lo1- magazine section

2. Section 1 magazine

3. Publisher of Q magazine
Publisher
Product
source: https://www.bauermedia.co.uk/

4. Media product- Q
magazine
• Slogan
Bauer media group’s slogan is ‘ WE THINK POPULAR’. This suggests that Bauer is a whole community that includes us rather
than it being just a business. It also indicates that Bauer is always with the current trend and that they always report new
topics that interest us despite what it initially covers. Furthermore the use of multi colours for its background helps us to
release they are multi cultural and that they do not discriminate against each other but rather want us to all come together.
• Connotations
The use of the colours of the background in the logo help to show its cultural diversity and that they do not aim and just one
particular culture around the world but rather spread out across the world. The use of the colours help to represent this very
clearly, as well by using the multi colour scheme it shows that they except all sexualities and trying to offend anyone in the
process.
• Values?
Bauer media have four key values – Respect, Collaborate, Create and Challenge. Each one of these help to improve diversity and
individuality among people and they hope to achieve this through the expansion of their own multi media whether it be
through magazines or T.V. and radio.
• History?
It was founded by Ludoph Bauer in Hamburg Germany. It initially was a printing plant and after time he launched his own
advertisement newspaper Rothenburgersorter Zeitung. The publishing house worked its way to the top after world war 2
with listing guides and youth magazines. Rasselbande sold 300,000 every fortnight, tv Hören und Sehen reached one million
readers.
Circulation= 48,500 per month

5. Contents of the magazine
The contents of ‘Q’ magazine contain stories or interviews that have
been carried out with the music artists that have been featured in that
magazine. It may also contain reviews of albums and concerts that have
recently occurred. It has a main featured artist along with other bands
and musicians. At the back of the magazine you will fined ‘Q’ main and
several pages of adverts from sponsors.
The adverts include anything from music lessons to concert tickets for
those who are interested in seeing the artists that are being featured.
The contents page will have the same style and layout as the front cover
and the layout is kept simple so that there is no complication for the
readers who want to be able to navigate through the magazine. There is
also a page that is a letter from the editor mentioning a little about the
issue of the magazine and hopes that the reader will enjoy the
magazine as well as those involved in the publication and their contacts.
The ‘Q’brand identity is constant throughout the pages in the magazine
so if the front cover is removed the reader will still be able to identify
who published the magazine.

6. Example of review
This review is mainly about the albums that have been
recently released for example Opium by Jay-Jay Johanson
which has been the first one to be reviewed by ’Q’ magazine.
The image and write up of the product will hopefully draw in
the attention of the reader.

7. Website analysis- Home page
The magazine logo is
clearly placed at the
top left of the web
page just like as if it
was the front page of
a magazine which
seems to be its
distinguished place.
It also sticks with its
house colours of
black white and red
which are very
dominant on the
website.
It also contains links to various other pages on
its website with them all about what’s been
recently featured. This is to promote themselves
so intern they will get more subscriptions to the
magazine.
The advertisements on
the website is all very
neatly laid out. This
helps readers of Q
magazine to navigate
around the website
without the problem of
being piled with a lot of
tabs linking to various
parts of the website. It
also allows the reader
to see what is being
featured at the moment
and with only a few
clicks they are able to
get to the page they
want .
Synergy
Q magazine has a website which enables the reader to access
articles in a different medium and gives the ability to interact
with the magazine. This is an example of 2 medias coming
together for the benefit of one topic which in this case is the
magazine

8. Website analysis- Contact us page
Q magazine doesn't have a contact us page on their official website therefore I had to go into their
publishers website and get the contact information there. The contact information being provided
to us is an email, an address and a telephone number.
The purpose of a contact page is to allow the viewers to get in touch with the with the staff of Q
magazine and allow them to ask them a question or if there is something wrong that needs to be
addressed. This in turn allows the reader to have freedom and allow them to ask questions to the
editors of q magazine instead of just making them read the product and that is all they are going to
get from the journalists and editors which restricts the readers to a pint that they might not want to
continue reading it if they are not able to get more information on the topic.

9. Website analysis- Editorial complaints
page
On Q magazines official website they have a
link that will take you to Bauer media’s
editorial complaint page. This enables a
person to know their rights about Q
magazine and that they are not being
restricted in any way.
This states that Q magazine follows all
regulations that IPSO have enforced but they
themselves have their own terms about
privacy in order to protect users when they
are online and looking on their website. This
means that users who are on the website are
protected from people who may try to hack
into their accounts and get valuable
information that can ruin their lives. It also
states how they protect children from
inappropriate information and protect that
from any harm that may be present while
browsing through the website. http://www.bauermediacomplaints.co.uk

