Project 2

1. Research
Joshua Blakeley

2. Terminology
• Circulation
– How copies of the product have been distributed.
• Hits
– How many times a certain webpage has been viewed/click
on.
• Box Office Figures
– How much money the film has generated in the cinema.
• Ratings
– The rating of something (3/5, 5 Stars, 85%)
• Sales
– How many products have been sold to people.

3. Primary Research
• Definition
– Research that you do yourself
– Where an audience and the researcher are in direct contact
• Advantages
– You can do the research first hand, so you get to see exactly what they mean
– You can squeeze in extra questions.
– You can give more time to each person to share the opinion on the product/film.
– It can give you a new perspective on the product.
• Disadvantages
– It can take a lot of time to get the research set-up, which can lead to spending too much time
on one thing.
– You have to find people who are interested in the product to review it which can be a
challenge.
– They might no answer the question but just hint around it.
– The answers might not be what you were looking for.
• Example
– Surveys/Questionaires
– Interviews
– Focus Groups
– Vox Pops/ Video Interviews
– Product Analysis

4. Secondary Research
• Definition
– Taking old research and looking over it
– Using existing research in your own work
• Advantages
– The research has been done for you, you just need to look at it during your work/project.
– You can find multiple recourses that available.
– You can find the things specifically for what you need.
• Disadvantages
– It might not be what you were looking for.
– It might not be that easy to find anywhere.
– You have to rely on someone's work and it might not be reliable
• Example
– Internet Research
– Library Research
– Archive Research

5. Quantitative Research
• Definition
– To show the amount of research as a number
– Express the quantity
• Advantages
– You can find a certain amount so you don’t go over board.
– You can get lots of different opinions and put them into graph, which can help others to give there
opinion on a certain product.
• Disadvantages
– You might go overboard and get way to many answers which can make it harder to show as you
might not be able to split the answers.
– The data could be bias towards the product because of connections to the researcher.
• Example
– Do you like the colour red? Circle Yes or No, then put it into a pie chart.
– You could use any type of graph to input your research’s final outcome.
– One example is

6. Qualitative Research
• Definition
– Research that goes more in depth to find out more opinions/beliefs/reasoning
– Its presented as a full text or discussion.
– It makes the person have to fully reflect and expand on their answer.
• Advantages
– You can explore their mind set towards a certain product which can influence the
research.
– You get to see exactly what the feel about the product.
• Disadvantages
– It can take to long, so you might not get enough time to interview more people.
– You might have to do more which can make it harder to come out with your research.
• Example
– Why do you like the colour red? Elaborate?

7. Audience Research
• Definition
– Finding out about who consumes the product.
• Advantages
– You can find out if the person likes or dislikes a certain product.
– You can see their reasoning for their forged opinion.
• Disadvantages
– It can take more time to find people who are willing to give their
opinion about a certain product.
– You might completely disagree and not use their opinion, which
wastes their time and yours.
• Example
– Games Companies use this to see if the audience like their game
and what their full opinion on the game is.

8. Market Research
• Definition
– Finding out about the market place where a product is sold.
• Advantages
– You can see where something is most popular and where it could be
improved.
– You get to see the revenue generated from each establishment that
sells your product.
• Disadvantages
– It can take time for the numbers on sales to come back which can
leave people on edge about if people buy the product or not.
– It might not be what you were hoping for.
• Example
– Games companies use market research where their games are most
popular and the can re-advertise for the places that are least popluar.

9. Production Research
• Definition
– Finding information and resources required to produce a piece of media.
• Advantages
– You can see what the consumers want in your next product.
– You find out exactly what you need to make a good product from your
consumers.
• Disadvantages
– It can take a lot of time for people to give their opinion on what they want
next.
– The information might not be what you wanted which can make it harder
to make a new product.
• Example
– Youtubers give their opinions on products everyday and companies can
use this to develop their product to fit everyone’s satisfactory needs.

10. Terminology
• Objective
– Research that isn’t influenced by a persons feelings or
opinions.
• Subjective
– Research that is influenced by a persons feelings or
opinions.
• Valid
– Whether the research proposed is able to answer the
intend question/outcome.
• Reliable
– Research that produces accurate and consistent results.

11. Harvard Referencing
Name of the film being researched;
1. Roiland, J (2013) Rick & Morty
2. Stevenson, R (1886) Strange Case Of Dr Jekyll
& Mr Hyde
3. Zuckerberg, M (2004) Facebook
4. Castle, M (2001) Official Xbox Magazine