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PERSONAL BRAND EXPLORATION
Joseph De Falco
Project & Portfolio I: Week 1
MARCH 5TH, 2022
Throughout my life, I’ve found nothing to be more
connecting or entertaining than sports. I’ve experienced
firsthand how sports can bring people together, creating
lifelong memories and from a very young age, I realized
that I wanted to be a part of that. With 10+ years of
experience as a consultant, I’ve obtained a firm
understanding of how to effectively communicate
information and opinions to others. Pairing that skill set
with three decades of studying, playing and discussing
sports, I’ve garnered an understanding of what
captivates an audience and how to provide those
insights. It’s the utilization of these tools, combined with
relentless drive and work ethic, that will allow me to
leave a unique mark in the business of Sports Media.
IDENTITY
PROFESSION
Potential Job Titles:
• Announcer
• Radio Talk Show Host
• TV Program Director
BRAND ARCHETYPE – As an
Entertainer Brand Archetype, I
approach every task and situation
with an enthusiastic, playful nature.
This allows me to accomplish my
goals in unique and entertaining
fashion, while rarely succumbing to
the negative pressures that can be
associated with work.
Broadcasting for Sports Industry
Picture Relevant
to Your Industry
Goes Here
SPORTS MEDIA PERSONEL
TARGET AUDIENCE
HIRING MANAGERS
Outreach Plan:
• To make initial contact, I’ll be submitting my resume to
showcase my talents with the company.
• I plan to make contact through professional email and
via ESPN.COM.
• Once my resume is submitted, I’ll reach out through
professional email to follow up.
PROFILE
PICTURE
AT ESPN
KEVIN MERIDA
Outreach Plan:
• To prepare to make contact with Kevin Merida, I’ll first
build a comprehensive portfolio of my skillset and
experience.
• I intend to submit my portfolio and reach out to Mr.
Merida through LinkedIn.
• Once submitted, I intend to reach out within 14 days of
submitting my portfolio.
PROFILE
PICTURE
SENIOR VICE PRESIDENT AND EDITOR-IN-
CHIEF FOR ESPN
MICHAEL BIARD
Outreach Plan:
• Prior to making contact, I intend to build a quality
resume to submit for potential employment.
• I plan to make contact through career tools such as
LinkedIn and Zip Recruiter.
• Following submission of my resume and application for
employement/internship, I intend to follow up regarding
internship within 48 hours, likely via email.
PROFILE
PICTURE
PRESIDENT OF OPERATIONS AT FOX
SPORTS
GOALS
Short Term: (Immediately After Graduation, 2024)
• To complete a portfolio that showcases my skill set
and talent to secure a desired position in Sports
Media.
- Specifically, completing and submitting a portfolio and
resume within 90 days of graduation.
Mid Term: ( 5 years, 2029)
• To expand my brand awareness and credibility.
- My desired outcome is to expand my brand social
media presence in Sports Media to reach over 10,000
people per piece of content by January 1st, 2030.
Long Term: (15- 20 years, 2039)
• To leave a lasting impact synonymous with Sports
Media and Broadcast. – By 2039, I aspire to work
with or host a nationally broadcast sports program
through either television or radio.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
CRITICAL THINKING
SOFT
HARD
Expert
WORKLOAD MANAGEMENT Expert
ACTIVE LISTENING Expert
ACTIVE LEARNING Adept / Expert
SOCIAL PERCEPTIVENESS
SOFT
HARD
Novice
SERVICE ORENTATION Adept
WRITING Adept
MONITORING Adept
Ad

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PERSONAL BRAND SLIDESHOW.pptx

  • 1. PERSONAL BRAND EXPLORATION Joseph De Falco Project & Portfolio I: Week 1 MARCH 5TH, 2022
  • 2. Throughout my life, I’ve found nothing to be more connecting or entertaining than sports. I’ve experienced firsthand how sports can bring people together, creating lifelong memories and from a very young age, I realized that I wanted to be a part of that. With 10+ years of experience as a consultant, I’ve obtained a firm understanding of how to effectively communicate information and opinions to others. Pairing that skill set with three decades of studying, playing and discussing sports, I’ve garnered an understanding of what captivates an audience and how to provide those insights. It’s the utilization of these tools, combined with relentless drive and work ethic, that will allow me to leave a unique mark in the business of Sports Media. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Announcer • Radio Talk Show Host • TV Program Director BRAND ARCHETYPE – As an Entertainer Brand Archetype, I approach every task and situation with an enthusiastic, playful nature. This allows me to accomplish my goals in unique and entertaining fashion, while rarely succumbing to the negative pressures that can be associated with work. Broadcasting for Sports Industry Picture Relevant to Your Industry Goes Here