10. The masthead is the
biggest text on the
page with it being
one letter ‘Q’. This is
to catch the readers
eye and make them
drawn in to read
more. The red is also
very eye-catching as it
gives of an important
aura since that is
what that colour
normally represents
in todays society.
The main headline of the
page is the second biggest
text on the page because
this is what it would be
focusing on in this issue. It
is also all in capital letters
to help it stand out more
from the rest of the
magazines that would be
featured.
Cover lines: In this issue of Q, the smaller stories of this issue
is listed at the bottom of the front page which illustrates that
they are not that significant in this issue of the magazine. This
is mainly used to show the reader that these people would
also be featured but will not contain as much information as
the main band being featured.
Price tag/issue: The
price is £3.70 and the
issue is unknown
Q magazines slogan is
'The World's Greatest
Music Magazine'. This
slogan is serious and
makes the magazine
seem its of high quality
but it is not always
featured on the magazine
as seen on this issue.
Front page

11. Double page spread
The large red ‘L’, takes up the whole page
containing al the information on the artist. The
letter is linked to the artist who is Lady Gaga.
This is to make it very eye catching and the font
of the ‘L’ is linked to the magazines style of
font.
There is no title for this
page and the only thing
that resembles a title is
that of the name of the
artist which is ‘Lady
Gaga’. This to make it
clear what the article is
being based on and
make sure that it is
clearly visible for the
reader so that if they do
not want to read this
article they can turn the
page without having to
read the article.
The article itself is divided into three columns.
This is to make it easier for the reader to read it
instead of it all being pilled up across the page
where it would be hard to distinguish each
question/fact that is being displayed.
At the bottom left the magazine logo is displayed.
This makes the article look more professional as
it is advertising the magazine that is publishing
the article on the artist
The main image on
the left is of the
artist which in this
case is Lady Gaga
who is what the
magazine is writing
about. The image is
in black and white
which gives of a
more attractive look
and the dress she is
wearing is to give of
the impression of
outrageousness
which is what her
fashion and
personality is about.
The stand first is the
introduction to the
article which is used to
help the reader get the
gist of what the interview
is about and what to
expect. It also used to
help the reader decide if
they want to read it or
not. However in this
issue of the magazine
there is not one present
which makes it hard for
the readers but the use
of the main image helps
to identify what the
article is about
Within the main article of this
double page spread a drop capital
has been used, this is an effective
method of getting the readers
attention to the start of the text.

12. Form and style
• The masthead of the magazine itself is always located at the top left of the magazine so it is visible to the
reader and not covered with excess information or images such as the main image or cover lines. The main
image sometimes covers the masthead and it is typically of the a whole band or the significant member of
the band.
• The house colours of the magazine are always constant through out the years it has been published and that
is white and red with the exception of the background consisting some other colours .

13. Technological Convergence
• Definition: the coming together of technology such as social media and print media to produce and distribute a
product such as a music magazine.
• Bauer media is able to stay in communication with its subscribers through the use of social media such as
Facebook twitter and YouTube. Since Bauer media is a multi media conglomerate, they would mainly contact
their subscribers through email due to them wanting to act professional.
• However Q magazine as itself contacts its subscribers through all forms of social networking whether it be
through twitter, Facebook or even YouTube. This helps the audience feel like they can still be in touch with the
company and more people to discover them.
• Q magazine , among the music magazines, has a fairly high subscription figure compared to others but not as
high as mojo mainly because it would be the older generation who like that kind of music.
Circulation figures

14. Target audience
Hartley:
Age- Q magazine is aimed for people who are between the ages of 15- 24 years old. This is due to the fact that the newer generation of todays society would like to
keep in touch with the newest bands that are being featured on today’s social network.
Gender- the gender the magazines is aimed for is male because it is stereotypically believed that men like rock more than women.
Class- the class Q magazine is mainly aimed at people who are high in the class system for example a person who is the owner of their own company. This is due to the
magazine using sophisticated lettering as its font as well as the use of words to describe an artist. If it were to be aimed at people whop are lower in the class system
such as an unemployed person, the magazine would include words that would be befitting for them such as using slang for their typical age group.
Katz:
Personal identification- Q Magazine helps the audience to relate to the character they are featuring by including all their struggles that they have faced in order to get
to the place they are now. This helps the audience relate to their troubles and believe in themselves to achieve great things like the characters in the magazine have.
Personal relationship- Q Magazine helps to create a personal relationship between the reader and character through including what they normally do on a daily basis.
This makes the reader relate to the characters as they may be doing things that the characters themselves do.
Informed and educated- the magazines educates and informs readers because they are expected to give information about recent bands and singles that would
eventually stick to the minds of the young so they can use later when they tell others about what they have learned in the magazine.
Diversion- the magazine helps to divert readers from reality due to them wanting to live the lives the characters the magazine is covering . They do this through going
into a lot of detail when describing the characters lives so the reader can immerse themselves into the text and imagine that they were living a similar life

15. Maslow’s hierarchy of needs
• Maslow's Hierarchy of Needs- the magazine is aimed for those who are social climbers in society and buy the magazine
who prioritise it along with love/belonging. This is because the magazine usually covers characters who have gone through
a lot to go against others expectations of them whether they were thought to achieve a lot or nothing at all. This helps to
indicate that the magazine is trying to promote this and that we should be able to do anything we want in life and not just
follow what people want us to do.

