Lydia Pedro is a music business major at Full Sail University pursuing her dreams in the music festival industry. She has extensive experience traveling and living in different places which sparked her passion for music festivals and event marketing. Her goals are to obtain an internship in the music festival industry through networking at Full Sail, and eventually become an entrepreneur creating new experiences for live music fans. She aims to use her diverse skills in customer service, collaboration, and languages to become a successful event designer and planner.

1. PERSONAL BRAND EXPLORATION
Dia Del Trus
Project & Portfolio 1: Week 3
September 20, 2020

2. IDENTITY
Growing up, Lydia moved five times with her family
across the globe. After graduation, she relocated
within the US four more times, aiming simply to find
herself while continuing her education.
Equipped with the variety of experiences endured
throughout her journey and an unyielding passion
for music and expression, Lydia developed an
intense appreciation for music festivals and the
psychology behind business marketing and
branding.
Presently, Lydia is pursuing her dreams at Full Sail
University as a Music Business Major focused on
broadening her network and refining her
imaginative entrepreneurial identity.
Lydia Pedro

3. PROFESSION
Live Music Event Design
• Meeting, Convention, and Event Planner
• Sponsorship Sales
• Lodging Manager
conjuring new and fascinating ways to enhance
the experiences of live music event fans. I aim to
yield the minutia behind the curtain.
Magician Archetype
Potential Job Titles

4. TARGET AUDIENCE
Demographics:
Psychographics:
Ideal Audience Members:
Recruiters and Hiring Managers for BIE, Resident Advisor, and
Live Nation
Primarily consists of college educated
30 - 45 year old white females located
primarily in South America.
Passionate, open to change, and
considerate, she has liberal values and
Individuals in Human Resources
who could play as potential
recruiters.

5. GOALS
Short Term:
Long Term:
Mid-Term:
(Immediately after graduation, early 2022)
(2027)
(2042)
Obtain an internship opportunity with a music festival/s, either
through Well Dunn or nurtured connections made while attending
Full Sail.
• Nurture versatility and competence in navigating LinkedIn
and other networking platforms over the course of my time
at Full Sail.
• Complete required documents required by third-party
internship organizations, and turn in by August 2021.
Document and publish near experiences and knowledge acquired
along the way.
• Make Medium a regular method for free-lance journalism as I
travel and partake in the music industry.
Pursue further professional education by becoming a Certified
Event Designer.
Become a successful entrepreneur by unveiling new and exciting
ways for event-goers to experience music, food, and culture.

6. SKILLS ANALYSIS
Basic Web Design Proficiency 60%
Customer Service Experience and Excellence 70%
Collaborative and Interpersonal Skills 90%
Time Management 70%
Electronic Mail Software 15%
Facilities Management Software 0%
English and Spanish Languages 60%
Coordination 65%
SOFTHARDSOFTHARD
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:

7. PROMISE
I inspire and encourage innovation within my team
through a passion-incorporative leadership style and
fearless openness to change.

8. CREDENTIALS
Leadership Experience:
Education:
Music Business, B.S., Full Sail University (Exp. 2022)
2014: Elected to Freshman Executive Student Council position at SHS in Medford, NJ
2017: Magazine Club initiator and president at RHS in Ramstein, Germany
Initiated self defense course for peers taught by USAF Ravens (Air Marshalls)
Work Experience
Customer Service and Schedule Management:
2018: Student Success Center Office Assistant at CCRI in Lincoln, RI
2019: Receptionist at Jay Anthony Nail Spa

9. COMPETITION
Industry Experience:
• Marketing Coordinator
Education
• Recent Full Sail Graduate, Music
Business, B.S. (Valedictorian)
• Currently pursuing her Marketing MBA
at Brunel University, London
Noteworthy Experience:
• Sports and Entertainment Marketing
competitions
• Special Events Internship
Skills and Proficiencies:
• Adobe Creative Cloud, analytics, digital
marketing, and project management
skills
Overall Online Presence:
• Active and present on social media,
multiple reference contacts on
LinkedIn, grammatical errors on
professional sites
Industry Experience:
• No previous industry experience
Education
• Currently a Music Business major at
Full Sail University
Noteworthy Experience:
• Ample travel experience; extremely
adaptable
• Public speaking
Skills and Proficiencies:
• Adobe Creative Cloud
• Excel and Word
• Customer service
Overall Online Presence:
• Inconsistent titles and names have led
to a scattered online presence, and a
poor ID rating. In progress…
Riah Stevenson Dia Del Trus

