2. Terminology
• Circulation
– How many copies of a print product that have been distributed.
• Hits
– How many times a certain webpage had been viewed.
• Box Office Figures
– How much money a film has made from the cinemas, for example how
many tickets sold.
• Ratings
– How something has been rated, such as 4 out of 5 stars.
• Sales
– How many copies or products have been sold.
3. Primary Research
• Definition
– Research that you do by yourself.
– Where the audience and the researcher are in direct contact physically speaking.
• Advantages
– You can create your own research personally to get the information you need for
your work.
• Disadvantages
– It can take a long time to set up your research and your questions.
– Finding the right people to ask can be a challenge as some may not be specialised
to answer the questions.
• Example
– Interviews.
– Questionnaires.
– Vox pops.
– Surveys.
4. Secondary Research
• Definition
– Studying research that has already been collected.
• Advantages
– It is very easy as the research has been done for you. All you have to do is
study it.
• Disadvantages
– You have to rely on the previous researches to have planned well and
researched properly.
• Example
– Internet research.
– Archive research.
– Library research.
5. Quantitative Research
• Definition
– Expressible research as a quantity.
– Research that you can quantify, measure and put into percentages, fractions and
numbers.
• Advantages
– Easy to analyse.
– Clear answers.
• Disadvantages
– Takes a lot of time to collect and to put together as people may lie or some
answers may be unreliable.
• Example
– Pie charts.
– Percentages.
– Fractions.
6. Qualitative Research
• Definition
– Research that goes more in depth. For example finding out peoples
beliefs/ opinions/ reasoning.
• Advantages
– Get a more detailed answer
– More reliable data from research
• Disadvantages
– Takes a lot of time collecting data.
• Example
– Online webpages.
– Forums.
– Discussions.
7. Audience Research
• Definition
– Finding out about who consumes a product. Narrowing down things
such as age and gender.
• Advantages
– Able to collect data from the different categories of people to get a
wider idea of who consumes different products.
• Disadvantages
– Can be limited on speciality as you may want people to know about
Hollywood (for example) so that would not be practical to interview
someone from York.
• Example
– Interviews and focus groups.
8. Market Research
• Definition
– Finding out about a market place and where a product is sold.
• Advantages
– Find out what is already out there.
– Good to make sure that you do not copyright.
• Disadvantages
– A lot of cost involved.
– Time consuming.
• Example
– Online research.
– Checking out top charts of games to see if there is a theme that you
could follow.
9. Production Research
• Definition
– Finding information and resources required to produce a piece
of media.
• Advantages
– Find out exactly what assets resources and software you would
need to create a game.
• Disadvantages
– Easy to over advertise and people could get bored of them.
• Example
– Books.
– Internet webpages
10. Terminology
• Objective
– Research that is not influenced by opinions or personal feelings.
• Subjective
– Research that has been influenced by opinions or personal
feelings.
• Valid
– Whether the research put forward is accepted and correct.
• Reliable
– Research that can be proved to be accurate and have consistent
results.
11. Harvard Referencing
Harry Potter.
1. Chris, C. (2001) Harry Potter and the philosopher's stone.
2. J.K, R. (1997) Harry Potter and the philosopher's stone.
3. Warner Bros (2019) Wizarding World.
https://en.wikipedia.org/wiki/Harry_Potter_and_the_Philos
opher%27s_Stone_(film)
4. Gabe, C. (2019) The New York Times.
