This is a powerpoint presentation I made for a project with Full Sail University

1. PERSONAL BRAND EXPLORATION
Emily Halcomb
Project & Portfolio I: Week 1
June 29, 2023

2. Hey I’m Emily! I am currently an Entertainment
Business student and a Supervisor at a rock
climbing gym. When I’m not working, you can
find me dancing at a concert or hiking in the
forest. I take pride in my positive outlook on life,
my love of learning, and my desire to create
genuine connections with people. I take life one
step at a time, so I’m not 100% sure what my
future looks like, but it’d be cool to own a
business. As long as I’m doing what I love and
doing something good for the world, I could be
happy with any opportunity that comes my way!
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Marketing Manager
• Creative Writer
BRAND ARCHETYPE - My curiosity
fuels my creativity and helps me to
look at projects from many different
angles. It also allows me to be open
to all opportunities, including ones
I’m not fully prepared for.
Manager in the Entertainment Industry

4. Entertainment Industry Hiring Managers
TARGET AUDIENCE
Anh Do
Outreach Plan:
• Prepare a message about my interest in LiveNation
• Connect with Anh through LinkedIn and message him
there
• Message him during business hours within 1 week
Director of Recruitment at
LiveNation
Kaila Rad
Outreach Plan:
• Write a message about how I would fit into the Disney
team
• Connect with Kaila via LinkedIn
• Send message within 1 week
Recruiter at the Walt Disney
Studios
Taylor Nelson Outreach Plan:
• Research sportswear marketing strategies and develop
a message
• Send Taylor a connection invite on LinkedIn
• Begin messaging him within 1 week
Event Marketing Manager at La
Sportiva

5. GOALS
Short Term: After graduation, 2025
• Build a strong online presence
‣Consistently post on sites such as Instagram,
Facebook, LinkedIn, TikTok, and Pinterest and
grow them by 20% each year
Mid Term: 5 year, 2028
• Start my own successful business
‣Save money, develop a plan, invest in a
startup, and grow.
Long Term: 10 year, 2033
• Grow my business enough to earn passive income
‣Expand my business, heighten my marketing
plan, and hire a manager and employees to do
most of the work for me.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Customer Service
SOFT
HARD
Novice / Adept / Expert
Microsoft/Adobe Programs Novice / Adept / Expert
Leadership Novice / Adept / Expert
Time Management Novice / Adept / Expert
Marketing
SOFT
HARD
Novice / Adept / Expert
Creative/Professional Writing Novice / Adept / Expert
Team Collaboration Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help teams complete projects by leading.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• LiveNation | Security Guard
• Granite Arch Climbing Center | Supervisor
Education:
• Media Marketing Certification, University
of Edinburgh
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Awards:
• Promoted from Staff to Supervisor
• Promoted from Staff to Security

9. COMPETITION
Melissa Zavala
Industry Experience:
• Blue Cross Commission
Representative
Education:
• Full Sail University | Entertainment Business | 2023
Leadership Experience:
• Joliet Junior College | Student Leader
• LinkedIn | 2 Leadership Endorsements
Skills and Proficiencies:
• Bilingual | English and Spanish Proficient
• Customer Service
• Communication
Emily Halcomb
Overall Online Presence:
• 51 connections, professional images, comprehensive
profile, professional portfolio, some outside online
presence; hard to find
• Grade: Average, 60 out of 100
Industry Experience:
• Experience with marketing, events,
and management
Education:
• Full Sail University | Entertainment Business | 2025
Leadership Experience:
• Granite Arch Climbing Center | Team Supervisor
• EUHS | Leadership roles in all EC programs
Skills and Proficiencies:
• Customer Service
• Audio Recording and Musical Programs
• Adobe and Microsoft Office Programs
Overall Online Presence:
• 500+ connections, customized photos, extremely
detailed profile, some activity on other media, detailed
portfolio website
• Grade: Average, 70 out of 100

10. COMPETITION
Kristi Rho
Noteworthy Experience:
• Disney | Creative Marketing Intern
• Urban Creator Inc. | Social Media Marketing Intern
Emily Halcomb
Industry Experience:
• Disney | Creative Marketing
Production Assistant
Education:
• UC Santa Barbara | Bachelor of Arts 2022
Skills and Proficiencies:
• Digital Marketing | 3 Endorsements
• Media Communications | 4 Endorsements
• Writing | 2 Endorsements
Overall Online Presence:
• 500+ connections, customized images, extensive
profile, no other socials, custom url
• Grade: Average, 70 out of 100
Industry Experience:
• Experience with marketing, events,
and management
Education:
• Full Sail University | Entertainment Business | 2025
Leadership Experience:
• Granite Arch Climbing Center | Team Supervisor
• EUHS | Leadership in all EC programs
Skills and Proficiencies:
• Customer service
• Audio recording and musical programs
• Adobe and microsoft office programs
Overall Online Presence:
• 500+ connections, banner image customized?,
professionalism of headshot?, extremely detailed
profile, some activity on other socials, detailed portfolio
website
• Grade: Average, 70 out of 100

11. BRAND POSITION
I encourage people to follow their dreams and
have an open-minded approach to everything. I
always have a smile on my face and a positive
mindset. Curiosity and passion are what drive my
goals. I believe there is value in every opportunity,
big and small!
EMILY FAITH

12. NETWORKING &
MARKETING
Industry Events & Organizations
• MIPCOM Convention
‣ October 16, 2023 | Cannes, France
• SXSW Conference & Festivals 2023
‣ March 10, 2023 | Austin, Texas
• When We Were Young Festival
‣ October 21, 2023| Las Vegas, Nevada
Digital Marketing
• Primary Content: I will create authentic content that show
shows who I am and what I love to do. It will be filled with
photos of festivals I’ve been to and forests that I’ve hiked
• Primary Tools: I will mainly use Instagram to capture the fun
side of my and LinkedIn to show my professional side. These
will be maintained regularly and others less so.
• Website: My digital portfolio will showcase all of my creative
and professional work in one cohesive-looking project.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Karin Williams - Music venue owner
Formal Education
• Full Sail University | Music Production Associates, 2025
Technical Skills
• Marketing, FS Entertainment Business Bachelors,
January 2025
• Photography, LinkedIn Learning December 2023
• Professional and business writing and documentation,
FS Entrainment Business Bachelors, January 2025
Soft Skills
• Creative writing, LinkedIn Learning, August 2024
• Entertainment business internship, May 2024

14. Emily Halcomb
You know people? Well, what I do is manage them. In fact, I do it so well
they forget I’m their manager.

15. REFERENCES
https://www.linkedin.com/in/kristirho/
https://www.linkedin.com/in/anhmdo/
https://www.linkedin.com/in/taylor-nelson-06077389/
https://www.linkedin.com/in/kailarad/
https://www.linkedin.com/in/mzavala6/
https://tradefest.io/en/tag/entertainment