Including Mental Health Support in Project Delivery, 14 May.pdf
Personal brand exploration assignment
1. CESAR BECERRA
PROJECT & PORTFOLIO 1: BUSINESS &
MARKETING
FEBRUARY 21, 2020
PERSONAL BRAND EXPLORATION
2. IDENTITY
“I am unique because I have an understanding
of how to effectively communicate to this
modern era’s means of consuming media, and
know how to use my charismatic personality to
make an impact on the people I work with, the
work I produce, and to my audience that
consumes my content. ”
3. PROFESSION
Radio & T.V.
Announcer
I would put my unique touch to being a radio/T.V. announcer by
combining my analytical approach with my charismatic personality to
bring my audience something they haven't seen or heard before.
Producer
I would be a unique producer by combining my intuitive ideas of
storytelling to relate with the current events in pop culture to resonate
with audiences not just interested in sports, but also current events.
Sideline
Reporter
I would enhance the position as a sideline reporter by constantly
viewing engagements of my audience on social media to stay up-to-
date on the latest trending conversations and bring them relevant news
to enhance the broadcast.
Sports Media Entertainment
4. PEOPLE TO KNOW
▸ ESPN - Senior Recruiters - Brittany
Kelly, ESPN
▸ FOX Sports - Travis Almeida,
Director of Highlights Department,
FOX Sports
TARGET DEMOGRAPHIC
▸ ESPN and FOX Sports are world
wide brands that provide
entertaining content for all
genders and specifically within the
20-40 age range.
TARGET AUDIENCE
5. Short-term
The short term goal I hope to achieve after completion of the Sportscasting
program is to get an entry-level job as a full time Production Assistant with
ESPN or FOX Sports. Outside of establishing my profession with a well-known
company, I hope to personally affiliate my brand with either of the two power
house companies.
Mid-term
A mid term goal that I created for myself is to advance and become a co-host
or on-air sideline reporter for ESPN or ESPN radio. I’m open to advancing as a
Producer but my true aspirations have me producing media content, not
managing other’s content.
Long-term
For my long-term goal I aspire to have my own radio talk show for ESPN radio.
Along with my own Radio show, I’d like to transition from working for ESPN to
working for the Los Angeles Dodgers as a play by play broadcaster or Studio
Host for their pre and post game coverage.
CAREER GOALS
6. Adobe Creative Suite
I would rate my skills with Adobe Creative Suite at
about 75%, which would put me at just above proficient
with opportunity to improve and get better.
QUANTEL/iNews
I would rate my skills with QUANTEL/iNews at 95%,
which would classify me as a master of these two
programs. These are logging programs used to
produce content for the Highlights Department at FOX
Sports
TECHNICAL SKILLS
SOFT SKILLS
Adaptability - A soft skill that I possess is adaptability. As a
future employee I believe it is essential to be able to offer a
wide range of skills and allow your employer to find the
best projects that highlight my best qualities. This is why I
made adaptability a big focus for my personality, not only
professionally but also personally.
Open-mindedness - Similar to adaptability, being
possessing an open mindset is important to being
successful with bigger companies. I believe to make an
impact with a larger company you need to be willing to try
new things and put yourself in a position to learn things
from all roles.
7. MY PROMISE TO MY EMPLOYER
I promise that every day I will come into work
with a positive attitude and willingness to
continue to improve and develop industry
changing content. I will be a role model to
newer employees and continue to challenge
myself to ensure that I am providing the most
value to the company and the content it
produces.
8. WORK EXPERIENCE
▸ Production Assistant - FOX Sports
▸ Lead Expert - Dodgers Way
EDUCATION
▸ Associates Degree - Sportscasting,
Full Sail University -
▸ Valedictorian - 3.8 GPA
▸ Bachelors Degree - Literary
Journalism, UC Irvine
CREDENTIALS
9. TYLER BORONSKI
▸ Tyler is a Full Sail Alumni from the Sportscasting
program. He was part of the inaugural graduating
class.
▸ Tyler’s industry experience includes a lot of reporting
and interviewing for his personal YouTube channel as
well as a lot of hands on work with Full Sail and Rollins
College.
▸ Tyler’s education background directly correlates with
his career aspiration with a Bachelors Science Degree
in Sportscasting from Full Sail.
