powerpoint 2

1. Research
Your Name

2. Existing Product
Location – the location of the picture looks like it’s on grass
in the cold winter term and has frozen over.
Angle – The angle of the photo is from the cats side and
the cat looking near the camera. The angle is low and not
high up, so the same height as the cat.
Use of lighting – The lighting is used quite good as the
picture looks really bright. The sun is shining down on the
snowy grass and on the cat making it easier to see.
Colours – There isn’t that many colours in this picture,
however not having too many pictures can make the
photo better, in my opinion. The colours used are white,
brown and grey all basic colours that are used well. The
cat has different shades of grey and the area around the
cat is white because of the snow.
Audience – People might want to buy this photo because
it might look like a cat they previously had or just like the
picture because of the location and the colours used.
People will also buy this because it’s high quality and
looks professional.
Effects – Rack focus is used to show the cool-looking
features on the cat and blurs out the surroundings in the
background. This makes the cat the main topic in the
photo and wants people to look at the good quality of the
photo.

3. Existing Product
Location – The location where the photo was taken in my
opinion was in a forest or a gardens somewhere where you
normally find squirrels.
Angle – the angle of the photo is from the side of the
squirrel showing all the colours and other cool little
features. It’s a better angle than being behind it for
example because you can see all of the squirrel.
Effects – Rack focus is used to aim on the squirrel instead of
it’s surroundings. For example the squirrel is more focused
on because the background (which looks like bushes or
trees) is blurred out making the squirrel the main part of
the photo.
Use of lighting – From my view of the picture there isn’t that
much light aiming on the squirrel. However, this could be
because of the weather when taking the photo and wasn’t
good enough at the time. There isn’t really anything that
stands out with it’s brightness.
Colours – there’s only a few colours shown in this photo.
There’s different shades of grey, green and black and
white. Like said on the previous picture having a few
colours instead of loads of colours makes it better and
makes the picture look better in my opinion.
Audience – People will want to buy this photo / product
because they will think it’s small and cute. This means
that people who adore animals will buy something like
this. Also it’s a good picture of the squirrel and shows how
high quality it is.

4. Existing Product
Location – The location of the photo looks like a local field
which pets such as dogs can run about and have fun with
their owners.
Angle – The angle is different from the previous two
pictures. The photo has being taken from the front
showing off the dogs excitement and freedom. This photo
will taken at a great time because the dog is midway
through jumping or running so it looks even better.
Effects – The only effect I found in this photo is Rack focus
which focuses on the main topic. For example rack focus is
used on the dog and the rest of the photo, everything
around the dog is blurred out so the dog stands out. Puts
more of a high quality look on the dog than its
surroundings.
Use of lighting – The use of lighting is used from the sun
beaming down on the dog’s features and colours.
Colours – This photo has plenty more colours involved
than the previous two photos. It includes the colours
green, blue, black, orange and yellow / cream. The colours
are used really well and shows of the dog because of it’s
bright colours.
Audience – The audience that love animals will want to
buy this product because it’s good quality, they might
have a dog similar to this one or they just like it. More
colours used to give it freedom.

5. Existing Product
Location – The location is probably a pitch of grass
somewhere and the bird is flying over it in the air.
Angle – the angle is from the side of the bird flying by. The
photo and the angle is perfectly timed to show of the cool
looking features of this type of bird. The angle is slightly
underneath which shows the wings.
Effects – The effect used on this and the rest of the
photos is rack focus and is used to blur out the
background and focus and the main part of the photo,
the bird.
Use of lighting – On the wings there’s a hint of the colour
white which in my opinion is the sun shining on the wings of
the bird and lighting it up. Also there’s shade on the birds
neck. The lighting is bright and shows off the birds features
and makes the bird look good, especially from that angle.
Colours – Again there’s only a few colours shown in this
photo, however they’re used very well. The green and
grey are the main colours in this picture. There’s also a
hint of blue, pink and black shown on the bird. This is
mainly the features of the type of bird that it is.
Audience – The audience would buy this photo because
it’s high quality and shows of the birds colours and
features. The photo is mainly focused on the bird and
looks really good.

