Here are a few key points from your research evaluation: - You conducted thorough product research to understand similar magazines and get design ideas. This provided insights, but finding directly comparable products can be challenging. - Questionnaires let you ask targeted questions and understand audience preferences. However, question wording impacts responses. - Interviews provided in-depth understanding of individual preferences, but not the full audience view. - Your survey responses indicated preferences for traditional magazines with freebies and interviews. - Distributing via Facebook reached a wide audience but introduced potential for non-serious responses from unknown takers. Overall your research uncovered useful insights about your target audience and informed your magazine design approach. Future research could survey a

1. Research
Aaron-Acaster

2. One of the main
reasons to buy
the magazine.
This is right next
to the name of
the magazine at
the top so it cant
be missed. Its in
yellow so it
clashes with the
red jump suit and
the word
“Kerrang”
The main story matches
the cover The yellow
outline of the bands name
clashes with the mainly red
theme. This would make
fans of the band see it and
want to buy it instantly.
Quote form
inside the
magazine
A much smaller story, still made it on
the magazine but isn’t really eye
catching its hard to see, nut loyal
readers will read cover to cover and
wont miss this
Bar code in the bottom left corner,
out of the way of everything
Smaller story's along
the side, if the main
story hasn’t convinced
you to buy, there is
more information about
all the other story's
there are in the
magazine
A preview to a tribute to Ryan
Dunn. Covering story's outside
music, but story's that appeal
to the same type of audience
such as a show like “Jackass”
Yellow text
used to stand
out, also the
font is more
professional,
making the
potential buyer
interested
The word “Posters” in
yellow text to stand out,
this instantly tells the
readers that there are
free posters inside
The lead singer of Slipknot is I the front cover as the band had just
made their return at the time. His costume is the same as the one
he wares on stage, he's holding a microphone showing people
that don’t know, he's the lead singer, The picture has been eddied
to make is jump suit redder, to fit with the magazines theme. He is
placed over the name of the magazine, symbolising that his story
is very important

3. Name of the magazine is at the
top and almost unnoticeable.
The name of the genera of
music is where the magazine
name usually is, this is because
it’s a special edition and doing
this will draw the fans eyes to
the magazine easier.
3 of the biggest lead singers
in the “Nu Metal” genre are
on the front of the magazine
so fans will see them and be
interested. Even if they don’t
like one band they may like
another. Or if they don’t like
any of them then they may
like other bands inside, so
there are more bands listed
at the bottom. There are also
pictures below that
advertising posters featured
in the magazine.
The three band members are
dressed as they would on
stage. For example Fred Durst
is wearing his signature red
hat, Chester Bennington is
wearing his bracelets and
showing off his iconic tattoos
and Corey Taylor is dressed in
full jumpsuit and mask. Each
band is different and all of
their styles come through in
this picture
Yellow text on a red background
contrasts each other making the
bands names stand out more.
The font is a street art styled
graffiti font that fits in with the
genre perfectly
The background is white witch is simple
and therefore makes everything else
stand out more. Drawing potential
customers eyes to the magazine
This font is bold and is a
different colour from the
rest of the text on the
page. Doing this makes it
stand out more, and
draws the readers eyes
to the free posters inside
“All new interviews” could
mean anything, this makes the
customers interested
This is at the to of the
page because its in a bright eye
catching red font, it advertised what's
in the magazine if you buy it.

4. Existing Product
Title is in the classic font
people are used to. The
text is a dark yellow
Nothing is obscuring the
view of the name of the
magazine even though
the cover is quite action
packed
Showing the reader what's
inside, showing that this is
a special edition. Making
the reader know its
special
A lot of the buzzwords
including the “King Of The
Road” Logo and the title are
the same yellowish colour,
this lets the costumers
know that everything in this
colour is important
information. Its also stands
out on a dark background
such as this one.
Action shots like this are
common in this
magazine, however this
magazine features a
skater in the air with
flames behind him, other
than the fact that this is a
cool shot, the fire really
grabs your eye as the
surroundings are
completely blacked out.
The words “Best” and
“Highway To Hell” are all
bigger and in a different
colour font. This makes these
buzzwords stand out more
and makes the reader more
curious.

