2. The eldest of six children, Khari Wright’s roots
are grounded in Buffalo, NY, where his
insatiable love for the music industry
blossomed. His career started as a promotion
manager and he dedicated five years to the
field. Soon after, he enrolled at Full Sail
University to pursue a higher education in Music
Business.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Advertising & Promotion Manager
• Market Research Analyst
• Public Relations Specialist
Maverick Archetype - Bold,
revolutionary and unapologetic. I
am a tastemaker and redefine the
status quo.
Marketing for Hip-Hop Entertainment
Image Credits: Jon Feingersh
Photography Inc / Getty Images
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Reginald Hawkins
Outreach Plan:
• Attend a public event held by company.
• I will make initial contact with Mr. Hawkins in person.
• I will follow up with Mr. Hawkins the day after meeting
them at company event via email by August 2022
PROFILE
PICTURE Operations Manager at DASH
RADIO
Ahmad Davis
Outreach Plan:
• Attend conference hosted by company
• I will make initial contact with Mr. Davis in person
• I will follow up with Mr. Davis via email the day after
attending conference by April 2022
PROFILE
PICTURE
Co-Founder at KAZI
Magazine
Prince Howard Outreach Plan:
• I will research achievements & watch interviews
• I will make initial contact with Mr. Howard by email
• I will meet Mr. Howards and follow up the next day via
email by May 2022
PROFILE
PICTURE
Director of A&R: Music
Publishing
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Be employed by DASH RADIO with an assignment to
the marketing department
‣ Attend 2 events held by the company &
promotional emails, connect with 5 employees
on LinkedIn by May 2022
Mid Term: (2028)
• Launch a Marketing Firm and sign five Hip-Hop/R&B
acts
‣ After LLC is established, have 2 of the acts
feature on XXL Freshman 10 by 2030
Long Term: (2033)
• Form a publishing company
‣ Secure $2 million to launch a publishing
company, sign 5 producers & 10 artists
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Organizing, prioritizing work Novice / Adept / Expert
Inductive reasoning Novice / Adept / Expert
Web Page Creation
SOFT
HARD
Novice / Adept / Expert
Analytical Software Novice / Adept / Expert
Evaluate employee performance Novice / Adept / Expert
Prepare research reports Novice / Adept / Expert
7. I help independent artists expand their
influence by making their niche mainstream.
PROMISE
8. CREDENTIALS
Work Experience:
• Event Promotion 2016-
• Artist Management 2015-2019
Education:
• Music Business Program, B.S., Full Sail University (2023)
Volunteer Experience:
• 8 years of volunteer work on behalf of
Bury The Violence (Non-Profit)
9. COMPETITION
Kathleen Adkins
Industry Experience:
• 14 years as recording artist
• 5 months as marketing intern
Education:
• Music Business B.S. Full Sail University
Leadership Experience:
• Chairperson - National Honor Society
• Moderator - Twitch
Skills and Proficiencies:
• Entertainment- 1 endorsement
• Teamwork - 1 endorsement
• Multitasking - 1 endorsement
Khari Wright
Overall Online Presence:
• 84 connections, Customized banner image, Semi-
professional headshot, detailed profile, no published
articles, active on other social media, custom URL
• Grade 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 5 years as event promotion manager
Education:
• Music Business B.S., Full Sail University
Leadership Experience:
• 8 years as volunteer at non-profit
Skills and Proficiencies:
• Multitasking - 0 endorsements
• Social Media - 0 endorsements
• Entertainment - 0 endorsements
Overall Online Presence:
• 6 LinkedIn connections, no custom banner, amateur
headshot, detailed profile, no published articles, not
active on other social media, custom URL
• Grade: 70 out of 100
10. COMPETITION
Karen Civil
Noteworthy Experience:
• Assistant to on-air personality (2 years)
• Music & Entertainment Manager (3 years)
Khari Wright
HEADSHOT HEADSHOT
Industry Experience:
• 12 years as PR agent
Education:
• Associate of Arts & Communications
Skills and Proficiencies:
• Social Media Marketing - 99 endorsements
• Entertainment - 99 endorsements
• Blogging - 99 endorsements
Overall Online Presence:
• 500+ connections, no custom banner, amatuer
headshot, detailed profile, published articles, active on
other social media, basic LinkedIn URL
• Grade: 100 out of 100
Industry Experience:
• 5 years as event promotion manager
Education:
• Music Business B.S., Full Sail University
Leadership Experience:
• 8 years as volunteer at non-profit
Overall Online Presence:
• 6 LinkedIn connections, no custom banner, amateur
headshot, detailed profile, no published articles, not
active on other social media, custom URL
• Grade: 70 out of 100
Skills and Proficiencies:
• Multitasking - 0 endorsements
• Social Media - 0 endorsements
• Entertainment - 0 endorsements
11. BRAND POSITION
For artists that seek immortality through their
craft, I provide the fountain of youth. I am the
bridge between the now and the next.
KHARI WRIGHT
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• NY:LON Connect 2021
‣ January 25-28
Digital Marketing
• Primary Content: I will blog, post video reviews & host virtual
open mic events for artists to showcase their talent. This
platform will be called “Beat Juice”
• Primary Tools: Youtube will be my main platform with
promotional accounts on Twitter & Instagram. I will post artists
snippets and excerpts from reviews done on my main
platform.
• Website: My portfolio will be my headquarters for my
academic achievements & will be consistently updated to
reflect my current status.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a public relations specialist or an adverstising
manager with at least 10 years experience in the music
industry that is diligent and outspoken. January 2022
Formal Education
• Complete Bachelors Program by April 2023
Technical Skills
• LinkedIn Learning certificate in digital marketing August
2021
• LinkedIn Learning certificate in Adobe Photoshop
September 2021
• Learn how to operate analytical software by January
2022
Soft Skills
• Learning how to write marketing course August 2021
• SEO foundations course Sept 2021
• Find more leadership oppurtuinites in the field
14. Khari Wright
You know how hard it is for an artist to stand out? Well, what I do is put a
magnifying glass on real talent. In fact, I have gotten artists booked for
shows in multiple cities & had them featured in newspapers.
Picture of You
Goes Here
15. REFERENCES
27-3031.00 - Public Relations Specialists. Onetonline.org. (2021). Retrieved 9
August 2021, from https://www.onetonline.org/link/summary/27-
3031.00.
11-2011.00 - Advertising and Promotions Managers.
Onetonline.org. (2021). Retrieved 9 August 2021, from
https://www.onetonline.org/link/summary/11-2011.00.
13-1161.00 - Market Research Analysts and Marketing
Specialists. Onetonline.org. (2021). Retrieved 9 August 2021,
from https://www.onetonline.org/link/summary/13-1161.00.
Ahmad Davis LinkedIn (2021). Retrieved 9 August 2021, from
https://www.linkedin.com/in/ahmad-davis-/.
Brand quiz - Kaye Putnam: Psychology Driven Brand Strategist. Kaye Putnam |
Psychology Driven Brand Strategist. (2019, May 22).
https://www.kayeputnam.com/brandality-quiz/.
Kathleen Fanor Adkins LinkedIn (2021). Retrieved 9 August 2021, from
https://www.linkedin.com/in/kathleenfanoradkins/.
Karen Civil LinkedIn (2021). Retrieved 9 August 2021, from
https://www.linkedin.com/in/karencivil/.
Prince Howard. LinkedIn. (2021). Retrieved 9 August 2021, from
https://www.linkedin.com/in/prince-howard-61083358/.
Reginald Hawkins. LinkedIn (2021). Retrieved 9 August 2021, from
https://www.linkedin.com/in/reginald-hawkins/.
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