6. Existing Product
Location – The location of the is photo is probably from a
table or a stand of some kind because it’ again hard to tell
where this is taken.
Angle – The angle of the photo is from the front and
slightly to the side of the dog. It shows majority of the
dog’s features and is timed perfectly as the dog is sat
looking away from the camera. This makes the dog look
like he’s posing.
Effects – Because this photo was taken in the 1990s there
won’t be any effects on the photo because back then it
wasn’t that advanced.
Use of lighting – From my point of view there isn’t any use
of lighting because you can’t really tell. If there was lighting
it would be aimed on the dog because it looks like he’s on a
stand of some kind. Maybe the left side of the dogs face has
a bit of light on it because it looks brighter and has some
shade underneath.
Colours – Because the camera didn’t have a colour feature
back then the picture is black and white. However that
doesn’t make the picture look bad. You can tell from
lighter areas on the dog it’s a bright colour and the dark
parts are darker colours.
Audience – The audience would buy this photo because
it’s old-fashioned and people at an old age or maybe
younger will want to bring back the memories and the
times of these photos. The photo isn’t in colour because
of the camera. People find these pictures nice to look at.

7. Research Analysis
• What common features do the researched products have?
All the photos include the effect rack focus, which mainly focuses on the main part of the picture.
From the photos used it’s the animals. They also have one colour that is used all the time.
Majority of them have the colour green and show patches of grass. All the photos are from a
different angle which makes it better and not the same all the time. Picture one is from the
side with the cat facing the camera. Same angle for picture two but the animal isn’t looking at
the camera. The last two are perfectly timed because it’s difficult to get a picture whilst a
animal is mid-air or in the air. The lighting on each photo is really good and shows off the
features of each individual animal. There might be a bit of editing in some of the photos
whether it’s the brightness or just editing the picture in general. The photo that is different
from the rest is the last one, that is black and white. You can’t really notice the effects,
location, or the lighting in the photo that’s why it’s hard to write anything about it.
• What aspects of the research will you include within your on work?
I would maybe include the effect rack focus so the background isn’t really focused on. I want the
animals to be focused on more than the surroundings in the picture. I would also include
some of the colours used in majority of the photos. Colours such as green, grey and colours
of the animal I use. Obviously if there’s something wrong with the picture and if I can change
it, I would edit it on Photoshop and try to solve the problem.

8. Questionnaire Analysis

9. Audience research
• Observation: the majority of people are male and there’s one female.
• What this says about my audience: Out of the people that completed the
questionnaire, the majority are male.
• How will your product appeal to this audience: It would appeal to both
genders because there’s both male and females answered the
questionnaire.
Are you male or female?

10. Audience research
• Observation: majority of people are 17
• What this says about my audience: That 17 year olds
answered it more than 16 and 18 year olds.
• How will your product appeal to this audience: My
product would appeal to all ages above 10+
How old are you?

11. Audience research
• Observation: Majority of people said yes and nobody said no. 4/20 people
said not bothered.
• What this says about my audience: That majority of them like animals.
• How will your product appeal to this audience: Nobody said no to this
question which means everyone that answered is interested in the next
part of the questionnaire.
Do you like animals?

12. Audience research
• Observation: 13/20 said yes and 7/20 said no.
• What this says about my audience: That at least half the people
have pets and the other half don’t.
• How will your product appeal to this audience: The people who
have a pet will be mainly interested in this questionnaire
Do you have a pet animal?

13. Audience research
• Observation: The audience put a mixture of different animals in to
show that there isn’t just a couple of animals that stand out.
• What this says about my audience: They all like animals and like
different kinds.
• How will your product appeal to this audience: Some of these
people might have an animal that is different from others.
What animals do you prefer?

14. Audience research
• Observation: majority of people said yes and not bothered. Only 1/20
people said no.
• What this says about my audience: The audience like pictures of animals,
if it’s their pets or something else.
• How will your product appeal to this audience: Because majority of people
said yes and that shows that they care abut animals and their own pets.
Would you be interested in seeing some pictures of animals?

15. Audience research
• Observation: This question had a comment box so the audience put their own
thoughts into the question. Every answer was different.
• What this says about my audience: That the audience like a range of different
things and animals.
• How will your product appeal to this audience: It will appeal to my audience
because from previous questions they like animals and not something completely
different.
What types of photos do you like?

16. Audience research
• Observation: Everybody put yes for this question so everyone wants pictures with
colour in them.
• What this says about my audience: This shows that they don’t like the black and
white themed pictures ad just want them normally with colour.
• How will your product appeal to this audience: it will appeal to my audience
because I can do pictures with colour and don’t have to edit it to black and white
which is easier for me and the audience are getting what they want.
Do you prefer pictures with or without color?

17. Audience research
• Observation: Half the people voted for the ‘more than two’ option which is gong
to be hard for me to do because of being outside.
• What this says about my audience: The audience might have more than one pet
which shows the love and care of these people.
• How will your product appeal to this audience: It will appeal to my audience
because they wanted some kind of animal type in a photo and if they want more
than one it’s possible but harder than the rest.
If you were to have a photo, would you like more than one animal in
the photo or just the one?

18. Audience research
• Observation: There was a range of different answers, however the one that stood out was
‘anywhere’ which makes sense s my audience don’t mine where the photo is taken place.
• What this says about my audience: That they aren’t really bothered about the location, but the
photo is good and high quality.
• How will your product appeal to this audience: It will appeal to my audience because the location is
anywhere and I can go places to find animals in different locations. This gives me more options to
decide on what photos to do.
Where would you want the location to be?

19. Interviews

20. Interview 1
• What is your opinion on photography?
I enjoy it
• What kind of photography do you like?
For example – scenery, animals..?
Animals, scenery, landscape, particularly my cats on my ped.
• Do you use any of the social media platforms to post pictures?
Snapchat, instagram
• Do you take pictures of your pets or any animals that you like?
Yes, all the time
• Do you have pictures of animals framed?
Yes, pictures of my cats.

21. Interview 1
• Observation: The first question was answered positively and was a simple
answer of ‘I enjoy it’. All the questions are answered in a positive way
which shows that the person I interviewed seems interested in my project.
The positive feedback helps me with my ideas for my final product and
what I can do.
• What this says about my audience: This shows that my audience have a
good interest in my project. Giving good feedback helps me develop on my
ideas and make things better. The audience that I have seem interested
and kind for doing the interview. Doing the interv9iew helped me what
the audience the know and like, therefore I can do something similar.
• How will your product appeal to this audience: My product will appeal to
my audience because it’s something they enjoy and if I produce something
good and they like then I can make some progress going forward.

22. Interview 2
• How often do you post photos of animals / your pets?
Occasionally
• Do you like nature?
I don’t mind nature.
• Do you like photos with nature and animals both included?
Yes
• Do you edit any photos of your pets or animals that you like?
All the time
• What’s your opinion on nature and animal photos? Do you or don’t you
like them?
I do like them, especially ones of cats.

23. Interview 2
• Observation: The questions yet again are answered well and positively.
The second interview shows that my audience like their pets and post
picture of them on social media. Sometimes they often post pictures of
them and people like it.
• What this says about my audience: This suggests about my audience that
they enjoy taking pictures, especially ones of nature and animals. They
enjoy doing it, especially people that do it every day.
• How will your product appeal to this audience: It will appeal to my
audience because my work will be similar to what the audience wants,
therefore I will try my best to achieve what I and what the audience wants
to see.

24. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15+ • My work will be high quality and look like a
proper photo.
Gender
Psychographic
Social Status

25. Research Evaluation

26. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

27. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage