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EVALUATI
ON
Your name
PRODUCTION
PROCESS
EVALUATION
RESEARCH
Due to the fact I was unable to produce my original plan I
had to go to Plan B. This means I didn’t have any time to
do new research plans. I ended up doing simply ideas
and threw them all together.
PLANNING
I planned to film all day Monday with Ryan and Ben. We
shot many different scenes including, plenty of scenes of
Ben ignoring Ryan, lots of dancing scenes and many
others.
TIME MANAGEMENT
My time management for this project was very bad. This
was due to unable to book kit in time, not able to get the
people I needed to be free when I was able. Due to this I
had to shoot the video all in one day.
TECHNICAL QUALITIES -
CAMERA
(Lucid Dreams – Juice WRLD)
Similarities - both eerie with solo actor. Also dark edit and straight
from a different scene.
Differences – Juice WRLD is slightly brighter with a shadow. Also is
more zoomed into his face compared to mine
TECHNICAL QUALITIES –
EDITING/POST
(Panini – Lil Nas X)
Similarities – Both scenes are with the main actor dancing to the
same part of the Music Video. Also both pieces link to Robots
Differences – The Panini video has back up dancers and mine does
not. Also I edited mine to 4 different boxes and the Panini video is
only one.
AESTHETIC QUALITIES
The original plan for this
scene is for Ben to open up
his phone with Ryan waving
and getting scared. However I
ended up changing it to the
end scene which I believe is
better.
I believe it looks good and
can’t really be improved.
This scene is a simple idea
of Ryan and Ben dancing. I
believe it could easily be
improved by simply using
different locations.
Also the shadow in the
middle doesn't’t look very
good.
AUDIENCE APPEAL
• How have you appealed to your
target audience? What specific bits
of content would appeal to your
target audience.
• Refer to your findings from your
questionnaire.
• Put your final piece(s) in the centre
of a page and analyse them
• Use text boxes and arrows
My target audience was planned to young people aged between 12-
19 years old, which I believe I preformed. I took two screenshots
from my Music Video of Ben, Ollie and Ryan dancing and having fun
with it. Which would appeal to my age range as it shows them having
a good time. Also certain dance moves they did are “in fashion” to
my target audience.
PEER
FEEDBAC
FEEDBACK 1
What did you like about the product?
I like how the videos are edited in different forms and he inverted
colours at the end. I like that the video is fun and not serious as it
would not work with a serious video/storyline.
What improvements could have been made to the
product?
 Some of the shots could have been cut shorter to add to pace but it
was all round well shot and edited
FEEDBACK 2
What did you like about the product?
The quick jump cuts fits with the fast paced music really
well and makes the video easy to watch and does not
make it boring. The story telling is very good throughout
and keeps its structure through each shot.
What improvements could have been made to the
product?
With some shots you can see the actors break smiles and
character which ruins some shots, this could be improved
to help the story telling through the music video. Some
shots are out of focus too which could be fixed with a
quick retake but overall the music video is good and fun
to watch.
FEEDBACK 3
What did you like about the product?
 I liked that the music video reflected on the original music with the
same concept. E.g someone trying to get another's attention, getting
declined and appearing everywhere. Also a differentiation of shots to
show a change in location even though they are all in the studio. Use
of a different backdrop to change the shot I also like.
What improvements could have been made to the
product?
Could’ve reshot some of the shots as the actors break a
smile occasionally and defeat the object of the thing
they’re trying to perform.
PEER FEEDBACK
SUMMARY
What do you agree with from your peer feedback?
I agree with the re shoot needed when Ryan and Ben
break there acting and begin to smile. Also I agree that I
should have re shot some of the clips where it was
blurry.
What do you disagree with from your peer feedback?
I disagree with feedback 1 when he says that the clips
should have been shortened to add pace. I believe the
pace of the audio with the video goes well.
PEER FEEDBACK
SUMMARY
The first thing I would change is I would defiantly re shoot a few
shots. Mainly the ones where both actors begin to smile. This is
because it doesn't’t look professional and doesn't’t look good at all. I
would also re shoot the scenes where the camera wouldn't focus. The
reason why it wouldn't’t focus is because the camera was on Manual
Focus, but now its on Automatic Focus so would be very easy to
focus now.

