This document is a proposal for a music video project targeting 16-21 year old males. It details the audience as young males interested in hip hop music. Effects like fire and smoke will be included to appeal to this demographic. Low budget filming techniques like green screen fire and low camera angles will be used. Research will include studying existing popular music videos to identify conventions and techniques. The skills learned in video game and video editing courses will help with the production using Adobe Premiere Pro. Progress will be evaluated by reviewing production elements and audience appeals.

1. Proposal
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Working Title:
Real ties music vidso
What is it called? This can change if you think of something better later
Audience: My audience for my music video is 16 to 21 year olds. This is because this specific
song which I am using is targeted at that age group. The gender for which my video is going to be
aimed at is specifically the male demographic. This is because hip hop music is usually targeted at
the male demographic. This is because stereo typically songs which include violence or swearing
are associated with men. Also the effects typically and often used in hip hop videos are effects
such as fire and smoke , both of which have connotations which link to the male demographic. The
final element which is included in hip hop videos which indicates my audience is the fact that they
often include girls. In my video girls will not be used due to it most likely not being appropriate. The
reason they include girls is for the male gaze. The social status for which I will target will be low
class and middle class people. This is because typically rap songs often include slang words and
swearing both of which are very informal. This does not exactly appeal to high class people. This is
because high class people are very well spoken. It’s not just the language included which has
been stereo typically linked to these classes of people it’s a the videos and there effects. This is
because they often include smoking,fire and alcohol. All of which again a’re associated with these
classes. The phycographic am trying to appeal to is balanced. This is because no one when they
watch a music video is trying to achieve anything. People will typically watch a video for
entertainment and enjoyment. My product will appeal to my audience as i will include the typically
conventions. These are things such as effects like fire and smoke and also a musician. Another
way I will appeal to the audience is through the use of the song. This song will be a rap song which
will be quite famous. This will appeal to the audience as they typically like rap music. The song is a
big part of the music video. The way I will target the audience is by adding elements such as fire
and also a song which is targeted at males. I think I have a chose a song which does this.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Rationale (approx. 100 words)
The skills I have learnt so far during this cource will most likely not help me much. This is because
we have done topics such as video games , magazines and audio. The topic which I acquired
skills for which can be transferred into this topic will be video games. This is because it learnt me
the basics of adobe premier pro. This is the software we will be using to make our music videos.
The basics were things like cutting clips adding colour overlays and also linking the music to the
video. These are vital skills which will allow me to get on with my video quicker. This is because I
will not have to look them up or ask for help as often.
Review your progress throughout the year- what skills and knowledge have you acquired?
How has the subjects you have studied this year informed your choice for this project?
What have you studied and how will it have a direct impact upon your project?
Project Concept (approx. 200 words)
The concept of my music video is to entertain the audience. This will be done by myself making a
aesthetically pleasing music video. This will be done by myself include the typical conventions and
the genre characteristics of a hip hop music video. These are things such as low angle and
medium shots and also lots of effects. These will be done in Adobe premier and also after effects.
The research i will conduct before making my video will be to look at many existing music videos.
The videos I will look at are the ones made by Cole Bennet and also many main stream videos. I
will look at cole Bennet videos as his videos always seem to be very popular and also entertaining
. This is what a music video should be. What i will take away from looking at exiting videos are the
techniques, camera angles and also the effects. All of these elements are what make up the video
aspect of a music video. I will also look at YouTube tutorials on effects that I am intrested in
included. These are effects such as a vhs style effect and also these animation lines. These videos

2. Proposal
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will give me more skills for my fmp which is the biggest topic. The skills will also make my video
look better and also more enjoyable to watch.
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
Production Techniques (approx. 150
The production techniques I will include in my video will be quite simple. This is because I am not
that clever when it comes to adobe premier pro. The specialist technique that I will most likely use
it a green screen however this will most likely be some fire which will then be imported for
YouTube. This is because it will not be particle to use the green screen at college for fire. I also do
not know how to do that. This will be simple to import and incredible quick. This technique will
make my video look better and will also make it look like there is actual fire in my video. Another
technique I will use when doing my music video will be to film lots of low angle shots this is
because they are often included in hip hop videos. This makes it a convention. For this I will need
a camera. This also will be used for the medium shots I plan to include.
What specialist techniques do you need to consider? (e.g. green screen, Steadicam, post-
production, sound, etc)
Does this require any specialist equipment/training/demos?
Evaluation (approx. 50 words)
To evaluate my work I will take screenshots of my work and look at each if the different elements.
For example I will look and annotate the production peice and look at how good it looks. I will also
look at the conventions I have applied in my video along with how I have appealed to the
audience.
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.

3. Proposal
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Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production Experiments
 I will look at what
things are typically
used in music videos.
The conventions. I will
then make my own
music video based in
what i know so far.
2 -Product
-Audience Research
-Proposal
-Begin Pre-production
 I will look at exiting
products and also try
to get all the work
done in time. I will
then look at my
audience in greater
detail and think about
how I will appeal to
them.
3 -Pre-production
-Filming
 For filming I will have
to get a lot of shots.
These will have to be
different. This is
because the same
shot is boring. His will
involve a camera
4 -Filming/Editing  The editing will be
very time consuming.
This is because I plan
to include many
effects. This is
because many effects
are used often.
5 -Post-production
-Screening/Evaluation
 This will involve me
looking at each
specific element of
my production. These
will be things like
aesthetic qualities.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3.