Michael Shepherd is a visionary entrepreneur with over 30 years of experience in marketing, sales, and business development across various industries. He is currently pursuing a degree in sportscasting from Full Sail University to become an executive producer and launch his media company, WeStreamSportstv, which will provide live streaming and on-demand coverage of youth and high school sporting events. His goals are to establish WeStreamSportstv as a leader in youth sports coverage by 2025 in two regions, generate multi-million dollar revenues by 2027, and be as recognizable as ESPN for youth sports by 2030.

1. PERSONAL BRAND EXPLORATION
Michael Shepherd
Project & Portfolio I: Week 1
August 6, 2023

2. My name is Michael Shepherd and I am a visionary.
For the past 3 decades I have been fortunate to have
used my ability to communicate effectively to lead
and manage people over a variety of industries. My
professional career has been spent fostering
environments dependent upon innovative
methodologies, unique creativity, and ef
fi
cient project
activation to drive positive results. From
entertainment marketing, to corporate sales and
business development. My experience and
adaptability are critical components of my
professional approach.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Play by Play Announcer
•Sports Anchor/Reporter
•Executive Producer Sports Media
BRAND ARCHETYPE – As an
entertainer
fi
rst, I use my quick wit and
comedic delivery to establish relativity
with my audience. I prepare, and
remain knowledgeable of my subject
matter, and I deliver my message in a
way that connects with my audience.
BROADCAST ENTERTAINER for SPORTS AND MEDIA
Picture Relevant
to Your Industry
Goes Here

4. SPORTS, MEDIA, AND ENTERTAINMENT ENTHUSIAST.
TARGET AUDIENCE
JAY HARRIS
Outreach Plan:
•My initial contact with Jay Harris was a conversation following a
seminar that featured him as a panelist.
•During our initial discussion I discovered that his son is an
aspiring producer and we discussed ways that I can introduce him
into my network.
•We exchanged emails and I have made it a point to dialogue with
Jay every few weeks via email.
•
PROFILE
PICTURE
ANCHORMAN AT ESPN
YULRIC ABERCROMBIE
Outreach Plan:
•Mr. Abercrombie is a friend and long-time client.
• communicate with Mr. Abercrombie, a sports enthusiast,
attorney, and venture capitalist several times weekly for ongoing
business.I
•Mr. Abercrombie is currently supporting my efforts to establish a
media and broadcast entertainment company, focused on youth,
high school, and collegiate sports content and coverage.
PROFILE
PICTURE
ATTORNEY AT APA
CAMYE MACKEY
Outreach Plan:
•I currently interact with Camye periodically, but I keep in close
contact with her husband Carl who is one of my mentors and
close fraternity brothers.
•I frequently discuss opportunities with Camye and she has been
helpful in assuring that I get the appropriate consideration for
positions that align with my aspirations.
•As I matriculate further in my program, I will begin to be more
speci
fi
c with my intentions for perspective opportunities within th
Hawks organization and within Camye’s network.
PROFILE
PICTURE
EVP ATLANTA HAWKS

5. GOALS
Short Term: 2025
•WeStreamSportstv will be a staple for youth sports in Central Florida and
Metropolitan Atlanta.
‣Through my existing relationships with GHSA and FHSAA, its member
schools, and a host of community sponsors and potential advertisers
throughout both markets, WeStreamSports, will provide athletic content,
formatted and broadcasted through our network of online sites.
Mid Term: 2027
My expectation is to generate a multi-million dollar revenue stream via our
programming.
•Online content including reels, short stories, player highlights, and
motivational commentary will drive online viewership numbers.
•Providing a 24-hour programming layout creates a space to sell advertising
targeted speci
fi
cally to our viewer demographic.
•Functioning in two markets in sports create the opportunity for competitive
and creatives events that will drive viewership and entice new advertisers.
•
Long Term: 2030
•To be as recognizable as ESPN for our coverage of youth sports.
‣By maintaining our purpose in highlighting and featuring youth and high
school sports, we will create a space that generates a community of resources
and potential for the young of these markets, allowing us to establish other
companies that can aid and develop the young athletes as they mature in
their careers.
‣

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Broadcast Journalism
SOFT
HARD
Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Business Development Novice / Adept / Expert
Strategic Marketing and Sales Novice / Adept / Expert
Audio/Visual Production
SOFT
HARD
Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Teleprompter Controls Novice / Adept / Expert
Show Production/Direction Novice / Adept / Expert

7. I Entertain sports and media enthusiasts with
exciting content featuring youth and high school
sporting events, live broadcast, sports news and
cultural commentary via live stream at
WeStreamSportstv.com
PROMISE