5. Existing Product Strip of extra information
about the magazineFree giveaways gets the audiences
attention because its in a red box
next to blue text. This grabs
peoples attention as it is directly
below the magazines title
Main image that takes
up the whole front
cover. He is looking
directly at the
audience
Other pieces of information
fills in otherwise empty space,
but doesn’t make the
magazine look cluttered
The plus section gives the reader
more information about the
other bands featured in this
magazine. It is blue witch is the
main colour theme on the cover,
witch makes this section stand
out even though its not the main
story
Small cover lines are red so
they stand out in-between the
blue title and the blue t shirt
The magazine is well knows,
so the title is covered, witch
doesn’t matter because the
y know they already have a
loyal audience
The main story is over the band
members, the font fits the bands
style and is one of the first thing
the reader sees when looking at
the front cover for the first time.
Buzzwords grab the
readers attention
Barcode has information
about the magazine, such as
price and the website

6. Research Analysis
• What common features do the researched products have?
– A lot of these magazines have one colour as the main theme
– The main story and the cover band are always the same
– The bands head sometimes covers the title of the magazine
– The barcode is always out of the way and usually has information such as website and magazine price
– There is usually something free or a give away advertised on the magazines front cover
– Quotes from the main article are usually featured on the front cover
– Smaller articles are usually featured along the side of the magazine with a few small pictures
– Extra information about the magazine is featured at the very top of the front cover
• What aspects of the research will you include within your
on work?
In my work I will use many of these features. Such as having information on the barcode, The
magazine having one colour as the main theme. I will also have the bands head covering part of
the magazines title. Also I will feature quotes from the main article on the front cover.

7. Questionnaire Analysis
https://www.surveymonkey.co.uk/r/
2SB5MLK

8. Audience research
• Observation: 8.33% of people that took this survey are aged 13-15 and 91.67% are aged 16-18.
25% of people that took this survey are male, 58.33% are female and 16.67% chose “other”.
• What this says about my audience: This says that more females aged 16-18
took my survey than any one else.
• How will your product appeal to this audience: I will target my
magazine to this audience as this is the information I have been given. I will appeal to them by using the
information given in this survey.

9. Audience research
• Observation: 75% of people that took my survey much prefer the traditional magazine
• What this says about my audience: It says that I should be targeting an
audience that likes traditional magazines.
• How will your product appeal to this audience: I will replicate
the style of a traditional magazine to appeal to this audience.

10. Audience research
• Observation: From my survey you can see that 50% of people like to buy magazines for the free content. This
includes posters and other free gifts. 33% of people said they buy magazines for interviews
• What this says about my audience: This says that most people that took my
survey like to get free content in there magazine. They also like interviews
• How will your product appeal to this audience: I will advertise free
posters inside to appeal to the audience. I will also have my double page spread be an interview with a
band.

11. Audience research
• Observation: I asked people how many magazines people have purchased in the last 12 months, 58% of
people said they have purchased 2-5 and 41% say they haven't purchased any. I also asked how much money they
would be willing to pay for a magazine. 58% said they would be willing to pay between £1.99-£2.99.
• What this says about my audience: This says that people don’t buy very many magazines,
but they are willing to pay a decent amount for them.
• How will your product appeal to this audience: I will give my target audience
exactly what they are looking for so I can get as many people to buy it as possible. I will also charge around £2 for
the magazine as this is what the majority said they would be willing to pay.

12. Audience research
• Observation: I asked if any one would like to see any extreme sports featured in the magazine, such as
skate boarding, free running, motocross, etc. over 91% of people said no they wouldn’t
• What this says about my audience: This says that they wouldn’t like to see any other
content other than music related
• How will your product appeal to this audience: I was planning to feature a preview
to a small article on skateboarding, but after seeing this response I don’t think people will be to interested, so I
will keep it as it is, just a normal magazine just covering music.

13. Audience research
• Observation: I asked people what attracts them most to a magazine when they see it in
the shop. Over 40% of people said they like to see a lot of pictures.
• What this says about my audience: This says that they like to see a lot
of picture on the front cover of a magazine.
• How will your product appeal to this audience: I will feature a
lot of pictures on the front, I will make sure they are relevant and eye catching.

