FMP

1. Research
Leticia Pozze

2. Existing Product
This magazine cover is quite similar to my product. I like
the effect that they used to make a blurred background
and the use of different colours make the magazine
interesting. The blurred background make the main image
and the content stand out making the audience draws
their attention to read the cover lines to know what is
inside the magazine. In the masthead is important to have
the name of the magazine which makes the audience
know straight away the magazine’s company. The colours
matches perfectly with the background and the orange
make it different which gives the magazine a good
contrast. I really liked the way that the model’s clothes
match with the background, I might use this match with
the background, I might use this existing product as an idea for my product. In the image
you can see a natural light on the top of the model’s image. In this you can actually know
that the image was took outside in a sunny day. In my product, I will be taking pictures
inside and outside which I think would be interesting for my audience. The audience
might be interested in buy this magazine to know about the actress Dakota Johnson
which is very famous.

3. Existing Product
In this magazine the colours are simple which make the
magazine interesting for the viewer. The dark colour in the
background helps the main image stand out differently
from the majority in magazine industry. I think the colours
match perfectly bringing the audience to focus on the
masthead and in the image. In the photograph you can
clearly see that the image was edited because of the
colour contrast, they might changed a bit to make it stand
out. I think this magazine cover is quite engaging and the
audience might have interest in buying the magazine to
know what is inside and also they might find the magazine
cover entertaining and interesting because of the colours.
I really liked the font that they used in this magazine because it makes the audience
know easily which company that magazine is from, even if the name is behind the
model which I will be also using this idea. It gives the magazine a good appearance and
it looks like that the image is in 3D which make the magazine eye catching and
interesting for the audience. This might affect the audience making them buy the
magazine.

4. Existing Product
Again, the masthead is in the back, this gives the
magazine a good appearance which in my opinion helps
the masthead easily to be recognized. In this magazine
they also used different colours, the pink helps the text
highlights from the background. This make the audience
draws their attention to see this different colour. I think
this helps the magazine cover to look more interesting.
In the background has a different light in a colour that is
not too different from the background colour. I have
chosen this magazine cover because of the colours in the
background and also the cover lines colours. I really like
the way that they have positioned the texts covering the
spaces in the page with the content that is in the magazine. They also used this font
that have a good design and fit perfectly with the company. This font makes the
audience easily know the company even if the masthead is behind the model. They
changed the colour and the size in the model’s name so that the audience be certain
who is she.

5. Existing Product
In this double page spread they used a
picture of the model in the side of the page
and wrote the article in the another page
which I think is really organized because in
some double page spreads has loads of
information which sometimes makes it
difficult to read. In this case, the reader can
see clearly all the information given in the
page. I really like the font that they used in
the article title which is helping the
audience to read the magazine to know
what the article is about. I like the page
layout and how the texts are equally positioned, it makes the page interesting. The
audience might be interested in buy this magazine to know the subject of the article
and what make this model a super woman. The photography black and white colours
matches well with the article which I think is making the page more attractive and
appealing for the audience. I have chose this magazine double spread because of the
layout which I think will be similar to one of my pages. I also might use the same
colours to try make it different from the rest of the pages.

6. Research Analysis
• What common features do the researched products
have?
– All the existing products has neutral colours that are
similar to my idea.
– In all covers the masthead is in the back of the model’s
picture which is quite interesting for the reader.
– They have cover lines and show the content that will be
inside the magazine.
• What aspects of the research will you include within
your own production work?
– I intend to use neutral colours in my product.
– I will be including the use of a different colour from the
background to make it stand out.

7. Audience Research

8. Secondary Audience research
• Observation: Vogue’s products are appealed the most for women.
• What this says about my audience: This shows that 86% of Vogue’s
audience are women and only 14% are men. The average age of
vogue’s audience is 34 years old.
• How will your product appeal to this audience: My product will
have content that will be appealing to several ages by having a
interview that will be talking about self confidence.

9. Secondary Audience research
• Observation: Vogue so far in 2019 had 925.000 readers whereas Elle has 5.0
millions of readers. Also, in digital magazines, Vogue had 3.1 million of users and
Elle had 8.7 million of visitors.
• What this says about my audience: Vogue’s print magazine readers average age is
37 years old. However, Elle’s average age is 40 years old. In digital Vogue’s average
age of user is 35 years old and Elle’s is 34 years old. This says that Vogue’s target
audience are youngest than Elle’s audience.
• How will your product appeal to this audience: This means that both companies
make their products appealing for their audience. Vogue has two different types of
magazines, teen vogue and vogue which will be appealing for women and
teenagers.

