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EVALUATI
ONOliver Ingham
PRODUCTION
PROCESS
EVALUATION
RESEARCH
As me and my group changed the song the day before
recording, we found it difficult to get all the research
done and changed from the original song that we planned
on making a music video for. We ended up completing
the research in the same day and changed these details
researched for the previous song. Although we did this in
a fast manner, we found it difficult and stressful. The only
down side to this is that we had a day to complete all the
research, this is only thing I would change next time.
PLANNING
As we did everything in a day because of the song
change, we had to rush to plan everything, we got
permission to film in the location of our choice only an
hour before arriving and got in contact with the other
cast member only two hours before recording and luckily
enough he was available and able to come to the location
and help us film our music video.
TIME MANAGEMENT
We used our time well when arriving at the location, after
something to eat we all went into the specific room that
we were going to film in and then go to it, we spent
nearly all night recording for the music video, from 7pm
all the way to 11pm, this luckily let us get enough
footage needed for the music video.
TECHNICAL QUALITIES -
CAMERA
The camera provided for us by York College was a cannon 600D,
this is a great camera and helped with the quality of the music
video, if we did not get this piece of equipment, we would have to
have used our phones to record, which would have worsened the
overall quality of our music video.
TECHNICAL QUALITIES –
EDITING/POST
For editing, we used Adobe Premiere again, provided by York
College, on the MAC’s they also provided. Thus made the editing
stage of the music video very easy as I personally do not have any
editing software at home so this helped a lot also, because of how
up to date and good the editing software is, it gave me more
options and freedom to edit the video how I wanted, this lets me
get more creative with what I want to video to look like.
AESTHETIC QUALITIES
For the aesthetic of the video I wanted it to be quite dark in scenes
so I could use the glare of a T.V. screen to show the outline of the
two friends, this was the main focus when recording the video.
This is to show how two friends can be connected through the
power of a game they both enjoy and have passion for. The song
itself works well with this idea as it about someone being at the
metaphorical bottom and needing a friend to come help, this
happens within the music video.
AUDIENCE APPEAL
The audience appeal will be the song itself and the game in the
background of the video, this is because the song is very good and
quite catchy and also the game used for the background is Zombies,
a popular Call Of Duty game mode. The age for my target audience is
13-25, although it is a big target audience, I believe that people this
age will be able to enjoy the music video more than people out of
this age group.
PEER
FEEDBAC
FEEDBACK 1
What did you like about the product?
 It’s comical to watch and the editing is also entertaining.
What improvements could have been made to the
product?
 A lot of “grain” from the camera and the video is low quality.
FEEDBACK 2
What did you like about the product?
 I liked the colours, they were vibrant and the editing was very
comedic.
What improvements could have been made to the
product?
 Could have added different styles of shots, too repetitive and maybe
could have used different locations to shoot at.
FEEDBACK 3
What did you like about the product?
 The song fits the video very well, for the most part, the lighting is
good and works well, the camera angles were also good.
What improvements could have been made to the
product?
 Some of the shots dragged on for too long, and one or two scenes
felt a bit out place compared to the rest of the video.
PEER FEEDBACK
SUMMARY
What do you agree with from your peer feedback?
 Naaaaaaaaaah, its actually such a mint music video.
What do you disagree with from your peer feedback?
 Everything apart from the peer that said one or two scenes dragged
for too long as the ending is one picture that lasts 16 seconds.

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Evaluation

  • 3. RESEARCH As me and my group changed the song the day before recording, we found it difficult to get all the research done and changed from the original song that we planned on making a music video for. We ended up completing the research in the same day and changed these details researched for the previous song. Although we did this in a fast manner, we found it difficult and stressful. The only down side to this is that we had a day to complete all the research, this is only thing I would change next time.
  • 4. PLANNING As we did everything in a day because of the song change, we had to rush to plan everything, we got permission to film in the location of our choice only an hour before arriving and got in contact with the other cast member only two hours before recording and luckily enough he was available and able to come to the location and help us film our music video.
  • 5. TIME MANAGEMENT We used our time well when arriving at the location, after something to eat we all went into the specific room that we were going to film in and then go to it, we spent nearly all night recording for the music video, from 7pm all the way to 11pm, this luckily let us get enough footage needed for the music video.
  • 6. TECHNICAL QUALITIES - CAMERA The camera provided for us by York College was a cannon 600D, this is a great camera and helped with the quality of the music video, if we did not get this piece of equipment, we would have to have used our phones to record, which would have worsened the overall quality of our music video.
  • 7. TECHNICAL QUALITIES – EDITING/POST For editing, we used Adobe Premiere again, provided by York College, on the MAC’s they also provided. Thus made the editing stage of the music video very easy as I personally do not have any editing software at home so this helped a lot also, because of how up to date and good the editing software is, it gave me more options and freedom to edit the video how I wanted, this lets me get more creative with what I want to video to look like.
  • 8. AESTHETIC QUALITIES For the aesthetic of the video I wanted it to be quite dark in scenes so I could use the glare of a T.V. screen to show the outline of the two friends, this was the main focus when recording the video. This is to show how two friends can be connected through the power of a game they both enjoy and have passion for. The song itself works well with this idea as it about someone being at the metaphorical bottom and needing a friend to come help, this happens within the music video.
  • 9. AUDIENCE APPEAL The audience appeal will be the song itself and the game in the background of the video, this is because the song is very good and quite catchy and also the game used for the background is Zombies, a popular Call Of Duty game mode. The age for my target audience is 13-25, although it is a big target audience, I believe that people this age will be able to enjoy the music video more than people out of this age group.
  • 11. FEEDBACK 1 What did you like about the product?  It’s comical to watch and the editing is also entertaining. What improvements could have been made to the product?  A lot of “grain” from the camera and the video is low quality.
  • 12. FEEDBACK 2 What did you like about the product?  I liked the colours, they were vibrant and the editing was very comedic. What improvements could have been made to the product?  Could have added different styles of shots, too repetitive and maybe could have used different locations to shoot at.
  • 13. FEEDBACK 3 What did you like about the product?  The song fits the video very well, for the most part, the lighting is good and works well, the camera angles were also good. What improvements could have been made to the product?  Some of the shots dragged on for too long, and one or two scenes felt a bit out place compared to the rest of the video.
  • 14. PEER FEEDBACK SUMMARY What do you agree with from your peer feedback?  Naaaaaaaaaah, its actually such a mint music video. What do you disagree with from your peer feedback?  Everything apart from the peer that said one or two scenes dragged for too long as the ending is one picture that lasts 16 seconds.

Editor's Notes

  1. What were the strengths of your research? How did your research help your product? What were the weaknesses of your research? What could you have done better/improve? What effect would this have had on your product?
  2. What were the strengths of your planning? How did your planning help your product? What were the weaknesses of your planning? What could you have done better/improve? What effect would this have had on your product?
  3. Did you manage your time well? Did you complete your project on time or would your products have improved with additional time? What would you have done if you had more time to produce your work?
  4. Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
  5. Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
  6. Does your work look good? Was it creative? What aspects of your game’s visuals do you like? What would you improve? How would you improve it? Discuss the strengths and weaknesses Put your final piece(s) in the centre of a page and analyse them Use text boxes and arrows
  7. How have you appealed to your target audience? What specific bits of content would appeal to your target audience. Refer to your findings from your questionnaire. Put your final piece(s) in the centre of a page and analyse them Use text boxes and arrows