Noah Babbitt is exploring his personal brand as he nears graduation with a Bachelor's degree in Sportscasting from Full Sail University in 2025. He prides himself on staying positive and versatile, and is building skills in Adobe tools like Photoshop, Illustrator, and Audition. His goal is to enter the broadcasting industry to create positive entertainment content and build trust with audiences.

1. PERSONAL BRAND EXPLORATION
Noah Babbitt
Project & Portfolio I: Week 1
August 4, 2023

2. Hello, my name is Noah Babbitt, and I value staying
optimistic regardless of any situation. I believe the best
way to complete the task at hand is through hard work
and positivity. Throughout my life, I always felt that no
matter how hard a situation may seem, things will always
get better. Besides keeping a positive mindset, I pride
myself on my versatility. In a
fi
eld as broad as the media
industry, I have been adding to my skillset through the
Adobe Creative Cloud with Photoshop and Illustrator.
I’m also continuing to work towards improving my skills
in tools like Adobe Audition where I will be able to add
podcasts to my arsenal of content. With that said, my
goal is to get into the broadcasting industry where I can
use these tools to create entertainment that people can
come to for positivity.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Radio Announcer
• Anchor
• Announcer
BRAND ARCHETYPE -I feel the most important
way to approach work is to be honest and
accurate in your approach. Anytime you work
with someone, it’s important to build a level of
trust with them. When it comes to
broadcasting, you want to entertain your
audience while providing accurate information
and become a reliable source for them.
Broadcast Announcer for the Football Industry
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers
TARGET AUDIENCE
Nellie Gi
ff
une
Outreach Plan:
• Prepare by searching through all available entry-level
jobs and internships and narrow down options.
• For this contact, the best method is through a direct
message on Twitter according to her post on LinkedIn.
• Keep an eye out for any social media post involving an
opening and contact if an opening pops up.
PROFILE
PICTURE Digital Newsroom Recruiter at
Nexstar Digital
Josie Putnam
Outreach Plan:
• Prepare any piece of content that may be used as a
work example (portfolio, blog).
• The mode of communication available for Putnam is by
contacting her through LinkedIn.
• Check back a few weeks later. If all the positions are
fi
lled, ask about future opportunities.
PROFILE
PICTURE Talent Acquisition at ESPN
Kevin Olivas
Outreach Plan:
• Prepare questions regarding their News internship
program and if it’s still available.
• Both Twitter and LinkedIn are mentioned in contacts,
however, I would start with a LinkedIn Message.
• After about a month, check the availability of the
position.
PROFILE
PICTURE News Recruiting Manager at
Sinclair Broadcasting Group

5. GOALS
Short Term: (Immediately A
ft
er Graduation, 2025)
• Develop a LinkedIn following to gain boost employment
opportunities.
‣ I will have reached at least 400 connections on LinkedIn
within the
fi
rst year after graduation (May 2026).
Mid Term: (2030)
• Be part of a website/ company where I am a major contributor
in providing content.
‣ Develop at least 100 articles or videos for a company or
personal blog within the
fi
rst 5 years of graduation.
Long Term: (2040)
• Join a major company in the television or radio industry as an
on-air talent.
‣ Within 15 years of graduation, have at least 5 years of
on-air experience as reporter, host, etc.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Presentation Software
SOFT
HARD
Novice / Adept / Expert
Internet Browser Software Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Service Orientation Novice / Adept / Expert
O
ffi
ce Suite Software
SOFT
HARD
Novice / Adept / Expert
Word Processing Software Novice / Adept / Expert
Writing Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I will use my skillset through Adobe
Photoshop and Microsoft O
ffi
ce to create
and communicate content that represents
my future employer’s brand.
PROMISE

8. CREDENTIALS
Work Experience:
• Retail Associate, Customer Service
Manager
Education:
• SportsCasting, B.S., Full Sail University (Exp. 2025)
• Certi
fi
cates in Adobe Creative Cloud (Fonts, Color, Portfolio)
Awards:
• High Honor Awards (4.0 GPA in High
School)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
John Pfeil
Industry Experience:
• None
Education:
• Sportscasting B.S. Full Sail University
Leadership Experience:
• Host at Longhorn Steakhouse
Skills and Pro
fi
ciencies:
• Writing
• Editing
• Marketing
Noah Babbitt
Overall Online Presence:
• Johns pro
fi
le includes 48 connections to go with 50
skills and certi
fi
cates in Adobe. He a lot of details in
terms of future interest and work history.However,
there aren’t many post on his page or other forms of
social media displayed.
• Grade: Average
HEADSHOT
Industry Experience:
• N/A
Education:
• Sportscasting B.S. Full Sail University (2025)
• Certi
fi
cates in Adobe LinkedIn Courses (Fonts, Color,
Portfolio)
Leadership Experience:
• Retail Customer Service Manager (3 years)
Skills and Pro
fi
ciencies:
• Adobe Creative Cloud (Photoshop, Illustrator)
• Communication
• Sports Writing/ Broadcast Writing
Overall Online Presence:
• Online presence is still a work in progress with the
basic information setup. There is a bit of detail on the
page with skills and past experiences. There are a few
certi
fi
cates through LinkedIn posted.
• Grade: Average

10. COMPETITION
Jason Kinder
Noteworthy Experience:
• CBS Austin intern
• Texas student television reporter
Noah Babbitt
HEADSHOT HEADSHOT
Industry Experience:
• Fox Sports Intern
Education:
• Journalism University of Texas
Skills and Pro
fi
ciencies:
• Broadcast Television - 1 endorsement
• Sports Media - 1 endorsement
• Writing - 4 endorsements
Overall Online Presence:
• There is a heavy online presence with over 500
connections and a
fi
lled out pro
fi
le. Plenty of social
media post and skills endorsements.
• Grade: Superior
Industry Experience:
• NA
Education:
• Sportscasting B.S. Full Sail University
• Certi
fi
cates in Adobe LinkedIn Courses (Fonts, Color,
Portfolio)
Leadership Experience:
• Retail Customer Service Manager (3 years)
Skills and Pro
fi
ciencies:
• Adobe Creative Cloud (Photoshop, Illustrator)
• Team Leadership
• Sports Writing/ Broadcast Writing
Overall Online Presence:
• Online presence is still a work in progress with the
basic information setup. There is a bit of detail on the
page with skills and past experiences. There are a few
certi
fi
cates through LinkedIn posted.
• Grade: Average

11. BRAND POSITION
To all those who I will work with in the future… you will
be getting a hard working individual who takes part in
being a team player. I pride myself on my versatility and
the ability to learn di
ff
erent skills in an e
ff
ort to
contribute and bring success to whichever organization
needs me.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Building Your Presence on LinkedIn Workshop
‣ Oct. 10 2023 | Re
fi
nery 46 Indianapolis, IN
• Monthly Meeting: Social Media
‣ Nov. 1 2023 | Martinsville, IN
• Fox Sports Runner Opportunity
‣ Sept 10 2023 | Lucas Oil Stadium Indianapolis, IN
Digital Marketing
• Primary Content: I would like to be diverse in my content with
blogs, video, and occasional tweets to build up my volume of
content.
• Primary Tools: The social media platforms I would use are
LinkedIn as well as daily on Twitter
• Website: I would like to use it as an example of work to show
future employers and maybe add to it if I have ideas for blogs
or other things that might help.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would seek a mentor who has experience working
their way up in the industry with experience in either
journalism or script writing (est. 2025)
Formal Education
• Sportscasting B.S. Full Sail University (May 2025)
Technical Skills
• Music and Sound Editing Software- Adobe Audition,
Dec. 2023
• Analytical and Statistical Software - LinkedIn, Sept. 2023
• Adobe Creative Suite- LinkedIn, Dec. 2023
So
ft
Skills
• Monitoring - LinkedIn, Nov. 2023
• Time Management - LinkedIn, Oct.2023
• Social Perceptiveness - LinkedIn, Sept. 2023

14. Noah Babbitt
You know how a lot of sports fans rely on Social
Media to get information on games they couldn’t see
live? Well, I can take the important clips and edit them together to create a
highlight video for games they they might’ve missed. In fact, I have an
example of a highlight I’ve edited in Adobe Premiere Pro of an NFL game that
aired this past year.
“
Picture of You
Goes Here

15. REFERENCES
Beener, C. (2019). Control Room [Online Image]. https://
www.sportsvideo.org/wp-content/uploads/2019/03/EA-Control-Room.jpg
Boyd, D. (2020). Marketing Foundations [Video]. LinkedIn. https://
www.linkedin.com/learning/marketing-foundations-consumer-behavior/
crawl-inside-the-mind-of-the-customer?u=50813145
Chelius, C. (2020). Learning Adobe Creative Cloud [Video]. LinkedIn.
https://www.linkedin.com/learning/learning-adobe-creative-cloud/learn-
the-adobe-creative-cloud-2?u=50813145
Crenshaw, D. (2022). Time Management Fundamentals [ Video]. LinkedIn.
https://www.linkedin.com/learning/time-management-
fundamentals-14548057/the-power-of-managing-your-time?u=50813145
Hunt, R. (2021). Learning Data Analytics [Video]. LinkedIn. https://
www.linkedin.com/learning/learning-data-analytics-1-foundations/
beginning-your-data-analysis-journey?u=50813145
Jason Kinander. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
August 5, 2023, from https://www.linkedin.com/in/jason-
kinander-0204011b9/
John Pfeil. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved August 5,
2023, from https://www.linkedin.com/in/john-pfeil/
Josie Putnam. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved August
4, 2023, from https://www.linkedin.com/in/josie-putnam-cdr-487b4a47/
Karayanev, P. (2018). Develop Foundations [Video]. LinkedIn. https://
www.linkedin.com/learning/devops-foundations-monitoring-and-
observability/welcome?u=50813145
Kevin Olivas. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved August 4,
2023, from https://www.linkedin.com/in/kevin-olivas-8988341/
MLB Sports Studio.(2023) [Online image]. https://www.rossvideo.com/wp-
content/uploads/2022/11/Sports-Broadcast-Value-Prop-1.jpg
Neille Gi
ff
une. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved August
4, 2023, from https://www.linkedin.com/in/neillegi
ff
une/
ONET Online. (2023). Broadcast Announcers and Disk Jockeys. ONET
Online.https://www.onetonline.org/link/summary/27-3011.00