2. Terminology
• Circulation
How many copies of a paper product that have been shared.
• Hits
How many views a specific website has.
• Box Office Figures
The amount of money that a certain film has made at the cinema.
• Ratings
The rating of starts and percentages.
• Sales
How much of the product that has been sold.
3. Primary Research
• Definition
Research you do yourself.
• Advantages
You can get he exact answer that you want.
• Disadvantages
• Time consuming, set up interview and you need to know people.
• Example
– Questionnaires/Surveys, paper and online.
– Interviews, in person and over the phone.
– Focus Groups
– Vox Pops
– Product Analysis
4. Secondary Research
• Definition
– Information that is already exists.
• Advantages
– We have excess, it is already out there.
• Disadvantages
– Might not be specific on what I want to find out.
• Example
– Website
– Books
5. Quantitative Research
• Definition
• Research that you can quantify such as number and persentages
• Advantages
easy to analyse and the answer are clear.
• Disadvantages
Takes a lot of time to collect.
Limited to what it tells you
• Example: surveys
• Pie chart
• Percentages
6. Qualitative Research
• Definition
• It is when you get quality answers by asking open question such as why and how.
• Advantages
• A lot of information
• Disadvantages
• Takes time to set up and perform Interviews such as equipment
• Example
• Focus group
• 1 to 1
7. Audience Research
• Definition
• When we find out what kind of audience the product has already.
• Advantages
• You know what product they are consuming
• Disadvantages
• Limited excess.
• Example
• Internet
• Ask people what kind of product they consume.
8. Market Research
• Definition
• Finding out about the environment and the place where the
product is sold.
• Advantages
• Finding out what is popular at the moment
• Disadvantages
• It can be time consuming, not all information is relevant
• Example
– Whats at the top of the charts for that month
9. Production Research
• Definition
– Finding out what is nessercery to make a product
• Advantages
– Make the project go quicker
• Disadvantages
– Can be time consuming
• Example
– Having all the assets in the same place
10. Terminology
• Objective
– Research not influenced by feelings
• Subjective
– Research influenced by feelings
• Valid
– Whether it can answer the question or not
• Reliable
– If it is trustworthy and has relevant information
11. Harvard Referencing
Name of the film being researched;
1. Muschietti,a (2017)IT
2. King,s(1986)IT
3. IMDB(2017) IT
https://www.imdb.com
4. godfrey,a(2019) empire
