Music Video Project

1. Proposal
1
Working Title:
- Acoustic Music Video
Audience:
- My product will be appealed to teenagers and adults between the ages 15 to 44 years,
because it is a love song, they might be more interested in listening the music. In the music
video I will make sure that it will appeal for both genders by having two different characters as
a couple and the singer in the music room but female might be more interested in listening and
watching the music video because of the music that the singer is singing which is about
relationships and sometimes they feel attached with the song because of what might be
happening in their lives.
- The social grades that might be interested in watching the music video are D, C and B. My
product will be free but people won’t be able to watch it because they might don’t have the
platform to have access to the video.
Rationale (approx. 100 words)
- I will use all the skills that I acquired during the audio project, which I can use to edit the
music using the tools from audition adobe. In this software I will be able to add effects in
the audio and make it different from the actual music, make it sound like that it was
recorded in a studio. For edit the video I will use premiere pro because I have previous
experiences using this software. In the premiere I will make the audio match with the
video, cutting the empty spaces in the music so that it wouldn’t take much time.
Project Concept (approx. 200 words)
- The concept of my project is a love song where the singer will be in a company studio
recording her song. I might add some flashbacks so that make it clear that it is a song
about relationships. I’m going to make a music video of the song ‘Give your heart a break’
from Demi Lovato. In the music video the singer will be in the studio recording her song
and it will have also some flashbacks from a couple which means that the girl is she and
they recently broke up.
- For this project I will need to research some existing products to inspire and help me to
decide important parts from the video, for example the angles that I will record to make the
video interesting for the audience. This will help me to ensure that my product is unique
and to make sure that I’m not coping existing products because some acoustic music
videos are quite similar. I want to my product to be different from the existing products;
they are usually recorded in a studio. This will also help me to think about my specific
audience and what could I do to make it appealing for them.
Production Techniques (approx. 150 words)
- For this project I will need a guitar, a microphone and the studio for record the music
video. I will need to make sure if the room is available with the equipment. The music
video is acoustic so I want the background to be the studio. I think it will be more
interesting and will make the audience focuses in the singer and in the shots taken. I might
need a white screen to use in the video to record the singer from different angle, which will
have the silhouette of the girl singing. I’m considering use a Steadicam to record this
music video because I think it would be easier to use this camera than using a normal
camera. I want to record around the singer not just the front. I will also use lights; this will
make the background nice and clear so that the audience could see what is happening in
the scene.
Evaluation (approx. 50 words)
- To evaluate my work I could ask my audience’s opinion about my project and analysing
their answers I could make the product appealing for them. Another way of evaluating my
product is comparing my work to existing products that I used to inspire me. These
methods will help me to make some improvements in my final work.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production Experiments
 Start getting initial ideas,
researching some existing
products to collect some
ideas that might be useful
for the project.
 Start producing the
experiment.
2 -Product
-Audience Research
-Proposal
-Begin Pre-production
 Start planning what I will
need for the music video.
 In the proposal I have to
think more about the
content.
 Book the room that I will
use for record the music
video. See if it is available
for using.
3 -Pre-production
-Filming
 Start and finish filming the
music video.
 Save properly all scenes.
4 -Filming/Editing  Start editing.
 Choose the scenes that I
will use and start editing
the music video putting all
the scenes together.
5 -Post-production
-Screening/Evaluation
 Start and finish the
product reflections and
evaluation.
 Update the blogger.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Blackboard. (2018) Audience Classifications. (22.01.2019)
2. Magdagaik99. (2017). Target Audience. Available: https://magdagaik.wordpress.com/2017/03/07/ual-
fmp-target-audience/. Last accessed 23.01.19.
3. Demi Lovato. (2012). Give Your Heart A Break. Available:
https://www.youtube.com/watch?v=m1RUq83GGOw. Last accessed 23.01.19.