16. Advertisement to consumers
218
views
After watching this advert, the idea of it is that it will make the
audience go and buy the magazine. That is its purpose as an

17. Readership and circulation
Year (Jan-June) Circulation figers
2011 80,418
2012 64,596
2013 58,890
2014 48,353
2015 44,050
http://www.pressgazette.co.uk
The table shows that circulation figures are slowly decreasing but this may be due to the fact that they have moved to the
online approach and that readers are now reading the digital production of the magazine.
User statistics
Unique 329,888
Page impressions 569,659
Newsletter subscribers 15,886
www.qthemusic.com

18. Relationship between magazine and
audience
• Q competition
• Q rewards
• Q subscription
By clicking on a competition you are able
to win a and receive the terms and
conditions electronically
Once a year q hosts an award ceremony
for best artist, music video, band etc.
normally hosted at abbey road studios.
You can go onto the website to sign up
for a subscription and you can get a
digital copy that can go on your I pad,
laptop etc. and will last for 12 copies.

19. Relationship between magazine and audience
• Q magazine has a across media convergence through social media. The social media route lets the audience and the
magazine become much closer as they will be able to comment on what they liked and disliked about the magazine which
would go on to the producer of the magazine. This is called prosumer so the audience can directly contact the magazine.
This will also help Q magazine as it will help with advertisements that are directly linked to the customer and therefore
make more money .
YouTube subscribers 4,242
Instagram followers 115,000
Twitter followers 4,856
Facebook fans 103,483
Social media statistics from December 2016

20. Advertising prices

21. Production process
• Date of publication – the first stage to do is to set up a date of publication. The date of
publication is the date that you want the magazine to be released as a product to the public.
Once this date has been established, you are now operating in a schedule. A schedule is the
plan on how you are going to do the production process and when each of the process’s will
happen.
• Managing the schedule – this is an important step that should not be taken for granted when
it comes to the production of a magazine. If you want your magazine to be produced well then
you must properly use the schedule you are using. Your schedule should be made in such a
way that there are solutions for any problems that can occur so that even when these
problems happen, you can always meet the deadline. This is the reason why a proper use of
the schedule is vital for the production.
• Editorial and budgetary decision – the next step that is taken during the process is the
editorial decision. The editorial decisions involve the magazine’s editorial team coming
together and deciding what topics should be covered in the next issue of the magazine. Here,
the editorial team talks about the various content that will make up the magazine. After
deciding which types of article ideas or topics, news stories, illustrations and photographs will
be used in the magazine, the team now makes the magazines budget decisions. They look at
the money that is available to them and how it will be spent towards the production of the
magazine. Once this is finished it is now time to move on to the next stage of the production
process.

22. Production process
• Content Acquisition – the content acquisition process is the most important step because without the content we cannot
have the magazine in the first place. There are two major ways that content can be collected for a magazine. The first is
through in-house staff writers and the second way is through external writers that are asked to write on topics that are
what they specialize in. It is at this stage that artwork and graphics are also worked on. This would include the main image
on the title page as well as various images that would be included inside the magazine.
• Sub-editing –Sub editing focuses on quality control. This step involves the following important things:
-Checking of the accuracy of all the facts in the articles
-Making sure that words are spelled correctly
-Making sure that grammar and punctuation are used correctly
-Making sure that all articles follow the house-style e.g. font, colour
-Working on the page layout
• Page layout -There is a special team responsible for page layouts called the layout staff. Their job is to typeset and layout
the various pages that come together to make the magazine.

23. Production process
• Proofreading- The editorial department will print out a hardcopy of the magazine for the sole purpose of reading through
to find and correct any mistakes in it. It is easier to proofread a hardcopy than it is to proofread a softcopy as it is quicker
to spot mistakes .
• File emailed to printer- After proofreading , the hardcopy of the entire magazine is sent to the printer to print the
magazine. Pre-press is the process of checking all the fonts and images that is needed for the magazine . Each copy the
printer prints is the final finished product of the magazine that readers are going to have.
• Distribution - The printing company, having finished with the printing of the magazines will package them neatly and send
them to a warehouse. From the warehouse, the magazines are then distributed to shops around the world so then they
can be sold to the public.
http://hosbeg.com/the-magazine-production-
process

24. Operating model
http://www.bauermedia.co.uk/about

25. Distribution
It is the way in which something is shared out among a group or spread over an area. In this case it
is the way q magazine is distributed among its readers through whatever resources are available.
A way that q magazine can be distributed is through the internet. By placing their magazine on the
internet they are able to gain more followers as well as readers due to the fact that during these
modern times people use the internet for every day things whether its cooking or how to tie your
shoe laces properly.

26. Associated Products
Magazines Radio Digital product
Kiss FM have over 4.5
million listeners and was
founded on the 1st
September 1990.
Absolute radio was founded
on the 29th September 2008
and has over 1.9 million
weekly listeners.
All of these channels are under digital
product. This means they can only be
accessed through using your laptop, pc
,tablet or phone. However you may be
able to get a print if you pay extra as a
subscriber.
These channels are all magazines
that are either able to be accessed
through digital use or through print.
They vary between music and
everyday things such as parenting.