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- 1. PERSONAL BRAND EXPLORATION CarlAlexander Project & Portfolio I: Week 3 March 22, 2020
- 2. The youngest offour children that grew up in Portsmouth, Va and was surrounded by elements of leadership creativity and passion. His amazing encounter with music that waved through the area he saw it created an environment to imagine more and go about that with a collaborative aspect with others. With a interest in music associated around pop culture he went on to enhance his education at Full Sail University for the Music Business program in 2019. IDENTITY
- 3. PROFESSION Potential Job Titles: •Producer • Musician/Singer • Video Editor Creator Brand Archetype - creating a collaborative vision for artist musicianship and artistry based off of honed skills, individuality, and self expression to further explore the environment of music and pop culture. Production/Visual Services for HipHop/Pop Culture Artists
- 4. • DEMOGRAPHICS: DiverseEthnicities, College Educated, Located in North East-America. • PSYCHOGRAPHICS: Enjoys exotic travel destinations, spends free time watching live sports and entertainment, avid family orientated person , socially interactive person. • IDEAL AUDIENCE MEMBERS: KC Estes, Recruiter (Roc Nation), Kirsten Makarov, HR Specialist (Roc Nation), Sophie Jones, Photographer/ Director Production (Roc Nation) Recruiters & Hiring Managers at Roc Nation TARGET AUDIENCE
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, 2021) • Grow freelance experience in videography and music production. ‣Connect with, over 20 musicians for networking opportunities and business enhancement. Mid Term: (2025) • Began career as a signed producer to the Roc Nation company to further education and music business knowledge. ‣Have producer credit placements for 40% of industry professionals and upcoming artists . Long Term: (2040) • Establish a record label or multimedia company that is a go to in the music portion of pop culture. ‣Create a revenue into the multi millions that provide opportunities for others and continues to grow.
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Critical Thinking 84% Public Speaking 61% Time Management 70% Monitoring 60% SOFTHARD Adobe Systems 50% Social Perceptivness 48% Active Listening 40% Decision Making 75% SOFTHARD
- 7. I help professionalmusic artists create and explore new ideas that inspire and entertain supporters through music production, artistry, and videography elements. PROMISE
- 8. CREDENTIALS Work Experience: • 5years freelance videographer/music production • 10 years in music artistry Education: • Ready Recordings Studio Internship • Music Business, B.S., Full Sail University (Exp. 2020) Awards: • None
- 9. COMPETITION Tara McClellan Industry Experience: •None Education: • Current alumni majored in Music Business, B.S. at Full Sail University Leadership Experience: • Valedictorian • Course Directors Award Skills and Proficiencies: • Social Media Marketing- 3 endorsements • Research - 3 endorsements • Teaching - 3 endorsements Carl Alexander Overall Online Presence: • More than 200 connections, banner image customized, professional headshot, efficient details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Good, 76 out of 100 Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • None Skills and Proficiencies: • Social Media Marketing - 0 endorsements • Adobe Creative Suite - 0 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • 1 connection, banner image not customized, professional headshot, no detailed summaries throughout profile with two content pieces, no articles published, no activity on personal social media accounts, URL customized • Grade: Poor, 27 out of 100
- 10. COMPETITION DJ Goonie Industry Experience: •10 years of event coordinating of events and venues for artists Education: • Music Business, B.A. Full Sail University • Entertainment Business, M.A. Full Sail University Noteworthy Experience: • Radio D.J. • Music A&R • Disk Jockey at Rostrum Records • Executive Producer at Roc Nation Skills and Proficiencies: • Recording - 84 endorsements • Entertainment - 76 endorsements • Audio Engineering - 70 endorsements Carl Alexander Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, fourteen recommendations, notable volunteer work, URL customized, premium membership • Grade: Excellent, 100 out of 100 Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Noteworthy Experience • 5 years as a freelance videographer/producer Skills and Proficiencies: • Decision Making • Adobe systems • Public Speaking Overall Online Presence: • 1 connection, banner image not customized, professional headshot, no detailed summaries throughout profile with two content pieces, no articles published, no activity on personal social media accounts, URL customized • Grade: Poor, 27 out of 100
- 11. BRAND POSITION Exploring free-thinking,creation, and imagination in its entirety in pop culture by sharing visual and audio ideas that populate amazing memories. CARL ALEXANDER
- 12. NETWORKING & MARKETING Industry Events& Organizations • SXSW Music Conference ‣ March 8th - 17th | Austin, TX • MuseExpo California Entertainment Week March 22nd- 27th| Hollywood, USA • Revolt Summit X AT&T ‣ OCT 25 - 27| Los Angeles, CA Digital Marketing • Primary Content: producer credits and song placement, video editing, and directing throughout music industry creating exposure and reputation within the music business. • Primary Tools: Twitter and Instagram - promote self image through 30 sec. promo videos; LinkedIn - network with industry pros and publish monthly interviews stating growth on business practices and methods on youtube. • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase updated work and show vlog videos of creative process and interview videos.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seek10+ year music production veteran to help enhance sound and knowledge and create proper ideas for artistry and music business. Formal Education • Complete Music Business, B.S. by expected graduation date in 2021 Technical Skills • Microsoft Office experience- lynda.com Dec 2019 • Adobe Systems experience - Lynda.com, Oct 2019 • VFX experience - Lynda.com, May 2019 Soft Skills • Self Management • Project Management Skills - Lynda.com, Oct. 2019 • Social Media Management- lynda.com Sept. 2019 • Impromptu Speaking - Lynda.com, Nov. 2019
- 14. Carl Alexander Recently popularmusic has transcended to new heights and new genres are now taking over globally why is that? Well, everyone loves the freedom to create and feel free to express what they truly choose to convey to the world. What I would like to do is help in that process and at the the same time fully express myself as well through the production and videography of the music industry. To get to the full extent of that goal I began doing music 10 years ago and started incorporating music production and videography elements into my day to day experience as a freelance for hire. “
- 15.