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1. Research
YOUR NAME

2. Terminology
• Circulation
– How many copies of a print product that have been distributed.
• Hits
– How many times a certain webpage had been viewed
• Box Office Figures
– How much money a film has made at the cinema
• Ratings
– How something had been rated (4/5, 5 stars, 95%etc)
• Sales
– How many products have been sold.

3. Primary Research
• Definition
– Research you do yourself
– Where the audience and the researcher are in direct contact
• Advantages
– You can create your own research and gather information that you exactly need for your work. You can ask extra
questions during the interview if your stuck with anything.
• Disadvantages
– It can take long-time to set-up your research.
• Example
• Questionnaires/Surveys
– A series of questions based around a product/subject, often to produce statistical data
• Interviews
– A discussion between 2 people where one asks the other questions about a certain topic
• Focus Groups
– A group of people are asked a series of questions and the questions are based around different backgrounds.
• Vox Pops
– Informally discussing a specific topic with individuals, often on the street
• Product Analysis
– Critically discussing a product/text

4. Secondary Research
• Definition
– Studying previously undertaken research
– Using existing research and using it in your own work.
• Advantages
– All the research is done for you. All you need to do is look at it and put
some of it into your project.
• Disadvantages
– The research might not be accurate. It might not be easy to fid
because of so many WebPages online. Also you have to rely on the
research the others have gathered.
• Example
Internet research
Library research
Archive research

5. Quantitative Research
• Definition
– Expressed or expressible as a quantity
– Have some research tat you can quantify and measure and put into
percentages, fractions and numbers.
• Advantages
– Easier to work out statistics.
• Disadvantages
– Might get people confused, because of the amount of numbers.
• Example

6. Qualitative Research
• Definition
Research that is more in-depth. You find out about
opinions/beliefs/reasoning.
• Advantages
If the question is really open, the interviewee will expand their answer.
• Disadvantages
Might take a long time to answer a question if it’s an open question.
• Example
– An interview, with somebody trying to get a job in something they
enjoy and they have to explain really carefully for why they want the
job.

7. Audience Research
• Definition
Finding out about who consumes a product.
• Advantages
Knowing who your aiming the product at. An the audience can give you ideas
for improvements and give their own opinions.
• Disadvantages
The audience could give the wrong opinion causing the product to become
worse.
• Example
– A presentation in front of an audience and the audience giving their
own opinions on the product and if it needs improvements or not.
– This could be used for surveys and vox pops

8. Market Research
• Definition
Finding out about the market place where the product is sold.
• Advantages
Helps you see what’s on the market, so you don’t copy anybody else's ideas
and products.
• Disadvantages
There might be a product that is similar to yours and you might not know how
to change it.
• Example
– Researching online to see if my product is similar to anybody else's
and see if there’s a place for my product on the market.

9. Production Research
• Definition
Finding information and resources required to produce a piece of
media
• Advantages
You can find information from resources for a product for it to be
made and improvements to be made if needed.
• Disadvantages
Not getting the correct quote for a resource. This could affect the
production value and improvements of the product.
• Example
– Finding resources for the product / project.

10. Terminology
• Objective
– Research when collected that is not influenced by personal feelings or
opinions.
• Subjective
– Research that’s collected that has been influenced by personal feelings
and opinions.
• Valid
– Whether the research proposed is able to answer the outcome /
question
• Reliable
– Research that produces accurate and consistent results / outcomes.

11. Harvard Referencing
Name of the film being researched; Holes
1. Davis, Andrew et al. "Holes (2003)". IMDb. N.p., 2016. Web. 12 Oct. 2016.
2. http://www.imdb.com/title/tt0311289/
3. https://en.wikipedia.org/wiki/Holes_(film)

12. Harvard Referencing
Name of the film being searched; Terminator
1. https://www.amazon.co.uk/Terminator-Randall-Frakes/dp/0553253174
2. http://www.imdb.com/title/tt0103064/
3. https://en.wikipedia.org/wiki/Terminator_(franchise)