This is a project I completed on behalf of my Project and Portfolio course while attending Full Sail University.

1. PERSONAL BRAND EXPLORATION
Britney Black
Project & Portfolio I: Week 1
April, 2021

2. Growing up, Britney Black always felt a strong
connection towards live music. She began
playing instruments in middle school, and after
moving from the suburbs to Philadelphia, she
began working in multiple music venues
throughout the region. After 6+ years of
managing front of house operations, Britney
realized she wanted more. She wanted to take
her passion for live music, and become more
involved in helping make these events happen
around the world.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Touring Coordinator
• Tour Manager
• Festival Director
Brand Archetype - Passionate about
creating a safe environment for events
to take place. I am committed to
building an experience that will appeal
to all of the senses, and leave guests
with unforgettable memories.
Tour manager for Artist Management Companies
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 50/50 male to
female ratio, college educated with a
focus on music and communication/
media studies, located in Greater Los
Angelas area
• PSYCHOGRAPHICS: staying up to
date on current events, members of
music professionals organizations,
engages in volunteer work, follows
event production companies on social
media
• IDEAL AUDIENCE MEMBERS: Jenny
Douglas, Touring Director (5B), Kristen
Can Trieste, Day-to-day Manager
(Velvet Hammer), Justin Arcangel,
President of Management & Touring
(5B)
[Hiring managers at 5b Artists & Media and Velvet Hammer]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• An entry-level or intern position at 5B Artists & Media.
‣ Attend at least two events hosted by 5B Artists &
Management, make introductions and network with
team members, connect with the team on LinkedIn by
December 2021.
Mid Term: (2027)
• Plan and produce a successful world tour.
‣ Increase revenue by 5% by creating pro
fi
table booking
contracts, successfully manage all tour logistics, and
keep all variable costs under budget by the end of
December 2027.
Long Term: (2042)
• Successfully own and operate my own artist management
company.
‣ Save a total of $50,000, represent a minimum of 3
platinum level artists and produce one of the top 5
highest grossing tours by end of year 2042.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Event Planning 70%
Flexibility/perseverance 90%
Customer service skills 70%
SOFT
HARD
Accounting software 60%
Administration management 70%
Organizational skills 90%
SOFT
HARD
Branding & Marketing 50%
Web page creation software 60%

7. I help artist management companies plan
and execute successful tours by using
e
ff
ective time management skills, critical
thinking, coordination, and attention to
detail.
PROMISE

8. CREDENTIALS
Work Experience:
• 6 years in management roles, handling
day to day operations
• Assisted with the opening of 2 new
venues in Philadelphia
Education:
• Music Business, B.S., Full Sail University (2022)
Leadership Roles:
• Lead Operations Manager
• Assistant General Manager

9. COMPETITION
Naomi Baez
Industry Experience:
• 4 years handling VIP programs,
merchandise packages, and guest
services
Education:
• Music Business, B.S., Full Sail (2017)
Leadership Experience:
• Marketing Director
• Ambassador
Skills and Pro
fi
ciencies:
• Music Industry - 2 endorsements
• Customer Service - 4 endorsements
• Problem Solving - 2 endorsements
Britney Black
Overall Online Presence:
• 225 connections, customized banner image, amateur
headshot, semi-detailed pro
fi
le, no published articles,
no social media links, customized LinkedIn URL
• Grade: Average, 45 out of 100
Industry Experience:
• 6 years in management roles,
handling day-to-day operations
Education:
• Music Business, B.S., Full Sail (2022)
Leadership Experience:
• Lead Operations Manager
• Assistant General Manager
Skills and Pro
fi
ciencies:
• Time Management - 0 endorsements
• Task Management - 0 endorsements
• Operations - 0 endorsements
Overall Online Presence:
• 85 connections, banner image not customized,
amateur headshot, no pro
fi
le summary details,
detailed work experience, no published articles, no
social media links listed, customized LinkedIn URL
• Grade: Poor, 25 out of 100

10. COMPETITION
Kristina Stamm
Noteworthy Experience:
• Director of Knotfest Operations & Production
• Assistant Tour Manager
• VIP Operations at SGE Worldwide
Britney Black
Industry Experience:
• 10+ years experience in operations,
tour production, & tour management
Education:
• No education listed
Skills and Pro
fi
ciencies:
• Entertainment - 32 endorsements
• Music Industry - 27 endorsements
• Music - 23 endorsements
Overall Online Presence:
• 473 connections, customized banner image, amateur
headshot, detailed pro
fi
le, no published articles, no
social media links listed, uncustomized LinkedIn URL
• Grade: Superior, 75 out of 100
Industry Experience:
• 6 years in management roles,
handling day-to-day operations
Education:
• Music Business, B.S., Full Sail (2022)
Leadership Experience:
• Lead Operations Manager
• Assistant General Manager
Skills and Pro
fi
ciencies:
• Time Management - 0 endorsements
• Task Management - 0 endorsements
• Operations - 0 endorsements
Overall Online Presence:
• 85 connections, banner image not customized,
amateur headshot, no pro
fi
le summary details,
detailed work experience, no published articles, no
social media links listed, customized LinkedIn URL
• Grade: Poor, 25 out of 100

