Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Sean Grace
Project & Portfolio I: Week 3
September 19, 2020

2. Sean Michael Grace was born and raised in Colleyville,
Texas by Mike and Donna Grace. He is a proud Texas native
and has traveled internationally since 2013 to locations
such as Mexico City, Dallas, Los Angeles, New York City,
Seoul, Tokyo, Austin, Houston, San Antonio, and Orlando.
His career as a professional high-fashion model sparked
his interest in the entertainment industry and allowed him
to work with clients likes Calvin Klein and Bloomingdales.
Sean now studies Entertainment Business while
simultaneously holding his position as a Model and Actor
at GH Management. Furthermore, Mr. Grace is employed by
Seek Model Management in the Talent Scouting
department. Through his experience in the entertainment
industry, Sean has acquired skills that allow him to create
meaningful content for his employers and Full Sail
University.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Events Coordinator
• Events Manager
• Special Events Coordinator
Girl/Boy Next Door Archetype -
Create real connections and
friendships with my audience by
maintaining accessibility, working
hard, and utilizing my charismatic
personality. The festival atmosphere
that I strive for is awe-inspiring and
inclusive to all.
Event Planning for Music Festivals

4. • DEMOGRAPHICS: 70% Male, 40-45
years old, Predominately White,
Married, College Educated, Located in
Austin, Texas.
• PSYCHOGRAPHICS: Enjoys live
music, spends free time kayaking the
Colorado River near Zilker Park in
Downtown Austin, adheres to liberal
ideologies and opinions, regularly
attends small music venues to scout
new and upcoming bands/artist.
• IDEAL AUDIENCE MEMBERS: Johnny
Nguyen, Special Venues Manager
(SXSW), Emily Svahn, Promotions
Coordinator (Waterloo Media), Don
Pennington, Event Producer (Austin
City Limits).
Recruiters & Hiring Managers at SXSW, Waterloo Media, and Austin City Limits.
Specifically, Todd Puckhaber (Senior Music Event and Programming Manager at SXSW)
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level Event Coordinator position at Waterloo Media in
Austin, Texas.
‣ Connect with, and send a follow up promotional email to, 25
Waterloo Media team members on LinkedIn by December 31,
2021. Furthermore, volunteer to work on Waterloo events and
connect with employees by working diligently.
Mid Term: (2027)
• Organize a special event that expands the Waterloo Media repertoire
into short film festivals.
‣ Expand Waterloo Media’s short film festival to be globally
recognized by December 31, 2027. Increase attendance too
said festival to above 20,000 people.
Long Term: (2042)
• Establish a short film and music festival in San Antonio, Texas that
competes with ACL (San Antonio Fest).
‣ Save a total of $50,000, secure 5 well-known bands to
perform, and purchase the land where the festival will occur
by December 31, 2042.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
ADP Workforce 78%
Adobe Creative Suite 85%
Customer Service 80%
Critical Thinking 65%
SOFTHARD
Trimble SketchUp Pro 5%
Microsoft Project 10%
Coordination 50%
Active Listening 80%
SOFTHARD

7. I help music festivals enhance audience
experiences by building communities and
connecting music-lovers with the
entertainment they desire through
professionally coordinated events.
PROMISE

8. CREDENTIALS
Work Experience:
• 5+ years experience in Entertainment.
Specifically, High-fashion and events.
• 3 years experience in coordinating events
• 1 year experience in promotions (Cox
Media Group)
Education:
• Microsoft 365, LinkedinLearning
Certification
• Entertainment Business, B.S., Full Sail University (Exp. 2022)
Awards:
• Youth Leadership Award
• DECA National Finalist
• PRSSA Member
Volunteer Work:
• SXSW Stage Crew
• Habitat For Humanity

9. COMPETITION
Simon Via
Industry Experience:
• 1 year experience as Vice President of
DECA
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Vice President of DECA at Full Sail University
• Social Media Coordinator at Let’s Kick Asthma
Foundation
Skills and Proficiencies:
• Entertainment- 7 endorsements
• Social Media - 4 endorsements
• Leadership- 5 endorsements
Sean Grace
Overall Online Presence:
• 500+ Linkedin Connections, banner image customized
but not relevant to his desired profession, amateur
headshot, adequate details throughout profile, no
articles published, barely active social media, URL not
yet customized
• Grade: Slightly below Average, 40 out of 100
Industry Experience:
• 5+ years experience in entertainment.
Specifically, High-Fashion and events.
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
• Current student at Linkedin Learning, Microsoft 365,
Event Planning, Business Management
Leadership Experience:
• Youth Leadership, President
Skills and Proficiencies:
• Communication - 1 endorsements
• Adobe Creative Suite - 1 endorsements
• Model- 1 endorsements
Overall Online Presence:
• 250 connections, banner image customized,
professional headshot, no articles published,
sporadically active on personal social media accounts,
URL not customized
• Grade: Low, 30 out of 100