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Music Video Evaluation

  • 3. RESEARCH Due to the fact I was unable to produce my original plan I had to go to Plan B. This means I didn’t have any time to do new research plans. I ended up doing simply ideas and threw them all together.
  • 4. PLANNING I planned to film all day Monday with Ryan and Ben. We shot many different scenes including, plenty of scenes of Ben ignoring Ryan, lots of dancing scenes and many others.
  • 5. TIME MANAGEMENT My time management for this project was very bad. This was due to unable to book kit in time, not able to get the people I needed to be free when I was able. Due to this I had to shoot the video all in one day.
  • 6. TECHNICAL QUALITIES - CAMERA (Lucid Dreams – Juice WRLD) Similarities - both eerie with solo actor. Also dark edit and straight from a different scene. Differences – Juice WRLD is slightly brighter with a shadow. Also is more zoomed into his face compared to mine
  • 7. TECHNICAL QUALITIES – EDITING/POST (Panini – Lil Nas X) Similarities – Both scenes are with the main actor dancing to the same part of the Music Video. Also both pieces link to Robots Differences – The Panini video has back up dancers and mine does not. Also I edited mine to 4 different boxes and the Panini video is only one.
  • 8. AESTHETIC QUALITIES The original plan for this scene is for Ben to open up his phone with Ryan waving and getting scared. However I ended up changing it to the end scene which I believe is better. I believe it looks good and can’t really be improved. This scene is a simple idea of Ryan and Ben dancing. I believe it could easily be improved by simply using different locations. Also the shadow in the middle doesn't’t look very good.
  • 9. AUDIENCE APPEAL • How have you appealed to your target audience? What specific bits of content would appeal to your target audience. • Refer to your findings from your questionnaire. • Put your final piece(s) in the centre of a page and analyse them • Use text boxes and arrows My target audience was planned to young people aged between 12- 19 years old, which I believe I preformed. I took two screenshots from my Music Video of Ben, Ollie and Ryan dancing and having fun with it. Which would appeal to my age range as it shows them having a good time. Also certain dance moves they did are “in fashion” to my target audience.
  • 11. FEEDBACK 1 What did you like about the product? I like how the videos are edited in different forms and he inverted colours at the end. I like that the video is fun and not serious as it would not work with a serious video/storyline. What improvements could have been made to the product?  Some of the shots could have been cut shorter to add to pace but it was all round well shot and edited
  • 12. FEEDBACK 2 What did you like about the product? The quick jump cuts fits with the fast paced music really well and makes the video easy to watch and does not make it boring. The story telling is very good throughout and keeps its structure through each shot. What improvements could have been made to the product? With some shots you can see the actors break smiles and character which ruins some shots, this could be improved to help the story telling through the music video. Some shots are out of focus too which could be fixed with a quick retake but overall the music video is good and fun to watch.
  • 13. FEEDBACK 3 What did you like about the product?  I liked that the music video reflected on the original music with the same concept. E.g someone trying to get another's attention, getting declined and appearing everywhere. Also a differentiation of shots to show a change in location even though they are all in the studio. Use of a different backdrop to change the shot I also like. What improvements could have been made to the product? Could’ve reshot some of the shots as the actors break a smile occasionally and defeat the object of the thing they’re trying to perform.
  • 14. PEER FEEDBACK SUMMARY What do you agree with from your peer feedback? I agree with the re shoot needed when Ryan and Ben break there acting and begin to smile. Also I agree that I should have re shot some of the clips where it was blurry. What do you disagree with from your peer feedback? I disagree with feedback 1 when he says that the clips should have been shortened to add pace. I believe the pace of the audio with the video goes well.
  • 15. PEER FEEDBACK SUMMARY The first thing I would change is I would defiantly re shoot a few shots. Mainly the ones where both actors begin to smile. This is because it doesn't’t look professional and doesn't’t look good at all. I would also re shoot the scenes where the camera wouldn't focus. The reason why it wouldn't’t focus is because the camera was on Manual Focus, but now its on Automatic Focus so would be very easy to focus now.

Editor's Notes

  1. What were the strengths of your research? How did your research help your product? What were the weaknesses of your research? What could you have done better/improve? What effect would this have had on your product?
  2. What were the strengths of your planning? How did your planning help your product? What were the weaknesses of your planning? What could you have done better/improve? What effect would this have had on your product?
  3. Did you manage your time well? Did you complete your project on time or would your products have improved with additional time? What would you have done if you had more time to produce your work?
  4. Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
  5. Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
  6. How have you appealed to your target audience? What specific bits of content would appeal to your target audience. Refer to your findings from your questionnaire. Put your final piece(s) in the centre of a page and analyse them Use text boxes and arrows
  7. What changes would you make to your product based upon your peer feedback and why?