This magazine article discusses magazine cover design elements and their purpose. It explains that the masthead helps with brand recognition. The main image features a singer holding a camera to reflect the main story. Additional images and coverlines intrigue readers about inside content. The model credit identifies who is featured. Overall the cover uses visual hierarchy and design principles to attract readers and convey key information.

1. Magazine front cover research
By Evie Theodore

2. Footer bar.
This gives more
information and highlights
key points. The placing is
effective because of the
rules of eye flow as people
will naturally read from top
to bottom
Masthead.
This helps the magazine
become identifiable to
both frequent readers
and new readers because
of the sense of
consistency in the style.
Main Cover Line
Matches the Main image as
it relates to the camera.
Main Image
This is a mid shot image
of the singer Oli Sykes
(as displayed in the
model credit). He is
holding a camera which
reflects what the main
story is about.
Barcode and Price
This stands out and is a
convenient place to put the
price as it is easy to find.
Secondary images
These help to intrigue
the reader as they are
able to see who else
will feature in the
magazine. The reader
will see the text
advertising the
posters and if they like
a particular band
within the magazine
they will buy it for
them.
Coverlines
These are telling the reader
more about what will be inside.
The use of the word ‘Starring’
gives it a sense of exclusivity as
these acts will only be seen
inside this magazine.
Model Credit
This is telling readers
who the model is, in case
people are unaware
perhaps because they
may not follow his band
or read this magazine

3. LIIAR
• Language:
• This magazine is written in a casual register as there is a use of colloquialisms and swearing
inside.
• Institution:
• It is published by the Bauer Media Group.
• It operates in over 16 countries worldwide
• It sells over 38 million of its magazine titles per week
• Ideology:
• Kerrang is a rock music magazine which promotes current and past artists, bands, concerts
and festivals.
• Audience:
• This magazine is targeted towards men and women from around the age of 12 and upwards.
Although the magazine can be read by anyone who enjoys this genre of music, there is
swearing in it which could be inappropriate for younger consumers.
• Representation:
• The model Oli Sykes is looking directly into the camera, almost as if he is looking at the
reader/audience. He is wearing a plain vest which highlights is tattoos which could appeal to
those who are interested in them or have them as it is a common stereotype that the
audience that reads about or listens to rock music to have tattoos themselves. The main
focus however is the professional camera in his hands. This could also appeal to anyone who
is interested in photography as well as music (as the reason behind the camera is the
pictures that have been taken inside) or anyone who is just interested in seeing the pictures.

4. Plug
The plug is large, in another
colour and underneath the
Masthead to make sure people
can find it. It is promoting the
300th issue which may get people
to buy it for sentimental reasons
if they are a reoccurring reader or
a collector.
Coverlines
These Coverlines are promoting the
other articles of different music
artists inside. They are in different
colours to stand out from the main
focus point which is Adele
Masthead.
This helps the magazine become identifiable to both frequent readers and new
readers because of the sense of consistency in the style.
Selling Line
‘Discover Great Music’ helps
identify the genre of the
magazine.
Barcode and Price
This is on the left side of the
magazine which is appropriate
because of the rules of eye flow and
people naturally read from left to
right, so they will be able to find the
price better
Main Coverline
The Main Coverline is the
models name. This shows
how she will be the main
topic in the magazine
Main pull quote
This suggests that there will
be more about the model
inside the magazine e.g an
article. It is positioned on the
top of the Main Cover line
which is the artists name to
show what she has to say. The
text is in white to give the
magazine ‘breath’ and to
match the Main Coverline. It is
also all in capitals to stand out
and to show that what Adele
has to say is important. The
use of the ellipses makes the
reader intrigued to read more
which they can only do if they
buy and read the magazine.
Main Image
This is a medium
close up of the
singer Adele.

5. LIIAR
• Language:
• This magazine is written in a casual register as there is a use of colloquialisms. For example ‘Blows
us away’ sounds very casual and language that someone who is apart of a particular group of
people that may read this magazine (especially through the use of the word ‘us’) would
understand.
• Institution:
• It is published by the Bauer Media Group.
• It operates in over 16 countries worldwide
• It sells over 38 million of its magazine titles per week
• Ideology:
• The ideology of the magazine is to promote artists of all genres and their music.
• Audience:
• This magazine is targeted at both men and women from the age 12 and upwards as some of the
artists may not be known to younger generations and the language may be hard to comprehend.
• Representation:
• The model is wearing makeup and her hair is being blown slightly behind her to show her face
more. This could be to represent women in particular to show how women of Adele’s age group
can look glamorous. Her quote ‘ If you’ve got, it flaunt it…’ can support this as she is talking about
her appearance. This could encourage women from her age range, or any women who admires
Adele to read to see what she has to say about her image as well as her music.

6. Skyline/ tagline
This is showing another main article within the magazine. It is
positioned at the top above the Masthead as it is of great
importance and interest so it must be seen, but not overshadow
the main image and Main Coverline which is why it is still the
same colour as the other Coverlines and it isn't bigger than the
Masthead.
Main Coverline
This is in white to match the
Masthead. The colour white
makes it both stand out and gives
it breath. The word ‘that’ is in
italics to give a sense of
informality as it appears to be
casual text that may be sent as a
message in the form of how
someone would speak as if they
were shocked.
The models name is in capitals to
make it stand out to both show
who the model is and to further
support the fact that the speaker/
reader is and should be surprised
Main Image
This is a
mid shot of
Chris
Brown.
Masthead.
This helps the magazine
become identifiable to
both frequent readers
and new readers because
of the sense of
consistency in the style.
Coverlines
These inform the
reader of what else will
be included inside the
magazine and
encourage them to buy
it if there is something
of particular interest
inside
Main pull quote
This is a quote of something Chris
Brown has said, which may
encourage people to buy the
magazine if they think there will
be more interesting information
within the article inside the
magazine.
Barcode and Price
This is on the left side of the
magazine which is appropriate
because of the rules of eye
flow and people naturally read
from left to right, so they will
be able to find the price better
Plug
This is promoting
a special issue
that Vibe is selling
in order to attract
people to buy it.

7. LIIAR
• Language:
• This magazine is written in a casual register. For example in one of the Coverlines it says ‘Usher’s Exes’ and
‘How girl rappers fell off’. The format is also very casual with the use of the italic and bold words, the kind
of texts that would be seen in informal messages to express opinions
• Institution:
• Time INC originally owned it then it was bought by InterMedia Partners.
• Ideology:
• The ideology of this magazine is to promote R&B, hip hop and rap artists.
• Audience:
• This magazine is targeted at both men and women from the age 12 and upwards as some of the artists
may not be known to younger generations and the language may be hard to comprehend and there is
reference to drugs which could be inappropriate young children.
• Representation:
• Chris Brown is wearing casual clothing. The only bright thing that seems to stand out is his orange t-shirt.
This specific coloured t-shirt could have been selected as the colour means determination and success
which could reflect Brown’s career which is why he is on the front cover. He is also wearing a Yankee
baseball cap which could also attract fans in America who support them to buy the magazine as they could
feel a sense of alliance. His attitude and approach is also very casual as he is leaning against a wall which
shows he is at ease and perhaps just a normal person like the readers are, which helps to connect and
represent those who read the magazine and will get them to buy it if they believe that they can associate
with the model.