8. CREDENTIALS
Work Experience:
•Owner Make Sense Marketing Group LLC
•Owner Make Sense Management Group LLC
•Owner Pops and Pam Foundation
•Owner Ask Shep Marketing LLC.
•
Education:
•Dan Patrick School of Sportscasting, B.S., Full
Sail University (Exp. 2025)
Community Involvement:
•True Health Community Advisory Board
•Mentor Kappa Instructional Leadership
League.
•Youth Baseball, Football, and Basketball Coach
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Patrick Bet-David
Industry Experience:
• Founder Valuetainment Investment
Group
Education:
• Harvard Business School Executive Education
Leadership Experience:
• US Army 101st Airborne Division
Skills and Pro
fi
ciencies:
• Entrepreneurship- 99+ endorsements
• Leadership - 99+ endorsements
• Retirement Planning - 99+ endorsements
Michael Shepherd
Overall Online Presence:
• 500+ connections, banner image is not customized,
headshot is professional, pro
fi
le is very detailed, two
published articles available via Linkedin, active on all
social media platforms, is their LinkedIn URL is not
customized.
• Grade: 100
Industry Experience:
• Founder Make Sense Media Group
LLC
Education:
• Morris Brown College School of Business
• Dan Patrick School of Sportscasting, Full Sail
University
Leadership Experience:
• 21st Century Leadership Fellow
Skills and Pro
fi
ciencies:
• Entrepreneurship - Self claimed
• Leadership - Self claimed
• Motivational Speaking - Self claimed
Overall Online Presence:
• Linkedin currently under development
• Grade: 98

10. COMPETITION
Stephen A. Smith
Noteworthy Experience:
• Sports Reporter at Fox Sports
• Sports Specialist at CNN
Michael Shepherd
Industry Experience:
• Journalist/Commentator at ESPN
Education:
• Winston-Salem State
Skills and Pro
fi
ciencies:
• No Skills listed on Linkedin
Overall Online Presence:
• 80K followers. Connections aren’t public, banner image
is customized, headshot is professional, pro
fi
le
containes limited information, no published articles
listed, active on all social media platforms, is their
LinkedIn URL is not customized?
• Grade: 85
Industry Experience:
• Founder Make Sense Media Group
Education:
• Morris Brown College School of Business
• Dan Patrick School of Sportscasting, Full Sail
University.
Leadership Experience:
• 21st Century Leadership Fellow
Skills and Pro
fi
ciencies:
• Entrepreneurship - Self claimed
• Leadership - Self claimed
• Motivational Speaker - Self Claimed
Overall Online Presence:
• Linkedin Currently under development
• Grade: 98

11. BRAND POSITION
For sports and media enthusiast who love the
spirit of competition, I combine sports news,
cultural content, and live event coverage for
community events, youth and High School sports
to provide our users opportunities to expand their
brand, while sharing their athletic gifts with the
world.
“SHEP THE ENTERTAINER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Seminole Hoops Mens League Basketball
‣ Wednesdays | Seminole Hoops Academy Longwood
• Sanford Pop Warner Youth Football vs. Avalon
‣ August 26, 2023 | Orlando, FL
• Cheez-it Citrus Bowl
‣ January 1, 2024 | Camping World Stadium
Digital Marketing
• Primary Content: I will create individual and team highlight
reels. I will create
fi
lm study packages for the programs
involved to use for player development.
• Primary Tools: This content will be shared via Facebook and
Instagram Reels, and also broadcast via
Westreamsportstv.com.
• Website: I will focus on creating content that generates an
organic response directly from the communities we interact
with through sports and special event interactions.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I’m seeking will assist me in opening doors
to resources that will empower my personal business
goals. I will
fi
nd begin searching for this person
January 2024.
Formal Education
• Dan Patrick School of Sportscasting, Full Sail University
Expected graduation January 2025
Technical Skills
• Broadcast Journalism - Lab practice, January 2024
• Broadcast Writing - Event reporting, March 2024
• Audio Visual Production - Lab practice, October 2024
Soft Skills
• Business Development - Practical experience, January
2024
• Strategic Marketing/ Sales - Practical experience,
January 2024
• Audio/Video Production/Direction Lab practice August
2024

14. Michael Shepherd
You know that sports take place every day of the
week and covering all of the excitement can present
a challenge! Well, what I do is provide high quality sports coverage and
broadcast of youth, high school, and community sporting events. In fact, I
give grandparents, extended family, and friends a chance to bring their
loved ones games right into the palm of their hands.
“

15. REFERENCES
Unsplash (n.d.) Beautiful Free Images and pictures. Unsplash.
https://unsplash.com/
Sign Up. Linkedin. (n.d.). https://www.linkedin.com/feed