14. Audience research
• Observation: I asked what content appeals to people most in a magazine and 41% said that they like informal
interviews. 33% said they like reviews.
• What this says about my audience: This says that my target audience likes
reviews and informal interviews.
• How will your product appeal to this audience: To appeal to this audience
I will have my double page spared be an interview and I will advertise this and album reviews on the front cover

15. Interviews

16. Interview 1
On average how often would you say you buy
magazines in general? none
What's your favourite type of magazine? (Car, Movie,
Game, Music, etc.) fashion
How much would you be willing to pay for a music
magazine? £2
Do you buy magazines often? Why? If no, do you
read articles online? No, I read online magazines
What do you look for most when buying a magazine?
(interviews, competitions, etc.) well written articles

17. Interview 1
• Observation: This person doesn’t buy music magazines and there
favourite magazine is fashion. They are willing to pay around £2 for a
magazine. They like to read articles online and they like them to be well
written.
• What this says about my audience: This says that
they prefer to read magazines online and aren’t really my target audience
as they don’t buy magazines and don’t like music magazines.
• How will your product appeal to this
audience: To appeal to this person I will price my magazine at
around £2. I could also make an online version in the future.

18. Interview 2
On average how often would you say you buy magazines in
general? Once every 6 months
What's your favourite type of magazine? (Car, Movie,
Game, Music, etc.) Fashion
How much would you be willing to pay for a music
magazine? £2.99
Do you buy magazines often? Why? If no, do you read
articles online? No I do not buy physical magazines, I do however
read articles online.
What do you look for most when buying a magazine?
(interviews, competitions, etc.) Free content and celebrity's I like

19. Interview 2
• Observation: This person doesn’t buy music magazines and
there favourite magazine is fashion. They are willing to pay
around £3 for a magazine. They like to read articles online
and they like them to be well written.
• What this says about my audience: This says that they
prefer to read magazines online so they aren’t really my
target audience as they don’t buy music magazines.
• How will your product appeal to this audience: To appeal to
this person I will price my magazine at around £3. I could
also make an online version in the future.

20. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
13-15 My product will appeal to this age range
because I will add things such as freebies such
as posters and badges and patches.
Gender
Female I will feature bands in the more alternative
genera to appeal to this audience, I will feature
bands such as Paramore, Bring me the horizon,
Echo Smiths, Civil Twilight and 21 pilots.
Psychographic
Belonger,
Achievers, Type B.
Belongers: Want to belong to a group an like
the sense of community. They are also brand
loyal. I feel like if I can draw their attention to
my magazine, I’ll have a loyal customer. I will
make the product in the UK and entice them
back on a weekly basis by giving them a
preview of next weeks issue.
Achievers: Even though they are usually a more
serious business type, I feel like they may listen

21. Research Evaluation

22. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• Overall I think I conducted product research very well. I looked into all sorts of magazines
that are similar to the one I wish to create, and even ones with similar audiences. A
strength of this research method would be the fact that its easy to see similar products
and get ideas from them and make them your own. A weakness would be that if your not
exactly sure what you want your product to be then you will have trouble finding similar
products.
– Questionnaires
• I think that overall I conducted the questionnaires well. I got over 10 people to take my
survey. The answers I got back really helped me figure out what people like and how they
like a magazine to be laid out. A strength of this method would be you are able to ask
specific questions and figure out what a typical audience likes. A weakness would be if
your not sure how to word questions properly then the people taking the survey might
take your question a different way.
– Interviews
I liked the interviews because you are able to ask people one on one and see what one specific
person likes. A strength would be you are able to get a clear understanding of what one person would
like. A weakness would be that you do not get full understanding of what the majority of people want.

23. Research Evaluation
– What sort of a response did you get?
Mainly females aged 13-15 answered my survey. Overall the response was positive from everyone. I
gathered that mainly people like a traditional style of magazine with free content and interviews. To
appeal to this audience I will advertise free posters and interviews inside.
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed my survey over Facebook. I got my Facebook friends to take the survey. I have no clue who took it,
it could be anyone on my friends list. An advantage of this would be that the survey is not bias because I didn’t
have any input when asking people to take the survey. A disadvantage would be since I don’t know who is
taking it some people could put stupid things and not take the survey seriously.