Trevor Skipwith is pursuing an Entertainment Business degree at Full Sail University. He grew up in Baltimore enjoying art, music, and writing. His goals are to land an A&R position at a major record label upon graduation to help unsigned artists gain recognition and fulfill their dreams of bringing their music to the masses. His skills include communication, presentation, and active listening. He aims to enhance his online presence and network in the industry through events, organizations, and digital marketing such as his website.

1. 1
PERSONAL BRAND EXPLORATION
Trevor Skipwith
Project & Portfolio I: Week 3
May 26, 2018

2. Ff ffff
The youngest of four siblings, Trevor Skipwith
grew up in Baltimore, Maryland where he
discovered his love for art, music and writing. He
decided in 2018 that he wanted to pursue a
degree in the field of entertainment business,
where he can finally help the passionate music
artist fulfill the dream of bringing their to the
masses.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Agent
• Artist Manager
• Booking Agent
Magician Archetype - producing
brand stories that transform lives by
highlighting manifested dreams.
Using industry trends and defining
new ones to fascinate audiences
and inspire them to attend rodeos.
Representative For Artist In The Business Of Entertainment

4. • DEMOGRAPHICS: 80%
Female, 25-35 years old,
Predominately White, Married,
College Educated, Located in the
united states.
• PSYCHOGRAPHICS: Enjoys
taking vacations with family,
spends free time with friends.
• IDEAL AUDIENCE MEMBERS:
(WMG) HR Manager Anne
Matsushita (WMG) A&R executive
Jeff Sosnow.
Recruiters & Hiring Managers at Sony Music,
Warner Music Group
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an A&R position at Warner Music Group or
Sony Music Entertainment.
‣ Enhance my linkedin account by December 31
2019.
Mid Term: (2025)
• Lead a successful A&R team that is aimed on
expanding the amount of artist we sign to the label
company within the first month.
‣ Consistently Month after Month signing artist to
WMG or SME company label by 30%.
Long Term: (2040)
• Establish a Entertainment Company that helps
unsigned artist increase recognition in who they are
and the music that they make.
‣ Save a total of 100% inspiring unsigned artist
from being influenced by doing the wrong
things in the streets of Baltimore MD.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Professional writing 87%
Marketing 65%
Communication 70%
Presentation 60%
SOFTHARD
Speech recognition 10%
Time management 10%
Persuasion 40%
Active listening 60%
SOFTHARD

7. As an Artist Manager, I will take the
role of helping unsigned artist to
record and promote their music.
PROMISE

8. CREDENTIALS
Work Experience:
• Owning my own art agency GC’S
Freedom Of The Arts.
Education:
• Kenwood High School
• Entertainment Business, B.S., Full Sail University (Exp. 2020)
Awards:
• Chess Master

9. COMPETITION
K Tramaine Watson
Industry Experience:
• Vocalist, Music Composer, Song
Writer, Arranger, MIDI Sequencer at
Self-employed- K Tramaine Project,
LLC
Education:
• Full Sail University
• Bachelor’s Degree, Music Production 2015-2018
Leadership Experience:
• It doesn’t show any leadership experiences on his page
I assume it hasn’t been updated.
Skills and Proficiencies:
• Vocal Coaching
• Audio Recording
• Music Composition
Trevor Skipwith
Overall Online Presence:
• Less than 5 connections, banner image not yet
customized, No headshot, lack of details throughout
profile, no articles published, inactive on social media,
URL not yet customized
• Grade: Poor, 12 out of 100
Industry Experience:
• Self-employed
• GC’s Freedom Of The Arts
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
Leadership Experience:
• Team management
• Chess Club
Skills and Proficiencies:
• Chess Master
• Toast Masters
Overall Online Presence:
• Less than 2 connections freshly new page haven’t yet
placed a banner image. I currently have no headshot,
currently have no details throughout my profile. No
articles published, I am active on social media,
• Grade 5 out of 100

10. COMPETITION
Eliah Seton
Industry Experience:
• President of Independent Music &
Creator Services at Warner music
group
Education:
• Harvard Business school,MBA
• Harvard University, Bachelor’s Degree History
Noteworthy Experience:
• President of Alternative Distribution Alliance
• Summer Associate Goldman Sachs
Skills and Endorsements
• Business Development
• Business strategy
• Social Media
Trevor Skipwith
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, no
recommendations, notable volunteer work, URL
customized, premium membership
• Grade: Good, 80 out of 100
Industry Experience:
• Entrepreneur
Education:
• Current student enrolled in Entertainment Business ,
B.S. at Full Sail University
Leadership Experience:
• Poetry Club
• Chess club
Skills and Proficiencies:
• Business strategy
• Business intelligence
• Business development
•
Overall Online Presence:
• Less then 3 connections fairly new no banner image
customized. Published headshot, no detailed
summaries yet, no current recommendations at this
time

11. BRAND POSITION
Trevor “Chess Master” Skipwith…. Work hard,
compete to be a grand master of your craft as
a music artist,artist, be disciplined, and be
ready to try new tactics and ideas to see
success in the music industry.
TREVOR SKIPWITH
A&R

12. Ff ffff
Networking And Marketing
Industry Events & Organizations
• Blogging: To bring Attention to inspired unsigned artist all
through the web and allowing them to place their information
and a 15 minuter recording in to be contacted by me the
professional.
• Linkedin: Contact Artist representative on linkedin and let him
hear them
Digital Marketing
• Primary Content: Online 15 minute Auditions for possible
chance of recognition.
• Primary Tools: Domain name, Website,
• Website: Full Sail digital portfolio site to showcase school
work and all my experiences that I’ve learned and completed.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level A&R experience thats been
doing it for at least over 10 years.
Formal Education
• Complete Entertainment Business B.S. by expected
graduation date in 2020
Technical Skills
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting June1, 2019
• Time management

14. Trevor Skipwith
You know how music artists can be performing in
their community and be great, but no one knows about them?
What I do is promote and market the artist, helping them with each step
along the way, so they can discover opportunities in the music industry, such
as a recording touring and build their own place in the industry.
“

15. REFERENCES
Borge,N (2019). Nicholas Borge LinkedIn Profile. Retrieved
May 26, 2019, from https://www.linkedin.com/in/nicholasborge/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Art Agent. Retrieved May 26, 2019, from https://
www.onetonline.org/link/summary/13-1011.00
PBR. (2019). SME Page on Glassdoor. Retrieved May 26,
2019, from https://www.glassdoor.com/Reviews/Sony-Music-
Entertainment-Intern-Reviews-EI_IE37127.0,24_KO25,31.htm