11. BRAND POSITION
My ability to do this job not only relies on my technical skills, but
it also relies on my passion for creating live events. I live for
those moments where the whole crowd sings in unison, and the
outside world no longer matters. It’s a moment people can get
lost in. Doing this job allows me to be a part of what makes that
moment happen for people, and I want to be able to re-create
that moment over and over again.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Women In Music Miami: “The Touring Panel”
‣ May 21, 2021 | Miami, FL
• Music Managers Forum: Modern Management Models
‣ October 12, 2021 | New York, New York
• Music Business Association: Music Biz Panel On
Management and Deal Structures
‣ August 17, 2021 | Nashville, TN
Digital Marketing
• Primary Content: My primary content will be my portfolio
site and my social media platforms.
• Primary Tools: LinkedIn and Instagram. LinkedIn- to
showcase each tour that I’ve worked on & to network with
other people in my industry. Instagram- to provide photos
and videos of successful shows that occur within each tour.
• Website: Full Sail portfolio site, to showcase my work
experience, skills, and knowledge of artist and tour
management.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• An artist/tour manager with 15+ years experience,
primarily working with rock bands.
Formal Education
• Complete Music Business, B.S., Full Sail (2022)
Technical Skills
• Web Design for Beginners: Real World Coding in HTML
& CSS, Udemy.com July 2021
• QuickBooks Pro 2021 Essential Training, lynda.com
August 2021
• Accounting Foundations: Bookkeeping, lynda.com
September 2021
Soft Skills
• Administrative Professional Foundations, October 2021
• Fundamentals of Asana Training (For Project
Management) Skillshare.com November 2021
• Redesign Customer Experience Using a Customer
Journey Map, Skillshare.com December 2021

14. BRITNEY BLACK
If there’s one thing I’ve learned from working in the
music and events industry, it’s that things often don’t go as
planned. Over the years, I’ve learned to embrace the problem
solver in me. I have the ability to keep calm and handle
any situation that gets thrown my way. During the
fi
rst sold out show I managed on my own,
our internet based point of sale system went down, which caused all sales to come to a
halt. With some quick troubleshooting I was able to come up with an alternative solution,
and still managed to end the show with a net pro
fi
t that exceeded our estimated goal.
“

15. REFERENCES
Jenny Douglas. (n.d.). Home. [LinkedIn Page] LinkedIn. Retrieved
March 30, 2021, from https://www.linkedin.com/in/jenny-
douglas-77bb8751/
Kristen Van Trieste. (n.d.). Home. [LinkedIn Page] LinkedIn.
Retrieved March 30, 2021, from https://www.linkedin.com/in/
kristinvant/
Justin Arcangel. (n.d.). Home. [LinkedIn Page] LinkedIn. Retrieved
March 30, 2021, from https://www.linkedin.com/in/justin-
arcangel-4194b119/
Velvet hammer music and management group. (n.d.). Home.
[LinkedIn Page]. LinkedIn. Retrieved March 30, 2021, from
https://www.linkedin.com/company/velvet-hammer-music-
management/
5B artists + media (n.d.). Home. [LinkedIn Page] LinkedIn.
Retrieved March 30, 2021, from https://www.linkedin.com/
company/5b-artist-management/
Summary report FOR: 13-1011.00 - agents and business
managers or ARTISTS, performers, and athletes. (n.d.). Retrieved
March 31, 2021, from http://www.onetonline.org/link/summar/
13-1011.00
Naomi Baez. (n.d.). Home. [LinkedIn Page] LinkedIn. Retrieved
April 1, 2021, from https://www.linkedin.com/in/iamnaomibaez/
Kristina Stamm (n.d.). Home. [LinkedIn Page] LinkedIn. Retrieved
April 1, 2021, from https://www.linkedin.com/in/kristina-stamm-
a0727689/
Britney Black. (n.d.). Home. [LinkedIn Page] LinkedIn. Retrieved
April 1, 2021, from https://www.linkedin.com/in/
britneyblack614/
Janakiraman, N. (n.d.). Redesign customer experience using
customer Journey Map: Nilakantasrinivasan Janakiraman.
Retrieved April 01, 2021, from https://www.skillshare.com/
classes/Redesign-Customer-Experience-using-Customer-
Journey-Map/746787319?via=search-layout-grid
Parsons, N. (n.d.) Fundamentals of ASANA (Project
Management): Nikki Parsons Retrieved April 1, 2021, from
https://www.skillshare.com/classes/Fundamentals-of-Asana-
Project-Management/834830376?via=search-layout-grid
Reese, A. (2018, Jauary 17). Administrative professional
foundations. Retrieved April 01, 2021, from https://
www.lynda.com/Business-Skills-tutorials/Administrative-
Professional-Foundations/616666-2.html
Schi
ff
, B. (n.d.). Web designing for beginners: Real world coding
in html & css. Retrieved April 01, 2021, from https://
www.udemy.com/course/web-design-for-beginners-real-world-
coding-in-html-css/