  • 4. SPORTS MEDIA PERSONEL TARGET AUDIENCE HIRING MANAGERS Outreach Plan: • To make initial contact, I’ll be submitting my resume to showcase my talents with the company. • I plan to make contact through professional email and via ESPN.COM. • Once my resume is submitted, I’ll reach out through professional email to follow up. PROFILE PICTURE AT ESPN KEVIN MERIDA Outreach Plan: • To prepare to make contact with Kevin Merida, I’ll first build a comprehensive portfolio of my skillset and experience. • I intend to submit my portfolio and reach out to Mr. Merida through LinkedIn. • Once submitted, I intend to reach out within 14 days of submitting my portfolio. PROFILE PICTURE SENIOR VICE PRESIDENT AND EDITOR-IN- CHIEF FOR ESPN MICHAEL BIARD Outreach Plan: • Prior to making contact, I intend to build a quality resume to submit for potential employment. • I plan to make contact through career tools such as LinkedIn and Zip Recruiter. • Following submission of my resume and application for employement/internship, I intend to follow up regarding internship within 48 hours, likely via email. PROFILE PICTURE PRESIDENT OF OPERATIONS AT FOX SPORTS
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • To complete a portfolio that showcases my skill set and talent to secure a desired position in Sports Media. - Specifically, completing and submitting a portfolio and resume within 90 days of graduation. Mid Term: ( 5 years, 2029) • To expand my brand awareness and credibility. - My desired outcome is to expand my brand social media presence in Sports Media to reach over 10,000 people per piece of content by January 1st, 2030. Long Term: (15- 20 years, 2039) • To leave a lasting impact synonymous with Sports Media and Broadcast. – By 2039, I aspire to work with or host a nationally broadcast sports program through either television or radio.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: CRITICAL THINKING SOFT HARD Expert WORKLOAD MANAGEMENT Expert ACTIVE LISTENING Expert ACTIVE LEARNING Adept / Expert SOCIAL PERCEPTIVENESS SOFT HARD Novice SERVICE ORENTATION Adept WRITING Adept MONITORING Adept
  • 7. I help sports media to captivate an audience through entertaining and informative broadcast PROMISE
  • 8. CREDENTIALS Work Experience: • Consultant for Kia Motors of America • Founder/CEO of On The Board Sports Media and Host of On The Board Sports Talk Podcasts Education: • KIA MOTORS OF AMERICA MASTER ELITE CERTIFICATION • BACHELORS OF SPORTSCASTING, FULL SAIL UNIVERSITY (2 YEARS) Awards: • 2017, 2018, 2019, 2020, 2021 KMA MASTER ELITE CERTIFICATION • 2019, 2020, 2021 KMA CSI/KSI LEADER AWARD • 2021 TOWBIN AUTO GROUP CUSTOMER SURVEY INDEX LEADER
  • 9. COMPETITION TAYLOR SCHAUB Industry Experience: • Associate Producer and TV host for Daily Flash TV • General Assignment Reporter and Sports Director for KGET-TV 17 (BAKERSFIELD) Education: Bachelors of Sportscasting, Full Sail University Leadership Experience: • Sports Director for major news network • Producer for Daily Flash Television Skills and Proficiencies: • Speaking/Public Speaking • Active listening, gathering journalism information • Coordination/Time management JOSEPH DEFALCO Overall Online Presence: • Schaub has 99 connections on LinkedIn, a custom banner image and high quality headshot. He’s active on various social media platforms and has followers in the thousands. His online presence is professional and seemingly well received. Grade: Superior. 85 out of 100. HEADSHOT HEADSHOT Industry Experience: • Producer and Host of On The Board Sports Talk • CEO and Content Creator of On The Board Sports media Education: • Bachelors of Sportscasting, Full Sail University (Still Attending) Leadership Experience: • Host and Director of On The Board Sports Talk Podcast • Overseeing of all On The Board Sports Media Content • Master Elite Consultant for KMA, voted leading consultant in district 4 consecutive years Skills and Proficiencies: • Speaking/Public Speaking • Writing • Complex Problem Solving Overall Online Presence: • De Falco has 0 connections on LinkedIn, subpar headshot quality and images. While he is active on various social media platforms, his reach is very low, and he lacks general online presence. Grade: Poor/Average. 40 out of 100.
