Andrew Cook is a student at Full Sail University studying Sports Broadcasting who has a passion for sports marketing and hopes to work professionally in sports media. He has experience in promotions and brand ambassador work. The document outlines Cook's personal brand, goals, skills, and plan to network in the sports broadcasting industry upon graduation.

1. PERSONAL BRAND EXPLORATION
Andrew cook
Project & Portfolio I: Week 3
September 22 2019

2. The only child in his family, Andrew cook grew
up in a very country city called Perrysburg, Ohio,
which allowed him to follow his passion of
marketing and sports. His ethics and principles
are second to none. He’s been an avid sports
fan his entire life and dreams of marketing and
anchoring events in sports professionally. After
working 3 years as a brand ambassador doing
promotional work. Andrew enrolled in the Sports
Broadcasting program at Full Sail University
where he’s focused on developing broadcasting
skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Anchor
• Market Manager
• Product Promoter
Hero Archetype -I am determined
and honest and I don’t cheat. I like
to overcome challenges and be very
knowledgeable and expertise in
overcoming challenges through lots
of practice. I motivate my clients
and give them the knowledge. I
make my client feel like they have
all the tools needed to succeed.
Sports Broadcaster for Professional Sports Events

4. DEMOGRAPHICS: 60% Male, 25-40
years old, Predominately White,
Married, College Educated, Located
in middle-America.
PSYCHOGRAPHICS: Enjoys sports
media. spends free time following
sports, adheres to conservative
lifestyles and opinions, regularly
watches sports.
IDEAL AUDIENCE MEMBERS:
Fox Sports ( HR) NFL Network ( HR)
Nhl Network ( HR)
Recruiters & Hiring Managers at Fox Sports 1, NHL, NFL
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
Land an entry-level communications position at NFL.
Connect with, and send a follow up promotional email to, 32 NHL
team members on LinkedIn by December 31, 2019.
Mid Term: (2025)
Lead a successful sports broadcasting campaign aimed at
expanding NHL network viewership ratings.
Expand year-over-year Nhl Network ratings by 30% nationwide by
December 31, 2025.
Long Term: (2040)
Establish a Sports Media Channel that expands on all sports.
Creating and hiring up to 25 more workers to ensure the success of
the channel and create experience for students who just graduated
college. This will allow the graduates to gain and earn experience
while being paid.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help
Professional Sports events and organizations increase tv ratings by
entertaining and bringing authenticity and passion to their
broadcasts and events.
PROMISE

8. CREDENTIALS
Work Experience:
3 years as brand ambassador
3 years in sports podcasting
Education:
IT from ITT Tech
Sports Marketing & Media, B.S., Full Sail University (Exp. 2022)
Awards:
Best MLA writer in all of wood county in 2007

9. Competition
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Andrew cook
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Andrew cook
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Demonstrating relentless work effort and knowledge of sports and
broadcasting. Andrew has been changing the podcasting and
broadcasting field in a major way. He uses motivation when doing his
broadcasts.
ANDREW “COOKIE” COOK
Andrew earned the
nickname cookie in middle
school due to his last name
being Cook

12. NETWORKING &
MARKETING
Industry Events & Organizations
2019 Global Rodeo Conference
June 19 - 21 | Reno, NV
American Marketing Association (AMA)
Collegiate Membership | Orlando Chapter
Annual Silver Spurs Rodeo
May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
Primary Content: est. podcast called “Slack-jawed
Stories”; 15 min. episodes telling personal stories of
rodeo stars; 1 episode per week; host and syndicate
through Libsyn
Primary Tools: FB and Instagram - promote podcast
through 30 sec. promo videos; LinkedIn - network with
industry pros and publish monthly articles highlighting
some of the podcast stories
Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase rodeo marketing
knowledge and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
Seeking senior-level marketing pro with at
least 25 yrs of experience in rodeo
industry; family man that upholds Christian
values, Jan. 2020
Formal Education
Complete Sports Marketing & Media, B.S.
by expected graduation date in 2020
Technical Skills
Set up free HubSpot CRM; complete all
CRM courses through HubSpot Academy,
Dec. 2019
SEO Foundations - Lynda.com, May 2019
WordPress 5 Essential Training -
Lynda.com, May 2019
Soft Skills
Writing Formal Business Letters & Emails
- Lynda.com, Sept. 2019
Business Writing Principles - Lynda.com,
Oct. 2019
Join local Toastmasters Club and regularly
attend monthly events, starting Oct. 2019
Impromptu Speaking - Lynda.com, Nov.
2019

14. Andrew cook
You know how the quality of sports media has been
gradually slipping over the past decade? Well, what I do is
produce personal brand stories that entertain inspire sports fans. In fact, after spending
3 years as a brand ambassador and promotion specialist, I gained experience dealing
with the national media. I am authentic and honest. Not afraid to be controversial when
needed. I am a straight shooter.
“

15. References
Linked in
onetonline.org