10. Secondary Audience research
• Observation: It shows that Elle’s magazines content are mixed between
fashion, beauty & health, living, entertainment/celebrity/culture and
others interesting topics.
• What this says about my audience: The majority of Elle’s audience are
women between the age 18 to 54 years old.
• How will your product appeal to this audience: In my product will have
different content as fashion, beauty & health connected with social media.

11. Primary Audience research
• Observation: 71% of my audience is female and 29% is male which
shows that my target audience are female.
• What this says about my audience: It says that the majority of my
audience is female, this shows exactly what I was expecting to see.
• How will your product appeal to this audience: My product will
have spring trends for female which will be appealing to them. It
will also have an interview with a model that will be talking about
social media life.

12. Primary Audience research
• Observation: This shows that 50% of my audience are over 18 and 43% are under.
• What this says about my audience: This shows that my target audience are
between 14 to 24 years old.
• How will your product appeal to this audience: To make my product appealing for
my audience I will use informal language. The front cover will have a young model
which will also make the magazine appealing for them. In the interview they might
feel attached with the subject because it will be talking about an important thing
that happen to some women.

13. Primary Audience research
• Observation: 46% of my audience would like to see neutral colours in my
product. 38% prefer pastel colours. Whereas 16% chose different colours
as dark and bright colours.
• What this says about my audience: It shows that my audience prefer
neutral colours. This suggests that my product will have this colours.
• How will your product appeal to this audience: On the front cover I might
will use black, white and brown in the cover lines which I think will give
the magazine a good appearance. The model will be also use neutral
colour in the front cover making it appealing for my audience.

14. Primary Audience research
• Observation: This shows that 43% of my audience prefer fashion
trends.
• What this says about my audience: The majority of my audience
would like to see fashion trends in my magazine.
• How will your product appeal to this audience: In my product will
have an interview and fashion trends based in the new season,
spring. I will be doing a bit of all the options that I have gave to
them to make it appealing for all.

15. Primary Audience research
• Observation: It shows that my target audience chose ‘Pozzi’ as
my magazine name.
• What this says about my audience: This says that 71% of my
audience liked Pozzi which helped me to decide what name to
use.
• How will your product appeal to this audience: The name
chosen will be used on my magazine cover masthead.

16. Primary Audience research
• Observation: 36% of my audience never read/purchase a magazine.
Whereas, 29% purchase monthly a magazine.
• What this says about my audience: This is saying that my audience often
buy or read magazines.
• How will your product appeal to this audience: I would research what they
would like to see more in a magazine which would help me to make the
content interesting for them. This could help the audience to have more
interest in reading/buying a magazine that will divert them the most.

17. Primary Audience research
• Observation: It shows that front cover is what persuade my audience to buy a
magazine.
• What this says about my audience: This says that 71% of my audience buy a
magazine by looking at the front cover. This means that I will have to make the
front cover interesting for them.
• How will your product appeal to this audience: I will be adding interesting font
styles and different colours which would give the front cover a good appearance.
The magazine price will be cheap less than £4. It could also have free product
available inside the magazine for example make up or a sample of a fragrance.

18. Primary Audience research
• Observation: This shows the interviewee’s opinion about magazines
and fashion.
• What this says about my audience: This says that this particular
person would like to see the background colour matching with the
main image. It also says that she thinks that fashion is a way of
express herself.
• How will your product appeal to this audience: I will be matching
the colours in the front cover and in the double pages as well so
that my magazine could be appealing for this specific audience.
Which aspects would make you buy/read a magazine? And why do you think
that is interesting?
• Interesting visual effects and colour themes on the front cover as it would be
quite eye catching for the audience for a first impression. For example the
colour of the text matches the colours shown on the image. Also if the text
and images are laid out well and clear knows which sections to read.
Do you like fashion? If yes, what make you like it and why?
• Yes, I do like fashion because it is a good and interesting way of expressing
yourself and you can feel comfortable in your choice of style.

19. Primary Audience research
• Observation: The interviewee says that lots of images would
persuade her to buy a magazine.
• What this says about my audience: This says that the
interviewee like fashion and shows her opinion about fashion.
• How will your product appeal to this audience: My magazine
will contain images and colours that would be appealing for
this specific audience.
Which aspects would make you buy/read a magazine? And why do you think
that is interesting?
• Lots of pictures, images, pretty things and people. It’s interesting because it’s
aesthetically appealing.
Do you like fashion? If yes, what make you like it and why?
• Yes, I do like fashion, with fashion you can create art. Fashion gives the space
for people to be creative. It also expresses the person’s mood and it allows
them to express themselves.

20. Subject Research
• Based on Vogue’s post ‘The 12 definitive trends of
spring/summer 2019’ says that this year the colour
beige will be in the top of fashion industries.
• In the website ‘Who what wear’ says that the colours
that will be in this spring collection are purple, sage
green, pink, beige and dusty blue.
• Beige, bows, 1980s cont., neon, prairie dresses, surf,
cycle, skate, boiler suits, fringe, vintage vacay, sage
green, leopard print.

21. Subject Research
• Social Media negative effects on people and users;
depression and anxiety, cyberbullying, FOMO (Fear
of Missing Out), unrealistic expectations, negative
body image, unhealthy sleep patterns, general
addiction.
• Negative Body Image: Body image is an issue for
many people of both sexes. Seeing a ‘perfect’ body in
social media make some people feel uncomfortable
with their bodies bringing problems, for example,
eating disorders and mental health disorders like
depression.

22. Practical Research

23. Practical Research
• Using Image Adjustments I was
able to experiment how to edit a
image to make it bright or darker
which I didn’t have much previous
experiences. Firstly, I used
researched different methods to
edit an image without take the
image’s quality. Then, I changed
the levels a bit to make the
image’s background a bit darker.
This already make the image
different from the original. Then I
changed the curves which gave
the image a different contrast.

24. Practical Research
• Then I changed the colour balance
of the image to give the image a
different colour. To experiment the
names that I asked my audience I
used one of the options in this
experiment just to have an idea of
how my product could look like.
For that I used a regular font
named Calisto MT. To bring the
model above the text I used quick
select tool and selected it as a
layer via copy. In my final product,
I will be using image adjustments
to edit the images that I will take
for my product; this will give the
image a good appearance and.

25. Practical Research
• In this experiment, I used the same
image that was in the tutorial video.
In the beginning I used curves to
make the image darker. To make
this possible I increased and
decrease some colours in the canals
like red, RGB, green and blue. This
makes the image seems that it was
taken at night which helps to start
lighting in the flower. I might use
some of the effects that I
have used in this
experiment. Doing this
experiment I could learn
different skills to edit my
images.

26. Practical Research
• Then using the brush tool in the
soft rounded pressure opacity and
flow brush which would give the
light in the image. Selecting the
curve layer I started softly make
the light coming out from the
flower as the tutorial was saying. I
had to drag the light from the
flower to the girl to make the
effect that was a light inside the
flower. Then I used again the curve
but this time I put it a bit bright so
that could give the image a good
lighting.

27. Bibliography

28. Bibliography
1. Leticia Lopes (2019) Target Audience Research Survey (conducted on 02.04.2019)
2. Alice Leeman (2019) Target Audience Interviews (conducted on 05.04.2019)
3. Sofia da Costa (2019) Target Audience Interviews (conducted on 08.04.2019)
4. Elle. (2018) Elle Media Kit. Available: http://www.ellemediakit.com/r5/showkiosk.asp?listing_id=5501052 Last
accessed 3th April 2019
5. Elle. (2015) Elle Media Kit. Available:
http://www.ellemediakit.com/hotdata/publishers/ellemk/advertiser/8231536/2818385/ELLE-2015-Media-
Kit.pdf . Last accessed 3th April 2019.
6. Vogue. (-) . Vogue Media Pack. Available: https://fashionmedia.myblog.arts.ac.uk/vogue-media-pack/ . Last
accessed 4th April 2019.
7. Vogue. (2019) . Vogue Media Kit 2019. Available:
https://cnda.condenast.co.uk/static/mediapack/vg_media_pack_latest.pdf . Last accessed 4th April 2019.
8. Conde Nast. (2018) . Vogue Audience 2018. Available:
https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/ . Last accessed 4th April 2019.
9. Pithers, E. (2019). The 12 Definitive Trends Of Spring/Summer 2019.Available:
https://www.vogue.co.uk/gallery/spring-summer-2019-trends . Last accessed 5th April 2019.
10. Spedding, E. (2019). Spring Colours: 2019. Available: https://www.whowhatwear.co.uk/spring-colours-2019 .
Last accessed 5th April 2019.
11. Almassi, H. (2019). Spring Summer 2019 Trends. Available: https://www.whowhatwear.co.uk/spring-summer-
2019-fashion-trends/slide79 . Last accessed 5th April 2019.
12. Zhukova, A. (2018). 7 Negative Effects of Social Media on People and Users. Available:
https://www.makeuseof.com/tag/negative-effects-social-media/ . Last accessed 5th April 2019.
13. Raising Children. (2017). Body image: pre-teens and teenagers. Available: https://raisingchildren.net.au/pre-
teens/healthy-lifestyle/body-image/body-image-teens . Last accessed 5th April 2019.
14. PiXimperfect Tutorial. (2019) Shape the Light with Creative Color Grading in Photoshop! Available:
https://www.youtube.com/watch?v=Wn5RiB5-3h0 . Last accessed 9th April 2019.