  • 10. COMPETITION Stormy Buonantony Industry Experience: • Sideline Reporter, ESPN • Vegas Golden Knights Rinkside Reporter, AT&T Sports Net • Podcast host for the NFL’s Carolina Panthers Education: Bachelors of Journalism, San Diego State University Leadership Experience: • Carolina Panthers Preseason Halftime Show Producer • Host of "Inside Voices" on Carolina Panthers Podcast Network • Created "Game MISSconduct" Podcast highlighting women in hockey Skills and Proficiencies: • Social Perceptiveness • Monitoring • Coordination/Time management JOSEPH DEFALCO Overall Online Presence: • Buonantony has over 500 connections on LinkedIn, but lacks quality headshot imagery. Her social media presence across multiple platforms is active and withholds a large following. Grade: Average/Superior. 70 out of 100. HEADSHOT HEADSHOT Industry Experience: • Producer and Host of On The Board Sports Talk • CEO and Content Creator of On The Board Sports media Education: • Bachelors of Sportscasting, Full Sail University (Still Attending) Leadership Experience: • Host and Director of On The Board Sports Talk Podcast • Overseeing of all On The Board Sports Media Content • Master Elite Consultant for KMA, voted leading consultant in district 4 consecutive years Skills and Proficiencies: • Speaking/Public Speaking • Writing • Complex Problem Solving Overall Online Presence: • De Falco has 0 connections on LinkedIn, subpar headshot quality and images. While he is active on various social media platforms, his reach is very low, and he lacks general online presence. Grade: Poor/Average. 40 out of 100.
  • 11. BRAND POSITION For Sports Media Companies who seek to enliven their media content, I provide a uniquely entertaining and thorough take on sports journalism, because keeping audiences laughing and informed brings them back to your content. THE ENTERTAINER
  • 12. NETWORKING & MARKETING Industry Events & Organizations • LAS VEGAS AVIATORS BASEBALL OPENING DAY ‣ APRIL 5TH, 2022 AT LAS VEGAS BALLPARK • PODCAST INDUSTRY EXPO ‣ APRIL 23-27TH, 2022 IN LAS VEGAS, NEVADA • LICENSING AND BRAND EXPO ‣ MAY 24TH, 2022 IN LAS VEGAS, NEVADA Digital Marketing • Primary Content: My brand content will consist of sports related news and cutting-edge information relating to MLB, NHL, NBA, NFL and College Football. • Primary Tools: As my main tools to spread content, I intend to utilize Twitter, Instagram and Facebook on an active daily basis to share content and further grow my brand. • Website: Utilization of portfolio sites such as LinkedIn will help me grow my brand by showcasing my growing experience and professional connections. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I aspire to seek out a mentor that has been where I am, thus allowing me to learn from their firsthand experiences, while capitalizing on the knowledge they’ve obtained along the way. Ideally, I would like to pair with a mentor that has experience working with big sports networks, such as ESPN or Fox Sports and is still actively working in the field of Sports Broadcast. Formal Education • BACHELORS OF SPORTSCASTING, FULL SAIL UNIVERSITY (2023) Technical Skills • Studying the effects of Social Perception and utilizing social media platforms to better that understanding, AUGUST 2022. • Taking speech classes to advance my public speaking skills, MARCH 2022. • Taking writing classes to further my journalism skills, APRIL 2022. Soft Skills • Conducting live interviews with colleagues to further my active listening skills, MARCH 2022 • Studying The Pearson Guide to Critical Thinking to improve my critical think abilities, APRIL 2022. • Create and outline a daily planner to increase time management capabilities, MARCH 2022
  • 14. JOSEPH DEFALCO You know how broadcasting can sometimes feel bland and unexciting? Well, what I do is provide accurate, insightful information while simultaneously conveying all of the passion and energy that goes into each and every facet of the event.. In fact, my podcast has been voted the most exciting new program in 2021 by its host site. Picture of You Goes Here
  • 15. REFERENCES Onetonline.org (2022). Summary report for Broadcast Announcers and Radio Disc Jockeys. Retrieved from https://www.onetonline.org/link/summary/27-3011.00 Onetonline.org (2021). Summary report for Media Programming Directors. Retrieved from https://www.onetonline.org/link/summary/27-2012.03 Buonantony, S. (2022). Stormy Buonantony Studio Host. Retrieved from https://www.linkedin.com/in/stormy- buonantony-48b7a680 Schaub, T. (2022). Taylor Schaub, Sports Director – KGET TV. Retrieved from https://www.linkedin.com/in/taylor-schaub- 796994191?trk=people-guest_people_search-card The Seattle Times (2022). The Seattle Times hiring Sports Reporter. Retrieved from https://www.linkedin.com/jobs/view/2913991712?trk=li_ziprecr uiter_Global_careers_jobsgtm_2cb08541-ab18-42ec-8332- 436d3c6b84f8_job- dist&utm_medium=jobdist&mcid=6810586802156523530&utm _source=ziprecruiter&ePP=CwEAAAF_YU4WO7UEFFzwlz4m MTCqQXfgfh1l2lr_uZ9NAPtTzaj7EzR1PTBq5uuK4Ew- XoGyRu_HnObTS3GmocylKE9UChEKslGFWm9qKw&ccuid=3 7369211335&cid=aeec1a14-c1a6-4c12-be66-ee70fd28a6ad ESPN (2022). ESPN | LinkedIn, Broadcast Media Production and Distribution. Retrieved from https://www.linkedin.com/company/espn?trk=public_jobs_topc ard_logo

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.