2. Terminology
• Circulation – The amount of magazines that are distributed.
• Hits – The times when a webpage is being viewed.
• Box Office Figures – The amount of money that box office film had
made at the cinema.
• Ratings – A film is rated if it’s high it means it’s a good film.
• Sales – The amount of products that have been sold.
3. Primary Research
• Definition – Researching information for yourself.
• Advantages – You’re familiar with the research. Also if the research is not going as
you expect you can change what you’re doing.
• Disadvantages – It’s going to take a lot of time e.g to do interviews.
• Example – Vox pops – People who talk to people in the street with a microphone.
Questionnaire is primary research because the person would create the
questionnaire and they would know the answers.
4. Secondary Research
• Definition – Taking primary research and studying it in more detail.
• Advantages – People can copy down research that has been done for
them.
• Disadvantages – It might be different information and not quite as you
may expect, not able to work out if it’s true or not.
• Example – Internet Research – Information found on the internet e.g web
pages and sites. Library Research – Information found in books e.g
encyclopaedias and reference books.
5. Quantitative Research
• Definition – Information that can be put into percentages and
numbers.
• Advantages – Information can be collected quickly.
• Disadvantages – Can be difficult to set up a research model,
can be misleading.
• Example – Surveys
6. Qualitative Research
• Definition – A question with more than one word answer.
• Advantages – Qualitative research will be more useful because it
gives more in-depth answers.
• Disadvantages – It’s going to take more time to get more detailed
research.
• Example – An interview where open questions are asked.
7. Audience Research
• Definition – Finding what type of audience it is.
• Advantages – Attracting the right customers, targeting the
right kind of people.
• Disadvantages – Uneasy to measure and analyse.
• Example – Focus groups/ Vox Pops
8. Market Research
• Definition – Discovering about a market place where the
product is sold.
• Advantages – Helping people’s businesses strengthen their
positions.
• Disadvantages – It could be lengthy and time consuming.
• Example – Questionnaires, interviews and focus groups.
9. Production Research
• Definition – Finding information on the produce a piece of
media.
• Advantages – Will be helpful to scan the marketplaces of
where the product is.
• Disadvantages – Changes of Production rating.
• Example - Wikipedia
10. Terminology
• Objective – There’s no bias or personal opinions
• Subjective – There is bias and personal opinions
• Valid – The research is proposed to answer the inter question or
outcome.
• Reliable – Research producing accurate and consistent results
11. Harvard Referencing
Name of the film being researched; The BFG
Spielberg, S. (2016) The BFG
Dahl, R (1982) The BFG
The Roald Dahl Story Company Ltd, (2018) The Official Roald
Dahl Website https://www.roalddahl.com/roald-dahl/stories/a-
e/the-bfg
URSELL, J. (2016) INTO FILM https://www.intofilm.org/news-
and-views/articles/bfg-feature
