This is my personal brand presentation for Full Sail University

1. PERSONAL BRAND EXPLORATION
Sam Strickland Project & Portfolio I:
Week 3
January 26th, 2020

2. Sam Strickland grew up an only child in the rural south
of Alabama. He developed a strong interest in music
and specifically playing the drums around the age of 9
years old when he received his first drum set as a
Christmas gift. Moving to the city of Birmingham after
graduating to pursue greater musical opportunities. He
is a very determined and loyal person who values
honesty and integrity. He has been working as a local
musician and event promoter, organizing shows and
performing at various venues across the city. He has
traveled with many different bands to perform all across
the states at festivals and other venues, developing a
strong network of beneficial relationships, connections
and clientele.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Instrumental Musician
• Agent and Business Managers of
Artists
• Music Therapist
Caregiver Archetype - Using the
passion for music and helping
others to provide a dedicated
approach to helping you achieve
happiness and success. A faithful
brand dedicated to the customers
needs.“The main attribute of the
caregiver archetype is a desire to
serve others and to forget oneself in
doing so.” (Couch, 2016)
Music Business for Artists

4. • DEMOGRAPHICS: 50% Male,
18-35 years old, Single, High
School Education, Located in
America.
• PSYCHOGRAPHICS: Has a
strong understanding of music and
passion for pursuing further
understanding of musics beneficial
effect on our lives. A sense of
wanting to help others achieve
success and happiness through
music and art.
• IDEAL AUDIENCE MEMBERS:
Clients seeking to find
prosperity and happiness
through music. Music Therapist-
PRN- Rehabilitation services
Clients and Hiring Companies
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level job working in the music industry.
‣ Apply at the Music Therapist position or
promoting at a venue in Birmingham and
continue to grow my brand development
networking.
Mid Term: (2025)
• Move to Austin, Texas and start my own service of
helping other musicians as well as people achieve
happiness and financial success through music.
‣ Develop a home base of operations in Austin
where I can run my business and expand my
brand.
Long Term: (2040)
• Become successfully self sufficient enough financially
to own my own venue in which I can provide a quality
service both for the musicians and the people being
entertained.
‣ Save a total of 75,000 dollars and buy property

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Musicianship 93%
Social Media Networking 65%
Event Planning 75%
Public Networking 80%
SOFTHARD
Social Perceptiveness 85%
Critical Thinking 75%
Reading Comprehension 95%
Service Orientation 80%
SOFTHARD

7. I help the individual achieve emotional and
financial success through my knowledge and
passion of music as well as my loyal
dedication to helping others.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years volunteering at local venues and
organizing musical entertainment events
• 7 years as a full time touring musician
who manages the brand as well as the
organization of tours, events, promotions
and merchandise design/sales.
• 4 years developing an online presence
and network of other musicians and
entrepreneurs who want to support each
other.
Education:
• Enterprise High School 2014) - Marching
Band, Jazz Band, Theatre Band, Show
Choir, Music Education classes
• Enterprise Community College (2015) - Music Theory, Music Composition, Music History
• Full Sail University (2021) Bachelors in Music Business

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Sam Strickland
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 5 years as a touring musician and local
event planner/promoter.
Education:
• Current student enrolled at Full Sail University for a
Bachelors in Music Business
Leadership Experience:
• Has managed multiple bands
• Organized events and tours
Skills and Proficiencies:
• Musician
• Event Planner
• Dedicated Caretaker
Overall Online Presence:
• Few connections with sporadic activity on social media.
No real sense of online brand or presence right now
• Grade: Low 25 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Sam Strickland
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 5 years as a touring musician and local
event planner/promoter.
Education:
• Current student enrolled at Full Sail University for a
Bachelors in Music BusinessCurrent student enrolled
at Full Sail University for a Bachelors in Music
Business
Leadership Experience:
• Has managed multiple bands
• Organized events and tours
Skills and Proficiencies:
• Musician
• Event Planner
• Dedicated Caretaker
Overall Online Presence:
• Few connections with sporadic activity on social media.
No real sense of online brand or presence right now
• Grade: Low 25 out of 100

11. BRAND POSITION
Consistently providing a loyal and dedicated
service, utilizing passion and integrity in his
work to benefit others.
SAM STRICKLAND
Sam is a born and bred
caretaker who’s selflessness
actions have determined a
strong connection with a
community of like minded
people who share the same
passions and goals.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 South by SouthWest Music and Arts Festival
‣ March 16th - 22nd | Austin,TX
• MUSE musicians conference 2020
‣ March 12th | Birmingham, AL
• CD Baby’s DIY Musician Conference 2020
‣ August 28th - August 30th | Austin, TX
Digital Marketing
• Primary Content: Promoting events and tours that I organize
for my band and brand False Jasmine as well as many others,
to showcase my abilities to manage a band and provide
quality content and reliable services.
• Primary Tools: FB and Instagram - promote events, tours and
band branding through short promo videos; LinkedIn - network
with industry pros and publish monthly articles highlighting
some of the events and products that I promote.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase advancements in my personal
brand and band management acheivements.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking someone who has been working full time within
the industry and making living for at least a decade.
Someone who values integrity and using intuition.
Formal Education
- Enterprise High School 2014) - Marching Band, Jazz
Band, Theatre Band, Show Choir, Music Education
classes
• Enterprise Community College (2015) - Music
Theory, Music Composition, Music History
• Full Sail University (2021) Bachelors in Music
Business
Technical Skills
• Event planning
• Band management
• Tour planning
• Music therapy
Soft Skills
• Digital Marketing
• Networking
• Personal Branding
• Organizational Manager

14. Sam Strickland
Hello there I am Sam Strickland and it’s very
nice to meet you in person! I would love to tell
you about my passions for music and the
entertainment industry. I am a self-employed musician and
promoter. I am looking for a job in the music industry and I have spent all of
my adult life traveling and getting to know people within the music industry,
making a name for myself putting on shows as well as performing at shows.
I can contribute to your company by being your most loyal and determined
employee to bring you the highest quality product.
“

15. REFERENCES
Couch, Stacy L.L. (2016, February 9). The Caregiver
Archetype retrieved from wild gratitude.com/caregiver-
archetype/