Research Theory Pro-Forma.

1. Research
Theory
Benjamin Birney

2. Terminology
• Circulation
– Number of copies sold E.g. Newspapers and Magazines.
• Hits
– How many views your product is getting.
• Box Office Figures
– Measurement of how much money made or how many tickets sold.
• Ratings
– Ranking someone or something based on product and performance.
• Sales
– The business or activity selling products.

3. Primary Research
• Definition
– Research on a product you look up yourself.
• Advantages
– Guarantees that the information collected is up-to-date and relevant
– You have a good level of control in primary research.
• Disadvantages
– It can be expensive, time-consuming and take a long time to complete if it
involves face-to-face contact with customers.
– If the information is not big enough, the results of the research may be
misleading.
• Example
– Questionnaires.

4. Secondary Research
• Definition
– Using another persons existing work for my own as references.
• Advantages
– There can be a wide range of information available for use.
– The research is already done, I just need to look at it and type it in my own words.
• Disadvantages
– The research will not be easy to find.
– Have to rely on how well researched the others have made it.
• Example
– Internet research

5. Quantitative Research
• Definition
– Research present in percentages and there in lots of information.
• Advantages
– It’s very detailed to help find some specific information.
– Quantitative research is used with closed question.
• Disadvantages
– Some information can be misleading.
– Expensive and requires a lot of time to be perform the analysis.
• Example
- Online surveys.

6. Qualitative Research
• Definition
- Research that goes into more in-depth belief and reasoning.
• Advantages
- Makes people look back and add more to their answer.
- It allows creativity to be a driving force.
• Disadvantages
- Can create misleading conclusions.
- Can be difficult to replicate the same results.
• Example
– Ethnography.

7. Audience Research
• Definition
- Finding out who will use this product or products.
• Advantages
- React out to the customers.
- Knowing your audience can help you target the right group of people.
• Disadvantages
- Not easy to measure and analyse.
- The researcher could have less control in a focus group setting compared to an interview.
• Example
- Field research

8. Market Research
• Definition
- Gathering information on what the consumer want and preferers with the
products.
• Advantages
- Helps you plan for the later.
- Help you determine the perfect promise.
• Disadvantages
- It can't give 100% accurate results.
- It has a limited practical use.
• Example
- Focus Groups

9. Production Research
• Definition
- Gathering information and materials to create a piece of media.
• Advantages
- Helps in scanning multiple marketplaces and the ongoing trends in such marketplaces easily.
- Helps you save money by understanding the requirements of the target customer.
• Disadvantages
- Conducting a market research for a new product can be costly.
- You can constantly change markets.
• Example
• - Internet research.

10. Terminology
• Objective
– Research that’s not influenced by feelings or opinions, it’s just true
facts.
• Subjective
– Research that’s influenced by bias thoughts and personal feelings.
• Valid
– Whether the information is about to answer the intended
answer/questions.
• Reliable
– Information that has consistent and accurate results.

11. Harvard Referencing
Name of the film being researched;
Created by John Lasseter on may 26th 2006
Pixar Cars
Pixar Animation Studios
1. Lasseter, j. (2006) Pixar cars
2. Orpinas, j.p & Tilley, s (2006) Cars (Disney/Pixar Cars)
3. Beesley, A.S & Wales, J. (2004) Cars Fandom.
https://disney.fandom.com/wiki/Cars_(franchise)
4. Roscherk. (2010) The Fantastic World of Disney Pixar Cars
(Total Film, issue 52)