▸ Tyler’s LinkedIn profile displays leadership because he
is is developing his own brand through his YouTube
channel and by contributing in various forums.
▸ Tyler’s profile highlights a lot of his interviewing skills
and his familiarity with various social media outlets.
▸ Overall, Tyler’s profile portrays him like an industry
professional. He documents all of the projects he
works on and continues to build his personal brand.
SPORTSCASTING ALUMNI
10. NIAYA JONES
▸ Niaya is a Production Assistant at ESPN and has
been working as a PA for 1 year.
▸ Niaya has a lot of experience as a producer working
for ESPN, Uninterrupted, and NBC Sports.
▸ Niaya has a Bachelors degree from CSU Northridge
in Broadcast Journalism and an Associates Degree
from Pasadena City College in Communication.
▸ Niaya’s profile displays leadership because she got
internships while in college. That shows leadership
because she took the initiative to make a name for
herself while also going to school full time.
▸ Niaya has a lot of skills in creating content for various
shows as well as researching material for content.
▸ Overall Niaya’s profile is still growing. She’s a recent
college graduate and still very early in her career.
She does have a lot of relatable experience and that
will help her as she looks to progress in her career.
CURRENT PRODUCTION ASSISTANT
11. BRANDING
▸ I hope that my brand takes on the impression that I am a
reliable, knowledgeable, hard-working employee. I want
my peers to respect my personality, but also my work. I
want my employers to feel confident when I am assigned
a project. If I can earn the respect of my employer and my
peers, I know that I have successfully done my job.
12. NETWORKING & MARKETING
▸ 2020 Los Angeles Kings Sports & Entertainment Career Fair
▸ Tuesday, March 31st, 2020
ORGANIZATION
▸ Fantasy Sports & Gaming Association Membership
▸ 2022 Winter Conference
▸ January 12 & 13th, Las Vegas, Nevada -
▸ I plan to use my digital portfolio to publish Daily Fantasy Sports content, which
includes articles, videos, and podcasts. I intent to share all of my content
primarily through Twitter and Facebook after I create a professional page. I
hope this helps build my personal brand by creating a following that
recognizes me as a Fantasy Sports Analyst.
13. EDUCATION - ESTIMATED COMPLETION 2020
▸ I intend to complete the Associates Sportscasting program at Full Sail
University. Depending on my career situation, I may consider pursuing
the Bachelors degree after completion of the Associates program.
SKILLS - ESTIMATED COMPLETION 2020
▸ I do want to continue to grow my understanding of Adobe Suite. In
my industry, video editing, photoshop, and graphic design are vital
aspects of the job and I really want to be considered an Adobe
Suite professional.
MENTORSHIP - CONTINUING RELATIONSHIP
▸ I would like to continue to build my relationship with program director
Gus Ramsey. He was extremely helpful in helping me get my freelance
position with Fox Sports and I want to continue to utilize his
connections and resources.
PROFESSIONAL DEVELOPMENT
14. Cesar
Becerra
“They say that sports in
increasingly becoming less
and less popular with
millennials. Well I say that the
interest is still there for
millennials but it’s the way
the content is passed along to
them that decreased
numbers. What I would do is
begin producing content in a
more mobile-friendly
experience by streaming
everything via WiFi.”
ELEVATOR PITCH
15. REFERENCES
ESPN Production Assistant - ESPN Next in Bristol, CT, US. (n.d.). Retrieved from https://
www.linkedin.com/jobs/view/production-assistant-espn-next-at-espn-1411523877/.
ESPN Production Assistant Salaries. (n.d.). Retrieved from https://www.glassdoor.com/
Salary/ESPN-Production-Assistant-Salaries-E13401_D_KO5,25.htm.
Niaya Jones LinkedIn Profile. (n.d.). Retrieved from https://www.linkedin.com/in/niaya-
jones-b50878141/.
Summary Report for: 27-2012.01 - Producers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/27-2012.01.
Summary Report for: 27-3011.00 - Radio and Television Announcers. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/27-3011.00.
Tyler Boronski LinkedIn Profile. (n.d.). Retrieved from https://www.linkedin.com/in/
tyler-boronski-476786159/.