10. COMPETITION
Emily Svahn
Industry Experience:
• ~2 years of public relations and
marketing experience, 1 year as a
promotions manager at Waterloo
MediaEducation:
• Public Relations, B.A, University of Texas
• General Studies, College of Mainland
Noteworthy Experience:
• Promotions Coordinator, Emmis Communications
• President, Euphoria ATX- Initiates outreach efforts
toward Austin music industry leaders, venues,
nonprofits, sponsors, and other UT organizations for
collaborative music productions and charity shows
Skills and Proficiencies:
• Public Speaking- 1 endorsement
• Event Planning- 1 endorsement
• Public Relations- 1 endorsements
Sean Grace
Overall Online Presence:
• 127 connections, banner image is customized, polished
headshot, detailed profile summaries, two Honors &
Awards, notable volunteer work, URL not yet
customized
• Grade: Good, 60 out of 100
Industry Experience:
• 5+ years experience in entertainment.
Specifically, High-Fashion and events.
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
• Current student at Linkedin Learning, Microsoft 365,
Event Planning, Business Management
Leadership Experience:
• Youth Leadership, President
Skills and Proficiencies:
• Communication - 1 endorsements
• Adobe Creative Suite - 1 endorsements
• Model- 1 endorsements
Overall Online Presence:
• 250 connections, banner image customized,
professional headshot, no articles published,
sporadically active on personal social media accounts,
URL not customized
• Grade: Low, 30 out of 100

11. BRAND POSITION
Inspiring audiences to connect, explore, and
experience a new and unique concert atmosphere
through charisma and positive attitude.
SEAN “HAVE A GOOD ONE” GRACE
Sean earned the nickname
“Have a good one” in the
offices of Cox Media Group
as his charismatic catch
phrase “have a good one”
was contagious and
enhance office moral.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 Cvent CONNECT
‣ June 15 - 18 | Las Vegas, NV
• Association of Collegiate Conference and Event Directors
(ACCED)
‣ Region 2
• IAVM VenueConnect
‣ July 26 - 29, 2021 | Long Beach, California
Digital Marketing
• Primary Content: est. Blog on my website called “Grace
Behind The Scenes”; 2-page blog post detailing the intricacies
of the behind the scenes of concerts, 1 blog-post a week
• Primary Tools: FB and Instagram - promote blog by posting
instagram/facebook stories with excerpts from the blog;
LinkedIn - network with industry pros and publish monthly
articles highlighting some of the blog post
• Website: Full Sail digital portfolio site to showcase school
work; use platform to showcase my blog and show my behind
the scenes knowledge of concerts

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Event Director with at least 20
years of experience in music festivals, enjoys scouting
new talents, seeks new music venues to attend, Dec.
2020
Formal Education
• Complete Entertainment Business degree, B.S. by
expected graduation date in 2022
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2021
• Online Marketing Certification - Lynda.com, August
2021
• Project Management Software (Microsoft Project) -
Lynda.com, June 2021
Soft Skills
• Problem Solving Techniques - lynda.com, May 2021
• Active Listening- Lynda.com, June. 2021
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2021
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2021
• Impromptu Speaking - Lynda.com, Nov. 2021

14. Sean Grace
You know how most festival goers don’t come
back to the festival the next time it is in town? Well,
what I do is create a community around these festivals
that inspire festival goers beyond the concert experience and influence
them to return year after year to experience that community again. In fact, after a
5 year career in high-fashion I helped produce fashion shows and concerts that
inspired communities to come together and increase the audience for these
shows by 30% in just 2 year. Audience members often mentioned my charisma
and community efforts when discussing their reasons for attending the shows.
“

15. REFERENCES
ACCED-I.org (2020) ACCED-I Region 2. Retrieved September,
20, 2020, from https://www.acced-i.org/page/2
Breakingtravelnews.com (2020) Cvent Connect Event
Schedule. Retrieved September 20, 2020, from https://
www.breakingtravelnews.com/events/details/cvent-connect-
vegas-2021/
LinkedIn.com (2020) Creative Problem Solving Techniques.
Retrieved September 20, 2020 from https://www.linkedin.com/
learning/problem-solving-techniques/introduction?
u=50813145
ONETOnline.org. (2020). Summary report for : 13-1121.00-
Search Event Planners. Retrieved September, 20, 2020, from
https://www.onetonline.org/link/summary/13-1121.00
Puckhaber, T. (2020) Todd Puckhaber LinkedIn Profile.
Retrieved September 20, 2020, from https://www.linkedin.com/
in/todd-puckhaber-a9a16226/
Svahn, E. (2020) Emily Svahn Linkedin Profile. Retrieved
September 20, 2020, from https://www.linkedin.com/in/
emilysvahn/
SXSW. (2020). SXSW Company Page on Glassdoor. Retrieved
September 20, 2020, from https://www.glassdoor.com/
Overview/Working-at-SXSW-EI_IE11570.11,15.htm
SXSW Career Site. (2020). Event Coordinator- Job Description.
Retrieved September 20, 2020, from https://www.sxsw.com/
careers/
Via, S. (2020) Simon Via LinkedIn Profile. Retrieved September
20, 2020, from https://www.linkedin.com/in/simon-via/
Waterloo Media. (2020). Waterloo Media Company Page on
Glassdoor. Retrieved September 20, 2020, from https://
www.glassdoor.com/Overview/Working-at-Waterloo-Media-
EI_IE3149325.11,25.htm
Waterloo Media Career Site. (2020). Bilingual Account
Executive - Job Description. Retrieved September 20, 2020,
from https://waterloomedia.com/job/bilingual-account-
executive/