Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
John Figueroa
Project & Portfolio I: Week 1
Aug. 31, 2023

2. I am a content creator, videographer, and editor
born and raised in Southern California. Most of
my content revolves around the game of golf, as
it is my biggest hobby and passion. It has had
an great impact on the person that I’ve grown to
be, and has taught me a plethora of valuable
lessons, as well as bringing amazing people and
opportunities into my life. My goal is to
accurately convey the values and experiences
that one can have on the golf course into each of
my projects.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Videographer
• Editor
• Director of Content
As a Creator archetype, this
profession and its objectives
involves skills and traits that come
naturally to me and that I enjoy. I
am able to convey messages that
can be universally understood.
Videographer/Editor in the Golf Media Industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE [TITLE] at [COMPANY]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Grow my portfolio, and apply for jobs to join a creative team within
the golf industry, potentially to help a growing brand grow their
presence within the space.
‣ I will increase my interactions on my social media sites to
promote my work and skillset. Specifically, I hope to
increase my connections on LinkedIn by 10-15% within the
first six months of graduating.
Mid Term: (2-3 years after graduation)
• Hope to be a mid-level associate of a marketing or advertising firm,
having grown my portfolio and using my field experience to move
up in the industry.
‣ I plan have at least 10-15 regular clients that trust me to
manage their marketing needs.
Long Term: (5-6 years after graduation)
• I would plan to either be the director of a marketing team for a firm,
or possibly even starting my own marketing firm to work within the
golf industry, which has a lot of opportunity.
‣ I will have stayed with the same firm for at least five years.
By that time, if I have not risen to a level of a director or
manager, I will start my own marketing firm.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing Terms Knowledge
SOFT
HARD
Novice / Adept / Expert
Social Media Novice / Adept / Expert
Teamwork/Collaboration Novice / Adept / Expert
Communication Novice / Adept / Expert
SEO Optimization
SOFT
HARD
Novice / Adept / Expert
Coding Novice / Adept / Expert
Leadership Novice / Adept / Expert
Assertiveness Novice / Adept / Expert

7. I help companies do better at telling stories
by always striving for unique perspectives.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Videographer/photographer/editor for Fire
Pit Collective, a golf media company
• Led social media campaign for Primavera
Avocados
Education:
• Digital Marketing, B.S., Full Sail University (2024)
Leadership Roles:
• Lead producer/cameraman in several
short video pieces. Lead editor on some
group video assignments, both in 2022
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Over ten years of experience in sales
and marketing
Education:
• Graduated from CSU San Marcos, 2012
Leadership Experience:
• Director of Digital Media for Student Sports
• Director of Marketing, LA Golf
Skills and Proficiencies:
• Marketing Operations - LA Golf
• Branding - Student Sports
• Interviewing - Sun Diego Boardshops
John Figueroa
Overall Online Presence:
• Connections not displayed, custom banner image,
headshot is very professional, Well detailed profile, but
no published articles. Active on Instagram. Has a
customized LinkedIn URL
• Grade: Above average, 85 out of 100
Industry Experience:
• Eight years of experience in
filmmaking, editing, mixing audio.
Education:
• Full Sail University, 2024
Leadership Experience:
• Lead cameraman/producer on interview shoot for
Golftec
Skills and Proficiencies:
• Adobe Creative Suite, expert
• Social Media, proficient
Overall Online Presence:
• Not enough connections, needs more customized
profile page. Active on Instagram, YouTube, and
Twitter.
• Grade: Poor 50 out of 100

10. BRAND POSITION
For [companies] who [want to compel
consumers], I provide [A UNIQUE
STORYTELLING PERSPECTIVE] because [I
UTILIZE BOTH EFFECTIVE IMAGERY AND
AUDIO IN PERFECT COHESION TO TELL
IMPACTFUL STORIES.]

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I primarily produce video content in both
long and short form. I will use various media channels and
adapt to various situations to provide dynamic content that
can be used in a myriad of functions.
• Primary Tools: Instagram, YouTube, Twitter (X)
• Website: I will use my Adobe portfolio page to showcase my
work and attract potential clients.
Picture of You
Goes Here

12. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out someone who has experience in the field
and profession that I hope to work in, so that they may
be able to bestow crucial information about what to
pursue and what to avoid in my professional journey.
(Searching in early 2024)
Formal Education
• Full Sail University Digital Marketing - graduating in
2024
Technical Skills
• Learned and became proficient at Adobe Creative Suite
to collaborate and edit creative projects - Freelance,
2017
• Proficient at live audio mixing for podcasts/live streams
- Freelance, 2019
• Basic coding skills needed - 2024
Soft Skills
• Leadership Skills - DEC 2023
• Interpersonal relationships - AUG 2021

13. JOHN FIGUEROA
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].

14. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager