagues https://www.ipso.co.uk/IPSO/index.html
  • 37. These codes are all important to my magazine because it is a important way to know what can and cannot be said within my interviews otherwise some interviews may put my magazine into trouble. This is also important to keep to the 16 codes because it manages to keep my magazine honest to the public about what is going on with artists. This would also be good for viewers to know this because they can know how VOLUME has not changed what has been said and know the truth about their favourite artists they will be interviewing. If my magazine was unable to keep to these 16 codes then members who have been interviewed for my magazine, may be able to sue my magazine out of business through false information and images that have not been allowed. For example, if I do not keep to the rule of code 4 (‘Journalists must not engage in intimidation, harassment or persistent pursuit’), then the artist I am interviewing can sue VOLUME because the interviewer could be intimidating the artist to get strong and/or too personal information. Another example could be that my magazine may give out ‘misleading information’ (code 1) which will not only have the magazine in even more legal trouble, but having the readers not follow 100% what is trying to be said. The hazards are important because health and safety hazards is one of the top priorities for the magazine – even in the location of where I will be taking my images. For example I will be taking my pictures for the front cover and DPS, so I must take a list of hazard(s) the location may give – in this case I my idea was to make sure the floor wasn’t wet. This is important because either the model or I could slip and hurt ourselves or the equipment.
  • 38. If someone were to make a complaint, the most official and more easier way to do this is through the IPSO Website. They involve a page specifically for the public to make official complaints: I also emailed the IPSO asking what they do with complaints. Within 2 days I received a reply: Based on this research, I feel that I could write out a complaint form and know that I could get a quick response. https://www.ipso.co.uk/IPSO/makingacomplaint.html
  • 39. Computer x10 Dell Desktop PC Computer Set - 17" Flat LCD Monitor - Optiplex Series Desktop - 1GB - 80GB - Wireless Internet Ready WIFI - Keyboard - Mouse - Power cord - Windows XP Pro SP3 Pre-installed £55.49 x 10 = £554.90 Camera x5 Nikon Coolpix L330 Compact Digital Camera - Black (20.2MP, 26x Optical Zoom) 3.0 inch LCD £92.89 x 5 = £464.45 Printer x3 Epson Expression Home XP-322 All-in-One Printer with WiFi/Epson Connect (Print/Scan/Copy) £49.00 x 3 = £147.00 Tripod x3 Hama Star 61 Tripod £14.00 x 3 = £42.00 Photoshop x10 for 3 months £38.73 Desk x10 Home office Desk with 4 drawers 1 Shelf - Color: Beech Effect £64.99 x 10 = £649.90 Desk Seats x10 Outdoortips Adjustable Fabric Mesh Seat Backrest Executive Office Computer Desk Chair £35.99 x 10 = £359.90 Paper 5 Star Premier A4 Copier Paper Smooth Ream-Wrapped 80gsm High White - 5 x 500 Sheets £14.49 Printer Ink 20 inks, Compatible Printer Inks Cartridges £8.99 Pens Staedtler Stick 430 F-9CP5 Ballpoint Pen Fine Ballpoint Pen Fine - Black (Pack of 50) £9.33 Property office space for 3 months CO-WORK CANNON STREET £749 Water machine BRITA XXL Optimax Cool Water Filter, 8.5 L – White £26.18
  • 40. I used a website to help calculate how much it would cost for my magazine to be printed. It came out as £8710, so if I charge the customers £1.99 for the magazine, I can make the money back and also make a profit
  • 41. Printing Cost: £8710 for 60 pages Overall cost of Office supplies: £3064.87 8710 + 3064.87 = 11,774.87 Selling Magazine for: £1.99 I will make 10,000 copies of the magazine 10,000 x 1.99 = 19,900 Photography Studio Rent Cost Cost: £115 19,900 – 115 = £19,785 19,785 – 11,774.87 = 8010.13 If I manage to make approximately £8010.13
  • 42. I will use Photoshop to make my magazine front cover and DPS. I feel that Photoshop can help me create the magazine front cover and DPS because of the tools that Photoshop has within it.
  • 43. Quick selection tool (W) – I used this tool to select the areas needed, then inversed the selection to crop out the background in order to put on my magazine and look professional and put the main focus on the artist Eye-Dropper Tool – The eye-dropper tool is used to pick up a colour value from the canvas Ruler Tool – This tool was helpful because it allowed me to line up all the layers correctly on both the Front Cover and DPS – this helped to make the magazine look more professional Layers – This allowed me to organise my magazine on which layer should be in front of another Layer (for example I had Rhia as an artist in front of the Masthead which connotes how Rhia is the main story/very important to the music genre) Mask – I used the mask tool to keep the individual hairs that the quick selection tool could not keep to keep the picture more realistic and professional to the spectator Pen Tool – I used the pen tool (P) along with the ruler tool to create the layer boxes that the text was written in and create my large letter at the beginning of my article (drop capital) this wrapped text around the drop capital Text Tool – I used the text tool to write down quotes, advertisements and the article (Also from this I used different fonts and colours to create a more eye-catching Front Cover and DPS) Zoom tool – I used the zoom tool to go into detail of making changes to pictures, writing and colours
  • 44. Here is a detailed plan over the last two weeks of November to plan out my magazine. It connotes what will be done each day for the magazine and the final day for when the magazine will be released.
  • 45. After asking other people what they thought, through questions on , about my music magazine, I have found out that most people, between the age of 12 – 18, prefer a cheap magazine filled with bright colours and eye-catching pictures and this age range know a lot about music celebrities
  • 46. I interviewed Harrison for his opinion for my magazine. I did this to make sure that he, as an example for readers, felt that my magazine could stand up to the standards that he was looking for to see if he would actually read my magazine, if available in shops. For this I asked him a range of different questions, for example: • Do you think my price of the magazine is appropriate? • Do you like the logo for VOLUME? Why? • Would you prefer a copy through social media and websites? • Would you suggest any articles you would personally add?