10. COMPETITION
Djedje “JJ” Adou Dia Del Trus
Industry Experience:
• Sales Specialist at NBCUniversal
Media, LLC
Education
• Business Administration at West Los
Angeles College (Cum laude)
• Music Business, B.A. at Full Sail
University (Salutatorian)
Noteworthy Experience:
• OutFest Film Festival Volunteer
Skills and Proficiencies:
• Customer service
• Microsoft CRM
• French language
Overall Online Presence:
• Poor online presence, continued
education
Industry Experience:
• No previous industry experience
Education
• Currently a Music Business major at
Full Sail University
Noteworthy Experience:
• Ample travel experience; extremely
adaptable
• Public speaking
Skills and Proficiencies:
• Adobe Creative Cloud
• Excel and Word
• Customer service
Overall Online Presence:
• Inconsistent titles and names have led
to a scattered online presence, and a
poor ID rating. In progress…

11. BRAND POSITION
“Seeker of Expressionism”
Enhancing the live music experience by
eclectically combing collaborative pieces which
specifically expose cultural barriers and convey
the singularity and universality of
expressionism in the arts.

12. NETWORKING & MARKETING
Industry Events & Organizations
Digital Marketing
Connection & Culture Conference
March 13-18 2021 I TBD
Bonnaroo
Manchester, TN
Experiential Storytelling
March 13-15 2022 I TBD
Medium:
Freelance journalism catering toward love for food,
music festivals, and world travel
Website:
Digital portfolio website presenting personal brand
LinkedIn:
Learn LinkedIn dynamic and form professional
relationships

13. PROFESSIONAL DEVELOPMENT
Formal Education
Technical Skills
Soft Skills
Mentor
Successfully complete Music Business B.A. in
2022
Event Design Certification - Event Design
Collective
October 2022
Setting Up Your Small Business as a Legal Entity -
LinkedIn Learning
Aug 28, 2020
Rock Your LinkedIn Profile - LinkedIn Learning
Sept 20, 2020
Seeking successful and profound event
planners, business owners, and entrepreneurs
with at least 15 years of experience
Jan 2022

14. Dia Del Trus
“You know how the best music festival experiences celebrate
connectivity and positivity? I aim to magnify this by providing
live music events that truly embrace and celebrate global
through a collection of arts and sciences.
Let’s leave an epic legacy in our wake.

15. REFERENCES
2020. Djedje “JJ” Adou. LinkedIn. https://www.linkedin.com/in/djedje-jj-adou-aaa69a104/
2020. Resident Advisor. LinkedIn. https://www.linkedin.com/company/resident-advisor/
2020. “Summary Report for: 11-9081.00 - Lodging Managers”. O*NET OnLine. www.onetonline.org/link/
summary/11-9081.00.
2020. “Summary Report for: 13-1121.00 – Meeting, Convention, and Event Planners.” O*NET OnLine.
www.onetonline.org/link/summary/13-1121.00
2020. SXSW. https://www.sxsw.com/festivals/music/
2020. “The 10 Most Innovative Music Companies of 2020”. Fast Company. www.fastcompany.com/
90457855/music-most-innovative-companies-2020
2020. “What is Sponsorship Sales?” Albany Appointments. www.onetonline.org/link/summary/
11-9081.00
2020. “Work at LN”. Live Nation Entertainment. www.livenationentertainment.com/careers/
26 Aug. 2020. “Become a CED – Certified Event Designer.” Event Design Collective. edco.global/ced/
2020. Rhia Stevenson. LinkedIn. https://www.linkedin.com/in/rystevenson2020/