2. Terminology
• Circulation
- This is how many print products copies have been distributed. For instance its how many physical
copies are sold in the uk daily. For example Sunday Telegraph 364,785 (24,913) = 339,872 +0.77%
• Hits
- How many times a webpage had been viewed. For instance if you search on google how
many hits a website has. For example worldwide, there are over 2.01 billion monthly active
Facebook users for June 2017
• Box Office Figures
- How much money a film has made at the cinema.
• Ratings
- How something had been rated (4/5, 5 stars, 95% etc)
• Sales
- How many products have been sold
3. Primary Research
• Definition
– Research you do yourself
– Where the audience and the researcher are in direct contact with each other.
• Advantages
– Reliable source of research because you do research yourself
– If if think of a new question you can ask it
– Ask any question
• Disadvantages
– Time consuming
– Hard to find the right people to ask
• Example
– Questionnaires/Surveys
– Interviews
– Focus Groups
– Vox Pops
– Product Analysis
4. Example of primary research
• Questionnaires/Surveys
- A series of questions based around a product/subject, often to produce
statistical data
• Interviews
- A discussion between 2 people where one asks the other questions
• Focus Groups
- A group of people are asked a series of questions, often from lots of
different backgrounds
• Vox Pops
- Informally discussing a specific topic with individuals, often on the street
• Product Analysis
- Critically discussing a product/text
5. Secondary Research
• Definition
– Studying research that has already been undertaken
– Using existing research in your own work
• Advantages
- There are a wide range of of information available
- The research is already been done, so its less time consuming
Disadvantages
– The research may not be quite what you were looking for
– The research might not always be easy to find
– You have to rely on how well others have researched
• Example
– Internet research
Searching for information on the internet
– Library research
Going to the library and get information in books
– Archive research
Data in the archive from historical background will help
6. Quantitative Research
• Definition
– Expressed or expressible as a quantity
– Research that you can quantify/measure and put into percentages, fractions and numbers
• Advantages
– The research is closed so the people will tell the truth
– You could do it on the internet
• Disadvantages
– It could just be chance that you get the results you got so you will have to ask a lot
of people
– Time consuming
– You don’t get a lot of information because its only yes/no
– Might not know anyone to distribute it to
• Example
- Pie chart
- Bar chart
7. Qualitative Research
• Definition
– Research that goes more in depth- finding out opinions/beliefs/reasoning
– Presented as full text or discussions
– Makes the person have to reflect and expand on their answer
• Advantages
- You get to know why they like/dislike something
- Reliable
- Could do it online
• Disadvantages
- Time consuming
- Could be biased
- Might not be a lot of people to ask
• Example
- Interview
- internet forum
8. Audience Research
• Definition
- Finding out who consumes the product
• Advantages
- You know who your audience is so you know what age group and comminity like your product so you can
make more products like that
• Disadvantages
- Tempting to fake answers because it takes a long time
• Example
- Interviews
- Questionaires
- Surveys
- Online forums
- Vox pops – stop people in the street
- Discussion groups
9. Market Research
• Definition
- Gathering information about consumers
• Advantages
- Easier to communicate with customers.
- Helps you identify oportunitys in the market place
• Disadvantages
- Time consuming
- Suggestions on decisions
- Outdated
• Example
- Gathering information direct from the source
10. Production Research
• Definition
- Finding information and resources required to produce a piece of media.
• Advantages
- You can make make a better product with better software and
hardware.
• Disadvantages
- Time consuming
- Expensive
• Example
- Searching on the internet for information
- Asking a store
- Asking forums
11. Terminology
• Objective
– Research that is not influenced by personal feelings or
opinions
• Subjective
- Research that has been influenced by personal feelings or
opinions
• Valid
- Whether the research proposed is able to answer the
intended outcome/question
• Reliable
- Research that produces accurate and consistent results
12. Harvard Referencing
Name of the film being researched;
Film:
1. Francis Ford Coppola (1972) The Godfather
Book:
2. Mario Puzo (1969) The Godfather
Website:
3. Mario Puzo (1969) The Godfather
http://www.sparknotes.com/film/godfather/context.html
Magazine article:
4. Mario Puzo (1969) The godfather. Mad magazine issue no. 155, dec
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